Test Automation Engineer

• Designing engaging and responsive landing pages
• Optimising sites for maximum speed and scalability
• Liaising with back-end developers to ensure web and app logic is properly integrated
• Ensuring website function and stability across devices i.e. desktop, mobile, tablet
• Working with marketing and research teams to incorporate brand elements and relevant market research findings into website
• Providing internal support and external customer service throughout the build and launch process of the website

Skill Required:

• HTML5, CSS3, 
• Javascript and jquery elements
• Bootstrap 
• WordPress, Drupal, Joomla
• Graphic Designing
• Photoshop
• Illustrator

Overview:

We are seeking a highly skilled and results-driven Performance Social Media Marketer with expertise in Facebook and Meta Ads to join our dynamic team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns on Facebook and Meta platforms to drive performance metrics and achieve business objectives.

Responsibilities:

1. Campaign Strategy: Develop comprehensive advertising strategies on Facebook and Meta platforms to meet performance goals, including audience targeting, budget allocation, ad creative optimization, and campaign scheduling.
2. Ad Creation and Optimization: Create compelling ad copies, images, and videos tailored to specific target audiences. Continuously monitor and optimize ad performance based on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.
3. Audience Targeting: Utilize advanced targeting capabilities and audience segmentation techniques to reach relevant users and maximize campaign effectiveness. Leverage audience insights and data analytics to refine targeting parameters and improve ad relevance.
4. Budget Management: Manage advertising budgets effectively to ensure optimal allocation and maximum return on investment (ROI). Monitor campaign spending and adjust budget allocations based on performance trends and objectives.
5. A/B Testing: Conduct rigorous A/B tests on ad creatives, audience segments, ad placements, and other variables to identify high-performing strategies and optimize campaign performance continuously.
6. Performance Analysis and Reporting: Analyze campaign performance data using Facebook Ads Manager and other analytics tools to derive actionable insights. Prepare regular performance reports and presentations for key stakeholders, highlighting key metrics, trends, and optimization opportunities.
7. Stay Updated: Stay abreast of industry trends, platform updates, and best practices in social media advertising, particularly on Facebook and Meta platforms. Proactively identify new opportunities and emerging trends to enhance campaign effectiveness and stay ahead of the competition.

Requirement :

• Good knowledge of Java and Spring F/W (Spring Boot, Spring Security, Spring ORM, Spring Rest, Spring Cloud)
• Good knowledge of relational database design and query via both SQL and ORM (hibernate, spring data)
• Good knowledge of ElasticSearch or other document-oriented database
• Good knowledge of Microservice architecture, including REST API design
• Good knowledge of asynchronous data pipelines using Kafka or AWS SNS/SQS or similar modern messaging framework
• Good knowledge of AWS or other public cloud environment
• Hands-on experience with Redis Cache, Memcache or Ehcache
• Good knowledge of domain-driven design is a huge plus
• Web services & API standards (REST/OAuth/JSON)

• Developing and maintaining all server-side network components.
• Ensuring optimal performance of the central database and responsiveness to front-end requests.
• Collaborating with front-end developers on the integration of elements.
• Designing customer-facing UI and back-end services for various business processes.
• Developing high-performance applications by writing testable, reusable, and efficient code.
• Implementing effective security protocols, data protection measures, and storage solutions.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as preparing reports.
• Recommending and implementing improvements to processes and technologies.
• Keeping informed of advancements in the field of Node.js development.

MATLAB developer in the application team is responsible for software development of the backend interfaces and business logic in machine applications customized for different product lines.

Responsibilities

• Core Matlab large applications development
• Graphical applications development in Matlab including Object Oriented Programming
• Experience in M-Scripting must with GUI design
• Ability to independently architect and deliver new, large-scale applications in Matlab
• Matlab M-scripting & troubleshooting
• HPC (High performance computing), Parallel processing
• JIRA, GIT/GITHUB
• Ability to communicate and collaborative working

Qualifications

• Bachelor's degree in Computer Science or relevant field
• 5+ years of experience working with MATLAB or relevant experiences
• Good knowledge of development and continuous integration process and tools Studio, Git, Jira, Confluence, Jenkins, TeamCity, etc
• Good knowledge in agile software development (Scrum, Kanban)

What you’ll be doing:

• You’ll design and architect new features on Mobile Application development.
• You’ll be involved all aspects of development, playing a critical role in design, planning, development and deployment.
• You'll Develop robust, quick prototypes for proof-of concept features / application based on briefs.
• You’ll coordinate with all lines of business to delivery an entire piece of a system or application.
• Write clean, simple and well-tested code

Who are you?

You are a team-player who collaborates with developers, designers, testers and product manager to create an amazing user experience. You have experience with all aspects of the production software lifecycle. You have good interpersonal skills and feel comfortable coordinating efforts across teams. You are a fast learner, with an eye for detail, strong problem-solving and debugging skills.

What you’ll bring to the table:

• Your extensive knowledge in Data structures, Algorithms, ORM and Design Patterns.
• You’ll bring extensive experience in mobile development along with the best practices as per language (Android) guidelines.
• Your ability to thrive in complexity and a strong desire to collaborate with colleagues to deliver projects.
• If you have work experience in a Consumer Product/E-Commerce company, we’ll like you even more.

Required Qualifications and Skills:

• 3-5 years of work experience in the development background, with at least 2 years experience in Java, Spring, Sprint Boot, Hibernate or JPA, MySQL, Oracle, Spring MVC.
• B.E. degree in Computer Science, Graduate in Software Engineering or equivalent
• Experience in Core JAVA, Spring, Spring Boot Frameworks.
• Experience with ORM's like Hibernate.
• Good knowledge of developing RESTful web services using Spring Boot, Java1.x,Servlet2.4, JSP2.0, JDBC3.0, Java Mail, Struts2.x, HTML, HTML5, Angular7+, JavaScript, JSF, Bootstrap2.x-3.x, JQuery & CSS 3.x, Maven 3.x, Apache Tomcat7
• Knowledge of Cloud AWS.
• Experience in any Messaging Queue e.g. Apache Kafka, ActiveMQ, etc.
• Experience on Web services with REST and SOAP.
• Experience working on tool set like Eclipse IDE, SQL clients.
• Experience using application server like Jboss, TomCat, Wildfly, glassfish.
• Experience in using tools like SOAP UI, POSTMAN
• Ability to write SQL queries to fetch data.
• Knowledge of Micro services, Redis Cache and Mongo DB (or any other NoSQL) is good to have

About the Role:

• Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.
• Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
• You must have an excellent understanding of search engines, crawler behaviour.
• You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML.
• Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc.
• Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
• Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
• Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
• Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
• Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
• Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
• Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
• Be a domain expert on the educational industry.

What we are looking for

• Proven track record of building top talent and high performance.
• A Team Player
• Experience managing large scale systems in competitive and rapid growth environments
• Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
• Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.