Branding and PR Manager

Reports to: Marketing Director / VP of Marketing

Type: Full-time

Job Summary:

We are seeking an experienced and strategic Senior Brand Manager to lead and execute brand strategies that drive growth and enhance brand equity. The ideal candidate will have a proven track record in brand management, a deep understanding of consumer behavior, and the ability to manage cross-functional teams effectively.

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Key Responsibilities:

1. Brand Strategy Development:

Develop and implement comprehensive brand strategies aligned with business goals.

Define brand positioning, target audience, and key messaging.

2. Marketing Campaign Management:

Lead the planning, execution, and analysis of multi-channel marketing campaigns.

Collaborate with creative, media, and digital teams to ensure cohesive brand communication.

3. Market Analysis & Insights:

Conduct market research to understand consumer needs, competition, and industry trends.

Analyze sales data and campaign performance to refine strategies.

4. Budget Management:

Manage the brand budget, ensuring effective allocation of resources.

Track and report on ROI for marketing activities.

5. Product Development Support:

Work closely with product development teams to align new products with brand strategy.

Lead go-to-market strategies for product launches.

6. Team Leadership:

Mentor and guide junior brand managers and marketing coordinators.

Facilitate cross-functional collaboration with sales, PR, and product teams.

7. Brand Performance Monitoring:

Develop and monitor KPIs to track brand performance.

Provide regular reports and insights to senior management.

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Key Requirements:

Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

Experience: 5+ years of brand management experience, preferably in [industry, e.g., FMCG, Tech].

Skills:

Proven ability to develop and execute successful brand strategies.

Strong analytical skills and proficiency in using data for decision-making.

Excellent communication and leadership skills.

Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems).

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Key Competencies:

Strategic thinking

Creativity and innovation

Financial acumen

Project management skills

Consumer-centric mindset

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To Apply: Please submit your resume and a cover letter

detailing your relevant experience to [contact email].

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Would you like to add or adjust anything in this JD?

Role Type: Individual Contributor

Work Experience: 10+ years

About TradeLab

TradeLab is a leading fintech technology provider, delivering cutting-edge solutions to brokers, banks, and fintech platforms. Our portfolio includes high-performance Order & Risk Management Systems (ORMS), seamless MetaTrader integrations, AI-driven customer engagement platforms such as PULSE LLaVA, and compliance-grade risk management solutions. With a proven track record of successful deployments at top-tier brokerages and financial institutions, TradeLab combines scalability, regulatory alignment, and innovation to redefine digital broking and empower clients in the capital markets ecosystem.

Role Overview

We are seeking an accomplished and dynamic Sales Manager based in Mumbai to lead TradeLab’s expansion across Western India. This is a high-impact, hunter-focused role tasked with building new client relationships with discount brokers, full-service brokers, banks, and fintech platforms. The role involves minimal account nurturing, with a primary focus on prospecting, pipeline development, and closing high-value deals. The ideal candidate will bring deep industry expertise, an established network in the capital markets, broking, and fintech sectors, and a proven ability to navigate complex sales cycles with senior stakeholders.

Key Responsibilities

· New Business Development: Drive aggressive acquisition of new clients across Western India by targeting entities aligned with TradeLab’s Ideal Customer Profile (ICP), including discount brokers, full-service brokers, banks, and fintech platforms.

· Pipeline Management: Build, manage, and maintain a robust sales pipeline by prospecting, qualifying leads, and advancing opportunities through discovery, demonstrations, proposal creation, negotiation, and deal closure.

· End-to-End Sales Ownership: Lead complex, enterprise-grade sales cycles from initial outreach to contract signing, engaging senior stakeholders such as CEOs, CTOs, CIOs, and Heads of Broking.

· Solution Positioning: Collaborate closely with solutions architects and product teams to tailor and position TradeLab’s modular offerings (ORMS, MetaTrader integrations, PULSE AI, CRM/LPA solutions) to address specific client pain points and objectives.

· Regulatory Expertise: Demonstrate a deep understanding of regulatory frameworks (e.g., SEBI guidelines, algo trading controls, T+0 settlement workflows) and articulate their business value to position TradeLab’s solutions as compliance-driven and operationally efficient.

· Brand Representation: Act as TradeLab’s ambassador at industry events, trade shows, webinars, and client meetings to enhance brand visibility and establish thought leadership in the capital markets ecosystem.

· Market Feedback: Provide actionable, structured insights from client interactions to influence product roadmaps, go-to-market strategies, and solution enhancements.

· CRM Management: Actively maintain and update customer relationship management (CRM) systems to ensure accurate tracking of leads, opportunities, and client interactions, enabling data-driven decision-making and forecasting.

Must-Have Qualifications

· Experience: 10+ years of sales experience in capital markets technology, trading infrastructure, or fintech SaaS, with a minimum of 5–8 years focused on enterprise or mid-market financial institutions.

· Network: Extensive, established connections with decision-makers (CxOs, Tech Heads, Risk Committees) at brokers, banks, and fintech platforms across Western India.

· Proven Track Record: Demonstrated success in consistently meeting or exceeding half-yearly and yearly sales targets in a high-pressure, target-driven environment, with a focus on hunting and closing new business.

· Stakeholder Engagement: Exceptional ability to engage both business and technical stakeholders, translating complex technical solutions into compelling business value propositions.

· CRM Expertise: Hands-on experience in maintaining and leveraging CRM platforms (e.g., Salesforce, HubSpot, or similar) to manage pipelines, track client interactions, and generate accurate sales forecasts.

· Communication Skills: Outstanding verbal and written communication, presentation, and negotiation skills, with the ability to tailor messaging to diverse audiences.

· Self-Starter Mindset: Ability to thrive as an individual contributor in a fast-paced, high-pressure environment, demonstrating initiative, resilience, and accountability.

· High-Pressure Performance: Proven ability to perform effectively in high-stakes, deadline-driven settings, maintaining composure and delivering results under tight timelines.

Good-to-Have Skills

· Platform Exposure: Familiarity with broking platforms, Order Management Systems (OMS), Risk Management Systems (RMS), or API-driven fintech products.

· Technical Knowledge: Working knowledge of algorithmic trading, risk management systems, and compliance workflows (e.g., SEBI regulations, T+0 processes).

· Consultative Selling: Experience with solution-oriented or consultative sales methodologies, focusing on addressing client needs through tailored solutions.

Why Join TradeLab?

· Innovative Environment: Join a fast-growing fintech leader at the forefront of transforming the Indian and global brokerage ecosystem with cutting-edge technology.

· Ownership & Impact: Take full ownership of a high-potential territory (Western India) with direct visibility to senior leadership and the opportunity to shape regional growth.

· Cutting-Edge Solutions: Gain hands-on experience with next-generation trading infrastructure, AI-driven platforms, and compliance-focused solutions.

· Growth Opportunities: Thrive in an entrepreneurial role with significant learning potential, professional development, and a steep growth trajectory.

CupShup is looking for Operations Executive for the respective city. You will be responsible to handle the network growth, BTL Campaign function & operations, audit i. e. internal audits, client audits, cost audits, etc.

Responsibilities:

• Exeuctiion of BTL / Offline marketing campaigns across locations
• Strengthening network of promoters 
• Vendor/Partners Empanelment
• Logistics and Collaterals
• Success of the campaigns
• Process improvement and streamlining
• GST Compliance and reconciliation
• For Client - Media, Financial, Rate Benchmarking, Competition
• Functional Audits as and when required by Management
• Regional reporting
• Network tracker
• Collaterals Tracker
• Partners Tracker

Requirements:

• Graduate
• 0-2 years of experience BTL marketing is a must
• Self Motivated, Passionate, and a never give up attitude
• Team player
• Fair at communication and expression
• Willing to learn not only operations but also marketing and the other functions
• Two wheeler driving and license is an added advantage

About CercleX:-

CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India  with an extended outlook of circularity through its various ventures into the field of sustainability.

We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.

https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX  helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.

Job Description:-

Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.

Responsibilities:

• Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Align the company around the brand’s direction, choices and tactics
  
  

Requirements:

• Bachelor's degree in Marketing, Business, or related field. MBA preferred.
• 3-5 years of experience in brand management, brand marketing, or marketing management
• Experience managing a brand across multiple markets
• Creative thinker and problem solver
• Strong communication skills
• Project management experience, with a solid understanding of project management principles and techniques

• Past experience of working with startups is preferred
• Metric driven marketing Strategies & Campaigns
• Digital & Social Media Marketing
• Experience in Market Research & Consumer Insights is preferred
• Ability to Advertise & Activate Campaigns

• Setting up the annual brand calendar, coordinating cross-functional activities and ensuring consistency in brand-related decisions
• Reporting on brand performance to determine ROI
• Analysing competitor brands, shopping behaviours as well as consumer trends
• Creating brand budgets
• Coordinating with internal and external stakeholders to deliver high performing creatives
• Ensuring the rapid growth of the brand

What you need to have:

• MBA in Marketing from a tier 1/ tier 2 Business School
• Prior experience in working with brands in wellness/ nutrition
• Solid understanding of packaging, marketing communication, new product launch, market places etc.
• Excellent verbal and written communication skills