Content Marketer

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

1. SEO-Friendly Blog Writing;
2. Caption Writing; 
3. Content Writing for Social Media Posts;
4. Content Writing for Reels and Videos
5. Other Allied Works

Content Writer

(6 months - 1 yrs of experience)

• Proven work experience as content writer, copywriter or similar role.

• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.

• An impeccable grasp of english language, including idioms, and current trends in slang and expression.

• Ability to work independently with daily or no little supervision.

• Strict adherence to the style guides of each company and their policies for publication.

Key Responsible Area

• Create content marketing campaigns to drive lead and subscribe.

• Use best SEO practices to generate traffic on the website.

• Regularly produce various content types, including emails, social media posts, blogs and guides.

• Actively manage and promote our blog, and pitch articles to relevant third-party platform.

• Edit the content produced by the other members of the team.

• Analyze content marketing metrics and makes changes as needed.

• Collaborate with other departments to create innovative content ideas

Company Profile:
Blitzpools is an Indian fantasy sports platform that allows users to
play fantasy cricket, football and kabaddi.

Blitzpools is a Game of Skill where user creates a team of real
players for an upcoming match and compete with other users for big
prizes. User's team earns points based on user's player performances
in the real-life match.

Years of Experience: 6+yrs.

Responsibilities:

• End-to-End ownership of retention programs and processes across a variety of direct-to-customer channels – Outbound & Inbound, Manual / Assisted (tele-calling, visits) & Automated (including email, SMS, push notifications, merchandising and other new upcoming digital mediums)
• Conceptualizing, building, executing and analyzing retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization
• Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research
• Own the product strategy and roadmap for retention - Partner with the product team to translate business goals into short term and long-term product roadmaps- Comfortable in generating a strategic vision as well as glide path with product teams. Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these

Desired Skills:

• Bachelor’s degree from a reputed institute. 6-8 years of overall experience with 5+ years of relevant work experience in lifecycle marketing in consumer products / services
• Demonstrate result orientation and high Bias for action. The candidate must have strong operational experience and be willing to get hands dirty.
• Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs
• Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer’s perspective and an ability to speak the customer’s language
• Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
• Strong verbal and written communication skills. Ability to think big and rethink how to better serve our customers
• High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications

• Master’s degree a plus
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel
• Established press and media contacts

Introduction

We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.

We are looking for teammates who are:

• As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
• Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences

“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder

Responsibilities

• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
• Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
• Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
• Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
• Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
• Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results

Knowledge & Skills

• Proven relevant work experience of at least 3 years
• You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
• It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem solver