Engineering Manager

Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

Manage end-to-end campaign execution including targeting, ad setup, creative testing, and landing page optimization.

Drive lead generation by lowering CPA and improving ROAS.

Run remarketing, retargeting, and lookalike campaigns to boost conversions.

Implement A/B testing for creatives, copies, landing pages, and funnels.

Use AI tools and automation to improve campaign efficiency.

Monitor budgets and key KPIs (CTR, CPC, CPA, ROAS, Conversion Rates).

Track, analyze, and report performance using Analytics, GTM, and ad manager platforms.

Are you a digital mastermind with a passion for search engine optimization (SEO) and search engine marketing (SEM)? If yes, then we encourage you to apply for this exciting opportunity today.

Web Spiders is looking for an experienced SEO & SEM Specialist to join our digital marketing team. As an SEO/SEM Expert, you will be responsible for improving our website's search engine ranking, increasing website traffic, and managing our online presence. The ideal candidate will have 4-5 years of experience in successfully developing and executing paid campaigns, along with an in-depth knowledge of Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.

Roles and Responsibilities

• Develop, execute & manage SEO & SEM strategies for our website and our clients' websites
• Conduct in-depth keyword research to identify target keywords and phrases
• Optimize website content, including web pages, blog posts, and other digital assets, for search engines and users
• Perform technical SEO & SEM audits to identify and resolve issues that may negatively impact search engine rankings
• Develop and execute link-building strategies to improve website authority and rankings
• Monitor and analyze website and keyword performance using tools such as Google Analytics and SEMrush
• Create and present monthly reports to clients, highlighting key performance metrics and KPIs of the assigned projects
• Continuously monitor industry trends, best practices, and emerging technologies to identify opportunities for innovation and growth
• Collaborate with the content marketing team to develop and execute content strategies that support SEO & SEM objectives
• Manage client relationships and ensure their satisfaction with our services

Desired Candidate Profile -

• Google Ads Certification required
• Proven track record of driving organic traffic and improving search engine rankings
• Deep understanding of search engine algorithms and best practices, including on-page optimization, technical SEO, and link building
• Experience using tools such as Google Analytics, Google Tag Manager & SEMrush
• Excellent communication and problem-solving skills
• Highly organized with strong project management skills
• Ability to work independently and in a team environment.

Responsibilities:

• Experience and working knowledge of Java 8, Hibernate, Spring Boot, Microservices and REST API is mandatory
• Expert understanding of the object-oriented design and programming concepts
• Strong problem solving skills, data structures and algorithms and multithreading
• Good understanding of AWS and cloud-native technologies
• Knowledge of AWS services - RDS, DynamoDB, Elastic Search, Kinesis. Experience of working with AWS SDK is preferred.
• Good understanding of CI/CD and Jenkins pipeline
• Experience of writing unit tests using Junit/Mockito
• Knowledge of Integration Testing framework like Cucumber is required.
• Proficient in Git commands and branching concepts

• Target setting and managing delivery of business targets, in-line with the business and service benchmarks
• Sign partnerships for the company towards growing business or enhancing product bouquet
• Large client closures and relationship management
• Work closely with the Product & Marketing teams to develop and implement PayGlocal’s go-to-market strategy
• Recruit & develop the team to achieve maximum productivity
• Understand the market and strategize merchant acquisition

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• Daily coordination with consultant / clinic head basis of the treatment advised by them.
• Helps patient to understand the value of treatment (Convincing patient to commit to treatment)   
• Explain the tariff of the respective procedures/investigations to patients in detail and upselling the packages
• Maintain counselor reports daily (Advice, Conversion and Patient-wise data).
• Coordinating with finance department (Invoices, Getting Discount Approval, Billing).
• Establishing a tone of empathy that helps to resolve any patient complaints or conflicts.
• Follow up with patients at all stages.
• Doctor for life - Responsible for long term relationship management with the patient.

• Will be Handling End to End Recruitment process
• Will be Accountable for Recruiting through Job portals, social media platform and conducting mass recruitment drive in places like Colleges, Corporates, etc.
• Should be responsible to Reach Targets and deadlines.
• Maintenance of reports is mandatory.
• Source candidates using a variety of search methods to build a robust candidate pipeline
• Screen candidates by reviewing resumes and job applications, and performing phone screenings
• Take ownership of candidate experience by designing and managing it, Develop job postings, job descriptions and position requirements
• Perform reference checks as need
• Facilitate the offer process by extending the offer and negotiation employment terms
• Manage onboarding and new hire process
• Stay abreast of recruiting trends and best practices
• Manage the overall interview, selection, and closing process
• Ensure all screening, hiring, and selection is done in accordance with employment laws and regulations
• Prepare recruitment materials and post jobs to appropriate job board/newspapers/colleges etc

Role Description :

- Good Understanding of Java 8 with proven hands-on skills
- Experience in Spring Framework - Spring Boot, Spring Data, Spring REST
- Experience in Spring Reactive
- Experience in Git, Gradle / Maven
- Practitioner of clean code and SOLID principles
- Able to test drive features
- Can debug code at ease and ensure quality code is produced
- Knowledge of design patterns
- Comfortable with agile practices, user stories and task breakdown
- Understands REST principles and Micro services
- Experienced with technologies such as
- Required Java, Spring Boot
- Good to have Maven, GIT, Swagger, PCF, Rabbit MQ
- Good API skills technology such as Rest Webservice
- Good foundation in data structures, algorithms and OO Design with rock solid programming skills
- Experienced on creating unit test using JUnit, Mockito or PowerMock
- Experienced on mark up language such as JSON and YML
- Experienced on using Quality and Security scan tools such as Sonar, Fortify and WebInspect
- Experienced on agile methodology