Senior Brand Strategist (Branding agency, Branding studio)
at Advertising & Marketing Industry
REVIEW CRITERIA:
MANDATORY:
- Strong Senior Brand Strategist Profile
- Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
- Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
- Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
- Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
- Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
- Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
- Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
- Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
- Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.
ROLES & RESPONSIBILITIES:
We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.
Experience with digital-first or digitally marketed brands is an advantage that we look forward to.
ROLES & EXPECTATIONS-
- Drive brand and business strategy processes in our firm.
- Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
- Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
- Conduct primary and secondary market research in marketing, sales and consumer experience.
- Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
- Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
- Strong understanding of pan-India markets across a wide range of verticals and categories.
IDEAL CANDIDATE:
- Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
- Proficient in putting together presentations and strategy decks.
- Good articulation and writing skills.
- Understanding business, data tools and analytics (The math of it)
- Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
- Team player capable of working across verticals with leadership skills.
ADVANTAGEOUS / OPTIONAL SKILLS-
- Experience in ethnographic, observational and behaviour studies.
- Management skills, idea creation, directing and delivering through a creative team.
- Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
- Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
- Well-informed and knowledgeable with a world view.
- Observant and aware of current trends and their evolution.
Shubham Vishwakarma
Full Stack Developer - Averlon
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ROLES AND RESPONSIBILITIES:
We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.
Experience with digital-first or digitally marketed brands is an advantage that we look forward to.
ROLES & EXPECTATIONS:
- Drive brand and business strategy processes in our firm.
- Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
- Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
- Conduct primary and secondary market research in marketing, sales and consumer experience.
- Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
- Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
- Strong understanding of pan-India markets across a wide range of verticals and categories.
IDEAL CANDIDATE:
- Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
- Proficient in putting together presentations and strategy decks.
- Good articulation and writing skills.
- Understanding business, data tools and analytics (The math of it)
- Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
- Team player capable of working across verticals with leadership skills.
ADVANTAGEOUS / OPTIONAL SKILLS:
- Experience in ethnographic, observational and behaviour studies.
- Management skills, idea creation, directing and delivering through a creative team.
- Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
- Experience in analyzing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
- Well-informed and knowledgeable with a world view.
- Observant and aware of current trends and their evolution.
Reports to: Marketing Director / VP of Marketing
Type: Full-time
Job Summary:
We are seeking an experienced and strategic Senior Brand Manager to lead and execute brand strategies that drive growth and enhance brand equity. The ideal candidate will have a proven track record in brand management, a deep understanding of consumer behavior, and the ability to manage cross-functional teams effectively.
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Key Responsibilities:
1. Brand Strategy Development:
Develop and implement comprehensive brand strategies aligned with business goals.
Define brand positioning, target audience, and key messaging.
2. Marketing Campaign Management:
Lead the planning, execution, and analysis of multi-channel marketing campaigns.
Collaborate with creative, media, and digital teams to ensure cohesive brand communication.
3. Market Analysis & Insights:
Conduct market research to understand consumer needs, competition, and industry trends.
Analyze sales data and campaign performance to refine strategies.
4. Budget Management:
Manage the brand budget, ensuring effective allocation of resources.
Track and report on ROI for marketing activities.
5. Product Development Support:
Work closely with product development teams to align new products with brand strategy.
Lead go-to-market strategies for product launches.
6. Team Leadership:
Mentor and guide junior brand managers and marketing coordinators.
Facilitate cross-functional collaboration with sales, PR, and product teams.
7. Brand Performance Monitoring:
Develop and monitor KPIs to track brand performance.
Provide regular reports and insights to senior management.
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Key Requirements:
Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
Experience: 5+ years of brand management experience, preferably in [industry, e.g., FMCG, Tech].
Skills:
Proven ability to develop and execute successful brand strategies.
Strong analytical skills and proficiency in using data for decision-making.
Excellent communication and leadership skills.
Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems).
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Key Competencies:
Strategic thinking
Creativity and innovation
Financial acumen
Project management skills
Consumer-centric mindset
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To Apply: Please submit your resume and a cover letter
detailing your relevant experience to [contact email].
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Would you like to add or adjust anything in this JD?
Key Deliverables of the Role
- Define and execute innovation pipeline for the brand – knowing the stage Gate process
- Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
- Responsible for driving and delivering business results on the brand
- Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
- Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
- Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.
Knowledge, Skills & Competencies
- Category Management
- Understanding of Marketing Communication Development and Assessment
- Strong Analytical Skills
- Knowledge of Business & Financial Analysis
· Consumer centricity
· Excellent Communication Skills
- Own the measurement of the brand and associated KPIs
- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights
- Refine the external voice and expand public presence of the brand
- Drive brand consistency across written text, voice/verbal communication, visual communication and content
- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Managing the budget for advertising and promotional items
- Driving NPS, CSAT and other surveys and deriving insights from these surveys
- Conduct competitive consumer insight linked primary and secondary research
Are you looking to work in the ecommerce space? Read on to know more.
Our client is a 360-degree boutique firm that provides single-point branding and eCommerce growth consulting to its clients. They have best-in-class professionals with a combined experience of over 40 years in Retail, Textiles, FMCG, Fashion, Consumer Durables and more. They create online brands for their clients through strategies like marketplace management, marketing, social media channels, and analytics that help planning and forecasting.
Currently, they are helping businesses from Fashion, Lifestyle and Personal technology to create a unique space in leading marketplaces like Amazon, Flipkart, Myntra, TataCliq etc. With over Rs.100 crores revenue generated through their 10000+ listings, the team is led by passionate entrepreneurs with a mission to simplify the digital market and e-commerce presence for all businesses.
As a Client Success Manager, you will be responsible for managing clients’ account end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, measuring performance, and deriving insights.
What you will do:
- Taking complete ownership for a portfolio of accounts
- Understanding the client and their business from a holistic perspective
- Strategizing and creating a robust plan of action/ roadmap for clients
- Guiding a team of 2-3 people to work on client’s listings, reviews, account health and day to-day operations
- Tracking and driving the progress of various projects to ensure timely delivery
- Being responsible for all regular (and ad hoc) reporting and analysis
- Onboarding clients on multiple marketplaces by liaising with category managers at respective marketplaces
- Co-ordinating with various Marketplaces for solving queries and issues regarding the accounts
- Reviewing every account in the portfolio in complete detail to understand the current level of performance
- Being accountable for hitting goals and driving sustainable growth
- Preparing and presenting plans and results to the clients
What you need to have:
-
Minimum bachelors' degree in any field
-
Strong analytical skills including Microsoft Excel
- Proactive, Team Player, requires good co-ordination and networking capabilities
- Good written communication skills and typing speed in English
- Self-motivated with passion for e-commerce
- Outstanding client handling & communication skills both written & verbal
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Identifying how our brand is currently positioned in the market.
- Developing and executing marketing campaigns aimed at communicating our brand message.
- Communicating our brand personality internally and aligning different teams towards common goal.
- Leading marketing team members through campaigns.
- Measuring and reporting on success of marketing campaigns.
- Anticipating consumer trends and keeping brand up to date.
- Creating brand advocates and running referral campaigns.
- Driving consumer engagement and retention while managing LTV.
What you need to have:
- MBA from Tier-1 B-Schools
- Expertise in running ATL / BTL led marketing campaigns.
- Media planning and buying
- Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.
- Creative development and agency management
- A go-getter with ownership and commitment
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.
Designation: Art Director
Department: Brand Marketing
Location: Bangalore
Qualification: Bachelor’s degree in graphic design, art, or similar discipline
Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.
Responsibilities:
- Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
- Translate strategic direction into high-quality design within an established brand identity
- Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
- Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
- Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
- Graphic and Layout design, End to End development of the set.
- Create tailored content and conversations across each channel for total ecosystem engagement.
- Effectively build and manage relationships with internal stakeholders, as well as talent.
- Read, review and design content to identify the right content for videos.
- Supervise projects, timelines and manage deadlines
Skills:
- Exceptional creativity and innovative design skills
- Experience with design software, including Illustrator, InDesign, Photoshop, etc.
- Proven experience with graphic design, with a strong portfolio of work
- Excellent communication and presentation skills
- Organizational and time-management skills for meeting deadlines in a fast-paced environment
- Hands-on knowledge in creative skills like content, layout design, graphic design,
- Excellent verbal and written skills and confident communication skills..
Salary: Upto 12LPA (Negotiable)
IMMEDIATE JOINING PREFERRED!
Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.
Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.
Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.
As a Brand PR Manager, you will be responsible for enhancing the company’s brand awareness and corporate image.
What you will do:
- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories
- Leveraging a variety of media channels to maximize the company’s brand exposure through interviews, editorials, etc.
- Building strong and positive relationships with media, influencers, and other related parties
- Developing and editing news releases, speeches, articles, and other editorial collateral
- Managing an external PR agency
- Analyzing and reporting on the results of PR campaigns & initiatives
- Checking and managing content produced for website and social media channels
- Developing and implementing PR policies and procedures
- Determining KPIs for PR department
- Deploying successful marketing campaigns and owning their implementation from ideation to execution
- Positioning and messaging the company to win based on an in-depth understanding of the market and the competition
- Working cross-functionally with Product, Marketing & Customer Experience teams
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Coordinating and managing graphic designers and content team to target the market
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups
- Building strategic relationships and partnering with key industry players, agencies and vendors
- Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
- Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
- Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals
Desired Candidate Profile
What you need to have:- Demonstrable experience in marketing together with the potential and attitude required to learn
- A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
- Startup experience desired
- Ability to work in a fast-paced environment
- Willingness to roll up your sleeves and execute
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literacy, comfort working with numbers
- Ability to make sense of metrics and processing figures with spreadsheets
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
- Identify and sign up with influencers in the digital platforms to increase brand reach through content
- content planning, strategy to improve brand engagement in the social media
- tie-up with brands ( co-branding) for amplifying brand reach and building ROI ( generate leads)
- work closely with the PR agency to monitor and enhance the brand engagement in the print/ digital platforms through paid and organic methods
- Handling AB LinkedIn page to run engaging write up, videos, tech talk, industry snippets to develop and build a business audience in LinkedIn
- Outstanding project management skills
- Strong analytical ability – analyze data, develop insight
We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.
Brand Strategist Responsibilities:
- Conducting extensive primary and secondary research.
- Staying up-to-date on consumer research and market trends.
- Analyzing research, data and trends.
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
Brand Strategist Requirements:
- Degree in business, marketing, branding, communication or related field required.
- Previous experience as a brand strategist or similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon