
Drives and delivers innovation, renovation & NILG (Non Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).
Qualification & Experience
MBA
Minimum 6-8 years prior experience
The person should have handled Marketing/ Brand Manager preferably in an FMCG.
2-3 years in Brand Development/ Innovation within Foods
Developing concepts and integrated brand communication
Business planning and implementation experience as well as project management
Preferred : experience in digital first launches
Key Deliverables of the Role
Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements
Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential
Champions big NILG activities
Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels
Is the expert voice of the brand from a retailer, shopper and consumer
Skills and Competencies
Understanding consumers and shoppers.
Develops and launches relevant innovations and relaunches
Creates integrated brand communication
Monitors progress & takes action
Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour

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Experience : 3-6 yrs
Budget : 5 lpa in hand
Location : (Noida Sector 63)
Position : Full Time, Work from office
We are seeking a dynamic Digital Marketing Executive/Manager to join our team. The ideal candidate will have at least 1 year of hands-on experience in digital marketing Specially in Social Media, Face book and Google Ads. And will be responsible for planning, executing, and monitoring our digital marketing campaigns. This role is perfect for someone who is passionate about leveraging digital platforms to drive business growth and enhance brand presence.
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Experience:
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· Interested candidates should submit their resume along with a cover letter outlining their experience and why they are a good fit for this role. We look forward to reviewing your application!
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