Audience Analyst

Description:
At NetBramha, we believe design has the power to change the world for the better. Our services include research, strategy & design for our clients across the globe. Our ideal candidate has a deep understanding of marketing & digital. He/she should have the ability to lead the entire marketing efforts of the studio. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you. This role is both strategic & execution in nature.

Role & Responsibilities:

• Lead & manage the marketing function of the studio end to end from planning to execution for quality lead generation
• Manage and refine our social media channel with content marketing and inbound marketing.
• Consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts and by generating new quality leads.
• Continually review changes to the market, use tools to measure & iterate so that results are predictable and sustainable
• Report directly to the CEO and rally along to execute the brand vision.
• KPI’s will be around # of qualified leads, site traffic, awards won, lead to conversion ratios, content quality, ranking on platforms like clutch, etc.

Must-Have Skills:

• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, content marketing, and social media marketing
• Able to set and achieve targets as well as do not shy from achieving given targets
• Self-motivated and committed to perform
• Ability to track, measure, and iterate based on results

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

 

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

 

Job Description

 

Work From Office

 

We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

 

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily
• Monitor web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Handle influencers for engagements, activities and campaigns

 

Requirements and skills

 

Good to have Social Media Manager skills:

• Proven work experience as a Social media manager
• Hands on experience in social media content
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

Roles and Responsibilities:

1. Research, Study, and Implement digital marketing strategies and create a roadmap for paid and unpaid marketing platforms to meet the objectives and goals of the start-up company.

2. Plan, develop and schedule organic and paid social media campaigns. Manage paid campaigns - AdWords, Facebook/Instagram, Email campaigns, etc.

3. Manage the company’s digital online platforms like Facebook, Instagram, and other relevant channels. Ensure content/specification/business changes are updated on all these platforms.

4. Online reputation and brand awareness management and making the relevant reports and comparison metrics.

5. Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, Heap Analytics, etc.)

6. Be actively involved in SEO efforts (keyword, image optimization, etc.)

7. Monitor metrics for measuring product/brand awareness/lead generation through digital medium and monitor these metrics on a timely basis.

8. Creative content creator. Ability to create diverse content (website content, social media content updates, blogs, etc.) and develop a content planner, ensuring the effectiveness of the content.

9. Keep updated on new social media sites, web technologies, and digital marketing trends; implement these technologies in developing campaigns and update current campaigns to include further information.

10. Being a social listener and keeping track of public mentions, engaging with relevant content/people/organizations, responding to valid comments, and ensuring participation/involvement in mission-critical topics/discussions across social media.

11. Boost start-up’s growth on socials (Instagram/Facebook/LinkedIn) using different growth hacking strategies.

12. Top-notch problem-solving skills and pivotal to achieving better results.

13. Ability to work independently.

14. Good presentation and customer-facing skills.

15. Excellent organizational and time management skills.

16. Should be familiar with start-up culture and be comfortable working with an early- stage start-up.

Job Description

Arré is looking for a sharp creative mind that lives on social media and can create/collaborate on diverse, multiformat, multimedia storytelling in a distinctive and unique voice, catering to the urban genz.

 

• The job entails an end-to-end ownership of Arré social media channels and all content (whether produced by Arré, Arré Studio, or any of the upcoming verticals of Arré) published on social media (FB, Twitter, Instagram, Youtube, Linkedin, Snapchat, Substack etc.)
• Ideating on the content calender with the creative team. The social media person will be looked upon to provide on-point insights into social content trends
• Executing posts and copies, ensuring consistency of the Arré tone of voice
• Tracking of metrics - followers, engagement
• Where required, be able to run promotional campaigns on the social media platforms
• Active contribution into the development of a short-format content slate including collaboration with other social pages, talent and influencers
• Tracking opportunities for Arré to enter awards/ competitions for its content
• Working with Arré’s partners (OTT platforms) where required to collaborate on promotional activities on shows from Arré Studio 

Job description
• Develops strong and innovative digital marketing strategies, using Social Media, SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Build social media marketing strategy and execute it through competitive and audience research. Optimize company pages with each social media platform to increase the company s social content visibility on various social media channels.
Responsibilities:
• Optimize content for the website and social networking channels such as Facebook, LinkedIn, Instagram, Twitter, YouTube, etc..
• Develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyze content success Forecast marketing campaign growth and ROI for marketing campaigns
• Use Google Analytics, Google Ad Words, and other relevant sites Research targeted keywords to guide digital strategies
Offered Benefits / Facilities:
• Canteen facility available
Key Skills
• Social media marketing
• Graphics
• PPC
• Google Analytics
• Social networking
• Customer relationship
• SEO Merchandising
• Marketing strategy
• Retail sales

Role Public Relations
Industry Type Recruitment / Staffing
Functional Area Marketing & Communication
Employment Type Full Time, Permanent
Role Category Corporate Communication
Education
UG :Any Graduate
PG :Any Postgraduate

About Us:

Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic future.

Roles & Responsibilities:

• Candidates having experience of working for eCommerce industry / Lead generation are required.(E-Commerce experience is must) 
• Candidates having ability to use past experience and trust in smart work and hard work are welcome.
• Analysing and interpreting provided clients data and providing expected solutions to the client. 
• Candidates dedicated to perfecting the craft and affluence in Google ads are required.
• Optimistic professionals with creative and out of the box thinking capabilities are must.
• Candidates with client need analysis & handling experience and bound to deliver high quality service are required.
• Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.
• Developing effective media buying strategies.
• Participating in media planning to identify target audiences and craft effective campaigns.

Requirements:

• Proven experience as a Media Buyer or similar role; experience in the eCommerce industry is MUST.
• Familiarity with media-buying, planning and research
• Interest in following advertising and media trends
• Working knowledge of media analytics software
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• Any Degree in Media, Advertising or related field.

 

Other Details:

• Job Location: 

Kolkata, India.

• Working days & Job Timings:

Monday - Friday, from 10:30 am to 7:00 pm

• Salary: 2 LPA - 6 LPA

We are looking for a combination of strong Digital Marketer Leads with content writing skills. Roles and Responsibilities: Digital Marketing: Conceptualizing, developing and executing the company's digital marketing Collaborate with functional experts and product management teams to design the digital content strategy with the objective of increasing brand reach, engagement with customers and prospects and overall business impact. Provide inputs to the product management team to align features based on pricing, customer segment, geography, reach and other aspects related to marketing. Managing online brand and product campaigns to raise brand awareness. Overall responsibility for brand management and corporate identity across all digital Contribute to developing strategies for Lead generation and sales promotions as per pre-defined marketing Experience in all phases of the Search Engine Optimization process, including in-depth site analysis, on-page optimization, link building promotion and fix accessibility issues. Develop and implement social media strategies across Facebook, Twitter, Instagram, YouTube etc. Communication with clients, team, and management on strategy/project development, timelines, results, collaborate on client strategy. Someone really good into content writing with a grip towards technical writing.

Looking for a real professional with well-spoken English and communication skills and proven track record for Social Media Experience and Marketing Great experience with creating and managing Facebook pages. Increasing followers and engagement organically. Should be a Pro on Instagram & Facebook and should be skilled in creating top quality posts and content Should be able to generate traffic and engage users worldwide Experience in Email marketing

Job Description: Key Functional Areas of Responsibility • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects • Implement link building campaigns in coordination with client SEO goals • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments • Monitor and administer web analytics dashboards and reports • Monitor and evaluate search results and search performance across the major search channels • Communication to team and management on project timelines and results • Work closely with the other team members to meet goals Professional Competencies • Passion for SEO and internet marketing • Outstanding ability to think creatively, and identify and resolve problems • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere • Ability to clearly and effectively articulate thoughts and points • High levels of integrity, autonomy, and self-motivation Professional Skills & Qualifications • 1 – 2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) • Proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool • Experience working with popular keyword Tools.