Nudge
https://nudgenow.comAbout
Nudge is a user experience platform for consumer companies to help them activate, retain, and understand users.
We’re backed by Antler, and marquee angels including Kunal Shah (Cred), Dhruv Bahl (BharatPe), Bharati Balakrishnan(Shopify), Prashant Pitti (Easemytrip), Pallav Nadhani (FusionCharts), and Ajinkya Kulkarni (WintWealth).
Who We Are
We're on a mission to revolutionize how companies deliver personalized experiences to their users. At Nudge, we've built a powerful SaaS platform that enables consumer companies to run rapid product experiments and deliver truly personalized user experiences. What makes us special? We help product and growth teams build native UX components without needing any development effort – yes, you heard that right!
Our Secret Sauce
We're proud of our comprehensive suite of tools that work together seamlessly:
- Want to create meaningful interactions? Our dynamic UX library has got you covered
- Need to experiment with UI in real-time? Jump into our visual builder
- Looking to create personalized customer journeys? Our user flows are here to help
- Want to incentivize actions? Our reward engine makes it simple
- Plus, we've got powerful experimentation capabilities and analytics tools to track it all
The best part? We integrate with over 25 popular tools like Mixpanel, Amplitude, Segment, and Braze. We believe in making your existing tech stack work better, not replacing it!
Our Team
We're led by our passionate co-founders, Kanishka Thakur (CEO) and Gaurav Rawat. Under Kanishka's leadership, we're pushing the boundaries of what's possible in personalization and experimentation.
Our Growth Story
We're backed by some amazing investors who believe in our vision. Our journey started with initial backing from GradCapital, and we've since received support from Antler. We're excited to share that we recently closed our Pre-Seed round in 2024, which is helping us accelerate our mission even faster!
What Makes Us Different:
We understand that every user is unique, and their experience should be too. That's why we've built our platform to personalize across multiple dimensions - content, timing, incentives, and UI. Whether you're running A/B tests, creating personalized journeys, or analyzing user behavior, we make it simple and effective.
Want to see how we can transform your user experiences? We'd love to show you around our platform - check out our website or the demo below!
Tech stack
NodeJS (Node.js)
NextJs (Next.js)
PostgreSQL
FigmaCandid answers by the company
A platform for product and growth teams to build native UX to activate, retain, and understand users, without any dev effort.
Product showcase
Company social profiles
Jobs at Nudge
React.jsNextJs (Next.js)NodeJS (Node.js)
Redux/FluxWho We Are
Nudge is an agentic commerce platform that helps consumer brands get recommended across AI platforms, and automatically generate shoppable content optimized for real user prompts.
We're backed by marquee investors across the globe, including Antler & founders of Datadog, Miro, and Framer. We are building a team in Bangalore that thrives on energy, curiosity, and ownership. We value strong opinions held loosely: we love people who care deeply about their craft, but who are flexible and collaborative when building together.
The Opportunity
We are looking for a founding Full-Stack Engineer who can move fluidly across the stack: dashboards, SDKs, backend services, and internal tools. You'll work across multiple projects simultaneously, shipping features end-to-end from database to UI. We care less about years of experience in a specific framework and more about your ability to pick up any codebase, understand the problem, and solve it fast.
At Nudge, engineers own the product end-to-end. You won't just receive PRDs to execute on. You'll play an active role in shaping the product roadmap, influencing technical and product decisions, and ensuring what we build truly serves our customers.
What You'll Do
- Build and maintain customer-facing products: dashboards (Next.js), web SDKs, Chrome extension, and backend APIs.
- Jump across projects based on priority. You might ship a dashboard feature in the morning and debug an SDK issue in the afternoon.
- Design and build backend services, APIs, and data pipelines that power our platform.
- Write modular, maintainable code that scales across use cases and user types.
- Use AI coding assistants as a force multiplier. We expect you to ship faster and think bigger with these tools, not just write boilerplate.
- Collaborate with product and design from idea to implementation, owning features end-to-end.
- Shape our architecture and tech stack as we scale.
What We're Looking For
- 2–5 years of professional experience in software development across frontend and backend.
- Strong fundamentals: you understand how the web works, from HTTP and networking to databases and caching, not just frameworks.
- Proficiency with coding assistants (Cursor, Claude Code, Copilot, etc.) and a workflow that leverages them effectively. We don't want someone who can type fast. We want someone who can think fast.
- A problem-solver mindset: you're the kind of person who digs into unfamiliar codebases, reads source code, and figures things out rather than waiting to be told.
- Experience with TypeScript, React, Next.js, and Node.js. Familiarity with databases and cloud infrastructure.
- Experience building or maintaining SDKs, libraries, or developer-facing tools is a strong plus.
- Experience working with LLMs in production, including familiarity with LangChain or Vercel AI SDK.
- Comfort with ambiguity. You'll often be the only engineer on a project and need to make good decisions independently.
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