Project Leader / Team Leader

Position: Performance Marketing and CRM (Fashion/Luxury/Lifestyle) - female

Experience: 3-5 year

Location: Sector-54, Gurgaon

Industry” Luxury/Fashion/ Apparel

Key Responsibilities:

1. CRM & Customer Retention

·         Manage and segment customer data across Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and CRM platforms.

·         Execute email and WhatsApp campaigns — automation, A/B testing, personalization, and performance tracking.

·         Develop and manage loyalty, referral, and win-back programs to improve customer lifetime value (LTV).

·         Integrate and optimize AI Chatbots for personalized engagement and lead nurturing.

2. Performance Marketing (Meta, Google, YouTube)

·         Plan, execute, and optimize campaigns across Meta (Facebook/Instagram), Google Ads, and YouTube.

·         Collaborate with internal and external teams for audience segmentation, creative testing, UTM setup, and reporting.

·         Monitor and analyze KPIs including ROAS, CTR, CAC, and conversion rate, making data-backed optimization recommendations.

·         Test audience clusters for premium segmentation.

·         Align ad campaigns with CRM strategies to ensure consistent communication across channels.

3. Analytics & Reporting

·         Create integrated dashboards covering CRM and paid media performance.

·         Track key engagement metrics such as open rate, CTR, repeat purchase rate, and campaign ROI.

·         Provide insights to enhance customer journey mapping, funnel efficiency, and conversion pathways.

·         Present monthly performance summaries and improvement recommendations.

4. Cross-Functional Collaboration

·         Work with marketing, operations, and tech teams to synchronize CRM, automation, and digital marketing efforts.

·         Coordinate with agencies or vendors for campaign execution, data sync, and CRM tool integration.

·         Ensure brand consistency and premium positioning across all digital touchpoints.

Qualifications

·         Bachelor degree in Marketing, Business, or related field.

·         3–5 years of experience in CRM and/or Performance Marketing for premium or lifestyle brands.

·         Proficiency in CRM and automation tools (e.g., HubSpot, Brevo, Mailchimp, Zoho, Klaviyo).

·         Working knowledge of Meta Ads Manager, Google Ads, and YouTube Campaign Manager.

·         Strong analytical mindset; ability to interpret campaign data and make optimization decisions.

·         Experience with Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and email workflows and automations.

·         Excellent communication and coordination skills, with a premium brand sensibility.

Mail updated resume with salary details-

Email: etalenthire[at]gmail[dpt]com

Satish: 88O 27 49 743

Job description – Sales & Partnerships

The goal of the role is to start and run the off-line Business Development function, to drive the company’s growth and brand presence. This is a new company function, giving you the opportunity to break new ground for the brand and be a driving force for the company’s success.

Responsibilities:

• Create and maintain a database of existing and new clients with complete details for e.g. City, Size bought, spending attributes, etc. 
• Actively reaching out to existing customers.
• To provide great customer service by sending recommendations based on customer’s size, preference and design styles
• To build strong rapport with customers to achieve sales target
• Maintain continuous relationships with existing clients, at our Store, via what’s app and email
• Achieve monthly sales targets
• Dealing with customer complaints and suggesting solutions
• Taking full ownership from beginning to the end of the direct to customer sales partnership cycle.
• Build and keep long-term relationships with customers.
• Represent the company at exhibitions and events.
• Create and share performance & sales reports with the founder
• Analyzing sales date and patterns and adapting sales strategy
• Develop a deep understanding of the product USP’s and integrate them across various content avenues to increase sales.
• Come up with extraordinary Advert ideas that convert sales
• Drive revenue growth objectives
• Lead generation through new business and existing, retained clients.
• Develop, implement, and manage a thorough and consistent process with appropriate metrics for pipeline management?
• Be on top of relevant market trends, client needs, expectations and opportunities as well as shifts in the competitive landscape.
• Create new partnerships across India with offline stores based on brand positioning – more offline marketing?
• Conceive of and execute innovative partnership ideas. – marketing?

Ideal candidate

• 2+ years’ experience in Business Development, B2C Sales, Marketing or similar roles.
• A proven track record of winning new business to deliver growth.
• Possess a strong designer ladies fashion flare and passion
• Display a driven mentality and be able to tell us how you achieve your targets.
• A strong brand and product sensibility.
• Strong communication skills to build relationships with customers, a variety of partners and clients.
• A degree in Business, Sales, Marketing, or a related field 
• A background in eCommerce, Luxury, Fashion or other creative industries is ideal

• Hands-on knowledge on various CI-CD tools (Jenkins/TeamCity, Artifactory, UCD, Bitbucket/Github, SonarQube) including setting up of build-deployment automated pipelines.
• Very good knowledge in scripting tools and languages such as Shell, Perl or Python , YAML/Groovy, build tools such as Maven/Gradle.
• Hands-on knowledge in containerization and orchestration tools such as Docker, OpenShift and Kubernetes.
• Good knowledge in configuration management tools such as Ansible, Puppet/Chef and have worked on setting up of monitoring tools (Splunk/Geneos/New Relic/Elk).
•             Expertise in job schedulers/workload automation tools such as Control-M or AutoSys is good to have.
• Hands-on knowledge on Cloud technology (preferably GCP) including various computing services and infrastructure setup using Terraform.

• Should have basic understanding on networking, certificate management, Identity and Access Management and Information security/encryption concepts.
• •             Should support day-to-day tasks related to platform and environments upkeep such as upgrades, patching, migration and system/interfaces integration.
• •             Should have experience in working in Agile based SDLC delivery model, multi-task and support multiple systems/apps.
• •             Big-data and Hadoop ecosystem knowledge is good to have but not mandatory.

• Should have worked on standard release, change and incident management tools such as ServiceNow/Remedy or similar

Work closely with Product Managers to drive product improvements through data driven decisions.

Conduct analysis to determine new project pilot settings, new features, user behaviour, and in-app behaviour.

Present insights and recommendations to leadership using high quality visualizations and concise messaging.

Own the implementation of data collection and tracking, and co-ordinate with engineering and product team.

Create and maintain dashboards for product and business teams.

Requirements

1+ years’ experience in analytics. Experience as Product analyst will be added advantage.

Technical skills: SQL, Advanced Excel

Good to have: R/Python, Dashboarding experience

Ability to translate structured and unstructured problems into analytical framework

Excellent analytical skills

Good communication & interpersonal skills

Ability to work in a fast-paced start-up environment, learn on the job and get things done.

• Excellent written and verbal skills
• Ability to sell work and ideas, and respond positively to feedback.
• Candidates with 1+ years of agency work experience can apply. Prior experience in social media and Account Management will be preferred
• Candidate with Prior mandatory experience with copywriting, content, social media Management experience with a focus on creative direction,
• Strong communication & presentation skill along with client handling skill set is a must.
• Knowledge of Facebook,Instagram, Twitter, linkedin social media platforms

What you need to have:

We are looking for  4+ years of experience as a Cloud Engineer or Administrator able to demonstrate in-depth knowledge of the cloud computing market, enterprise, and open-source technologies.

- Azure AZ-104 Certified Azure Administrator, AWS  Certification or GCP Professional Certification required

 Advanced scripting (Bash, PowerShell, Python) .E
experience in automation, configuration, etc. Ideally has experience with Puppet, Chef, Ansible, or equivalent.

 Container technologies (Kubernetes, Rancher, Docker, CoreOS)

 Experience in support and configuration of systems and application monitoring services (CloudWatch, Prometheus, StackDriver, Azure Monitor)

 Experience with cloud management and governance technologies (CloudHealth, CloudCheckr)

Experience using, and configuring ITSM systems (Zendesk, ServiceNow)

Familiarity with running mission-critical infrastructure within 24x7 production environment

• Lead and direct UI team of user experience designers, UI software engineers and graphic designers.
• Design portal-style UI framework, modular and its API interfaces.
• Design intuitive look, innovative plus feel of next-generation UI.
• Collaborate with clients, product management as well as UI team.
• Design entire technical architecture of UI portal framework along with pluggable modules.
• Perform closely with customers, product management, graphic designers plus usability experts to present compelling user experience.