Business Development Executive

About Kontrah Labs

Kontrah Labs is a performance marketing agency that works with premium D2C and ecommerce brands across India. We help brands scale profitably through data-driven advertising, creative testing, and conversion-focused growth strategies.

We're looking for a Performance Marketing Specialist who can independently manage and optimize Meta and Google Ads accounts while collaborating closely with clients, creatives, and strategy teams. This role is for someone who enjoys solving performance challenges, thrives in fast-paced agency environments, and takes ownership of results.

What You'll Actually Do

This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.

Campaign Strategy & Execution

• Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end
• Manage ecommerce, lead generation, and conversion-focused campaigns
• Create scalable account structures across Meta and Google
• Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks
• Plan and execute testing roadmaps for accounts under management

Optimization & Performance Management

• Monitor account performance daily
• Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics
• Identify winning opportunities and scale them profitably
• Diagnose performance drops and recommend corrective actions
• Manage budgets efficiently across multiple client accounts
• Continuously improve campaign performance through data-backed experimentation

Creative Strategy Collaboration

• Work closely with designers and content teams to develop high-performing creatives
• Translate performance insights into actionable creative briefs
• Analyze competitor ads, market trends, and consumer behavior
• Identify creative fatigue and recommend fresh testing angles
• Understand what makes winning ad creatives work and how to replicate success

Client Communication

This role is client-facing.

• Join weekly client review calls
• Present campaign performance confidently and clearly
• Explain strategies, results, and recommendations without jargon
• Respond professionally to client communications
• Manage expectations and proactively flag risks or opportunities
• Build trust through transparency and data-driven decision making

AI-First Workflow

At Kontrah Labs, AI is part of how we work.

You'll be expected to:

• Use ChatGPT, Claude, Gemini, or similar tools daily
• Use AI for research, reporting, copywriting, analysis, and ideation
• Build prompt workflows that improve efficiency and quality
• Use AI creative tools to accelerate testing and production
• Stay updated on emerging AI tools and bring useful ideas to the team

If a task can be completed better and faster with AI, we expect you to know how.

Must-Have Requirements

Experience

• 2–3 years of hands-on paid media experience
• Minimum 2 years of agency-side experience managing multiple client accounts
• Proven experience managing Meta Ads and Google Ads accounts independently
• Experience handling monthly ad spends across multiple accounts

Platform Expertise

• Strong expertise in Meta Ads Manager
• Strong expertise in Google Ads (Search, Shopping, Performance Max)
• Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
• Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals

Skills

• Strong communication and presentation skills
• Excellent problem-solving mindset
• Strong analytical thinking and decision-making ability
• Understanding of ad creatives and creative testing frameworks
• Comfortable interpreting data and translating it into action
• Good Google Sheets / Excel skills

AI Adoption

• Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
• Able to demonstrate real AI workflows used in daily work

Nice to Have

• Experience working with D2C or ecommerce brands
• Experience with Shopify brands
• Familiarity with landing page optimization and CRO principles
• Exposure to creative strategy and copywriting
• Experience managing premium or high-AOV brands

What We Don't Care About

• Marketing degrees
• Big agency names on your resume
• Certifications without practical experience

We're more interested in what you've actually done.

Who You Are

• You take ownership instead of waiting for instructions
• You're curious and naturally investigate problems
• You communicate proactively
• You think in systems, not just tasks
• You care about details and execution quality
• You enjoy learning and improving continuously

What You'll Get

• Direct ownership of real client accounts
• Exposure to premium D2C and ecommerce brands
• Direct mentorship from experienced performance marketers
• Hands-on experience across strategy, creative, reporting, and client management
• Remote-first work environment
• Fast growth opportunities as the agency scales
• Small team with high ownership and zero politics

Position 1: Lead Generation Expert (Multi-Channel)

Location: Spacejam, Sector 82, Mohali

Salary: ₹30,000/month

Experience Required: 3+ years

Work Type: On Site

About the Role

We’re looking for a Lead Generation Expert who can bring qualified leads consistently—not limited to freelancing platforms. If you understand how to convert cold contacts into warm leads using a mix of platforms and outreach strategies, we want to talk.

Key Responsibilities

●      Generate leads daily from platforms like Upwork, PeoplePerHour, Fiverr, etc.

●      Run email campaigns and cold outreach via tools like Instantly, Apollo, or Lemlist.

●      Use LinkedIn and Twitter actively to connect and nurture leads.

●      Build lead databases from directories, web scraping, or AI tools.

●      Track performance and ensure consistency in lead flow.

●      Coordinate with the sales and marketing team for feedback loops.

Requirements

●      Minimum 3 years of experience in lead generation across multiple channels.

●      Proven track record of delivering high-quality, converting leads.

●      Comfortable using automation tools and CRMs.

●      Strong written English and communication skills.

Must be result-driven. We’re investing in you—we expect results.

A Sales Director is responsible for leading a company's sales team and strategy, ensuring the business meets its revenue and profitability goals.

Role Summary:

The Sales Director oversees the sales operations, manages the sales team, develops strategies to drive business growth, and ensures the team meets or exceeds revenue targets. This role involves collaboration with marketing, product development, and customer service teams to enhance the customer experience and expand market share.

Key Responsibilities:

Sales Strategy Development:

Develop and implement sales strategies aligned with the company’s objectives and growth targets.

Identify emerging markets and market shifts while staying updated on industry trends and competitors.

Set short-term and long-term sales goals.

Team Leadership and Management:

Lead, mentor, and motivate the sales team to achieve and surpass sales targets.

Hire, train, and oversee performance management of the sales team.

Foster a positive team environment that promotes continuous improvement.

Revenue and Budget Management:

Drive revenue growth through strategic planning and execution of sales initiatives.

Prepare and manage sales budgets, ensuring efficient use of resources.

Analyze sales performance and implement corrective actions when necessary.

Client Relationship Management:

Build and maintain strong relationships with key clients, stakeholders, and industry partners.

Monitor customer needs and satisfaction to provide excellent service and retention.

Negotiate major deals, pricing structures, and contract terms with high-profile clients.

Collaboration with Other Departments:

Work closely with the marketing team to align campaigns with sales objectives.

Coordinate with product development to ensure offerings meet market demand and customer needs.

Collaborate with finance to monitor sales forecasts, budgets, and profitability.

Sales Reporting:

Analyze sales data to forecast sales targets, and report on sales performance.

Provide regular updates to senior management on sales activities, achievements, and challenges.

Use CRM tools to track sales activities and customer interactions.

Market Expansion:

Identify new business opportunities and lead market expansion efforts.

Develop entry strategies for new markets and oversee execution.

Key

Qualifications:

Bachelor's degree in Business, Marketing, or related field (Master’s degree is a plus).

4+ years of experience in sales, with at least 2 years in a leadership role.

Proven track record of meeting or exceeding sales targets and managing a successful sales team.

Strong negotiation, communication, and presentation skills.

Proficiency in CRM tools and data analysis.

Ability to build and maintain strong relationships with clients and stakeholders.

Strategic thinker with the ability to anticipate market trends and adjust strategies accordingly.

Skills:

Leadership and team management

Sales planning and forecasting

Data-driven decision-making

Client relationship management

Budget and financial management

We are seeking a highly skilled and motivated Data Scientist to join our team. You will be responsible for extracting insights from complex data sets, developing predictive models, and communicating findings to drive data-informed decision-making within the organization. The ideal candidate will have a strong background in statistics, machine learning, and data visualization, as well as excellent problem-solving and communication skills.

Responsibilities:

• Data Collection and Cleaning: Gather, clean, and preprocess data from various sources, ensuring data quality and integrity.
• Exploratory Data Analysis (EDA): Conduct EDA to understand data distributions, identify patterns, and uncover insights.
• Feature Engineering: Select, transform, and create relevant features to improve model performance.
• Model Development: Develop and implement machine learning models for prediction, classification, and other analytical tasks.
• Model Evaluation and Selection: Evaluate model performance using appropriate metrics and select the best model based on business requirements.
• Model Deployment and Monitoring: Deploy models into production and monitor their performance over time.

Key Responsibilities:

• Development of a Single Page Application (SPA) and it's components in Typescript: deployed and optimized for progressive mobile and browsers using Angular 2 and Ionic 2 frameworks.
• Creating custom, general use modules and smart components which extend the elements and modules of core Angular framework.
• Creating self-contained, reusable, and testable modules and components in Typescript and using responsive HTML and CSS.
• Architecting and automating the build process for production, using task runners or scripts.
• Writing non-blocking code, and resorting to advanced techniques such as multi-threading, when needed

Skills and Qualifications:

• Should have experience with CSS 3, SCSS, Java script and HTML5.
• Full-time knowledge of Angular practices and commonly used modules based on extensive work experience. Or 2 Year or more experience with other industry-leading frameworks like React.
• Minimum 1-year experience in working and extending one of the CSS or UI frameworks like Ng-lightening, Angular-material

The Client Support Intern will be responsible for assisting clients and providing support with their technical needs, answering client inquiries via email and phone, and resolving client complaints in a timely manner. As a hybrid role, this internship position will be located in Dubai but some work from home is acceptable.

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.
• Provide outstanding services and ensure customer satisfaction.