Brand Activation Manager at They provide both wholesale and retail funding. PM1 · Delhi, Mumbai · 6 - 8 years · ₹10L - ₹12L / yr · Posted 10 Jan 2022
Brand Activation Manager
at They provide both wholesale and retail funding. PM1
We are scouting for an experienced candidate who has worked in Brand Activation and has an experience in managing brand campaigns effectively to promote products to generate brand recall.
The candidate must have a proven credential in managing the vendors and executing events/activations meticulously to avoid any hiccups.
We expect the candidate to also have deep understanding about the VM, In-branch branding collaterals, material and media types to efficiently implement the branch branding and manage the marketing collaterals requirements for internal stake holders.
Experience skills
- 6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI.
- Excellent knowledge of media types, printing and vendor network.
- Understanding of conceptualization and execution of branding activities.
- Proven track record in brand campaign strategies
- In-depth knowledge of market catchment.
Key Responsibilities
- Developing the regional activation strategy for the company in line with the company objectives.
- Planning and implementing regional promotional campaigns in alignment with the sales team.
- Manage and execute lead generation programs.
- Stakeholder alignment on activation setting & budget sharing/planning basis Calendar.
- Co-ordinate new branch launches.
- Planning and managing small, medium and large format branch level channel partner engagement periodically in alignment with the stakeholder.
- Create value proposition for the product portfolios, on immediate and long-term basis
- Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
- Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
- Ensure brand compliance in all forms of communication.
- Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.
- Key performance Indication
On Time & In full Delivery Of:
- Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
- Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
- Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
- Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations.
- Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business.
- Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.
Core Competency
- Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
- Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
- Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
- Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback
Shubham Vishwakarma
Full Stack Developer - Averlon
Similar jobs (2)
Job Title: Senior Executive – Brand Marketing
Reports to:
Department: Marcom – Branding
Location: Jaipur (Work From Office).
Job Purpose:
To plan and execute end‑to‑end brand marketing initiatives for Genus Innovation Limited,
ensuring enhanced brand visibility, effective influencer collaborations, strong retail
branding presence, and impactful BTL-led lead generation.
Roles and Responsibilities:
- Plan and execute branding activities across GIL retail chains, marketing campaigns, plants,
and offices.
- Conduct retail branding asset audits and prepare monthly visibility performance reports.
- Build and manage an influencer pipeline for brand and product promotion.
- Execute BTL activations and drive qualified lead generation.
- Plan and manage branding for events, exhibitions, and trade shows.
- Prepare MIS reports and ensure budget adherence.
Key Performance Indicators (KPIs):
- Brand visibility & recall
- Influencer marketing performance
- Retail execution excellence
- BTL lead generation
- Event & exhibition ROI
- Campaign effectiveness
- Reporting & governance
Qualifications:
- Experience: 2–4 years
- Education: MBA
- Seniority Level: Mid‑Senior Level
Skills Required:
- Marketing operations
- Budget & vendor management
- MIS & reporting
- Influencer outreach
- BTL execution
- Communication & coordination skills.
Location: Jaipur, Rajasthan
Work Mode: Work From Office
Experience: 2–4 Years
Qualification: MBA
Department: Marketing Communications – Branding
About the Role
We are looking for a hands-on Brand Marketing professional who can strengthen brand visibility through impactful campaigns, influencer collaborations, retail branding, and offline marketing activities.
If you enjoy turning marketing plans into on-ground brand experiences and measurable results, this opportunity is for you.
Key Responsibilities
- Branding & Campaigns: Plan and execute branding initiatives across retail chains, plants, offices, and marketing campaigns.
- Influencer Marketing: Build and manage an influencer pipeline for brand awareness and product promotion.
- BTL & Offline Marketing: Execute on-ground activations and BTL campaigns to generate qualified leads.
- Retail Branding: Conduct branding asset audits and monitor visibility across retail locations.
- Events & Exhibitions: Plan and coordinate branding activities for events, exhibitions, and trade shows.
- Marketing Operations: Manage vendors, coordinate execution, monitor budgets, and maintain marketing MIS reports.
- Performance Tracking: Prepare monthly visibility reports and evaluate campaign performance, lead generation, and event ROI.
Key Skills Required
- Brand marketing and campaign execution
- Influencer outreach and coordination
- BTL activities and offline marketing
- Retail branding and visibility management
- Marketing operations and vendor management
- Budget monitoring and control
- MIS reporting and performance analysis
- Strong communication and coordination skills
What We're Looking For
- 2–4 years of relevant experience in brand marketing or marketing operations.
- MBA qualification.
- Practical experience in branding, influencer marketing, BTL activations, and offline campaigns.
- Ability to coordinate multiple marketing activities and deliver measurable outcomes.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon