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Disruptive supply chain financing platform logo
Branding and PR Manager
Disruptive supply chain financing platform
Branding and PR Manager
Disruptive supply chain financing platform's logo

Branding and PR Manager

at Disruptive supply chain financing platform

Agency job
via Unnati
4 - 6 yrs
₹12L - ₹15L / yr
Bangalore
Skills
Brand Management
Branding
Public Relations
branding
Do you have what it takes to hire thousands of people every month? Here is an opportunity to boost your career by joining our client.

Our client is India's first invoice discounting marketplace that connects individual and institutional investors with high-growth businesses looking for working capital. Founded in 2015 by IIT Kanpur alumni, this innovative platform enables micro, small and medium-sized enterprises gain access to working capital by selling their unpaid receivables. The investors in turn earn low-risk high returns through a short-term investment.

This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.

As a Branding and PR Manager, you will be responsible for developing and implementing brand strategies, promoting growth and expansion and using a variety of data to drive volume and profitability.

What you will do:

  • Overseeing and producing from concept to completion, a broad array of digital and/or print branding materials for US
  • Staying current on market trends and competitive activity and owning the development and messaging of the brand narrative
  • Functioning as the go-to liaison between US and partners/agencies for PR and branding activities ensuring a clear, unified image for the brand
  • Developing and executing communications strategies and initiatives to support the company’s vision and marketing strategy
  • Planning, preparing and distributing original promotional content such as articles, news and press releases, email, blog and social media posts and other updates on behalf of US
  • Promoting and reporting on corporate milestones and activities such as company goals and projects, new products or services, community service activities and new hires, promotions etc.
  • Conceptualising content for social media channels from a thought leadership perspective for C-Suite executives/ leadership team
  • Performing other related duties as required

 

Desired Candidate Profile

What you need to have:

  • Bachelors/Masters' degree in related field
  • 4-6 years of experience in PR, branding or a related field
  • Excellent verbal and written communication skills
  • Excellent organisational skills and attention to detail
  • Prior B2B or startup experience preferred    

 

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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We are seeking an experienced and strategic Senior Brand Manager to lead and execute brand strategies that drive growth and enhance brand equity. The ideal candidate will have a proven track record in brand management, a deep understanding of consumer behavior, and the ability to manage cross-functional teams effectively.



---


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Strong analytical skills and proficiency in using data for decision-making.


Excellent communication and leadership skills.


Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems).





---


Key Competencies:


Strategic thinking


Creativity and innovation


Financial acumen


Project management skills


Consumer-centric mindset




---


To Apply: Please submit your resume and a cover letter

detailing your relevant experience to [contact email].



---


Would you like to add or adjust anything in this JD?


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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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