Sales/Marketing Engineer

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

About the role –

● Counsel students over the phone for admissions in UG & PG Courses.

● Assist learners in forms filling for admission.

● Guide students to take admission in our partner colleges as per the assigned targets.

● Have a direct access to the colleges SPOC as & when required & help in admission conversion process. Maintain daily MIS on

the calls & walk-ins (if any)

Must have skills:

● Excellent listening + communications skills (English and Kannada/Tamil/Telugu).

● Interpersonal Skills

● Integrity and Professionalism.

● Ability to operate within a wide range of student personalities and backgrounds.

● Should enjoy working in a core sales driven environment.

● Self-starter & ability to execute high velocity closures.

● Inherent ability to have engaging conversations.

● Graduate in any stream.

● Comfort & knowledge of Microsoft Office (for data management)

GirnarSoft Education Services Pvt.Ltd. provides equal opportunities to all its employees and all qualified applicants for

employment, without regard to their race, caste, religion, colour, ancestry, marital status, sex, age, nationality, disability and

veteran status.

• Design and implement cross-platform applications with Dart/Flutter using Bloc and Provider.
• Take the initiative to suggest technical improvements and direction.
• Collaborate cross-functionally with UX, marketing, product management, engineering, and leadership.
• Familiarity with RESTful APIs to connect Android applications to back-end services
• Perform load testing, participate in code reviews, write tests, and conduct troubleshooting to ensure uptime for live systems.

• You have at least 3 years of experience working as a software engineer.
• You have at least 2 years of experience developing Android applications and deep insights into Android as an operating system.
• At least 1 year of Flutter development and should have at least 1 Flutter App live in stores.
• You have strong and validated interpersonal skills, particularly in the realm of collaborating with internal or external developer customers.
• Willingness and desire to learn new technologies and frameworks.

• Work anywhere from India
• Flexible work hours
• Growing team and opportunity to learn and do more.

We are Hiring Shopify Developer

Location: Ahmedabad

• Experience: 2 years + (Min 2 year in Shopify)
• Working Days: 6 days in a week

(Work From Home Full time)

Skill:

Building out custom Shopify themes and modifying pre-existing themes depending on the scope of the project.

Shopify theme customization, Shopify Integration and Upgradation, Maintenance and Support, Shopify Setup & Product Impact

• Strong knowledge of liquid programming language
• Generate custom – tailored Shopify theme and altering pre – existing template.
• Act as Shopify expert, specializing in all facets of the ecommerce platform.
• Strong hands to Install & Customize new Shopify theme.
• Clear concept of HTML5, CSS3, javascript/Jquery.
• Knowledge in other ecommerce platform like Magento, woocommerce, BigCommerce will be preferred.
• Strong hands to Install & Customize new Shopify theme.
• Strong hands to Install & Customize new Shopify theme.

Candidates should be Confident, self -motivated, who work well in team environments.

Excellent communication skills required.

Job Summary
We are looking for a PHP Developer responsible for managing back-end services and the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.

• Minimum experience should be 5 years.
• Strong knowledge of PHP frameworks (such as OpenCart, Zend)
• Advance understanding of front-end technologies, such as JavaScript & JS based frameworks like jquery.

• Understanding of MVC design patterns.

• Good hands on in integrating payment API's and CRM software development.

• Preference for experience on rest API's.

• Proficient understanding of code versioning tools, such as Git.

• To appoint Block Sales Manager in their respective Districts.
• To manage sales operations in assigned district to achieve revenue goals.
• To supervise sales team members on daily basis and provide guidance whenever needed.
• To identify skill gaps and conduct trainings to sales team.
• To work with team to implement new sales techniques to obtain profits.
• To assist in employee recruitment, promotion, retention and termination activities.
• To conduct employee performance evaluation and provide feedback for improvements.
• To contact potential customers and identify new business opportunities.
• To stay abreast with customer needs, market trends and competitors.
• To maintain clear and complete sales reports for management review.
• To build strong relationships with customers for business growth.

• The incumbent is solely responsible for executing a project effectively & efficiently, within the given deadline. One point contact for all the assignment related issues.
• The incumbent should have the ability to manage various projects efficiently at a time.
• Able to explain the concept of Mystery Shopping to Freelancers and should make sure that they register & assign shops to Freelancers based on the criteria provided by the clients
• Train and guide shoppers to perform the audits as per client requirements
• Makes sure that the assignment timelines are strictly followed.
• Should be proactive in getting new Freelancers and add them into our database
• The incumbent should have knowledge about international job portals
• The applicant should be prompt in handling client queries

MoEngage is a fast-paced startup that’s helping companies run smart marketing efforts in their effort to reach the customer. We are a leading Marketing Technology Stack provider that is helping brands redefine their customer engagement in the mobile era. Brands use MoEngage to drive long-term, personalised and context-based engagement across channels to help achieve increased customer retention as well as customer LTV. Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyses billions of data points generated by customers and their devices, to predict customer behavior and build marketing campaigns that proactively engage users.

In just four years since inception, MoEngage is working with leading brands across e-commerce, entertainment, travel, publishing and banking domains among others. With marquee clients like Vodafone, Oyo, Airtel, McAfee, MoEngage has over 125+ paying Customers in the Enterprise & Internet companies space in India, US, South East Asia & EU. With a global presence spanning 35 countries, MoEngage has offices in San Francisco, Berlin, Jakarta, and Bengaluru.

Today, MoEngage is an industry pioneer in the space and engages more than 350M devices. This includes approximately 40B events tracked per month, 30B+ messages sent, to millions of users across the globe.

As part of the Engineering team at MoEngage, here are some things you can expect:

• Take ownership and be responsible for what you build - no micro management
• Work with A players (some of the best talent in the country), and expedite your learning curve and career growth
• Make in India and build for the world at scale of 350M active users, which no other internet company in the country has seen
• Learn together from different teams on how they scale to millions of users and billions of messages. 
• Explore the latest in topics like Data Pipeline, MongoDB, ElasticSearch, Kafka, Spark, Samza and share with the team 

and more importantly have fun while you work on scaling MoEngage.

Push team is one of the core teams at MoEngage, responsible for sending close to a billion notifications everyday to help clients engage their users better. As a member of the Push team, you will be working on developing high performance solutions to deliver personalised and context-based notifications across various channels to help achieve increased customer retention as well as customer LTV. You will also be working on designing and building features to help clients to provide customised experience for end users allowing them to have a more personalised experience at scale. Here you will have a chance to own systems and develop features end to end i.e right from inception to deployment. Though we work at scale, reliability is of utmost importance for us and we build in house solutions like Campaign Watcher & AutoBatchRunner to ensure 100% transparency and delivery of notifications

• Proven experience in handling large infrastructure and distributed systems
• Familiarity with Python related technologies and frameworks like Django or Pyramid.
• Familiarity with at least one of the cloud computing infrastructure - GCP / Azure / AWS
• Familiarity with task queue frameworks like Celery or Pika is a plus.
• Tech Stack - Python, Falcon, Elastic Search, MongoDB, AWS (SQS S3), Linux, Map Reduce