Area Sales Manager at TheVritti Pvt Ltd · Goa · 1 - 3 years · ₹3L - ₹5L / yr · Bootstrapped · Posted 26 Oct 2022

Job Overview
The position of ASM is focused on increasing Sales/Top Line in the assigned territory/area.
ASMs report to the regional sales managers or the head of Sales in some cases and are the brand ambassadors for Morning Fresh. Key responsibility of ASMs is to manage key accounts to achieve designated sales targets through the implementation of appropriate and unique strategies of these accounts within the designated areas. ASM is also responsible for managing hiring, day to day administration and development of Area Sales Executives (ASE).
Key Responsibilities include (but not limited to)
• Sales Targets & Account Management
o Own and hit/exceed annual sales targets within assigned territory and accounts
o Implement Sales Strategies to achieve sales targets and expand our customer base o Build and maintain strong, long-lasting customer & distributor relationships
• Collections
o Ensure timely collections from distributors within the designated areas
• Market Intelligence & Reporting
o Understand product/category-specific landscapes and trends
o Gather customer feedback & share with management on on-going basis
o Share product category, industry and/or region-specific best practices with the team o Weekly and Monthly reports
• Team Management
o Hire, develop and ensure performance of the Area sales executives

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Assistant Sales Manager
The Assistant Sales Manager supports the Sales Manager in achieving sales targets, expanding the customer base, managing sales operations, and driving revenue growth. The role involves supervising the sales team, developing customer relationships, identifying new business opportunities, and ensuring effective execution of sales strategies.
Key Responsibilities:
- Assist in developing and implementing sales strategies and plans.
- Support the Sales Manager in achieving monthly and annual sales targets.
- Manage and motivate the sales team to improve performance.
- Generate leads and identify new business opportunities.
- Build and maintain strong customer relationships.
- Handle key customers and support account management activities.
- Monitor sales pipeline, leads, conversions, and follow-ups.
- Prepare sales reports, forecasts, and performance updates.
- Conduct market research and monitor competitor activities.
- Support pricing, negotiation, and deal-closing activities.
- Manage distributors, dealers, channel partners, or sales territories.
- Coordinate with marketing, operations, finance, and customer service teams.
- Track team performance and ensure timely achievement of targets.
- Provide sales training, coaching, and guidance to team members.
- Resolve customer issues and ensure high customer satisfaction.
- Ensure proper usage and updating of CRM and sales databases.
Area Sales Manager (TN/Kerala)
Qualifications
Qualifications: Bachelor’s / Master’s degree from an accredited university.
Experience Industry Expertise – Minimum 5 - 10 years of experience in the medical devices or
related industry.
Skills Required
• Sales & Business Development – Proven ability to develop strategies and achieve
sales goals.
• Customer Relationship Management – Strong experience in client handling, sales
negotiations, and market expansion.
• Technical Proficiency – Ability to adapt to new technologies, provide clinical
demonstrations, and stay updated on competitor activities.
• Communication & Presentation – Excellent verbal and written communication
skills with strong presentation abilities.
• Self-motivated & Growth-Oriented—Hunger to excel and advance in a career with
a results-driven approach.
• Strong Organizational & Interpersonal Skills – Ability to multitask, collaborate,
and manage key stakeholders effectively.
Tasks & Activities
• Develop and implement sales strategies to achieve assigned targets.
• Expand and maintain a strong customer base in the assigned region.
• Conduct market research to explore new opportunities and analyze sales data.
• Establish and manage relationships with government, corporate, and key accounts.
• Deliver technical presentations to hospital stakeholders and provide clinical support
as needed.
• Drive penetration into Tier 2 and Tier 3 markets.
• Engage with neuro, spine, ENT, and ortho surgeons to promote HRS Navigation solutions.
• Manage sales operations, customer services, and CRM systems to track performance.
• Attend conferences, industry meetings, and events to stay updated on market trends.
• Handle proposals, agreements, contracts, quotes, and purchase orders.
• Oversee dealer and stakeholder management to ensure smooth sales execution.
• Ensure timely payment collection and manage the overall sales process efficiently.






