Senior Brand Strategist (Branding agency, Branding studio)

Advertising & Marketing Industry

Senior Brand Strategist (Branding agency, Branding studio)

Senior Brand Strategist (Branding agency, Branding studio) at Advertising & Marketing Industry · Gurugram · 5 - 10 years · ₹9L - ₹12L / yr · Posted 13 Feb 2026

Senior Brand Strategist (Branding agency, Branding studio)

at Advertising & Marketing Industry

Agency job

via Peak Hire Solutions

5 - 10 yrs

₹9L - ₹12L / yr

Gurugram

Skills

Branding

Brand Management

REVIEW CRITERIA:

MANDATORY:

Strong Senior Brand Strategist Profile
Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.

ROLES & RESPONSIBILITIES:

We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS-

Drive brand and business strategy processes in our firm.
Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
Conduct primary and secondary market research in marketing, sales and consumer experience.
Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
Proficient in putting together presentations and strategy decks.
Good articulation and writing skills.
Understanding business, data tools and analytics (The math of it)
Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS-

Experience in ethnographic, observational and behaviour studies.
Management skills, idea creation, directing and delivering through a creative team.
Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
Well-informed and knowledgeable with a world view.
Observant and aware of current trends and their evolution.

REVIEW CRITERIA:

MANDATORY:

Strong Senior Brand Strategist Profile
Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.

ROLES & RESPONSIBILITIES:

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS-

Drive brand and business strategy processes in our firm.
Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
Conduct primary and secondary market research in marketing, sales and consumer experience.
Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
Proficient in putting together presentations and strategy decks.
Good articulation and writing skills.
Understanding business, data tools and analytics (The math of it)
Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS-

Experience in ethnographic, observational and behaviour studies.
Management skills, idea creation, directing and delivering through a creative team.
Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
Well-informed and knowledgeable with a world view.
Observant and aware of current trends and their evolution.

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Present findings with clear recommendations, risks, opportunities, and expected business outcomes.
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Design and execute structured primary and secondary research methodologies.
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Ensure research outputs are accurate, commercially relevant, and aligned with business objectives.

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Which industries, markets, and customer segments present the strongest growth opportunities?
Which emerging technologies and industry trends are most relevant to Antier's long-term strategy?
Which products, services, or capabilities should be prioritized, expanded, or refined?
Which geographies and industry verticals offer the greatest potential for business expansion?
How is the competitive landscape evolving, and how should Antier respond?
Which strategic partnerships or ecosystem opportunities could accelerate growth?
What market, customer, or regulatory shifts could impact future business opportunities?
How can market intelligence be leveraged to support strategic planning and sustainable business growth?

Candidate Profile

We are looking for someone who combines analytical thinking with strong commercial judgment.

The ideal candidate is intellectually curious, enjoys solving ambiguous business challenges, and can connect market insights with strategic business decisions. They should be comfortable working across multiple business functions, synthesizing large volumes of information, and presenting recommendations in a clear, structured, and executive-friendly manner.

Qualifications

MBA or Postgraduate Degree in Strategy, Finance, Business Analytics, Economics, Marketing, or a related discipline from a reputed institution.
Bachelor's degree in Engineering, Technology, Business, Economics, or a related field.

Experience

5–10 years of experience in Strategic Market Research, Corporate Strategy, Market Intelligence, Management Consulting, Strategic Planning, Business Research, or Growth Strategy.
Experience in Strategy, Advisory, Market Research, or Growth Consulting within leading consulting firms such as KPMG, McKinsey & Company, Boston Consulting Group (BCG), etc or comparable strategy-focused organizations will be highly preferred.
Experience supporting executive leadership, Corporate Strategy teams, or the CEO's Office functions will be an advantage.

Core Competencies

Strategic Market Research
Corporate Strategy
Market Intelligence
Competitive Intelligence
Growth Strategy
Strategic Planning
Business Case Development
Commercial Analysis
Financial Analysis
Product & Portfolio Strategy
Executive Communication
Stakeholder Management
Structured Problem Solving
Data-Driven Decision Making

Preferred Skills

Advanced Microsoft Excel for business analysis, financial modelling, and scenario planning.
Advanced Microsoft PowerPoint for executive presentations and strategic communication.
Strong expertise in market research, opportunity assessment, commercial analysis, and business case development.
Ability to leverage AI-powered research and productivity tools to accelerate research, analysis, and strategic decision support.
Excellent analytical, written, verbal, and presentation skills with the ability to communicate complex ideas clearly.

Success Measures

Success in this role will be measured by the ability to:

Deliver research-backed insights that support strategic business decisions.
Identify high-impact growth opportunities and emerging market trends.
Strengthen Antier's competitive positioning through actionable market and competitive intelligence.
Support product, portfolio, and market expansion initiatives with evidence-based recommendations.
Deliver high-quality strategic analysis that contributes to sustainable business growth.

Why Join Antier?

This role offers the opportunity to contribute to high-impact strategic initiatives that shape Antier's future. You will gain exposure to emerging technologies, global markets, corporate strategy, and business transformation while working on initiatives that create long-term business value.

About Antier

Position Overview

Key Responsibilities

Corporate Strategy

Support the evaluation and execution of strategic business initiatives and long-term growth priorities.
Develop business cases for new products, services, markets, partnerships, and strategic investments.
Contribute to annual strategic planning and corporate growth initiatives.
Assess strategic opportunities and recommend priorities based on market potential, commercial viability, and business impact.

Strategic Market Research

Conduct in-depth market research across Artificial Intelligence, Blockchain, Web3, Enterprise Software, FinTech, Digital Assets, Digital Identity, Cybersecurity, and adjacent technology sectors.
Evaluate market opportunities using structured analytical frameworks, including market sizing, customer segmentation, competitive assessment, and commercial viability analysis.
Monitor technology adoption, customer demand, investment activity, regulatory developments, and macroeconomic trends.
Identify emerging trends, unmet customer needs, and future market opportunities that can influence Antier's business strategy.
Design and execute structured primary and secondary research methodologies using credible industry sources and AI-powered research tools.

Competitive Intelligence

Build and maintain a structured competitive intelligence framework.
Benchmark competitors across products, services, pricing, positioning, business models, partnerships, and go-to-market strategies.
Track product launches, funding activity, mergers & acquisitions, technology innovation, and market movements.
Identify competitive risks, market gaps, and opportunities for strategic differentiation.

Growth Strategy & Portfolio Evaluation

Assess the commercial potential of existing and emerging business opportunities.
Evaluate product-market fit, commercialization models, pricing strategies, and revenue potential.
Identify opportunities for innovation, diversification, and market expansion.
Recommend portfolio priorities based on strategic alignment and long-term business value.

Executive Decision Support

Prepare executive presentations, strategic reports, business cases, and leadership briefings.
Translate complex research into concise, actionable business insights.
Present findings with clear recommendations, risks, opportunities, and expected business outcomes.
Support cross-functional strategic initiatives through data-driven analysis.

Strategic Research

Design and execute structured primary and secondary research methodologies.
Leverage industry reports, analyst research, customer insights, financial information, public data, and AI-powered research tools.
Ensure research outputs are accurate, commercially relevant, and aligned with business objectives.

Strategic Questions You'll Help Answer

Your work will contribute to answering strategic questions such as:

Which industries, markets, and customer segments present the strongest growth opportunities?
Which emerging technologies and industry trends are most relevant to Antier's long-term strategy?
Which products, services, or capabilities should be prioritized, expanded, or refined?
Which geographies and industry verticals offer the greatest potential for business expansion?
How is the competitive landscape evolving, and how should Antier respond?
Which strategic partnerships or ecosystem opportunities could accelerate growth?
What market, customer, or regulatory shifts could impact future business opportunities?
How can market intelligence be leveraged to support strategic planning and sustainable business growth?

Candidate Profile

We are looking for someone who combines analytical thinking with strong commercial judgment.

Qualifications

MBA or Postgraduate Degree in Strategy, Finance, Business Analytics, Economics, Marketing, or a related discipline from a reputed institution.
Bachelor's degree in Engineering, Technology, Business, Economics, or a related field.

Experience

5–10 years of experience in Strategic Market Research, Corporate Strategy, Market Intelligence, Management Consulting, Strategic Planning, Business Research, or Growth Strategy.
Experience in Strategy, Advisory, Market Research, or Growth Consulting within leading consulting firms such as KPMG, McKinsey & Company, Boston Consulting Group (BCG), etc or comparable strategy-focused organizations will be highly preferred.
Experience supporting executive leadership, Corporate Strategy teams, or the CEO's Office functions will be an advantage.

Core Competencies

Strategic Market Research
Corporate Strategy
Market Intelligence
Competitive Intelligence
Growth Strategy
Strategic Planning
Business Case Development
Commercial Analysis
Financial Analysis
Product & Portfolio Strategy
Executive Communication
Stakeholder Management
Structured Problem Solving
Data-Driven Decision Making

Preferred Skills

Advanced Microsoft Excel for business analysis, financial modelling, and scenario planning.
Advanced Microsoft PowerPoint for executive presentations and strategic communication.
Strong expertise in market research, opportunity assessment, commercial analysis, and business case development.
Ability to leverage AI-powered research and productivity tools to accelerate research, analysis, and strategic decision support.
Excellent analytical, written, verbal, and presentation skills with the ability to communicate complex ideas clearly.

Success Measures

Success in this role will be measured by the ability to:

Deliver research-backed insights that support strategic business decisions.
Identify high-impact growth opportunities and emerging market trends.
Strengthen Antier's competitive positioning through actionable market and competitive intelligence.
Support product, portfolio, and market expansion initiatives with evidence-based recommendations.
Deliver high-quality strategic analysis that contributes to sustainable business growth.

Why Join Antier?

Associate Creative Director

at ProofofSkill

Posted by Atharva K

Mumbai

8 - 10 yrs

₹10L - ₹25L / yr

Adobe Creative Suite

Figma

About the Role

We are looking for a highly creative and strategic Associate Creative Director to lead our design team and drive compelling creative solutions across digital and integrated campaigns. The ideal candidate is a strong design thinker with excellent leadership skills, capable of mentoring a team while delivering exceptional creative work that aligns with business objectives.

Key Responsibilities

Lead the creative vision and execution across multiple brands and campaigns.
Conceptualize and develop innovative design solutions for digital, social, branding, and integrated marketing initiatives.
Manage, mentor, and inspire a team of 8–10 designers, fostering creativity, collaboration, and professional growth.
Review and provide constructive feedback on creative output to ensure high-quality execution.
Collaborate closely with Copywriters, Creative Directors, Strategy, Client Servicing, Motion, and Production teams to deliver impactful campaigns.
Translate client briefs into compelling visual concepts and creative presentations.
Ensure brand consistency and maintain high creative standards across all deliverables.
Present creative ideas confidently to internal stakeholders and clients.
Stay updated with emerging design trends, tools, technologies, and industry best practices.
Manage multiple projects simultaneously while ensuring timely delivery and quality.

Required Skills & Qualifications

8–10 years of experience in a creative design role, preferably within a creative, digital, or advertising agency.
Proven experience leading and managing a team of 8–10 designers.
Strong portfolio showcasing branding, digital campaigns, social media creatives, and integrated marketing work.
Excellent understanding of typography, layout, color theory, branding, and visual storytelling.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. Knowledge of AI-powered creative tools is an added advantage.
Strong conceptual thinking and problem-solving abilities.
Excellent communication, presentation, and stakeholder management skills.
Ability to work in a fast-paced environment while managing multiple priorities.

What We're Looking For

A creative leader who inspires teams and elevates the quality of work.
Someone who balances strategic thinking with hands-on design expertise.
A collaborative professional who thrives in a dynamic agency environment.
A mentor who nurtures talent and drives a culture of creativity and innovation.
A detail-oriented individual with a passion for delivering outstanding creative experiences.

Why Join Us?

Work with leading brands across diverse industries.
Lead and shape high-impact creative campaigns.
Collaborate with a talented, passionate, and fast-paced team.
Opportunity to influence creative direction and mentor future design leaders.
Be part of an environment that values creativity, innovation, and continuous learning.

About the Role

Key Responsibilities

Lead the creative vision and execution across multiple brands and campaigns.
Conceptualize and develop innovative design solutions for digital, social, branding, and integrated marketing initiatives.
Manage, mentor, and inspire a team of 8–10 designers, fostering creativity, collaboration, and professional growth.
Review and provide constructive feedback on creative output to ensure high-quality execution.
Collaborate closely with Copywriters, Creative Directors, Strategy, Client Servicing, Motion, and Production teams to deliver impactful campaigns.
Translate client briefs into compelling visual concepts and creative presentations.
Ensure brand consistency and maintain high creative standards across all deliverables.
Present creative ideas confidently to internal stakeholders and clients.
Stay updated with emerging design trends, tools, technologies, and industry best practices.
Manage multiple projects simultaneously while ensuring timely delivery and quality.

Required Skills & Qualifications

8–10 years of experience in a creative design role, preferably within a creative, digital, or advertising agency.
Proven experience leading and managing a team of 8–10 designers.
Strong portfolio showcasing branding, digital campaigns, social media creatives, and integrated marketing work.
Excellent understanding of typography, layout, color theory, branding, and visual storytelling.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. Knowledge of AI-powered creative tools is an added advantage.
Strong conceptual thinking and problem-solving abilities.
Excellent communication, presentation, and stakeholder management skills.
Ability to work in a fast-paced environment while managing multiple priorities.

What We're Looking For

A creative leader who inspires teams and elevates the quality of work.
Someone who balances strategic thinking with hands-on design expertise.
A collaborative professional who thrives in a dynamic agency environment.
A mentor who nurtures talent and drives a culture of creativity and innovation.
A detail-oriented individual with a passion for delivering outstanding creative experiences.

Why Join Us?

Work with leading brands across diverse industries.
Lead and shape high-impact creative campaigns.
Collaborate with a talented, passionate, and fast-paced team.
Opportunity to influence creative direction and mentor future design leaders.
Be part of an environment that values creativity, innovation, and continuous learning.

Brand manager (D2C )

at Careerbloccoin

Posted by Disha Agrawal

Noida

2 - 6 yrs

₹6L - ₹7.4L / yr

Brand Management

Brand positioning

Brand campaign

Copy Writing

Email Marketing

+2 more

KEY RESPONSIBILITIES

• Own end-to-end campaign curation — from concept and messaging to execution and post-campaign review.

• Lead marketing execution across channels, coordinating with internal teams and external partners (agencies, freelancers, platforms). •

Build and safeguard brand identity, tone, and positioning across all consumer touchpoints.

• Plan and execute go-to-market strategy for new product launches and collections.

• Work closely with the content and creative teams to translate brand strategy into campaigns, videos, and social content. • Track campaign performance and marketing effectiveness, and use insights to refine future campaigns.

• Manage marketing calendars, ensuring timely execution of campaigns across key dates, drops, and sale periods.

• Collaborate with the Growth Engine (e-commerce, performance marketing) to align brand campaigns with sales and growth goals. • Manage brand marketing budgets and vendor relationships where applicable.

MUST-HAVE REQUIREMENTS

• 3-6 years of experience in marketing, with clear exposure across brand marketing and campaign execution (not performance marketing alone).

• Demonstrated experience owning campaigns from ideation through to execution and results.

• Strong understanding of brand building — positioning, tone of voice, visual identity, and consistency across channels.

• Experience leading or closely coordinating with creative, content, and design functions.

• Comfortable working with data to evaluate campaign performance, even if not a performance marketer by function.

• Strong communication and project management skills — this role requires leading execution across multiple stakeholders and timelines. • Mandatory: prior experience with a lifestyle brand; D2C lifestyle brand experience is strongly preferred.

KEY RESPONSIBILITIES

• Own end-to-end campaign curation — from concept and messaging to execution and post-campaign review.

• Lead marketing execution across channels, coordinating with internal teams and external partners (agencies, freelancers, platforms). •

Build and safeguard brand identity, tone, and positioning across all consumer touchpoints.

• Plan and execute go-to-market strategy for new product launches and collections.

• Manage marketing calendars, ensuring timely execution of campaigns across key dates, drops, and sale periods.

MUST-HAVE REQUIREMENTS

• 3-6 years of experience in marketing, with clear exposure across brand marketing and campaign execution (not performance marketing alone).

• Demonstrated experience owning campaigns from ideation through to execution and results.

• Strong understanding of brand building — positioning, tone of voice, visual identity, and consistency across channels.

• Experience leading or closely coordinating with creative, content, and design functions.

• Comfortable working with data to evaluate campaign performance, even if not a performance marketer by function.

Advertising Agency - Copy writer

at Mirorin

2 candid answers

Posted by Indrani Dutta

vasanth nagar

6 - 10 yrs

₹10L - ₹15L / yr

Advertising

Content Writing

Copy Writing

Agency management

digital campaign

+1 more

Interested? Let’s Connect on Linkedin!

Senior Copywriter

Company: Miror Therapeutics

Location: Bengaluru

Experience: 6–8+ Years

Employment Type: Full-Time / Onsite

Relocation: NO

About Miror

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in

We are looking for a Senior Copywriter who can help shape Miror's voice and build powerful, relatable communication for women across our digital platforms, campaigns and brand ecosystem.

Role Overview

We are looking for a creative, strategic and highly experienced copywriter with 6–8+ years of experience specifically in advertising agencies.

You should be someone who understands brands, consumers, campaigns and storytelling — and can turn an idea into communication that is clear, memorable, emotionally engaging and action-oriented.

Healthcare/Pharma/Wellness/FemTech advertising experience is a strong advantage, but experience across other industries will also be considered.

Key Responsibilities

· Develop creative concepts, campaign ideas, taglines and brand messaging for Miror.

· Write compelling copy for digital campaigns, social media, advertisements, websites, landing pages, videos, emailers, brochures and marketing communications.

· Build and maintain a strong and consistent Miror brand voice.

· Translate complex healthcare and women's health topics into simple, relatable and engaging communication.

· Develop consumer-first storytelling that connects with women across different life stages.

· Work closely with the Brand, Marketing, Design and Content teams to execute campaigns.

· Develop communication for product launches, awareness campaigns, community initiatives and digital platforms.

· Ensure all communication is grammatically accurate, culturally relevant and aligned with Miror's brand positioning.

· Challenge conventional thinking and bring fresh, creative ideas to the brand.

Requirements

· 6–8+ years of experience as a Copywriter in an advertising agency – mandatory.

· Strong advertising/campaign portfolio demonstrating conceptual thinking and creative writing.

· Excellent command of English, grammar, tone and storytelling.

· Strong understanding of consumer behaviour and brand communication.

· Ability to write across multiple formats and platforms.

· Experience working with creative teams, designers and brand/marketing teams.

· Ability to simplify complex subjects without losing meaning or impact.

· Healthcare, Pharma, Wellness, FemTech or women's health experience is preferred.

What We Value

Big ideas. Sharp writing. Consumer empathy. Curiosity. Creativity.

If you believe words can change how people think, feel and act — we'd love to hear from you.

Portfolio is mandatory.

Indrani Dutta

https://www.linkedin.com/in/indrani-dutta-a9a65135/