Engineering Manager

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Business Development Associate JD

About Us

We are the largest and most active online platform for international education!

Yocket was established in 2015 with a mission to connect people to the world's best

learning opportunities. Today, Yocket is the largest community-driven online platform

for international education.

We specialize in premium counselling services for students with ambitions of

pursuing higher education abroad by connecting them to the best universities in the

world. We offer a comprehensive range of services, including expert counselling, test

preparation, visa assistance, and even loans to facilitate your educational journey.

Till date, we have helped more than 10,00,000 students across countries pursue

their higher education. Our students have secured admissions in all of the world's

top 100 global universities, including prestigious institutions such as Harvard

University, MIT, Stanford, University of Oxford, and Columbia University.

We've assisted over 5,700 students in obtaining loans securing more than INR 1,500

Crores, spanning across 15 countries, and have partnered with 12+ lenders like

HDFC, Avanse, Incred, Leap Finance, Union Bank, Axis, and Yes Bank.

At Yocket, we strive to help our employees find passion and purpose. Join us in

changing the way students make their decisions about education. If you wish to

create an impact and help students get the best education by taking our vision

ahead, we would love to have you on our team!

Job Description

Direct revenue generation through B2C sales.

Responsible for meeting and exceeding sales targets.

Building rapport with students and their parents to drive conversions.

Understanding student profiles to offer tailored solutions.

Open to making calls and following up from different lead sources.

Participating in virtual/physical events, seminars, and webinars.

Requirements

Fresher to maximum 5 years of experience in sales.

Proven ability to meet or exceed targets.

Bachelor's degree or equivalent experience.

Prior experience in target-based sales or revenue-focused roles is a plus.

Exceptional written and verbal communication skills.

Highly organized and detail-oriented.

Strong interpersonal and persuasion skills.

Experience in EdTech sales will be a strong advantage.

Familiarity with CRM tools is preferred.

Benefits

Medical Insurance for you and your family.

No-boss culture – We value ideas over hierarchy.

Access to a psychological counselor – Mental health support provided.

We are looking for an experienced Media and PR Specialist who can help us elevate our brand presence and manage our media relations. The ideal candidate should have a proven track record in the B2B events industry and possess a deep understanding of media strategy and public relations.

Responsibilities & Scope of Work:

1. Media Strategy: Develop and execute a comprehensive media strategy to enhance our brand visibility and reputation within the industry.

2. Press Releases: Draft compelling press releases and news articles to announce company milestones, event launches, and other newsworthy developments.

3. Media Relations: Build and maintain strong relationships with key media outlets, journalists, and industry influencers.

4. Content Creation: Create engaging and informative content for various media channels, including social media, newsletters, and the company blog.

5. Event Promotion: Collaborate with the marketing team to promote our events through media channels, securing coverage and partnerships.

6. Analytics: Monitor and report on media coverage and PR efforts, providing insights and recommendations for continuous improvement.

Requirements and Qualifications

• Bachelor's degree in Communications, Public Relations, or a related field.
• 2+ years of experience in media relations and PR, preferably in the B2B events industry.
• Proven success in securing media coverage and building media relationships.
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficiency in PR software and analytics tools.
• Creative thinking and the ability to generate innovative PR ideas.

Job Type:

1. Full time & On-site

2. 5 day work week

Location: Bangalore/Mangalore

1. Responsible for internal & external communication with customer & dispatch details sharing with customer, internal communication with team, for order processing coordinating with logistic team / purchase team/ production team & getting status for material & updating to sales team & customer.

1. Follow up for payment. Co-ordination with logistic team for dispatch clearance from customer.

If you’re one of the best and brightest, a highly-motivated innovator, and a fast worker, you might be just the person we’re looking for! Entrata’s Operations department is seeking a Full-Stack Software Developer. As part of our Operations team, you will act as a technical advisor, team leader, coder, and evangelist. Our Full-Stack Developer will take ownership of website-related projects and see them across the finish line, and advocate for the latest tools, technologies, and best practices.

Responsibilities will include

• To be a part of a highly motivated, young, and energetic product development Team
• You will be handling high traffic website operations, pro-active maintenance and problem-solving skills to ensure optimal working and performance of the websites
• Exposure to industry trends and developments
• Opportunity to collaborate, work with the architects and product owners in the business, and to contribute in all phases of the software development lifecycle
• Best practices and methodologies to produce desired software on time and with top-notch quality

Minimum Qualifications

• You have strong debugging, problem-solving, and analytical skills
• Strong sense of writing quality code
• Passion for developing highly scalable systems
• You are quick, resourceful, flexible, and an excellent collaborator
• Hands-on technical coding, and implementing of product features
• Peer code review
• Strong experience in OOPS and MVC frameworks in PHP
• Database experience on any of the following: PostgreSQL, MySQL, or MS SQL Server (Preferably PostgreSQL)
• Knowledge of software design patterns
• Basic understanding of front-end technologies (JavaScript/ ReactJS, Ajax, etc.)
• Experience participating in agile and fast-paced software development methodologies
• Experience in collaborating in a cross-functional agile team
• Good verbal and written communication skills
• Bachelor’s degree in Computer Science or a related field
• 1 - 4 years of experience with web application development