Audience Analyst

Anetcorp Ind Pvt Ltd

Company

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Audience Analyst · Remote only · 8 - 15 years · ₹5L - ₹15L / yr · Remote only · Posted 14 Oct 2022

Audience Analyst

Agency job

via Anetcorp Ind Pvt Ltd

8 - 15 yrs

₹5L - ₹15L / yr

Remote only

Skills

Salesforce Management

SQL

Social Media Marketing (SMM)

Salesforce Cloud Marketing

Audience segments

Audience Segments

Responsibilities

Create and federate audience segments; both ad hoc using SQL and via internal CDP, to support business units and power their digital marketing channels
Build, maintain, and troubleshoot Github jobs and Salesforce Marketing Cloud automation that power our scalable recurring communications, such as lifecycle touchpoints and surveys
Work across numerous internal and external marketing platforms (Salesforce Marketing Cloud, Audience Platform, publisher, and social partners, etc)

Qualifications

Intermediate SQL programming experience required
Minimum 2 years’ experience working with relational databases
Ability to collaborate and communicate effectively with a diverse group of partners including marketing, technical teams, and agencies
Familiarity with CRM platforms (eg Salesforce Marketing Cloud) and publisher/social partners (eg Facebook, DV360)

Responsibilities

Create and federate audience segments; both ad hoc using SQL and via internal CDP, to support business units and power their digital marketing channels
Build, maintain, and troubleshoot Github jobs and Salesforce Marketing Cloud automation that power our scalable recurring communications, such as lifecycle touchpoints and surveys
Work across numerous internal and external marketing platforms (Salesforce Marketing Cloud, Audience Platform, publisher, and social partners, etc)

Qualifications

Intermediate SQL programming experience required
Minimum 2 years’ experience working with relational databases
Ability to collaborate and communicate effectively with a diverse group of partners including marketing, technical teams, and agencies
Familiarity with CRM platforms (eg Salesforce Marketing Cloud) and publisher/social partners (eg Facebook, DV360)

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Role Overview

We're looking for a Salesforce Consultant to audit an existing Salesforce setup, identify gaps, and design a rebuilt architecture to support lead management, sales automation, and CDP integration — ahead of two major product launches.

Key Responsibilities

Audit the current Salesforce org: data structure, user roles, permissions, and existing automations (or lack of them)
Recommend and design a system architecture for lead capture, qualification, and nurturing across online and offline channels (Meta, Google, website, walk-ins/experience center)
Set up proper user access controls and role-based permissions (fixing shared-login/security gaps)
Design and implement email automation and lead nurturing workflows
Evaluate and recommend integration with a CDP (Customer Data Platform) to unify lead data across sources
Advise on Salesforce licensing needs based on the rebuilt scope
Support end-to-end lead lifecycle tracking — from lead generation through to booking/conversion
Work in a sandbox/staging environment before deploying changes to production
Collaborate with internal stakeholders and prior Salesforce implementers to understand system history before rebuilding
Provide a scope of work and implementation roadmap with realistic timelines

Required Skills & Experience

4+ years hands-on Salesforce experience (Sales Cloud required; Marketing Cloud/CDP experience preferred)
Experience auditing and re-architecting legacy/poorly maintained Salesforce orgs
Strong understanding of lead lifecycle management and CRM-to-sales handoff processes
Experience with marketing automation tools and integrations (Meta/Google Ads lead data, email automation)
Salesforce certifications preferred (Administrator, Sales Cloud Consultant, or similar)
Experience with CDP tools and data unification is a plus
Ability to work on tight timelines against real business deadlines (e.g., product launches)

Role Overview

Key Responsibilities

Audit the current Salesforce org: data structure, user roles, permissions, and existing automations (or lack of them)
Recommend and design a system architecture for lead capture, qualification, and nurturing across online and offline channels (Meta, Google, website, walk-ins/experience center)
Set up proper user access controls and role-based permissions (fixing shared-login/security gaps)
Design and implement email automation and lead nurturing workflows
Evaluate and recommend integration with a CDP (Customer Data Platform) to unify lead data across sources
Advise on Salesforce licensing needs based on the rebuilt scope
Support end-to-end lead lifecycle tracking — from lead generation through to booking/conversion
Work in a sandbox/staging environment before deploying changes to production
Collaborate with internal stakeholders and prior Salesforce implementers to understand system history before rebuilding
Provide a scope of work and implementation roadmap with realistic timelines

Required Skills & Experience

4+ years hands-on Salesforce experience (Sales Cloud required; Marketing Cloud/CDP experience preferred)
Experience auditing and re-architecting legacy/poorly maintained Salesforce orgs
Strong understanding of lead lifecycle management and CRM-to-sales handoff processes
Experience with marketing automation tools and integrations (Meta/Google Ads lead data, email automation)
Salesforce certifications preferred (Administrator, Sales Cloud Consultant, or similar)
Experience with CDP tools and data unification is a plus
Ability to work on tight timelines against real business deadlines (e.g., product launches)

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