Brand Activation Manager at They provide both wholesale and retail funding. PM1 · Delhi, Mumbai · 6 - 8 years · ₹10L - ₹12L / yr · Posted 10 Jan 2022
Brand Activation Manager
at They provide both wholesale and retail funding. PM1
We are scouting for an experienced candidate who has worked in Brand Activation and has an experience in managing brand campaigns effectively to promote products to generate brand recall.
The candidate must have a proven credential in managing the vendors and executing events/activations meticulously to avoid any hiccups.
We expect the candidate to also have deep understanding about the VM, In-branch branding collaterals, material and media types to efficiently implement the branch branding and manage the marketing collaterals requirements for internal stake holders.
Experience skills
- 6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI.
- Excellent knowledge of media types, printing and vendor network.
- Understanding of conceptualization and execution of branding activities.
- Proven track record in brand campaign strategies
- In-depth knowledge of market catchment.
Key Responsibilities
- Developing the regional activation strategy for the company in line with the company objectives.
- Planning and implementing regional promotional campaigns in alignment with the sales team.
- Manage and execute lead generation programs.
- Stakeholder alignment on activation setting & budget sharing/planning basis Calendar.
- Co-ordinate new branch launches.
- Planning and managing small, medium and large format branch level channel partner engagement periodically in alignment with the stakeholder.
- Create value proposition for the product portfolios, on immediate and long-term basis
- Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
- Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
- Ensure brand compliance in all forms of communication.
- Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.
- Key performance Indication
On Time & In full Delivery Of:
- Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
- Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
- Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
- Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations.
- Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business.
- Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.
Core Competency
- Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
- Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
- Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
- Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback
Shubham Vishwakarma
Full Stack Developer - Averlon
Similar jobs (2)
KEY RESPONSIBILITIES
• Own end-to-end campaign curation — from concept and messaging to execution and post-campaign review.
• Lead marketing execution across channels, coordinating with internal teams and external partners (agencies, freelancers, platforms). •
Build and safeguard brand identity, tone, and positioning across all consumer touchpoints.
• Plan and execute go-to-market strategy for new product launches and collections.
• Work closely with the content and creative teams to translate brand strategy into campaigns, videos, and social content. • Track campaign performance and marketing effectiveness, and use insights to refine future campaigns.
• Manage marketing calendars, ensuring timely execution of campaigns across key dates, drops, and sale periods.
• Collaborate with the Growth Engine (e-commerce, performance marketing) to align brand campaigns with sales and growth goals. • Manage brand marketing budgets and vendor relationships where applicable.
MUST-HAVE REQUIREMENTS
• 3-6 years of experience in marketing, with clear exposure across brand marketing and campaign execution (not performance marketing alone).
• Demonstrated experience owning campaigns from ideation through to execution and results.
• Strong understanding of brand building — positioning, tone of voice, visual identity, and consistency across channels.
• Experience leading or closely coordinating with creative, content, and design functions.
• Comfortable working with data to evaluate campaign performance, even if not a performance marketer by function.
• Strong communication and project management skills — this role requires leading execution across multiple stakeholders and timelines. • Mandatory: prior experience with a lifestyle brand; D2C lifestyle brand experience is strongly preferred.
hands-on Marketing Manager to lead brand building and campaign efforts for Numero Uno.
out-of-the-box ideas to the table, drives high
DUTIES & RESPONSIBILITIES
cost-efficient marketing activations (organic social, partners
end-to-end -
continuously optimize spend allocation across channels.
HIRING COMPETENCIES
ideas-first mindset - someone who brings new concepts to the table rather than waiting to be
marketing, and e
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon