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AVP- Digital Marketing
Premium wellness & beauty D2C Co
AVP- Digital Marketing

AVP- Digital Marketing at Premium wellness & beauty D2C Co · Remote only · 5 - 10 years · ₹12L - ₹15L / yr · Remote only · Posted 3 Jan 2022

Unnati's logo

AVP- Digital Marketing

at Premium wellness & beauty D2C Co

Agency job
via Unnati
5 - 10 yrs
₹12L - ₹15L / yr
Remote only
Skills
Digital Marketing
Marketing management
Marketing
Here is an excellent opportunity to build a solid career with a fast-growing, exciting, flexible startup founded by top-notch professionals with proven talent & experience.
 
Our client is building a platform for wellness and beauty D2C brands. Their health brand offers foods with functional benefits that help consumers live better. Using a combination of Nature, Science & Technology, they are creating products that fight the two big health challenges facing Indians – Diabetes and Weight Management.

Their beauty brand offers a wide range of luxurious skincare and hair-care products specially designed for new moms. They use natural ingredients in their products that ensure that every mother’s skin and hair becomes trouble-free, glowing and manageable. Their healing and repairing formula are certified by the strictest international standards with regards to safety needed in beauty products.

Founded by an MDI alumna with expansive knowledge and experience with beauty, wellness and healthcare leader, it is truly a world-class range exporting to various countries across the globe.
 
As a AVP- Digital Marketing, you will be responsible for promoting the company’s business using online channels/platforms and thus contributing towards the company’s revenue maximization.

What you will do:

  • Managing and ensuring effective implementation of various activities such as SEO, content marketing, online campaign etc. under online/digital marketing
  • Ensuring that meaningful and relevant content is created and targeted towards the right audience on various online platforms, by effectively managing content marketing
  • Recommending the type of content to be marketed by analyzing current marketing trends and also observing past trends
  • Managing performance marketing on various online ad platforms such as Google, Facebook, YouTube, Insta etc
  • Identifying & suggesting opportunities through all digital channels, for revenue growth
  • Creating buzz and building followers and thus managing social media marketing
  • Participating in digital marketing budget planning/forecasting
  • Strategizing customer acquisition and retention across all aspects of online marketing
  • Working closely with internal stakeholders such as various teams and also external stakeholders such as various online platforms
  • Maintaining relevant database of the budget, actual cost, actual expenses etc. and reporting the same to the management in regular intervals

 

Desired Candidate Profile

What you need to have:

  • Graduation is a must. MBA is desirable
  • Relevant work experience of 5 – 10 years in Digital Marketing
  • D2C background preferred
  • Experience in beauty and wellness desirable
  • Prior experience of handling a monthly Ad budget of 50 Lakhs and above
  • Excellent communication and listening skills
  • Good project management and planning skills
Read more
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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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3. AI & Modern Marketing Tools

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  • Improve productivity through marketing automation.

4. Analytics & Growth

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Must-have:

  • Digital marketing
  • Social media marketing
  • Content creation
  • Copywriting
  • Video editing
  • Canva / Adobe
  • SEO fundamentals
  • Google Ads
  • Meta Ads
  • Lead generation
  • Analytics and reporting
  • Excellent creativity and communication

Good to have:

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  • LinkedIn B2B marketing
  • Basic photography
  • AI content tools

Key Performance Indicators (KPIs)

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  • Qualified leads generated
  • Social media growth
  • Engagement rate
  • Website traffic
  • Content output and consistency
  • Advertising performance
  • Cost per lead
  • Conversion rate
  • SEO improvement
  • Campaign ROI
  • Quality and creativity of content
  • Timely completion of marketing tasks

Candidate Practical Test

Candidates should complete a practical assignment before final selection.

Test: 7-Day Digital Marketing Campaign

Prepare a campaign for Sisuni Technology Pvt Ltd containing:

  1. 3 social media posts
  2. 2 Reel/Shorts concepts
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  4. 3 advertising captions
  5. Target audience definition
  6. Basic Meta or Google Ads strategy
  7. 10 relevant keywords/hashtags
  8. One promotional creative
  9. One short video/Reel
  10. Expected KPIs and measurement method

Candidate Evaluation

Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

Recommended Hiring Standard

Junior: 0–2 years

Focus on execution, content creation and social media.

Mid-Level: 2–5 years

Should independently manage campaigns, content, ads, SEO and reporting.

Senior: 5+ years

Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.

Ideal Candidate

The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:

Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads

A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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