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One of India's leading FMCG company logo
Brand Marketing Manager
One of India's leading FMCG company
Brand Marketing Manager
One of India's leading FMCG company's logo

Brand Marketing Manager

at One of India's leading FMCG company

Agency job
via Qrata
5 - 10 yrs
₹25L - ₹50L / yr
Mumbai
Skills
Marketing
Brand Management
Brand manager
Purpose of the Role

Drives and delivers innovation, renovation & NILG (Non Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).

Qualification & Experience

 MBA

 Minimum 6-8 years prior experience

 The person should have handled Marketing/ Brand Manager preferably in an FMCG.

 2-3 years in Brand Development/ Innovation within Foods

 Developing concepts and integrated brand communication

 Business planning and implementation experience as well as project management

 Preferred : experience in digital first launches

Key Deliverables of the Role

Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements

Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential

Champions big NILG activities

Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels

Is the expert voice of the brand from a retailer, shopper and consumer

Skills and Competencies

 Understanding consumers and shoppers.

 Develops and launches relevant innovations and relaunches

 Creates integrated brand communication

 Monitors progress & takes action

Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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How to apply -

Please follow the steps below :

1) The first step is to apply for the role. Please click on the link mentioned and fill out the form. - https://recruiterflow.com/wishup/jobs/154

2) Once all the details are filled in, you will encounter an online proctored test, the Aptitude test (25 minutes duration) on the link here -

a.) https://app.wishup.co/test

3) Initial Discussion

4) Interview with Hiring Manager - 1

5) Interview with the Hiring Manager - 2

6) Interview with Hiring Manager - 3


About Wishup

Wishup is India’s largest remote work platform (since 2017), connecting global businesses with top remote professionals in roles such as Virtual Assistants, Operations/Admin Managers, Executive Assistants, Project Managers, Bookkeepers, and Accountants. With a stringent 0.1% acceptance rate, each professional is upskilled and managed via our AI-based remote work tool.


Backed by marquee investors (Orios Ventures, Inflection Point Ventures, 500 Startups, and Tracxn Labs), Wishup’s leadership team includes alumni from premier institutes like IIT Madras, IIM Ahmedabad, IIT Kanpur, IIT Bombay, and DCE.


About the role, Key notes:

  • Profile – Client Success Head
  • Role – Full-time
  • Grade – Sr. Manager / AVP
  • Location – Remote - Work from home / Anywhere
  • Work hours – Mon to Fri / US Shift (6:30 PM to 3:30 AM IST)


What you’ll do? 

Develop Healthy Client Relationship - Create engagement strategies with clients to develop a professional relationship through the provision of products and operational services, training, and customer services.

Enhance Client Training - Makes sure that clients are aware of resources available for learning about Wishup’s service and that they’ve got tools letting them take advantage of everything Wishup offers.

Evaluate and Analyze Client Needs - Regularly checking on how Wishup’s service is meeting customers’ needs and whether there are areas for possible improvement or upgrades

Build Trust and Transparency with Clients - Unlock more value for their customers and create a virtuous circle that ensures mutual success.

Onboard New Clients - Educate key customers on how to build an effective virtual team using Wishup and derive the best possible output using the best virtual workspace practices

Act as a Client Advocate - Ensure the client’s feedback is heard and acted upon. Be the voice of the clients in the company, and mediate between the clients’ requests and the company’s vision.

Encourage Clients to Upgrade and build efficient virtual teams - Persuade customers to upgrade to higher plans or even catalyze them to consider building virtual teams leveraging Wishup’s potential. With an in-depth understanding of the Client’s needs, you can identify opportunities for the company to provide additional services. 

Promote Client Loyalty - Keep track of clients’ subscription expiration dates and follow up with them to renew their subscriptions. Reduce the churn rate and increase retention by providing the client highest standard of service.

 

Expectation in Week 1 –

  • Understand our business model, how we work, and who we serve.
  • Understand the role of various departments and how they collaborate to deliver an exceptional client experience

Expectation in Month 1 –

  • Learn all about the current set of processes in place
  • Take on your first set of key accounts and handle their engagement
  • Learn all about onboarding clients and initiate onboarding calls to build your own portfolio

Expectation till Month 3 –

  • Nurture the relationships with the assigned accounts and build an upgrade pipeline to drive internal revenue
  • Coach and mentor the Client Success Managers on effective strategies to reduce churn and drive growth with existing accounts
  • Build a referral strategy to unlock growth potential by targeting business circles from existing accounts
  • Formulate a plan to hire and train 3 new CSMs to achieve the desired internal revenue growth target

Expectations till Month 6 –

  • Identify gaps in the pipeline and process to drive growth from existing accounts
  • Convert 5 key accounts to match the current mega accounts in the company
  • Demonstrate successful execution and implementation of the new growth strategies

Expectation in year 1 –

  • Lead a team of 10 Client Success Managers to drive the internal revenue growth goals and retain them
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  • Build up the talent onboarding strategies, test them thoroughly, capture and analyze the results, and implement improvements. 


What are we looking for?

  • 4+ years of customer success/client relationship experience, post-sales, or consulting role 
  • Strong work experience in client-facing roles such as account management, business development
  • Very detail-oriented, tech-savvy, and solution-oriented
  • Proven track record and enthusiasm for driving outcomes, with the ability to work under pressure
  • Experience in onboarding, set up, training/product demos, resolution and escalation of issues, and client retention.
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  • Strong track record of identifying customer needs and successfully executing on retention and adoption strategies
  • Ability to challenge team members and be challenged, provide and receive feedback to achieve team goals
  • Excellent communication and presentation skills with the ability to flex style depending on the audience (C-Level / Leadership / Team)
  • Ability to adapt and thrive in a fast-paced environment and rapidly changing market
  • Bachelor’s degree required

 

What’s in it for you?

  • A fully remote (work from anywhere) role
  • Receive a more-than-competitive salary plus benefits
  • Performance-driven and transparent work culture
  • Enjoy a culture with opportunities for growth and learning
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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