FigmaAbout CraftMyPlate
CraftMyPlate is a fast-growing, innovative startup on a mission to transform how large food orders are placed and experienced. We deliver seamless, scalable, and delightful catering solutions for gatherings of 10+ people — from intimate family events to large corporate celebrations.
We move fast, think bold, and build with impact — and design is at the heart of how customers fall in love with us. We believe every touchpoint — every click, swipe, and scroll — should feel easy, intuitive, and worth remembering.
We are now looking for a Senior Product Designer who can combine sharp UX thinking with beautiful UI craft to create engaging, impactful B2C experiences.
Role Overview
As a Senior Product Designer, you’ll be hands-on in creating user flows, wireframes, prototypes, and pixel-perfect UI designs for both web and mobile platforms. You’ll work closely with Product, Growth, and Development teams, ensuring designs are both user-friendly and conversion-focused.
This is a maker’s role with ownership — you’ll lead design execution for projects, run UX research, and mentor junior designers while staying close to the craft.
Key Responsibilities
1. Design End-to-End User Experiences
- Create wireframes, high-fidelity designs, and interactive prototypes for mobile and web.
- Translate user needs & business goals into clear, functional, and delightful experiences.
- Ensure design consistency across all user-facing touchpoints.
2. Champion User-Centered Design
- Conduct user research, interviews, and usability testing to validate design decisions.
- Map user journeys and identify friction points to improve.
- Incorporate feedback and data insights into iterative design improvements.
3. Collaborate Across Teams
- Work closely with Product Managers to understand feature requirements.
- Partner with Developers to ensure designs are built accurately and smoothly.
- Support Marketing with campaign visuals and landing page designs when needed.
4. Elevate the Brand Experience
- Maintain and evolve the CraftMyPlate Design System.
- Bring a premium, celebratory feel to every design.
- Ensure visual storytelling reflects our brand personality.
5. Mentor & Support the Team
- Provide feedback and guidance to junior designers and interns.
- Share best practices, new tools, and emerging design trends.
Required Skills & Experience
- 2+ years in UI/UX or Product Design (B2C experience preferred).
- Strong portfolio showcasing end-to-end design process and impact.
- Proficiency in Figma and modern prototyping tools.
- Strong understanding of mobile-first & responsive design principles.
- Experience with UX research and usability testing.
- Ability to balance creativity with business goals.
- Excellent communication skills for cross-functional collaboration.
- Startup experience is a strong plus; food, catering, or e-commerce industry experience is a bonus.
Why Join Us
- Impact: Your work will directly shape how thousands experience their celebrations.
- Growth: Work in a high-velocity environment where your skills evolve fast.
- Ownership: Lead designs from concept to launch.
- Culture: Join a team that values creativity, speed, and excellence.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Craft My Plate
About
India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."
Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.
Candid answers by the company
Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.
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