Growth Hacker

Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time

Key Responsibilities

• Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
• Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
• Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
• Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
• Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
• Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
• Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
• Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
• Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
• Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
• Explore new acquisition channels, growth opportunities, and marketing experiments.
• Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
• Prepare regular reports on app growth and marketing performance and provide actionable insights.

Required Skills & Qualifications

• 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of App Store Optimization (ASO).
• Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
• Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
• Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
• Strong analytical and problem-solving skills.
• Ability to work with data and translate insights into actionable growth strategies.
• Good understanding of the mobile app user journey and acquisition funnel.
• Strong communication and cross-functional collaboration skills.

Candidates with experience in fintech or financial services app marketing are especially encouraged to apply

We’re looking for a growth-minded person to take ownership of our apps.

We build and launch consumer mobile apps across multiple categories.

We’re looking for someone smart, entrepreneurial and obsessed with growth to take ownership of how our apps acquire users and scale.

This is not a traditional marketing role. We’re looking for someone who understands mobile products, paid acquisition, organic growth, analytics and the product lifecycle — and can look at a problem, make a decision and move quickly.

You’ll work closely with the founders and take ownership of growing our apps from 0 → scale.

What you’ll do

• Own growth across our portfolio of mobile apps
• Develop and execute ASO & organic growth strategies
• Manage and optimize Meta Ads, Google Ads, Apple Search Ads, TikTok Ads, etc.
• Take ownership of media buying, budgets and acquisition performance
• Analyze acquisition funnels, CAC, ROAS, LTV, retention and subscription conversion
• Use Firebase Analytics to understand user behavior, funnels, events and cohorts
• Work with designers to develop and test high-performing ad creatives
• Identify new growth channels and emerging opportunities
• Improve App Store / Play Store conversion
• Run experiments across acquisition, onboarding, paywalls, pricing and monetization
• Understand where a product is in its lifecycle — from launch to growth to scale — and make decisions accordingly
• Work with product & engineering to turn growth insights into product improvements
• Understand and improve the complete funnel from impression → install → activation → trial → subscription → retention

Tech & tools

You don’t need to be a developer, but you should be comfortable understanding the technology behind mobile growth.

You should know or be comfortable working with:

Firebase Analytics · App Store Connect · Google Play Console · Meta Ads · Google Ads · Apple Search Ads · RevenueCat · Adjust / AppsFlyer · Meta SDK

You should understand how analytics, attribution, advertising, subscriptions and product data fit together.

What we’re looking for

We’re looking for someone who:

• Thinks independently and makes decisions quickly
• Is highly analytical and comfortable with numbers
• Understands why a campaign, product or funnel is working — not just how to operate the dashboard
• Has hands-on experience with media buying
• Understands the mobile product lifecycle
• Loves experimentation and finding unconventional growth opportunities
• Understands both marketing and technology
• Keeps up with mobile apps, AI, advertising and growth trends
• Can move quickly from “I have an idea” → “let’s test it.”
• Doesn’t need to be told what to do at every step

Bonus points

You’ve previously:

• Grown a consumer mobile app
• Scaled Meta Ads
• Worked with subscription apps
• Used Firebase Analytics extensively
• Done ASO
• Worked with attribution / analytics SDKs
• Improved trial → paid conversion
• Worked across product, marketing and engineering
• Taken a product from launch → growth → scale

The kind of person we’re looking for

If you’re the person who sees an app, ad or product and immediately starts thinking:

“Why is this working?”

“Why isn’t this ranking?”

“Where are these users coming from?”

“Why aren’t they converting?”

“What should we test next?”

—you’ll probably enjoy this role.

How to apply

Send us your CV/LinkedIn along with 2–3 examples of things you’ve personally grown.

Tell us what you did and, most importantly, the numbers before and after.

We’re looking for someone who wants to own growth, not just execute a marketing checklist.

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Performance Marketing Specialist

Experience: 1–2 Years

Qualification: Minimum Undergraduate Degree (UG)

Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)

Role Overview:

We are looking for a data-driven Performance Marketing Specialist to scale user

acquisition and drive business growth for Tamasha’s consumer-facing apps. Products: • Openly – A conversation-first social app focused on meaningful interactions. • Playroom – Voicechat – A real-time voice chat platform for live community

engagement. • FriendChat – A chatroom-based social app for discovering and connecting with

new people. Key Responsibilities: • Plan, execute, and optimize paid acquisition campaigns across Meta and Google

Ads. • Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. • Own daily budget allocation, bid optimization, targeting, and scaling decisions. • Perform deep analysis at campaign, ad set, ad, and creative levels. • Build daily, weekly, and monthly performance reports. • Analyze funnel metrics and identify drop-offs with actionable insights.

• Work closely with product and analytics teams for attribution accuracy. • Share insights and recommendations with stakeholders clearly. Required Skills: • Strong hands-on experience with Meta and Google Ads. • Data-driven mindset with strong analytical skills. • Experience in mobile app performance marketing. • Excellent communication and stakeholder management skills.

Roles & Responsibilities:

• Manage ASO activities for Play Store and App Store applications
• Improve app ranking, organic installs, and app visibility
• Perform keyword research for SEO and ASO
• Handle On-page, Off-page, and Technical SEO activities
• Run Google Ads, Meta Ads, and app promotion campaigns
• Track performance using Google Analytics, Search Console, Firebase, and Play Console
• Create SEO-friendly content, blogs, and app descriptions
• Coordinate with design and development teams for marketing activities

Required Skills:

• Strong knowledge of ASO and SEO concepts
• Experience with Play Console, Google Analytics, and Search Console
• Familiar with Google Ads and Meta Ads
• Good keyword research and content writing skills
• Good communication and coordination skills

Preferred:

• IT industry experience preferred
• Mobile app marketing experience will be an added advantage

Why Join Us

• Work on high-impact Web and Mobile solutions for diverse and global clients
• Structured career growth within a professional, collaborative, and performance - driven environment
• Exposure to diverse industries and global markets, enhancing long-term career value

About the role

We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.

This is a full time, on-site role based in Hyderabad.

Key responsibilities

- Identify, reach out to, and build lasting relationships with relevant influencers and creators

- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement

- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance

- Continuously track the metrics that grow users, run experiments, and double down on what works

- Report on growth performance and share clear insights with the team

Requirements

- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing

- Practical experience running Google Ads and Meta Ads

- Experience with influencer outreach and managing social media platforms

- Comfortable with marketing analytics and making decisions from data

- Organised, self-driven, and able to own targets and numbers

- Strong written communication in English

Good to have

- Experience marketing a product, app, or SaaS rather than a service

- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools

- An eye for creative and messaging that converts

What we offer

- Ownership of growth for a live AI product that people already use every day

- A small, fast-moving team where your work shows up in real users, week after week

- Real, measurable marketing experience on a product with global reach

About Realityrift Innovations

Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.

Job Title: Performance Marketer

Role Summary: We are looking for a data-driven creative problem solver who understands Bharat audiences deeply—small towns, Tier 2/3/4 behavior, local culture, emotions and purchase psychology. You will lead ad creative strategy, performance marketing experiments, user funnel optimization, and growth execution across Meta, Google & short-video platforms. The goal is to scale installs, reduce CAC, and drive revenue sustainably.

Key Responsibilities: 

• Own Performance Marketing strategy end-to-end.
• Build high-converting ad creatives/hooks/scripts aligned with Bharat users.
• Run A/B tests, iterate fast, break down metrics (CPI, CTR, CAC, ROAS).
• Work with designers/editors to ensure creatives are relatable, scroll-stopping.
• Analyze funnel drops → suggest UX + communication improvements.
• Scale budgets efficiently while maintaining profitability.

Required Skills:

• Strong understanding of Bharat audience behaviour (Tier 2/3/4).
• Creative thinking + storytelling ability.
• Performance mindset – numbers, optimisation, growth funnels.
• Experience in Google/Meta Ads Manager.
• Good understanding of hooks, thumbnails, CTA psychology.
• Basic copywriting for ads in Hindi/Hinglish, any other language fluency would fetch you brownie points.

Experience

• 2–6 years in performance marketing & digital advertising.

Preferred (Good to Have)

• Worked with Bharat-focused brand before.
• Have/had YT/IG channel with good reach
• Understanding of short-form video platforms+content (IG, YouTube Shorts).
• Ability to generate viral hook ideas + creative angles.
• Exposure to subscription-based product funnels.

Qualification

• Any graduate/PG. Marketing/Business/Media preferred but not mandatory.
• Skill > degree. Hands-on > theoretical knowledge.

Job Description

Position Title: Assistant Digital Marketing Manager

Role Type: Full-time | Individual Contributor

Department: Marketing

Location

Ahmedabad, Gujarat|On-site

Job Overview

We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.

If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.

Key Responsibilities

1. Lead Generation & MQL Pipeline

• Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
• Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
• Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.

2. Campaigns & Performance Marketing

• Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Actively monitor daily campaign performance, budget utilization, and bid strategies to maximize return on ad spend (ROAS).
• Perform continuous A/B testing on ad copies, creatives, audiences, and landing page messaging to optimize click-through and conversion rates.

3. SEO & Generative Engine Optimization (GEO)

• Manage on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
• Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
• Perform key phrase research, content optimization, and link-building strategies.

4. Social Media Marketing & Outreach

• Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
• Execute targeted outbound outreach strategies (e.g., cold outreach campaigns, partnership co-marketing, and influencer/industry network connections) to broaden brand reach.
• Track engagement, reach, and conversion metrics across all social profiles.

5. Data-Driven Analytics & Reporting

• Utilize marketing analytics platforms (e.g., Google Analytics 4, CRM platforms, platform-native ads managers) to track and analyze campaign performance in real time.
• Build actionable weekly and monthly performance dashboards highlighting key metrics (MQL volume, CPA, CTR, ROAS, pipeline impact).
• Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.

Key Requirements & Qualifications

• Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
• Hands-on Execution: Proven track record as a self-sufficient individual contributor capable of executing campaigns from scratch without agency reliance.
• Core Skills:
• Demonstrated capability in driving MQLs through paid and organic channels.
• Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
• Solid understanding of traditional SEO combined with awareness/experience in GEO strategies.
• End-to-end webinar management and digital outreach experience.
• Advanced proficiency with Google Analytics (GA4), marketing automation/CRM systems (e.g., HubSpot, Salesforce), and ad platforms.
• Mindset: Highly analytical, data-oriented, curious, and comfortable working independently in a fast-paced environment.