Business Intelligence Lead

About the Role

We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
• Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
• Monitor market trends, customer behavior, and competitor activities to refine strategies.

2. Digital & Performance Marketing

• Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
• Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
• Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.

3. Social Media & Content

• Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
• Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
• Manage influencer collaborations and community-building initiatives.

4. CRM, Retention & Lifecycle Marketing

• Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
• Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.

5. Campaign Execution & Coordination

• Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
• Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
• Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.

6. Reporting & Analysis

• Create weekly/monthly marketing performance dashboards.
• Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
• Present performance insights and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
• 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
• Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
• Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
• Excellent communication, stakeholder management, and creative briefing skills.
• Strong analytical mindset with the ability to interpret data and make decisions.
• Ability to manage multiple projects, campaigns, and vendors simultaneously.
• Passion for travel and customer-focused marketing.

JOB SUMMARY:

The HR Intern will oversee all human resources functions, focusing on recruitment, employee relations, performance management, and training. This role ensures compliance with labor laws and fosters a positive workplace culture. The ideal candidate will excel in people management, demonstrating expertise in HR best practices and a strong commitment to developing talent.

KEY RESPONSIBILITIES:

1. Recruitment & Onboarding:

- Manage the full-cycle recruitment process, from job posting to candidate selection.

- Conduct interviews, reference checks, and extend job offers.

- Oversee employee onboarding, ensuring a smooth transition for new hires.

2. Employee Relations:

- Address employee grievances and provide support to resolve conflicts.

- Promote a positive workplace culture by organizing team-building activities and maintaining an open-door policy.

3. Training & Development:

- Identify training needs and coordinate professional development programs.

- Facilitate training sessions on HR policies, company culture, and other relevant topics.

4. Compliance & Reporting:

- Maintain and update employee records and HR documentation.

- Prepare and submit reports on HR metrics and trends.

Responsibilities:

Design, develop, and maintain web applications using the MERN stack (MongoDB, Express, React, and Node.js)

Work closely with the team to understand business requirements and deliver solutions

Implement and maintain blockchain-based solutions using various blockchain platforms

Write clean, maintainable, and efficient code

Collaborate with cross-functional teams to ensure the technical feasibility of UI/UX designs

Participate in code reviews and contribute to the development of best practices and standards

Stay up-to-date with the latest web development trends and technologies

Requirements:

2+ years of experience in web development using the MERN stack

Experience with blockchain technology, such as Ethereum, Bsc, Solana,

L2 solutions of Ethereum(Optimisms, Polygon).

Strong proficiency in JavaScript, React, Node.js, and MongoDB

Knowledge of RESTful API/GraphQl design and development

Understanding of Hashing algorithms.

Familiarity with Git, Agile methodologies, and continuous integration and deployment

Ability to work in a fast-paced and dynamic environment

Strong communication and collaboration skills

If you're a highly motivated and experienced MERN Stack Developer with a passion for blockchain technology, we'd love to hear from you!

• You have 2+ years of experience with production GCP/AWS; Experience with Kubernetes is a plus
• You have conducted penetration testing using different tools like Backtrack and Metaspoilt
• You have experience in developing security training and guiding the internal development teams
• You design and implement best practices concerning information security
• You can create programs to implement Identity and Access Management
• You have to develop automated security testing.
• You have to triage security issues and provide recommended fixes.
• You have conducted vulnerability assessments using various open-source and commercial tools.
• You are an excellent collaborator & communicator. You know that start-ups are a team sport.
• You listen to others, aren’t afraid to speak your mind and always try to ask the right questions.
• You are excited by the prospect of working in a distributed team and company.

• Should have experience researching problem statements and designing solutions that meet the desired UX goals and stakeholder requirements

• Should be able to rapidly prototype ideas; pen and paper will do for mockups. Should be familiar with prototyping tools or front end code for higher fidelity prototyping

• Good communication skills. Must be able to communicate idea to all stakeholders product, engineering and design

• Must have average above average knowledge of the Adobe Suite

• Must be able to look at the product as a whole to design workflows that scale

• Must be able to measure UX changes and suggest further improvements

• Should be able to build UI components that meet the desired UX. Should be able to understand and respect the UX

• Should follow the style guide and design according to the guidelines

• Understanding of typography, typographic grid, grid based systems, design frameworks and responsive design principles is required. Should be able to adapt and extend the style guide as required and define new UI components when needed

• Should be able to build reusable UI components

• Good communication with the product and engineering teams to assess feasibility of UI components

• Experience with motion/interaction design a plus

• Must know the Adobe Creative Suite well. Must also be familiar with prototyping tools

• Set up workstations with computers and necessary peripheral devices (routers, printers etc.)
• Check computer hardware (HDD, mouses, keyboards etc.) to ensure the functionality
• Install and configure appropriate software and functions according to specifications
• Develop and maintain local networks in ways that optimize performance
• Ensure security and privacy of networks and computer systems
• Provide orientation and guidance to users on how to operate new software and computer equipment
• Organize and schedule upgrades and maintenance without deterring others from completing their work
• Perform troubleshooting to diagnose and resolve problems (repair or replace parts, debugging etc.)
• Maintain records/logs of repairs and fixes and maintenance schedule
• Identify computer or network equipment shortages and place orders
• Provide technical assistance with computer hardware and software
• Resolve issues for staff via phone, in person, or electronically
• Resolve technical issues in a timely manner using available resources within the company

• 3 years of experience in mobile development on React Native
• Experience in design, development, and deployment of mobile apps
• Experience with embedded relational databases (SQLite)
• Knowledge of Restful Web-Services, JSON, HTTP, Networking protocols
• Experience with any Apk and iOS builder with strong skills in JavaScript, React native.
• Experience on JavaScript,HTML,CSS, NPM, Android, iOS,
• Hybrid, Ionic, Angular 2+, Typescript, Webpack, GruntJS, GulpJS.

• 3+ years of relevant experience in react native, javascript, HTML,CSS
• This project requires experience with:
• Well versed in kotlin/swift/react-native/js and react environment.3+ years experienced
• Good knowledge of SDLC.
• Good knowledge of any database SQL/mongo etc.
• Should have a problem-solving attitude.
• Eager to learn new things.
• Should have intellectual skills.
• Working across Cross platforms (Android and IoS)
• Flutter Experience will be added advantage
• Experience in understanding large and complex code bases
• The developer will work with our offices in Bangalore (Currently Remote).