
Audience Analyst
Responsibilities
- Create and federate audience segments; both ad hoc using SQL and via internal CDP, to support business units and power their digital marketing channels
- Build, maintain, and troubleshoot Github jobs and Salesforce Marketing Cloud automation that power our scalable recurring communications, such as lifecycle touchpoints and surveys
- Work across numerous internal and external marketing platforms (Salesforce Marketing Cloud, Audience Platform, publisher, and social partners, etc)
Qualifications
- Intermediate SQL programming experience required
- Minimum 2 years’ experience working with relational databases
- Ability to collaborate and communicate effectively with a diverse group of partners including marketing, technical teams, and agencies
- Familiarity with CRM platforms (eg Salesforce Marketing Cloud) and publisher/social partners (eg Facebook, DV360)

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