Nudge
https://nudgenow.comAbout
Nudge is a user experience platform for consumer companies to help them activate, retain, and understand users.
We’re backed by Antler, and marquee angels including Kunal Shah (Cred), Dhruv Bahl (BharatPe), Bharati Balakrishnan(Shopify), Prashant Pitti (Easemytrip), Pallav Nadhani (FusionCharts), and Ajinkya Kulkarni (WintWealth).
Who We Are
We're on a mission to revolutionize how companies deliver personalized experiences to their users. At Nudge, we've built a powerful SaaS platform that enables consumer companies to run rapid product experiments and deliver truly personalized user experiences. What makes us special? We help product and growth teams build native UX components without needing any development effort – yes, you heard that right!
Our Secret Sauce
We're proud of our comprehensive suite of tools that work together seamlessly:
- Want to create meaningful interactions? Our dynamic UX library has got you covered
- Need to experiment with UI in real-time? Jump into our visual builder
- Looking to create personalized customer journeys? Our user flows are here to help
- Want to incentivize actions? Our reward engine makes it simple
- Plus, we've got powerful experimentation capabilities and analytics tools to track it all
The best part? We integrate with over 25 popular tools like Mixpanel, Amplitude, Segment, and Braze. We believe in making your existing tech stack work better, not replacing it!
Our Team
We're led by our passionate co-founders, Kanishka Thakur (CEO) and Gaurav Rawat. Under Kanishka's leadership, we're pushing the boundaries of what's possible in personalization and experimentation.
Our Growth Story
We're backed by some amazing investors who believe in our vision. Our journey started with initial backing from GradCapital, and we've since received support from Antler. We're excited to share that we recently closed our Pre-Seed round in 2024, which is helping us accelerate our mission even faster!
What Makes Us Different:
We understand that every user is unique, and their experience should be too. That's why we've built our platform to personalize across multiple dimensions - content, timing, incentives, and UI. Whether you're running A/B tests, creating personalized journeys, or analyzing user behavior, we make it simple and effective.
Want to see how we can transform your user experiences? We'd love to show you around our platform - check out our website or the demo below!
Tech stack
NodeJS (Node.js)
NextJs (Next.js)
PostgreSQL
FigmaCandid answers by the company
A platform for product and growth teams to build native UX to activate, retain, and understand users, without any dev effort.
Product showcase
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Jobs at Nudge
React.jsNextJs (Next.js)Who We Are
Nudge enables consumer companies to personalize shopper journeys without depending on developer bandwidth. We believe the future of commerce lies in enabling every brand to create dynamic, personalized experiences at scale. Our SDKs power these experiences, letting companies configure UI/UX directly from our dashboard without additional engineering work.
We’re backed by leading global investors and are building a team in Bangalore that thrives on energy, curiosity, and ownership. We value strong opinions held loosely: we love people who care deeply about their craft, but who are flexible and collaborative when building together.
The Opportunity
We are looking for a founding Frontend Engineer with a strong foundation in Javascript and web technologies. In this role, you will design and maintain our Dashboards are web SDKs that are used by consumer apps. You’ll be solving real challenges of scale, performance, and security.
At Nudge, engineers own the product end-to-end. You won’t just receive PRDs to execute on, you’ll play an active role in shaping the product roadmap, influencing technical and product decisions, and ensuring what we build truly serves our customers.
What You’ll Do
- Lead development of our customer-facing interfaces: Dashboard, Chrome Extension, and Web SDK.
- Collaborate with product and design from idea to implementation - owning features end-to-end.
- Write modular, maintainable code that scales across use cases and user types.
- Shape our frontend architecture and tech stack as we scale.
- Continuously improve performance—through bundle optimization, caching, or efficient state management.
- Use TypeScript, React, Next.js, Redux Toolkit, React Query, and browser storage tools (localStorage, sessionStorage, cookies) to build seamless, fast experiences.
What We’re Looking For
- 3–5 years of professional experience in web development.
- Experience building or maintaining SDKs, libraries, or frameworks that ship to external developers.
- Strong understanding of fundamentals, internals, and system design.
- Proficiency in networking (HTTP, WebSockets) and local data persistence.
- Experience working with large language models (LLMs) in production.
- Familiarity with LangChain or Vercel AI SDK.
- Experience with server-driven UI and dynamic component rendering is a strong plus.
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