

Nudge
https://nudgenow.comAbout
Nudge is a user experience platform for consumer companies to help them activate, retain, and understand users.
We’re backed by Antler, and marquee angels including Kunal Shah (Cred), Dhruv Bahl (BharatPe), Bharati Balakrishnan(Shopify), Prashant Pitti (Easemytrip), Pallav Nadhani (FusionCharts), and Ajinkya Kulkarni (WintWealth).
Who We Are
We're on a mission to revolutionize how companies deliver personalized experiences to their users. At Nudge, we've built a powerful SaaS platform that enables consumer companies to run rapid product experiments and deliver truly personalized user experiences. What makes us special? We help product and growth teams build native UX components without needing any development effort – yes, you heard that right!
Our Secret Sauce
We're proud of our comprehensive suite of tools that work together seamlessly:
- Want to create meaningful interactions? Our dynamic UX library has got you covered
- Need to experiment with UI in real-time? Jump into our visual builder
- Looking to create personalized customer journeys? Our user flows are here to help
- Want to incentivize actions? Our reward engine makes it simple
- Plus, we've got powerful experimentation capabilities and analytics tools to track it all
The best part? We integrate with over 25 popular tools like Mixpanel, Amplitude, Segment, and Braze. We believe in making your existing tech stack work better, not replacing it!
Our Team
We're led by our passionate co-founders, Kanishka Thakur (CEO) and Gaurav Rawat. Under Kanishka's leadership, we're pushing the boundaries of what's possible in personalization and experimentation.
Our Growth Story
We're backed by some amazing investors who believe in our vision. Our journey started with initial backing from GradCapital, and we've since received support from Antler. We're excited to share that we recently closed our Pre-Seed round in 2024, which is helping us accelerate our mission even faster!
What Makes Us Different:
We understand that every user is unique, and their experience should be too. That's why we've built our platform to personalize across multiple dimensions - content, timing, incentives, and UI. Whether you're running A/B tests, creating personalized journeys, or analyzing user behavior, we make it simple and effective.
Want to see how we can transform your user experiences? We'd love to show you around our platform - check out our website or the demo below!
Tech stack
Candid answers by the company
A platform for product and growth teams to build native UX to activate, retain, and understand users, without any dev effort.
Product showcase
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Here’s a quick read to know more about Upswing (upswing.one)
Company page on LinkedIn: linkedin.com/company/upswing-financial-technologies
We are a seed funded company, have recently raised USD 4Mn
• In the news: inc42.com/buzz/open-finance-startup-upswing-raises-4-mn-from-qed-investors
• Lead investor: http://qedinvestors.com/companies/upswing
• Angel investors: Founders and Senior executives of Jupiter, Cred, Slice, Epifi, Snapdeal, One Assist and many more.
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Anupam Bagchi: Built Jupiter, India’s First Transit and multi bank EMI, Foundation to RuPay, Lending, Payments, Digital Banking. (linkedin.com/in/anupam-bagchi-b770572)
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About Us:
At OneCode, we are redefining the way India earns. We are bringing fintech to the untapped Bharat of 500 million online users. We are building the largest network of trusted agents via a platform that connects consumers to financial brands with the power of technology. Alongside providing a source of income to the largest unemployed sector.
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- Lack of awareness - Consumers are unaware of the best financial solutions in the market.
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- Trust deficit - Unlike an urban user, consumers from rural areas lack trust in modern fintech services & products
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- April 2019, Founded by Manish Shara & Yash Desai
- August, 2020, Raised Seed Funding led by Waterbridge Ventures
- July 2021, Raised $5 M led by Sequoia’s Surge, Nexus Venture Partners & renowned Angel investors.
- March 2022, Raised $13M in Series A round led by General Catalyst & renowned Angel investors.
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- Kalyan Krishnamurthy- CEO Flipkart
- Harshil Mathur - Co Founder, Razorpay
- Vidit Aatrey - Founder & CEO, Meesho
- Sujeet Kumar - Co Founder, Udaan
- Lalit Keshre - CEO, GROWW
- Gaurav Munjal - Co-founder & CEO, Unacademy
- Aakrit Vaish - Co-founder & CEO, Haptik
- Jitendra Gupta - Founder, Jupiter
- Amrish Rau - CEO PineLabs
- Gokul Rajaram - Product & Business, Doordash
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- High-end Technology
- Make in India
- Accelerated Growth
- Build for next Billion users
- Fast pace & Innovation
- Opportunity to Strive
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- Flexible working hours
- Open leave policy
- Peer group
Perks:
- Insurance
- Game Club
- Jamborees
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