Business Developer

Profile

Digital Marketing Manager (Trading Domain)

About Us

Tradelab Technologies is a leading FinTech and capital markets technology company, headquartered in India, which develops high-performance software solutions for stock brokers, trading platforms, and financial institutions. Founded in July 2012 and incubated by a special R&D cell at IIT Kharagpur, we are at the forefront of building the next generation of trading technology. Our product portfolio includes advanced trading terminals, order-management systems (OMS), risk-management systems (RMS), low-latency exchange platforms, multi-crypto wallet solutions, and KYC/Compliance systems. We are defined by our commitment to "low latency," "high performance," and "real-time" systems that power the industry.

Role

We are seeking a strategic and results-driven Digital Marketing Manager to lead our B2B marketing initiatives in the competitive FinTech and capital markets technology landscape. You will be responsible for developing and executing comprehensive digital

marketing strategies that drive brand awareness, lead generation, and customer engagement across institutional and enterprise client segments.

Key Responsibilities

● Develop and execute multi-channel digital marketing strategies targeting B2B audiences in the FinTech and capital markets ecosystem

● Manage end-to-end campaign planning, execution, and optimization across SEO, SEM, content marketing, email marketing, and social media platforms

● Create and oversee thought leadership content including whitepapers, case studies, and technical blogs that resonate with brokers, trading firms, and financial institutions

● Drive lead generation initiatives and optimize conversion funnels to support business development goals

● Manage marketing analytics and reporting, providing actionable insights to improve campaign performance and ROI

● Collaborate with product and sales teams to develop compelling product positioning and go-to-market strategies

● Oversee website management, ensuring optimal user experience and technical SEO performance

● Build and manage relationships with digital agencies, technology vendors, and industry partners

● Monitor industry trends, competitor activities, and emerging marketing technologies to maintain competitive advantage

Skills & Experience

● 5-6 years of proven experience in digital marketing, preferably in B2B technology or SaaS environments

● Prior experience in the FinTech or Capital Markets industry is mandatory

● Demonstrated expertise in SEO/SEM, content marketing, marketing automation, and performance analytics

● Strong understanding of B2B buyer journeys and enterprise sales cycles

● Proficiency with marketing tools such as Google Analytics, Google Ads, HubSpot, SEMrush, or similar platforms

● Excellent written and verbal communication skills with the ability to articulate complex technical concepts

● Data-driven mindset with strong analytical and problem-solving abilities

● Experience managing marketing budgets and optimizing spend across channels

● Bachelor's degree in Marketing, Business, or related field; MBA is a plus

Why Join Us?

Join a pioneering technology company that is revolutionizing the capital markets infrastructure.

At Tradelab, you'll have the opportunity to work on cutting-edge, high-performance trading technology that powers some of the most demanding real-time systems in the financial industry.Born from IIT Kharagpur's innovation ecosystem and backed by over a decade of domain expertise, we offer an environment where your contributions directly impact the future of trading technology. Be part of a high-growth FinTech journey where innovation meets execution.

We are looking for someone to be responsible for the development and maintenance of Salesforce applications. Your primary focus will be custom Salesforce development and integration with third-party services. You will be working with other engineers and developers on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and creating quality products is essential.

• Translate functional requirements into technical requirements
• Design and build high-performance, reusable, and reliable Apex code with best practices
• Ensure the best possible quality of the application
• Take ownership of project work and developing client relationships (should be a confident self-starter)
• Identify bugs and align with requirements during debugging
• Write test classes for the class that you develop and ensure more than 80% code coverage
• Test bug fixes to make sure they work as per requirements, then deploy them to production

• Apex development
• Should have worked with an editor such as MavensMate or Eclipse for force.com
• Visualforce page development
• Ability to communicate with customers and provide consultation on Salesforce solutions
• Good problem-solving skills and ability to give optimal solutions
• Hands-on experience in administration setup, e.g., managing users, security controls, and data as well as creating roles, profiles, and reports.
• Experience in designing custom objects, custom fields, picklists, page layouts, workflow, approval processes, validation rules, custom tabs, reports, Visualforce pages, dashboards, and email generation according to application requirements
• Education: BEng (IT, CE, CS, or EC), BSc, MSc (CS), BCA, or MCA
• Certification: Any Salesforce certification would be a plus point.

Roles & responsibilities:-

Exposure to US/International Clients (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.

• Excellent written and verbal communication and presentation skills able to generate interest and engages the client during calls and emails.
• Manage projects, and establish productive, professional and profitable relationships with key personnel and clients in assigned projects.
• Coordinate with various departments within the organization, including support, service, and technology and manage resources, to ensure seamless functioning of the client accounts.
• Responsible for client receivables; planning and execution of monthly retention.
• Candidates with Project Management, Digital Marketing & Technical Skills are Preferred.
• Preferred Location Noida.
• Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
• Ability to maintain a positive, motivational, 'get things done attitude, especially when faced with difficult circumstances.
• Achieves strategic customer objectives and account plans defined by company management.
• Good relationship-building skills (internal, external, and cross-cultural).
• Sound computer skills, especially in the areas of MS Word, MS Excel and MS PowerPoint
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keeping the internal team updated.

• Maintain a consistent schedule of online meetings with the client to manage performance objectives, and customer- expectations and assess customer needs on an ongoing basis.

 Looking for talent who will be in charge of developing eCommerce websites. Duties would primarily consist of developing new projects using the Magento, writing custom extensions, and identifying quality community extensions.

REQUIREMENTS:-

• Experience in E-Commerce CMS such as Magento, OpenCart, PrestaShop
• Experience of developing/editing third-Party extensions
• Extensive experience of PHP and MySQL 
• Experience on Javascript frameworks such as jQuery
• Must handle multiple projects simultaneously
• Developer with strong PHP, Zend, and object-oriented programming experience
• Good experience of Magento core development (PHP) and Module development which involves database-level operations (Creating new tables in the database and developing Models for that) 
• Website Development project including both back-end and front-end development, customizing themes, plugins, and modules
• Experience with OCmod and vQmod in OpenCart
• Performance Optimization using cache, solr (or any nosql search)

       Knows how to consume 3rd party RESTful services