Brand Marketing Manager

Purpose of the Role

Drives and delivers innovation, renovation & NILG (Non Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).

Qualification & Experience

 MBA

 Minimum 6-8 years prior experience

 The person should have handled Marketing/ Brand Manager preferably in an FMCG.

 2-3 years in Brand Development/ Innovation within Foods

 Developing concepts and integrated brand communication

 Business planning and implementation experience as well as project management

 Preferred : experience in digital first launches

Key Deliverables of the Role

Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements

Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential

Champions big NILG activities

Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels

Is the expert voice of the brand from a retailer, shopper and consumer

Skills and Competencies

 Understanding consumers and shoppers.

 Develops and launches relevant innovations and relaunches

 Creates integrated brand communication

 Monitors progress & takes action

Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour