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One of India's leading FMCG company logo
Brand Marketing Manager
One of India's leading FMCG company
Brand Marketing Manager
One of India's leading FMCG company's logo

Brand Marketing Manager

at One of India's leading FMCG company

Agency job
via Qrata
5 - 10 yrs
₹25L - ₹50L / yr
Mumbai
Skills
Marketing
Brand Management
Brand manager
Purpose of the Role

Drives and delivers innovation, renovation & NILG (Non Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).

Qualification & Experience

 MBA

 Minimum 6-8 years prior experience

 The person should have handled Marketing/ Brand Manager preferably in an FMCG.

 2-3 years in Brand Development/ Innovation within Foods

 Developing concepts and integrated brand communication

 Business planning and implementation experience as well as project management

 Preferred : experience in digital first launches

Key Deliverables of the Role

Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements

Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential

Champions big NILG activities

Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels

Is the expert voice of the brand from a retailer, shopper and consumer

Skills and Competencies

 Understanding consumers and shoppers.

 Develops and launches relevant innovations and relaunches

 Creates integrated brand communication

 Monitors progress & takes action

Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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