Brand Strategist (Brand Consultancy Team)
About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Job Role: Brand Strategist - Brand Consultancy Team
Experience Level: 3+ Years
Location: Bangalore, Karnataka (On-site)
Roles and Responsibilities:
● Define, plan, and execute brand research - primary and secondary.
● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.
● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess
strengths, weaknesses, opportunities, and threats.
● Develop brand positioning statements and value propositions that differentiate the company in the marketplace.
● Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.
● Present brand strategies, recommendations, and campaigns
● Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.
Qualifications:
● Bachelor’s degree in Marketing, Communications, or a related field.
● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 3-4 years in brand development and management.
● Experience in developing and launching successful brand campaigns.
● Strong analytical skills and ability to interpret data, consumer insights, and market research findings.
● Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.
● Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.
● Strong leadership and management skills.
● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.
● Proficiency in branding tools and software, as well as Google Workspace and project management tools.
Objectives of this role:
● Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.
● Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.
● Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.
● Aiding design & content teams in properly understanding and implementing finalised strategies
● Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.
● Project ownership, coordination, and client management on key accounts.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Moshi Moshi
About
Founded in 2014 by two passionate individuals during their second year at Christ College, Bangalore, Moshi Moshi is a young, creative, and committed communication company that encourages clients to always "Expect the EXTRA."
Our diverse team of over 160+ people includes Art directors, Cinematographers, Content and copy writers, marketers, developers, coders, and our beloved puppy, Momo. We offer a wide range of services, including strategy, brand design, communications, packaging, film and TVCs, PR, and more. At Moshi Moshi, we believe in creating experiences rather than just running a company.
We are amongst the fastest growing agencies in the country with a very strong value system.
Below are the five of the nine principles we believe in strongly.
- Communicate Clearly.: Prioritize clear and open dialogue.
- Doing things morally right.: Uphold integrity in all endeavors.
- Dream it, do it.: Always Embrace optimism and a can-do attitude.
- Add logic to your life.: Ensure that rationality guides our actions.
- Be that fool.: Fearlessly challenge the impossible.
Come find yourself at Moshi Moshi.
Tech stack
React.js
React Native
NodeJS (Node.js)
MongoDBCandid answers by the company
Moshi Moshi is a full-service creative agency that blends strategy with innovation to craft powerful brand experiences. From branding, digital marketing, and web development to video production and PR, we help businesses create impactful stories that stand out. With a bold, quirky, and result-driven approach, we turn ideas into unforgettable brand moments. 🚀
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Reports to: Marketing Director / VP of Marketing
Type: Full-time
Job Summary:
We are seeking an experienced and strategic Senior Brand Manager to lead and execute brand strategies that drive growth and enhance brand equity. The ideal candidate will have a proven track record in brand management, a deep understanding of consumer behavior, and the ability to manage cross-functional teams effectively.
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Key Responsibilities:
1. Brand Strategy Development:
Develop and implement comprehensive brand strategies aligned with business goals.
Define brand positioning, target audience, and key messaging.
2. Marketing Campaign Management:
Lead the planning, execution, and analysis of multi-channel marketing campaigns.
Collaborate with creative, media, and digital teams to ensure cohesive brand communication.
3. Market Analysis & Insights:
Conduct market research to understand consumer needs, competition, and industry trends.
Analyze sales data and campaign performance to refine strategies.
4. Budget Management:
Manage the brand budget, ensuring effective allocation of resources.
Track and report on ROI for marketing activities.
5. Product Development Support:
Work closely with product development teams to align new products with brand strategy.
Lead go-to-market strategies for product launches.
6. Team Leadership:
Mentor and guide junior brand managers and marketing coordinators.
Facilitate cross-functional collaboration with sales, PR, and product teams.
7. Brand Performance Monitoring:
Develop and monitor KPIs to track brand performance.
Provide regular reports and insights to senior management.
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Key Requirements:
Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
Experience: 5+ years of brand management experience, preferably in [industry, e.g., FMCG, Tech].
Skills:
Proven ability to develop and execute successful brand strategies.
Strong analytical skills and proficiency in using data for decision-making.
Excellent communication and leadership skills.
Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems).
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Key Competencies:
Strategic thinking
Creativity and innovation
Financial acumen
Project management skills
Consumer-centric mindset
---
To Apply: Please submit your resume and a cover letter
detailing your relevant experience to [contact email].
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Would you like to add or adjust anything in this JD?
The candidate must have at least 2 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.
The ideal candidate should have a strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns. The candidate should be highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers, and other stakeholders. We’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.
What is Must - ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experience
Joining: IMMEDIATELY
Responsibilities will include:
- Define the brand’s marketing strategy, deliver against app brand objectives
- Drive the development and execution of integrated marketing campaigns at national/regional levels
- Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
- Coordinate with agency and internal design team to execute the campaign
- Analyze campaigns and provide strategic recommendations
Attributes we value:
- Strong analytical foundation with meticulous attention to detail
- Strong verbal and written communication skills
- Strong intellectual curiosity
- Extremely organized and detail-oriented
- Proficiency in Excel
Requirements:
- Graduation/Post-Graduation from a tier-1 institute
- Demonstrative experience in executing brand campaigns
- Work-ex: 4 - 8 years
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- Plan and organize ‘campus engagement events’ for better brand positioning
- Primary and secondary research to forecast and mitigate any brand threats or perception mismatches
- Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
- Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
- Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
- Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.
Google AnalyticsBrand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our
online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.
Responsibilities:
1. Performing research on current benchmark trends and audience preferences
2. Designing and implementing social media strategy to align with business goals
3. Setting specific objectives and reporting on ROI
4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
5. Monitor SEO and web traffic metrics
6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
9. Suggest and implement new features to develop brand awareness, like promotions and competitions
10. Stay up-to-date with current technologies and trends in social media, design tools and applications
11. Creating campaign plans for business and marketing priorities
Basic Qualifications:
- Proven work experience as a Brand Manager/Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field"
AppItSimple Infotek is a leading software development company that specializes in providing innovative and customized software solutions to businesses of all sizes. With a team of experienced developers, designers and project managers, we help organizations to transform their ideas into successful digital products. Our focus is on delivering high-quality, scalable, and secure solutions that meet the unique needs of each client. Whether you're looking for a custom web application, mobile app, or cloud-based solution, AppItSimple Infotek is your partner for success.
URL : https://appitsimple.com/
Product : SoftwareSuggest : https://www.softwaresuggest.com/
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Job Responsibilities
-Create and execute the brand strategy for the company. This involves developing a clear understanding of the company's mission, target audience, and brand positioning.
-Responsible for managing the visual identity of the brand, developing and maintaining brand guidelines, overseeing the design of marketing materials, and ensuring consistency across all communications.
-Responsible for conducting market research to understand consumer behavior and trends, as well as to identify opportunities to enhance the brand's reputation.
- Working closely with internal teams, including marketing, advertising, and product development teams, to ensure that the brand strategy is aligned with the company's overall goals.
-Developing marketing campaigns that effectively communicate the brand's message to the target audience.
-Tracking and analyzing the effectiveness of marketing campaigns and brand strategy through monitoring consumer engagement, tracking brand awareness, and measuring the return on investment of marketing initiatives
-Building relationships with key stakeholders, such as media outlets and influencers, to enhance the brand's reputation and increase brand visibility.
Requirements
-Creative mindset to come up with innovative ideas for branding and marketing campaigns.
- Ability to think strategically and develop comprehensive branding strategies that align with the company's overall goals and values.
- Strong understanding of marketing principles and techniques to develop effective marketing campaigns and measure their success.
- Excellent communication skills to effectively communicate with various stakeholders, including cross-functional teams, vendors, and customers.
-Analytical skills to analyze market data, consumer behavior, and marketing trends to develop effective branding strategies.
-Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
-Detail orientation to ensure that the brand messaging and visuals are consistent across all marketing channels.
- Adaptable to changing market trends and consumer behavior to adjust branding strategies as needed.
-Knowledge of Event and exhibition handling.
- Strategizing top of the funnel expansion and identifying key channels for sourcing brands
- Explaining RBF and company products to the brands
- Acting as a liaison between the brands and the internal teams to complete the investments
- Improving brands experience
- Ideating on tech-product improvements to automate the funding application process for brands
- Implementing initiatives to improve TAT for brands
- Owning all the metrics that improve the client brand's experience with the company
What you need to have:
- MBA / PGDM
- 2-4 years of experience in roles that required liaising with consumer brands (previous experience at marketplaces, consumer-focused accelerators/ funds, partnerships backgrounds, or experience of investing/ financing consumer brands)
- Understanding of financials as they pertain to early-stage startups and related terminologies
- Excellent verbal and written English skills
- Experience in investing or advising or selling to D2C brands/ ecosystem
Are you looking to work in the ecommerce space? Read on to know more.
Our client is a 360-degree boutique firm that provides single-point branding and eCommerce growth consulting to its clients. They have best-in-class professionals with a combined experience of over 40 years in Retail, Textiles, FMCG, Fashion, Consumer Durables and more. They create online brands for their clients through strategies like marketplace management, marketing, social media channels, and analytics that help planning and forecasting.
Currently, they are helping businesses from Fashion, Lifestyle and Personal technology to create a unique space in leading marketplaces like Amazon, Flipkart, Myntra, TataCliq etc. With over Rs.100 crores revenue generated through their 10000+ listings, the team is led by passionate entrepreneurs with a mission to simplify the digital market and e-commerce presence for all businesses.
As a Client Success Manager, you will be responsible for managing clients’ account end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, measuring performance, and deriving insights.
What you will do:
- Taking complete ownership for a portfolio of accounts
- Understanding the client and their business from a holistic perspective
- Strategizing and creating a robust plan of action/ roadmap for clients
- Guiding a team of 2-3 people to work on client’s listings, reviews, account health and day to-day operations
- Tracking and driving the progress of various projects to ensure timely delivery
- Being responsible for all regular (and ad hoc) reporting and analysis
- Onboarding clients on multiple marketplaces by liaising with category managers at respective marketplaces
- Co-ordinating with various Marketplaces for solving queries and issues regarding the accounts
- Reviewing every account in the portfolio in complete detail to understand the current level of performance
- Being accountable for hitting goals and driving sustainable growth
- Preparing and presenting plans and results to the clients
What you need to have:
-
Minimum bachelors' degree in any field
-
Strong analytical skills including Microsoft Excel
- Proactive, Team Player, requires good co-ordination and networking capabilities
- Good written communication skills and typing speed in English
- Self-motivated with passion for e-commerce
- Outstanding client handling & communication skills both written & verbal
About CercleX:-
CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India with an extended outlook of circularity through its various ventures into the field of sustainability.
We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.
https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.
Job Description:-
Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.
Responsibilities:
- Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Align the company around the brand’s direction, choices and tactics
Requirements:
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- 3-5 years of experience in brand management, brand marketing, or marketing management
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Past experience of working with startups is preferred
- Metric driven marketing Strategies & Campaigns
- Digital & Social Media Marketing
- Experience in Market Research & Consumer Insights is preferred
- Ability to Advertise & Activate Campaigns
Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.
Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.
Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.
As a Brand PR Manager, you will be responsible for enhancing the company’s brand awareness and corporate image.
What you will do:
- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories
- Leveraging a variety of media channels to maximize the company’s brand exposure through interviews, editorials, etc.
- Building strong and positive relationships with media, influencers, and other related parties
- Developing and editing news releases, speeches, articles, and other editorial collateral
- Managing an external PR agency
- Analyzing and reporting on the results of PR campaigns & initiatives
- Checking and managing content produced for website and social media channels
- Developing and implementing PR policies and procedures
- Determining KPIs for PR department
- Deploying successful marketing campaigns and owning their implementation from ideation to execution
- Positioning and messaging the company to win based on an in-depth understanding of the market and the competition
- Working cross-functionally with Product, Marketing & Customer Experience teams
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Coordinating and managing graphic designers and content team to target the market
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups
- Building strategic relationships and partnering with key industry players, agencies and vendors
- Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
- Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
- Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals
Desired Candidate Profile
What you need to have:- Demonstrable experience in marketing together with the potential and attitude required to learn
- A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
- Startup experience desired
- Ability to work in a fast-paced environment
- Willingness to roll up your sleeves and execute
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literacy, comfort working with numbers
- Ability to make sense of metrics and processing figures with spreadsheets
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them )
What You Will Do:
- Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
- Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
- Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
- Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
- Track the effectiveness of marketing campaigns, gain insight, and assess against goals
- Analyse metrics and optimise email and advertising campaigns
- Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
- Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
- Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)
What You Need
- Outstanding written and verbal communication, strong copywriting and content creation skills
- Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with the ability to supervise multiple projects
- Proven track record of developing and executing creative communications plans
- 5+ years of experience in the communications role
- Availability during weekends.
What Is Nice To Have
- Bachelors/Master’s degree in marketing, journalism, business, or related field
- Ability to communicate in Tamil, English and Hindi
- Prior experience of working or volunteering with NGOs
- Good network in the traditional media and digital/social media influencers
Other Information:
- Designation: Manager to Director based on candidate’s profile
- Reporting to: Executive Director
- Scope: Full time
- Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
- Expected Joining Date: Immediate
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon