Catalog Lead – Swiggy & Zomato Menu Optimization
At Kitchen Spurs, we help restaurants grow by combining data, design, and operational intelligence. We’re hiring a Catalog Lead to take full ownership of how menus are structured, priced, and presented on delivery platforms like Swiggy and Zomato—while managing execution through POS systems or first-party menu tools.
This is a critical, cross-functional role that directly impacts discoverability, conversions, and revenue for our restaurant partners. As a team lead, you will also be responsible for mentoring, training, and overseeing a team of catalog executives, ensuring accuracy, speed, and consistency in execution at scale.
Role Overview
You will be responsible for crafting and managing the digital menu experience across platforms. While the menu is presented to customers via Swiggy and Zomato, it's often managed through external POS systems (like Petpooja or DotPe) or the platforms' own menu dashboards. This role requires strong attention to detail, platform fluency, and a deep understanding of how to drive performance through better catalog design.
Key Responsibilities
- Take full ownership of how restaurant partners' menus appear on Swiggy and Zomato
- Navigate POS systems and aggregator dashboards to implement structured, conversion-optimized menus
- Work closely with internal teams and restaurant partners to translate business goals into catalog strategy
- Benchmark competitors and guide pricing, add-on logic, modifiers, images, and naming conventions
- Document processes and develop SOPs to support execution at scale
- Train and manage a team of catalog executives to maintain quality and turnaround times
- Ensure menus are not only accurate, but also positioned to maximize AOV, frequency, and discoverability
- Use a combination of culinary knowledge and performance data to refine catalog strategies.
What We’re Looking For
- 2 to 5 years experience working with e-commerce catalogs
- Comfort with online tools (either first party or via middleware like UrbanPiper, DotPe, Petpooja)
- Strong understanding of menu performance drivers - from pricing and categorization to imagery and modifiers.
- A process-oriented mindset with the ability to define playbooks and troubleshoot at scale.
- Excellent communication and client-facing skills with a consultative approach.
- Hands-on problem solver with ownership mentality and first-principles thinking.
- Ability to collaborate across teams (e.g., Account Managers, Developers)
- Experience using ChatGPT or similar AI tools to plan smarter and execution at scale, eg, menu descriptions, cross sell suggestios (e.g., descriptions, tags), or assist with operational documentation and efficiency
Good to Have
- Proficiency with Google Sheets (QUERY, VLOOKUP, ARRAYFORMULA, etc.)
- Background in food delivery, restaurant tech, or menu merchandising
- Experience managing catalogs across multiple brands
- Visual judgment in selecting and refining food images for platform use
- Proven ability to lead and mentor a team.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Kitchen Spurs Private Limited
About
We’re a young team of F&B enthusiasts who live and breathe data. At Kitchen Spurs, we believe decisions should be driven by insights, not instincts. That’s why we’re building a powerful analytics platform that decodes performance data from online marketplaces —uncovering actionable insights to help restaurants boost operating margins, drive more orders, increase AOVs, attract new customers, and hit key business milestones.
We work hands-on with restaurants to take the load off their teams—managing aggregator platforms, analyzing trends, and saving hours of manual effort. This frees them up to focus on what truly matters: crafting exceptional customer experiences, the only metric that guarantees long-term success.
Tech stack
NodeJS (Node.js)
Javascript
Vue.js
PHP
React.js
LaravelCandid answers by the company
We empower restaurants with data-driven insights for effective growth in online food delivery marketplaces.
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