Brand Marketing Manager

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Intern

 will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

• Coordinate with other support functions to develop marketing material
• Define schedules, handle posting on social media
• Keep an eye on the trends, suggest and execute campaigns around them
• Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain social media presence, increase the availability of multiple platforms
• Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS, BMM degree in marketing or a related field
• Proven working experience of 0-1 year in digital marketing & contribution to B2B sales if any
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Eager to learn and grow from marketing coordinator to digital marketing executive

Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

As a ORM Specialist, you will be responsible for online content, tracking and analysis of reputation factors and successful management of brand’s reputation.

• Facilitating problem resolution along with other questions
• Consistently creating an exceptional consumer experience with each contact via inbound / outbound post/ tweet/ email
• Ensuring that all written communication is carried out as per the set procedures
• Working towards enhancing and building the organization’s reputation by constantly measuring the effectiveness of your strategies
• Establishing policies and procedures, systems and standards that will avoid any negative impacts on the organization

Desired Candidate Profile

• A degree in digital marketing, social media marketing/branding is recommended
• Bachelors or Masters in Business Management or Mass Communication would be preferred
• Working knowledge/familiarity with social listening tools
• Minimum 2 years of Escalation handling experience on the Social Media Platform
• Experience in Customer Centric approach
• Excellent written communication skills
• Able to work under pressure
• Experience in FinTech industry would be an added advantage    

Responsibilities:

• Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
• Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
• Plan, execute, and measure experiments and conversion tests
• Manage landing pages and optimize user experience
• Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
• Identify trends and insights, and optimize spends and performance based on the insights

Requirements:

• Any Bachelor’s/ Master’s degree
• Certifications in Google and Facebook ad management strongly preferred
• 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments

• To appoint Block Sales Manager in their respective Districts.
• To manage sales operations in assigned district to achieve revenue goals.
• To supervise sales team members on daily basis and provide guidance whenever needed.
• To identify skill gaps and conduct trainings to sales team.
• To work with team to implement new sales techniques to obtain profits.
• To assist in employee recruitment, promotion, retention and termination activities.
• To conduct employee performance evaluation and provide feedback for improvements.
• To contact potential customers and identify new business opportunities.
• To stay abreast with customer needs, market trends and competitors.
• To maintain clear and complete sales reports for management review.
• To build strong relationships with customers for business growth.
• To analyze sales performances and recommend improvements.
• To ensure that sales team follows company policies and procedures at all times.
• To develop promotional programs to increase sales and revenue.
• To plan and coordinate sales activities for assigned projects.
• To provide outstanding services and ensure customer satisfaction.