This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.
As a Branding and PR Manager, you will be responsible for developing and implementing brand strategies, promoting growth and expansion and using a variety of data to drive volume and profitability.
What you will do:
- Overseeing and producing from concept to completion, a broad array of digital and/or print branding materials for US
- Staying current on market trends and competitive activity and owning the development and messaging of the brand narrative
- Functioning as the go-to liaison between US and partners/agencies for PR and branding activities ensuring a clear, unified image for the brand
- Developing and executing communications strategies and initiatives to support the company’s vision and marketing strategy
- Planning, preparing and distributing original promotional content such as articles, news and press releases, email, blog and social media posts and other updates on behalf of US
- Promoting and reporting on corporate milestones and activities such as company goals and projects, new products or services, community service activities and new hires, promotions etc.
- Conceptualising content for social media channels from a thought leadership perspective for C-Suite executives/ leadership team
- Performing other related duties as required
Desired Candidate Profile
What you need to have:- Bachelors/Masters' degree in related field
- 4-6 years of experience in PR, branding or a related field
- Excellent verbal and written communication skills
- Excellent organisational skills and attention to detail
- Prior B2B or startup experience preferred
Shubham Vishwakarma
Full Stack Developer - Averlon
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Industry: Health, Wellness & FMCG
About the Company
Join one of India’s fastest-growing health, nutrition, and wellness brands on a mission to help people live healthier, more active lives. We create innovative, high-quality products and digital experiences used by millions. With strong momentum across D2C and retail, we’re expanding rapidly—and we’re looking for passionate, creative, and data-driven talent to help us scale our influencer ecosystem.
If you love building meaningful creator partnerships and driving brand impact through content, you’ll thrive here.
What You’ll Do
Influencer Discovery & Relationship Building
- Identify and onboard high-potential creators across Instagram, YouTube, Facebook, and X—especially in fitness, wellness, lifestyle, nutrition, and food.
- Build strong, long-term relationships with creators, talent managers, and agencies.
- Maintain an active pipeline of diverse influencers aligned with brand values.
Campaign Planning & Execution
- Lead end-to-end execution of influencer campaigns—from briefing to publishing.
- Develop clear briefs that communicate goals, brand tone, and creative direction.
- Ensure timely delivery of high-quality influencer content across platforms.
Content Governance & Performance Tracking
- Review influencer content for brand alignment, messaging, and visual compliance.
- Track, measure, and report campaign KPIs including reach, engagement, CPV, CTR, and conversions.
- Generate insights and recommendations to consistently improve campaign performance and ROI.
Budget Management & Operations
- Own influencer budgets, negotiation, and cost optimization.
- Coordinate contracts, invoices, and payouts with internal teams and agencies.
- Maintain accurate campaign and cost documentation.
Innovation, Trends & Creative Strategy
- Stay ahead of social media trends, creator formats, and emerging platforms.
- Recommend new partnership ideas—collabs, challenges, tutorials, product reviews, and more.
- Bring fresh, creative ideas to elevate brand storytelling through influencers.
What We’re Looking For
- 3+ years of experience in influencer marketing (D2C, FMCG, or wellness is a big advantage).
- Strong understanding of the Indian creator ecosystem and platform-specific nuances.
- Excellent communication, relationship-building, and negotiation skills.
- Solid analytical mindset with experience tracking campaign performance and ROI.
- Passion for health, fitness, nutrition, or wellness (major plus!).
- Ability to thrive in a fast-paced, growth-driven environment and manage multiple projects.
Why Join Us
- Work with a brand that’s shaping the future of health & wellness in India.
- Creative freedom and ownership over high-impact influencer initiatives.
- A collaborative, fast-moving team that values innovation and results.
- Opportunity to grow your career in one of India’s most exciting consumer categories.
JOB DETAILS:
- Job Title: Director – Brand Marketing
- Industry: Media and entertainment Industry
- Experience: 8-12 years
- Working Days: 5
- Job Location: Noida
- CTC Range: Best in Industry
Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance
Criteria:
- 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
- Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
- Must have owned brand meaning, not just executed campaigns
- Must have launched or scaled a brand platform, not only shows or campaigns
- Prior ownership of earned media, social brand voice, and PR
- Fluent Hindi is mandatory
- Exposure to regional cultural contexts is a strong advantage
- OTT experience is a plus
Description
Role Overview (Non-Negotiable)
This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.
You own brand meaning, not just marketing output.
What You Own
- Brand positioning, narrative, and long-term brand truth
- Brand tone, voice, and cultural posture
- Earned media, social brand voice, and PR narratives
- Final authority on how company shows up across all channels
- What the brand amplifies—and what it consciously avoids
Key Responsibilities
Brand Strategy & Positioning
- Define and evolve company’s core positioning as the platform for India’s regional cultures
- Own master brand architecture across regions, IPs, and markets
- Protect the “red thread” connecting cultures without dilution or tokenism
- Act as final brand gatekeeper across product, content, marketing, partnerships, and PR
Earned Media & Brand Voice
- Own brand social handles, PR, and cultural conversations
- Act as Editor-in-Chief of company’s public voice
- Ensure social presence feels cultural, not promotional
- Exercise judgment on public engagement vs. silence
Integrated Brand Campaigns
- Lead brand strategy for flagship launches, regional expansion, and national moments
- Ensure every campaign has a strong idea, emotional depth, and scalability
- Align brand equity with performance marketing without short-term erosion
Creative Direction & Governance
- Set creative standards for visual identity, copy, and storytelling
- Ensure respectful, non-stereotypical representation of regional cultures
- Build brand guardrails that protect meaning without limiting creativity
Cross-Functional Leadership
- Work closely with Content, Performance, Product, and CRM teams
- Act as the brand conscience—calling out dilution or short-termism when needed
This Role Is NOT For
- Social media managers or execution-only marketers
- Brand marketers without commercial accountability
- Candidates who see brand and performance as opposing forces
- Candidates dependent on large teams or budgets to create impact
Strong Brand Marketing Manager profiles, with experience with well-known B2C brands
Mandatory (Experience 1): Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)
Mandatory (Experience 2): Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands
Mandatory (Core Skills): Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..
Mandatory (Education): Candidates from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)
Mandatory (Company): Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.
About Company:
In a world where digital-first (D2C) brands are thriving, our client is rewriting the rules of retail. Their mission is clear - democratize prime retail to empower digital-first brands with plug and play tools to seamlessly transition into the physical world. In the heart of innovation, brand emerges as a revolutionary retail space, an avant-garde fusion of shared economy, digital prowess, and tangible experiences
About the Role:
We are currently seeking a highly skilled and experienced Category Manager to join our dynamic team. The ideal candidate will have proven experience in category management roles within the e-commerce sector, with a focus on categories such as fashion, personal care, beauty, and health and wellness.
What You’ll Be Doing:
• Plan and implement effective marketing campaigns to promote category growth. Monitor and analyze campaign performance, making data-driven adjustments as needed.
• Curate and manage the product assortment within assigned categories. Work closely with vendors and internal teams to ensure a diverse and appealing product mix.
• Take ownership of the category's (P&L) statement. Develop and execute strategies to maximize revenue and profitability. Monitor and manage pricing, promotions, and discounts within the
category.
• Cultivate and maintain strong relationships with both new and existing brands within the assigned categories. Negotiate terms, agreements, and promotional opportunities with brand partners.
• Utilize data analysis tools to gather insights into category performance. Make informed decisions based on data, identifying trends and opportunities & provide regular reports.
• Collaborate with various teams, including business, marketing, customer support, and data teams and ensure effective communication and alignment on category objectives and initiatives.
Requirements:
1. Bachelor's or Master’s degree in engineering, Business, Marketing, or a related field from a tier-1 institute.
2. 3-5 years of proven experience in e-commerce category management, preferably in fashion, personal care, beauty, or health and wellness.
3. Analytical mindset with proficiency in data analysis tools.
4. Strong understanding of retail trends, consumer behavior, and brand marketing.
5. Excellent negotiation and communication skills.
6. Experience in managing a team would be a plus.
7. Ability to work collaboratively in a fast-paced, dynamic environment.
8. Experience in a VC-funded start-up is a plus.
If you are a strategic thinker with a passion for e-commerce and a proven track record in category management, we invite you to apply.
You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.
You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.
Position based out of Bangalore
Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy
Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.
What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully
Are you passionate about AI and looking for an exciting internship opportunity in a fast-paced tech company? Look no further! Join our team at Mobilefirst Applications as an AI Growth Hacker intern and be at the forefront of cutting-edge technology in mobile app development.
1. Conduct market research and analysis to identify growth opportunities for our mobile apps
2. Implement AI-driven strategies to optimize user acquisition and retention
3. Collaborate with the marketing team to create targeted campaigns based on data-driven insights
4. Use AI tools to track and analyze user behavior, engagement, and conversion rates
5. Develop AI algorithms to improve personalized user experiences and drive app adoption
6. Stay updated on AI trends and technologies to implement innovative growth hacking techniques
7. Assist in developing and testing new AI features to enhance app performance and user satisfaction
If you're a creative problem-solver with a strong interest in AI and growth hacking, this internship is perfect for you! Don't miss out on this opportunity to gain hands-on experience in a dynamic and innovative tech environment. Apply now and take your career to the next level with Mobilefirst Applications!
We are scouting for an experienced candidate who has worked in Brand Activation and has an experience in managing brand campaigns effectively to promote products to generate brand recall.
The candidate must have a proven credential in managing the vendors and executing events/activations meticulously to avoid any hiccups.
We expect the candidate to also have deep understanding about the VM, In-branch branding collaterals, material and media types to efficiently implement the branch branding and manage the marketing collaterals requirements for internal stake holders.
Experience skills
- 6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI.
- Excellent knowledge of media types, printing and vendor network.
- Understanding of conceptualization and execution of branding activities.
- Proven track record in brand campaign strategies
- In-depth knowledge of market catchment.
Key Responsibilities
- Developing the regional activation strategy for the company in line with the company objectives.
- Planning and implementing regional promotional campaigns in alignment with the sales team.
- Manage and execute lead generation programs.
- Stakeholder alignment on activation setting & budget sharing/planning basis Calendar.
- Co-ordinate new branch launches.
- Planning and managing small, medium and large format branch level channel partner engagement periodically in alignment with the stakeholder.
- Create value proposition for the product portfolios, on immediate and long-term basis
- Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
- Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
- Ensure brand compliance in all forms of communication.
- Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.
- Key performance Indication
On Time & In full Delivery Of:
- Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
- Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
- Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
- Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations.
- Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business.
- Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.
Core Competency
- Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
- Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
- Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
- Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback
Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
- Ideating and executing an overall brand strategy and tone of voice to drive engagement.
- Developing brand awareness and generating inbound traffic.
- Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
- Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
- Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
- Leading a team, setting goals and tuning them to give their best performance.
- Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
- Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
- Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
- Developing and managing editorial calendar and organization workflows.
- Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
- Managing Social Media Execution: End to end social media execution, optimisation and reporting.
- Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
- Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
- Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities
- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
- Passionate about people, culture, brands and storying telling
- Excellent verbal and written English communication skills
- Excellent understanding of social media platforms
- Ability to analyze data related to traffic, conversions
- Delivering high quality work while meeting deadlines
- Desire to work in a fast-paced start-up environment
- Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
- A keen internist in psychology would be a great plus.
- Adept at handling people and external agencies.
- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
- Professional Degree in a relevant field will be a plus
- Minimum 10 years of experience preferably in a B2C product based company
What you will do:
- Setting up the annual brand calendar, coordinating cross-functional activities and ensuring consistency in brand-related decisions
- Reporting on brand performance to determine ROI
- Analysing competitor brands, shopping behaviours as well as consumer trends
- Creating brand budgets
- Coordinating with internal and external stakeholders to deliver high performing creatives
- Ensuring the rapid growth of the brand
What you need to have:
- MBA in Marketing from a tier 1/ tier 2 Business School
- Prior experience in working with brands in wellness/ nutrition
- Solid understanding of packaging, marketing communication, new product launch, market places etc.
- Excellent verbal and written communication skills
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon