Design and implement the annual marketing strategy aligned with business goals across certification, training, and assurance services.
Develop and maintain a quarterly marketing calendar including campaigns, content, webinars, product/service launches, and events.
Translate service offerings (e.g., ISO 27001, ISO 14001, ESG Reporting, IRCA Courses, etc.) into value-driven messaging for defined customer personas and industries.
Build marketing processes, templates, guidelines, and reporting structures from scratch.
Identify and onboard key vendors/agencies for design, digital, and content support as needed.

2. Brand Building & Positioning

Define brand positioning, tone of voice, and visual identity in collaboration with leadership.
Develop core messaging and value propositions for different verticals.
Ensure consistent branding across all channels and collaterals.

3. Digital Marketing & Demand Generation

Plan and manage SEO/SEM, Google Ads, LinkedIn Ads, and paid social media campaigns to attract targeted leads.
Oversee organic and paid growth of the website, optimize landing pages, CTAs, and lead funnels.
Track lead journey and MQL conversion using tools like Google Analytics and Zoho CRM.

4. Content & Communication

Own the content roadmap: create, review, and publish case studies, blogs, infographics, brochures, PPTs, videos, and client success stories.
Draft and manage internal and external newsletters, press releases, and stakeholder communications.
Collaborate with Subject Matter Experts (SMEs) and auditors to translate technical content into audience-friendly language.

5. Social Media & Brand Visibility

Own the social media strategy across LinkedIn, YouTube, and Instagram to build awareness, credibility, and engagement.
Design and manage a social content calendar, reels, visual creatives (using Canva, Adobe Suite), and campaigns for awareness days, standards updates, and success highlights.
Actively grow follower base and community engagement.

6. Events, Webinars & Partnerships

Plan and manage virtual webinars, panel discussions, and physical participation in expos, industry events, and conferences.
Coordinate with business development and training teams for promotion of certification & assurance services, lead auditor courses, open programs, and new modules.
Build and manage strategic partnerships with industry associations, media platforms, and learning portals.

7. CRM, Automation & Reporting

Implement marketing automation and drip email campaigns using platforms like Zoho Campaigns, HubSpot, or Mailchimp.
Maintain lead hygiene, tagging, nurturing, and reporting within CRM systems.
Prepare weekly/monthly performance dashboards (MQLs, campaign metrics, CTRs, CPLs, ROI).

8. Cross-functional Collaboration

Work closely with Certification, Training, and Technical teams to align marketing with pipeline and project priorities.
Support proposal design, pitch presentations, and event collateral.
Assist HR with employer branding, internal campaigns, and onboarding presentations.

9. Vendor & Budget Management

Liaise with creative agencies, freelancers, digital ad vendors, and web developers to execute campaigns.
Prepare and track marketing budget utilization and vendor performance.

Qualifications & Experience

Education:

Bachelor's degree in Marketing, Mass Communication, Design, or Business.
Certification in Digital Marketing (e.g., Google, Meta, HubSpot) preferred.

Experience:

4–7 years of experience in B2B marketing, preferably in certification, training, SaaS, consulting, or services industries.
Experience leading multi-channel campaigns and content creation.
Prior exposure to compliance, ISO standards, ESG, or cyber/information security is an added advantage.

Skills & Competencies

Strategic thinking with the ability to translate technical offerings into client-centric communication.
Strong writing, editing, and visual storytelling skills.
Proficient in Google Ads, Meta Business Suite, Canva, Google Analytics, SEO tools, and CRM platforms (preferably Zoho).
Excellent planning, prioritization, and project management capabilities.
Self-motivated, detail-oriented, and able to work cross-functionally with minimal supervision.

Key Performance Indicators (KPIs)

Monthly/Quarterly Marketing Qualified Leads (MQLs) generated.
Growth in organic and paid web traffic.
Performance of campaigns (CTR, CPC, ROI).
Social media engagement and brand mentions.
Timeliness and effectiveness of content, creatives, and reporting.
Internal stakeholder satisfaction.

Why Join Us

Purpose-Driven Work: Contribute to initiatives that promote safer workplaces, compliance, sustainability, and operational excellence.
Ownership & Growth: Opportunity to build the marketing function, lead campaigns, and shape brand visibility in domestic and global markets.
Cross-Functional Collaboration: Work closely with multiple internal teams for strategic alignment and business impact.
Innovation Culture: Freedom to experiment with tools, channels, and ideas to drive demand, engagement, and visibility.

Key Responsibilities

1. Strategy & Planning

Design and implement the annual marketing strategy aligned with business goals across certification, training, and assurance services.
Develop and maintain a quarterly marketing calendar including campaigns, content, webinars, product/service launches, and events.
Translate service offerings (e.g., ISO 27001, ISO 14001, ESG Reporting, IRCA Courses, etc.) into value-driven messaging for defined customer personas and industries.
Build marketing processes, templates, guidelines, and reporting structures from scratch.
Identify and onboard key vendors/agencies for design, digital, and content support as needed.

2. Brand Building & Positioning

Define brand positioning, tone of voice, and visual identity in collaboration with leadership.
Develop core messaging and value propositions for different verticals.
Ensure consistent branding across all channels and collaterals.

3. Digital Marketing & Demand Generation

Plan and manage SEO/SEM, Google Ads, LinkedIn Ads, and paid social media campaigns to attract targeted leads.
Oversee organic and paid growth of the website, optimize landing pages, CTAs, and lead funnels.
Track lead journey and MQL conversion using tools like Google Analytics and Zoho CRM.

4. Content & Communication

Own the content roadmap: create, review, and publish case studies, blogs, infographics, brochures, PPTs, videos, and client success stories.
Draft and manage internal and external newsletters, press releases, and stakeholder communications.
Collaborate with Subject Matter Experts (SMEs) and auditors to translate technical content into audience-friendly language.

5. Social Media & Brand Visibility

Own the social media strategy across LinkedIn, YouTube, and Instagram to build awareness, credibility, and engagement.
Design and manage a social content calendar, reels, visual creatives (using Canva, Adobe Suite), and campaigns for awareness days, standards updates, and success highlights.
Actively grow follower base and community engagement.

6. Events, Webinars & Partnerships

Plan and manage virtual webinars, panel discussions, and physical participation in expos, industry events, and conferences.
Coordinate with business development and training teams for promotion of certification & assurance services, lead auditor courses, open programs, and new modules.
Build and manage strategic partnerships with industry associations, media platforms, and learning portals.

7. CRM, Automation & Reporting

Implement marketing automation and drip email campaigns using platforms like Zoho Campaigns, HubSpot, or Mailchimp.
Maintain lead hygiene, tagging, nurturing, and reporting within CRM systems.
Prepare weekly/monthly performance dashboards (MQLs, campaign metrics, CTRs, CPLs, ROI).

8. Cross-functional Collaboration

Work closely with Certification, Training, and Technical teams to align marketing with pipeline and project priorities.
Support proposal design, pitch presentations, and event collateral.
Assist HR with employer branding, internal campaigns, and onboarding presentations.

9. Vendor & Budget Management

Liaise with creative agencies, freelancers, digital ad vendors, and web developers to execute campaigns.
Prepare and track marketing budget utilization and vendor performance.

Qualifications & Experience

Education:

Bachelor's degree in Marketing, Mass Communication, Design, or Business.
Certification in Digital Marketing (e.g., Google, Meta, HubSpot) preferred.

Experience:

4–7 years of experience in B2B marketing, preferably in certification, training, SaaS, consulting, or services industries.
Experience leading multi-channel campaigns and content creation.
Prior exposure to compliance, ISO standards, ESG, or cyber/information security is an added advantage.

Skills & Competencies

Strategic thinking with the ability to translate technical offerings into client-centric communication.
Strong writing, editing, and visual storytelling skills.
Proficient in Google Ads, Meta Business Suite, Canva, Google Analytics, SEO tools, and CRM platforms (preferably Zoho).
Excellent planning, prioritization, and project management capabilities.
Self-motivated, detail-oriented, and able to work cross-functionally with minimal supervision.

Key Performance Indicators (KPIs)

Monthly/Quarterly Marketing Qualified Leads (MQLs) generated.
Growth in organic and paid web traffic.
Performance of campaigns (CTR, CPC, ROI).
Social media engagement and brand mentions.
Timeliness and effectiveness of content, creatives, and reporting.
Internal stakeholder satisfaction.

Why Join Us

Purpose-Driven Work: Contribute to initiatives that promote safer workplaces, compliance, sustainability, and operational excellence.
Ownership & Growth: Opportunity to build the marketing function, lead campaigns, and shape brand visibility in domestic and global markets.
Cross-Functional Collaboration: Work closely with multiple internal teams for strategic alignment and business impact.
Innovation Culture: Freedom to experiment with tools, channels, and ideas to drive demand, engagement, and visibility.

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About Hunarstreet Technologies pvt ltd

Founded :

2022

Type :

Products & Services

Size

Stage :

Profitable

About

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Strong communication skills and a team-building spirit.
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We are looking for a talented UI/UX Designer to join our team. You should transform the software into handy products for the clients.

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Collect and examine the needs of the user.
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Illustrate the functions of the website and develop UI mock-ups and prototypes.
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Posted by Shaurya Poddar

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2 - 5 yrs

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Create SQL queries for report generation on the platform.
Build visualizations and dashboards based on business KPIs.
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At least 2+ years of experience in SQL and implementation of any enterprise platform such as an ERPs etc.
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Tech, MCA, BCA, or graduation in any technical field.
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Aptitude test
Technical Interview
Culture Interview

Responsibilities

Understanding business requirements and processes from our customers for creating digital applications on our internal no-code tool
Converting business processes into technology solutions, designing application flow, database design, and connections.
Create SQL queries for report generation on the platform.
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Create training documents and videos for our users. Support users in the digital requirements.
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At least 2+ years of experience in SQL and implementation of any enterprise platform such as an ERPs etc.
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