Consulting Staff Engineer - Machine Learning

Role Objective

The Product Marketing Manager will own the positioning and market narrative for Instanodes, ensuring the product is clearly understood, differentiated, and effectively adopted across target customer segments. This role sits at the intersection of Product, Sales, and Growth and is responsible for translating a technically complex infrastructure offering into clear, compelling value propositions for developers, startups/scale-ups, and enterprise customers. The PMM will drive go-to-market (GTM) strategy, enable the sales team with strong collateral, and ensure that every product launch and feature release is aligned with market needs and customer outcomes.

Key Responsibilities

1. Positioning & Messaging

a. Define and refine Instanodes’ positioning across key audiences:

• Developers building on blockchain infrastructure
• Startups and scale-ups launching or scaling Web3 products
• Enterprise organizations and rollup clients

b. Develop clear messaging frameworks that communicate product value, technical differentiation, and business outcomes.

c. Build messaging pillars, value propositions, and product narratives that can be used consistently across marketing, sales, and partnerships.

2. Competitive Intelligence

a. Conduct ongoing competitive analysis against node and infrastructure providers.

b. Identify differentiation in performance, reliability, scalability, pricing, and developer experience.

c. Create internal insights and external positioning to help Instanodes stand out in a crowded Web3 infrastructure market.

3. Go-to-Market Strategy

a. Create GTM plans and playbooks for:

• New feature releases
• New blockchain integrations and chains
• Enterprise offerings and solutions

b. Collaborate with Product and Growth teams to plan launches, announcements, and campaigns.

c. Define target personas, use-cases, and adoption strategies for each release.

4. Sales Enablement

a. Equip the Sales and Business Development teams with clear, practical assets including:

• Pitch decks
• Battle cards
• Case studies
• Demo scripts

b. Train internal teams on product value, use-cases, and messaging.

c. Gather feedback from Sales and continuously improve enablement material.

5. Content & Website Ownership

a. Own product and solution page content on the website.

b. Translate complex technical features into benefits-driven content understandable by both technical and business stakeholders.

c. Ensure website messaging supports lead generation and conversion.

6. Cross-Functional Collaboration

a. Work closely with Product Managers to understand roadmap and capabilities.

b. Align with Growth/Marketing teams on campaigns and demand generation.

c. Partner with Sales to support enterprise conversations and outbound efforts.

d. Act as the “voice of the market” inside the organization.

Requirements

1. 4–7 years of Product Marketing experience (preferably in B2B SaaS, developer tools, or infrastructure products)
2. Strong ability to understand and communicate technical concepts
3. Experience collaborating with sales and outbound teams
4. Proven capability to simplify complex technical offerings into clear business value
5. Exposure to Web3, blockchain infrastructure, or developer platforms is strongly preferred

Success KPIs

1. Increase in product page conversion rates
2. Improvement in sales win-rate
3. Higher feature adoption and usage
4. Positive internal feedback from sales teams on enablement assets and clarity of messaging

The Business Operations team is seeking an intern to help run the daily engine that keeps our sales pods accountable and drives how we scale. This role offers exposure to the full BizOps stack — compliance auditing, process improvement, sales enablement, and the BPM and automation work that is transforming manual operations into streamlined workflows. Ideal candidates are sharp, operations-minded, and eager to build a foundation at the intersection of business operations and process automation. 

Responsibilities: 

• Run daily and weekly compliance audits across our sales-pod SOPs, upholding consistency and quality across every pod 
• Review CRM records - call logs, notes, next steps, task completion, and data completeness - to keep pipeline data accurate and decision-ready 
• Turn audit findings into signal, surfacing the recurring gaps and bottlenecks that point to where process should be tightened, standardized, or automated 
• Feed the BPM and automation initiatives, helping identify manual checks that can move into automated workflows and validating that they work as intended 
• Support sales enablement by helping keep the SOPs, trackers, and playbooks our pods rely on sharp and current 
• Assist with documentation of business processes, workflows, and team procedures 

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

1. SEO-Friendly Blog Writing;
2. Caption Writing; 
3. Content Writing for Social Media Posts;
4. Content Writing for Reels and Videos
5. Other Allied Works

Monitor, analyze and fix issues for consumer and business VoIP services and endpoints.

Roles and Responsibilities:

• As a senior engineer, take complete ownership of supporting customer VoIP deployments by debugging issues and providing fixes.
• Document existing call flows
• Build customer confidence to grow/lead local team
• Support customer during PST timezone during critical releases

Required Skills:

• 5+ yrs of supporting VoIP services/applications on Linux platform
• Strong scripting skills with bash/python/perl
• Expertise in SIP call flow analysis and debugging using Wireshark
• Experience in debugging Kamailio and Freeswitch/asterisk based applications is a must
• Good problem solving/analytical skills
• Excellent written and verbal communication

Preferred Skills:

• Experience working with open source projects
• Exposure to Level 3-Carrier Integration
• Knowledge of networking protocols

Skills