Engineering Manager

E-Commerce Technical Lead

Type: Full-Time    Experience: 5+ years    Location: Onsite, Bangalore

ABOUT THE ROLE

Y-NOT Design & Mfg is a promotional products, sourcing, and custom manufacturing organization serving Fortune 1000 brands and enterprise clients. Through BrandifyME, our E-Commerce division is focused on building the next generation of digital commerce for customized and branded products at scale.

The BrandifyME team owns the company’s digital commerce ecosystem, including storefront experience, product merchandising, supplier integrations, customization workflows, corporate stores, pricing synchronization, checkout experience, and large-scale operational e-commerce workflows. The team works across both customer-facing experiences and backend operational processes to create a scalable and efficient commerce platform built for enterprise-level sourcing and fulfillment.

The E-Commerce division works closely with the Automation team across multiple initiatives. While BrandifyME focuses on the commerce experience, digital operations, and platform execution, the Automation division develops the internal systems, AI-assisted infrastructure, workflows, and operational tooling that power and enhance those processes behind the scenes. Together, both teams collaborate to improve scalability, efficiency, operational visibility, and the future technology infrastructure of the organization.

Here is our website: https://y-not.com/

IN YOUR FIRST 6 MONTHS YOU WILL

▪       Take full ownership of BrandifyME's eCommerce stack: storefront, Shopify integrations, Sample Tracker, project workspace, and eCommerce-side middleware.

▪       Complete a structured knowledge transfer with the outgoing engineer and establish your own architectural baseline across the codebase.

▪       Review and approve all eCommerce engineering work before deployment; establish code-review standards the team follows consistently.

▪       Implement or lead at least one significant integration: Shopify, supplier, ERP (Odoo), shipping provider, or middleware, end to end.

▪       Coach full-stack developers through a structured growth plan toward senior-level engineering practice.

▪       Own on-call rotation for eCommerce production incidents and establish clear runbooks for the most common failure modes.

▪       Collaborate closely with the Automation Lead and Technical Manager to ensure clean handoffs at the eCommerce/Automation boundary.

▪       Contribute to hiring and onboarding the broader team as BrandifyME scales through Wave 1.

YOU'LL BE A FIT IF

▪       Experience with PHP Laravel-based applications and backend systems

▪       Exposure to Shopify/eCommerce platforms and related integrations

▪       Understanding of APIs, web technologies, and scalable application workflows

▪       Familiarity with AWS/cloud-hosted environments and deployment workflows is a plus

▪       Experience working in Agile/SCRUM-based engineering environments

▪       You have production experience with Shopify Plus or an equivalent eCommerce platform, you have personally owned integrations end to end.

▪       You are fluent in the full stack we use: Vite / React / TypeScript on the frontend; Supabase / PostgreSQL / Deno edge functions on the backend.

▪       You have strong PostgreSQL discipline: RLS, migrations, query performance and have shipped systems with real production surface area.

▪       You have built and operated REST/GraphQL integrations with retry logic, idempotency patterns, and webhook reliability.

▪       You have a proven track record coaching mid-level engineers toward senior-level practice, not just directing senior peers.

▪       You have worked in a startup or entrepreneurial environment and are comfortable with ambiguity, fast iteration, and a codebase that has 100+ migrations.

BONUS POINTS

▪       Experience with Odoo ERP integrations or promotional-products supplier APIs (ASI, PromoStandards, ESP).

▪       Familiarity with Cloudflare Workers / edge-function patterns at production scale.

▪       Experience building or scaling a zero-inventory / drop-ship commerce model.

Roles & Responsibilities

1. Write, review and merge production code across Vue.js frontend and Node.js backend
2. Own code quality for the India team — set review standards and refactor technical debt
3. Debug across the full stack — from Vue rendering issues to Mongo aggregations to Kubernetes pod issues
4. Guide the team on day-to-day development decisions and step in on unsolved problems
5. Design solutions for new modules from spec to schema to API contract to implementation
6. Own MongoDB data modelling decisions — document structure, embedding vs referencing, index strategy
7. Review Node.js service design: API structure, error handling, validation, authentication, rate limiting, background processing
8. Make and document build-vs-buy calls on third-party services with cost and integration effort
9. Ensure the platform stays stable and performant on a live, revenue-generating system
10. Demonstrate daily working use of AI coding tools and spec-driven development practice
11. Judge AI output quality and know when tasks should not be handed to agents
12. Set up and maintain repo-level context files and make the team's AI setup consistent
13. Coach the team on AI tools while holding the line on quality
14. Work with LLM APIs, embeddings, semantic search and understand where AI features help
15. Run sprint planning, estimation, standups and retros for the India team
16. Break requirements into technical tasks with clear acceptance criteria
17. Track velocity and flag slippage and blockers early
18. Own release coordination — deployment planning, rollback strategy and post-release monitoring
19. Line-manage 6–10 engineers across web, mobile and QA — 1:1s, feedback, performance conversations and growth planning
20. Mentor mid-level engineers into senior ones and build depth
21. Participate in hiring — technical screening, interviewing and onboarding
22. Keep the team's engineering practices consistent: documentation, testing, branching, incident handling
23. Act as the main technical point of contact between the India team and the UAE office product and business stakeholders
24. Communicate clearly to mixed technical and non-technical audiences — status, risk, trade-offs and time cost
25. Manage the time-zone gap with structured overlap hours, written updates and async documentation
26. Own technical delivery on modules including product catalogue, pricing, ordering, workflows, order management, payments, invoicing and vendor onboarding

Ideal Candidate

1Strong Hands-On Technical Team Lead Profile (Vue.js + Node.js) with AI-assisted development and B2B e-commerce exposure2Mandatory (Experience) - Must have 8+ years of software engineering experience with at least 2+ years leading a team of 5 or more engineers3Mandatory (Tech skill 1): Must have strong, current, hands-on Vue.js experience including component architecture, state management and performance optimisation4Mandatory (Tech skill 2): Must have strong, current, hands-on Node.js and Express experience for production API development at scale5Mandatory (Tech skill 3): Must have deep MongoDB experience including aggregation pipelines, index design, query performance tuning and schema decisions6Mandatory (Tech skill 4): Must have AWS experience particularly Kubernetes/EKS with deployments, resource limits, health probes and production monitoring7Mandatory (Tech skill 5): Must have working understanding of Flutter including widget architecture, state management, platform channels and Play Store/App Store release pipelines8Mandatory (Tech skill 6): Must have demonstrable, daily professional use of AI coding tools (Claude Code, Cursor, GitHub Copilot, Gemini CLI or equivalent) with real examples9Mandatory (Tech skill 7): Must have experience with spec-driven development including writing structured requirement and design documents and reviewing AI-generated output against acceptance criteria10Mandatory (Tech skill 8): Must have experience setting up and maintaining repo-level context files, rules files and custom commands for AI development11Mandatory (Tech skill 9): Must have Git and CI/CD experience including branching strategy, review workflow and automated pipelines12Mandatory (Leadership): Must have line-managed engineers (1:1s, feedback, performance, growth), mentored mid-to-senior, and participated in hiring13Mandatory (Communication): Must communicate clearly to mixed technical/non-technical audiences and manage a time-zone gap with structured overlap and async documentation (works with the UAE office)14Mandatory (Education): Bachelor's or Master's in Computer Science, Engineering or related field15Mandatory (Domain): Background in B2B e-commerce, wholesale/distribution or marketplace platforms16Preferred (Offshore Experience): Experience working as the offshore technical counterpart to an overseas leadership team17Preferred (AI Integration): Experience integrating LLM APIs into a production product18Preferred (Observability): Exposure to observability tooling such as CloudWatch, Datadog or Sentry and analytics instrumentation19Preferred (Third-party Integrations): Experience with payment gateways, e-signature, logistics APIs, mapping and geolocation integrations

Strong Engineering Manager / Lead Profiles

2

Mandatory (Experience 1) – Must have minimum 8+ years of overall Software Engineering / Development experience with a strong IC foundation.

3

Mandatory (Experience 2) – Must have 2+ years of formal Engineering Manager experience with direct people-management responsibility (informal Senior Engineer / Tech Lead experience managing a team does not count)

4

Mandatory (Experience 3) – Must have directly managed 4–6+ engineers, including 1:1s, performance management, growth plans, promotions, mentoring, and team development.

5

Mandatory (Experience 4) – Must own technical direction and delivery for an engineering team/pod, including architecture, system design, code/PR reviews, execution planning, and engineering quality.

6

Mandatory (Experience 5) – Must have strong backend/software engineering experience with hands-on technical depth in building APIs, services, integrations, and scalable systems; specific language/framework can vary.

7

Mandatory (Experience 6) – Must have experience owning production operations, including on-call, incident management, debugging, and postmortems for their area.

8

Mandatory (Experience 7) – Must have experience driving cross-functional alignment with Product and Design and translating ambiguous business/product requirements into scalable technical solutions.

9

Mandatory (Company) – Must be from a Product Company / Startup, particularly B2B SaaS, Fintech, Payments, or similar technology product environments. (Refer Target Company List)

10

Mandatory (Role Fit) – Role is 80% people/team management and 20% technical/IC involvement;

11

Preferred (Education) - Tier 1 engineering college

Job Description

• Lead Ecommerce Solution Design and Development: Spearhead the design and development of scalable, secure, and high-performance solutions for our ecommerce platform using Java Spring Boot.
• Collaborate with Cross-Functional Teams: Work closely with product managers, UI/UX designers, and quality assurance teams to gather requirements and deliver exceptional ecommerce solutions.
• Architectural Oversight: Provide architectural oversight for ecommerce projects, ensuring they are scalable, maintainable, and aligned with industry best practices.
• Technical Leadership: Lead and mentor a team of Java developers, fostering a collaborative and innovative environment. Provide technical guidance and support to team members.
• Code Review and Quality Assurance: Conduct regular code reviews to maintain code quality, ensuring adherence to Java Spring Boot coding standards and best practices. Implement and promote quality assurance processes within the development lifecycle.
• Integration of Ecommerce Solutions: Oversee the seamless integration of ecommerce solutions with other business systems, ensuring a cohesive and efficient data flow.
• Payment Gateway Integration: Collaborate on the integration of payment gateways and other essential ecommerce functionalities.
• Stay Informed on Ecommerce Technologies:Stay abreast of the latest developments in ecommerce technologies, incorporating new features and improvements based on emerging trends.
• Client Interaction:
• Engage with clients to understand their ecommerce requirements, provide technical insights, and ensure the successful implementation of solutions.

Desired Skills:

• Bachelor’s degree in Computer Science, Information Technology, or a related field.
• Minimum of 8 years of software development experience, with a significant focus on Java Spring Boot development and ecommerce platforms.
• Proven expertise in designing and developing ecommerce solutions using Java Spring Boot, with a deep understanding of the framework.
• Familiarity with ecommerce platforms, including payment gateways, inventory management, and order processing.
•  Strong proficiency in Java and Spring Boot technologies, with experience in microservices architecture.
• Java 8 or above latest version hands on
•  Microservices architecture, Spring boot REST hands-on (min 3 yrs experience mandatory)
•  Well versed with at least one cloud- AWS/GCP/Azure (min 2 yrs experience mandatory)
•  Kubernetes, Docker, Containerisation (Mandatory)
•  Kafka, RabbitMQ, etc
•  MySQL, MongoDB, PostgreSQL or any 1 RDBMS and 1 NoSQL DB hands on experience  
•  Experience with any in-memory caching mechanism like Redis. Hazelcast, etc
• Good understanding of DSA and their applications
• Excellent problem-solving skills, showcasing the ability to address complex challenges in ecommerce solution development.
• Strong communication skills to facilitate effective interactions with team members, clients, and other stakeholders.
• Experience working with Agile methodologies and advanced proficiency in version control systems.