Business Development executive

Role Overview

We are seeking a creative, data-driven Digital Marketing Executive to plan, execute, and optimize integrated digital campaigns across search, social, email, and display channels. You will lead efforts to boost brand visibility, drive qualified traffic, and convert leads into customers by applying SEO, paid media, social advertising, email CRM, and analytics best practices.

Key Responsibilities

• Develop, implement, and manage integrated marketing campaigns across various digital channels to enhance brand awareness and increase online traffic.
• Analyze and report on campaign performance using key metrics and actionable insights to continuously improve ROI and KPIs.
• Plan and execute digital marketing activities including SEO/SEM, marketing database initiatives, email campaigns, social media, and display advertising.
• Design, build, and maintain a consistent and engaging social media presence across platforms.
• Measure and report performance of all digital marketing campaigns and assess results against goals (ROI and KPI).
• Identify trends and insights, and optimize spend and performance based on those insights.
• Brainstorm and test new creative growth strategies to increase traffic and conversion rates.
• Plan, execute, and measure experiments and conversion tests (A/B and multivariate) to improve user funnels.
• Collaborate with design, product, and content teams to create high-converting landing pages and improve user experience.
• Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and touch points.
• Instrument conversion points and optimize user funnels to improve CAC and LTV.
• Evaluate emerging technologies and recommend adoption where appropriate to enhance marketing effectiveness.
• Demonstrate strong organizational and multi-tasking skills while managing multiple campaigns and stakeholders.
• Lead SEO/SEM strategy and execution, including keyword research, on-page optimization, and paid search management.

Requirements

• Graduate with a diploma/degree in digital marketing or a related field.
• Proven working experience of 2–4 years in digital marketing with measurable results.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and convert.
• Experience optimizing landing pages and user funnels for conversion rate improvements.
• Hands-on experience with A/B and multivariate testing methodologies.
• Solid knowledge of website analytics tools (e.g., Google Analytics, GA4) and reporting platforms.
• Experience setting up and optimizing Google Ads (AdWords) and other paid media channels.

🎥 Job Title: Presenter (Crypto & Web3)

Location: Remote

Type: Part-time / Contract

Start Date: Immediate

🔹 About the Role

CryptoXpress is looking for a confident, crypto-savvy on-camera content creator to be the face of our new YouTube-first content engine. You’ll record short 2–3 minute videos each week from your home setup, helping demystify crypto, explain real-life use cases, and educate Indian users on how to navigate the world of Web3 - with trust, clarity, and utility.

You won’t need to be a video editor - just an excellent communicator, a great presenter, and someone who can confidently shoot polished videos on their own.

🔹 Key Responsibilities

• Appear as the on-camera host in 2-3 long-form horizontal format videos per week (2–3 min each)
• Create clear, trustworthy content on crypto basics, product how-tos, taxation, and real-life use cases
• Record content independently from your home or studio setup, using proper lighting and audio
• Collaborate remotely with our scripting and content team for prep and feedback
• Maintain a consistent tone that is trust-building, simplified, and user-first

🔹 What We’re Looking For

• Strong on-camera presence with clear, confident delivery
• Ability to simplify complex crypto concepts for everyday users in India
• Basic knowledge of Web3, crypto wallets, stablecoins, Indian regulations, and use cases
• Professional lighting, camera setup, and clean audio (you’ll be recording yourself)
• Familiarity with content formats like YouTube, Shorts, Instagram Reels, and Twitter clips
• Excellent spoken English (Hinglish is a bonus)
• Bonus: Prior experience creating YouTube or explainer content in crypto or fintech

🌟 About Us:

We create AI solutions for hospitals, combining scientific rigor with startup agility.

iON Health's SmartAI is an AI-powered tool developed to help clinicians interact with a patient's medical record using natural language, transforming how healthcare providers access and synthesize clinical data

Founded by serial entrepreneurs with more than 15 successful exits, we offer the opportunity to work alongside elite engineers, clinicians, and product innovators to improve the health of millions of patients each year.

🎯 What We’re Looking For:

• 7+ years of experience with React.js (front-end) and Node.js/Express (back-end).
• Solid understanding of relational and NoSQL databases (e.g., PostgreSQL, MongoDB).
• Experience with cloud platforms (AWS/GCP/Azure) and CI/CD pipelines.
• Comfort working in fast-paced, ambiguous environments with high ownership.
• Prior experience in AI/ML, healthcare, or enterprise software.
• Must Have: Bachelors in Engineering from IIT/NIT/IIIT or similar institutions.
• Good to have: Experience in AI focused startups, early-stage teams, or as a founding engineer.

🛠 What You’ll Do:

• Design, develop, and deploy scalable web applications across the stack (front-end + back-end).
• Collaborate with founders, designers, and other engineers to take features from concept to production.
• Write clean, maintainable, and efficient code using [React.js, Node.js, TypeScript, or your tech stack].
• Work on database design and API development (REST/GraphQL).
• Optimize applications for maximum speed and scalability.
• Contribute to architectural decisions and set up best practices for the team.
• Be hands-on with debugging, testing, and performance tuning.

💡 Why Join Us?

• Work alongside elite engineers, clinicians, and product innovators
• Competitive salary + equity options (you’ll grow as the company grows)
• Fast decision-making and zero bureaucracy
• Shape the future of AI in healthcare

About the job

As the AGM - Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.

Responsibilities

• Develop and implement a cohesive marketing plan for player acquisition through various platforms.
• Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
• Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
• Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behaviour, usage, and spending.
• Analyse the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
• Prepare regular reports and presentations on marketing metrics.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements

Qualifications

• Demonstrable experience in a senior role leading acquisition as well as designing and implementing successful marketing campaigns.
• Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
• Advanced Excel skills and knowledge of SQL and Tableau is preferable.
• Ability to creatively solve business problems through strategic and innovative approaches.
• Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
• Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
• Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.
• Ideally, should have gaming or e-commerce industry experience.

About BLITZPOKER

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

• Develop and execute influencer marketing strategies and creative

campaigns

• Identify and build relationships with prominent influencers
• Building an influencer ecosystem for e-commerce/start-ups.
• Research relevant influencers and contact them.
• Build good relationships with influencers.
• Negotiating with influencers
• Monitor influencer activity, analyse their performance, identify areas

of improvement, and recommend

• Research relevant industry experts, competitors.
• Brainstorm new, creative approaches to influencer/ affiliate/

collaboration campaigns.

• Liaising with the marketing team to create and coordinate

marketing strateg