Best place to hide a dead body is page two of Google.
So., We are looking for SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Exp : Minimum 1 yr
Responsibilities
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Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
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Track, report, and analyze website analytics and PPC initiatives and campaigns
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Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
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Optimize copy and landing pages for search engine marketing
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Perform ongoing keyword discovery, expansion and optimization
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Research and implement search engine optimization recommendations
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Research and analyze competitor advertising links
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Develop and implement link building strategy
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Work with the development team to ensure SEO best practices are properly implemented on newly developed code
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Work with editorial and marketing teams to drive SEO in content creation and content programming
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Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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Requirements
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Proven SEO experience
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Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
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Solid understanding of performance marketing, conversion, and online customer acquisition
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In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
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Knowledge of ranking factors and search engine algorithms
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Up-to-date with the latest trends and best practices in SEO and SEM
About Appitsimple infotek Pvt. Ltd.
AppitSimple Infotek is a product-based information technology company that has, for many years, been working to change and simplify how organizations perform their operations. CallHippo and SoftwareSuggest, the company's ground-breaking platform and product are primarily responsible for the company's widespread recognition. An online resource for selecting the best business software and service partners offers users access to evaluations written by actual customers, in-depth analyses of the software, free consultations, and free trials of the program. For businesses of any kind looking for software and services tailored to their particular sector, this one-stop shop is the place to go.
Over 800 different software categories and over 49 different service categories are currently available on SoftwareSuggest as options for businesses to choose from. In addition to this, it allows businesses to analyze the qualities of a variety of software and service providers so that they may make the most informed purchasing decision possible.
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Job Purpose
We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.
A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.
Key Areas of Responsibility
B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.
Desired Candidate Profile
Essential Skills
Reliable, Accountable and Trustworthy.
Good in English (spoken and written).
Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.
Must have some prior experience in digital marketing.
Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.
As an SEO Link Builder, you will be responsible for creating and managing high-quality backlinks for our websites. You will work closely with the digital marketing team to ensure that all link-building campaigns are executed effectively and meet our client’s objectives.
Your primary tasks will include:
Developing and managing link-building campaigns to meet project deadlines
Proactively monitoring the performance of backlinks
Providing regular reports on link-building progress and results
Conducting comprehensive keyword and competitor research and analysis to identify opportunities for link building
Responsibility:
- Good knowledge of keyboard shortcuts and using Search Engines
-Experience in Google Analytics, webmaster tools, and other reporting platforms is preferred.
- Bachelor's in Computer Science or related field
Role: CLIENT SERVICING - PERFORMANCE MARKETING
Company Industry: Marketing and Advertising
Experience: 2-5 years
Education: Bachelor’s degree or equivalent
Salary Bracket: - 8L
You will have to develop a thorough understanding of Unigage's clients and drive customer engagement. You will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn.
RESPONSIBILITIES:
- Responsible for achievement of digital marketing objectives of our clients
- Oversee overall quality of work being delivered on the account
- Demonstrate subject matter understanding of digital marketing, engage in strategic discussions around Performance marketing, Search Engine Marketing, Social, SEO and other channels
- Experience in fronting client relationships directly
- Handling operations and client management
- Briefing the creative team, helping in the creation of a concept.
- Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
- Strategizing and executing campaigns for clients.
- Working with senior management keeping them informed of new developments, service issues and new business opportunities.
- Managing paid social media campaigns
REQUIREMENTS:
- Should be hands-on experience in paid search, display, retargeting, email marketing, social, Conversion Optimization, and other key relevant channels that provide traffic and conversions for clients and to share this with internal teams too.
- Understanding and experience of the key analytical and market intelligence tools like Google Analytics and other sources across multi-channels – including PPC and display platforms is a must.
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- Should have worked on social media calendar and interactions
- Should have advertising agency experience
Different aspects of SEO optimization
- ORM (Online Reputation & Response Management) for the client's account
- live Google Ads projects, keyword research & campaign optimization
- Google my business - handling & optimization
- Hands-on experience in live Social media projects
- preparing daily & weekly client reports Skill
Skill Requirements:
Good command over English both written and verbal
- Good MS Excel skills and exposure to work on Google docs or G-suite
- Focused on delivery - Attention to detail and high on rigor & energy
- Expected to work & contribute individually on modules of a project
- Ability to thrive in a fast-paced environment Basic English literature graduates with an aptitude
for Social Media can also be considered
● 2+ years experience in SEO.
● Strong knowledge of Google Analytics.
● Experience with coding techniques - basic WordPress and Elementor desirable.
● Good knowledge of back link analysis.
● Exposure to the US market is desirable
WHAT YOU WILL DO:
● Researching for relevant link building opportunities
● Managing and executing integrated backlink campaigns for link placements
● Working with internal SEO Lead to implement backlink strategy, content alignment, and reporting for
improved ranking position in SERPs
● Working with the content team to ideate and create linkable content.
● On-site and off-site analysis of web SEO competition.
● Using google analytics to conduct performance reports regularly
Office Time :10:00 AM TO 7:00 PM
Saturday & Sunday Off
- You will be the One go-to person for - everything- Revenue & Growth. Responsible for building the team, processes & programs that enable growth.
- Owns the overall revenue of the organisation. Manage P&L, Discounts & Marketing budgets efficiently.
- Completely own User Acquisition, Conversion & Retention Drive tech enabled growth for the company.
- Drive Digital & Offline marketing strategies. Completely own the performance marketing and assist in brand building.
- Work with the agency to drive SEO (website) mandates for growing the organic traffic.
- Influence online product changes on websites that drive discovery, user engagement & revenue.
- Lead corporate partnerships and programs to build brand awareness and cost effective user acquisition.
Responsiblitis
Assist in the formulation of strategies to build a lasting digital connection with
consumers
- Plan and monitor the ongoing company presence on social media (Twitter,
Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to
increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their
distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web
analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Job Responsibilities -
- Creating engaging content and implementing strategic syndication across all our key social channels (SoMe and newsletter)
- Daily interaction with our Spice Village community on social media platforms in both English and German(using Google Translate)
- Monitoring of performance indicators such as impressions, clicks, views etc and creating reports for these KPIs
- Developing newsletter campaigns using MailChimp in both English and German
- Identifying user growth partnerships and being proactive for these partnerships
- Working with multiple internal stakeholders to develop beautiful brand-led content that’s appropriate for all social media platforms
- Complete a monthly competitor analysis
- Create Facebook ads and google ads based on the campaigns
- Implement unique Facebook ad strategies and experiment using A/B testing
- Monitor paid campaign performance using commonly used KPIs
- Create a better social media experience for our followers rather than just focusing on promotions
- Track customer journey for customers coming through Social Media (Organic and Paid)
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Minimum 3 years experience in High Growth Company or Agency
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A proven marketer who understands and has worked in a high functioning, high revenue eCommerce brand or Agency
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Deep understanding of A/B testing, experimentation and eCommerce analysis
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An expert in analyzing data and creating reports
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An expert in Facebook Ads and Google Ads
Be the strategist & the operations in-charge for the brands assigned for Marketplace Management.
Manage the Marketplaces, looking after pricing, product descriptions, and general content.
Be responsible for ensuring all products are listed and optimized to the highest standards across the marketplaces
Help to create and deliver adhoc marketing campaigns across various marketplaces
Manage all products on Amazon, Flipkart, Myntra, Oaytm, Nykaa, and other online marketplaces across India
Increase listing rankings and search results to increase sales conversion and maximize revenue
Generate customer reviews, and monitor ratings to protect and enhance marketplace status
Analyse and evaluate traffic and sales conversion data to improve the effectiveness of online content and marketing campaigns
Keep each marketplace updated with the latest products and promotions
Develop strategies for the clearance of any excess stock
Good knowledge of various tools & techniques used for ROI optimization on Marketplaces.
Good communication skills to deal with external clients & handle in-house (inter-team) operations.
To be successful in this role you must already be working within a Marketplace/Ecommerce position ideally within a Marketplace Agency. You will have demonstrable experience dealing with marketplace platforms, in particular Amazon and Flipkart and have experience in running successful digital marketing campaigns. If you’re a sales focused individual with the ability to manage multiple projects and thrive on working in a fast-paced working environment then please send across your most up to date CV.