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Senior Designer
Craft My Plate's logo

Senior Designer

Yashwanth Kalimi's profile picture
Posted by Yashwanth Kalimi
2 - 6 yrs
₹6L - ₹25L / yr
Hyderabad
Skills
User Interface (UI) Design
User Experience (UX) Design
User Research
Prototyping
Responsive Design
Design thinking
Visual Designing
Agile/Scrum
User-centered design
skill iconFigma

About CraftMyPlate


CraftMyPlate is a fast-growing, innovative startup on a mission to transform how large food orders are placed and experienced. We deliver seamless, scalable, and delightful catering solutions for gatherings of 10+ people — from intimate family events to large corporate celebrations.


We move fast, think bold, and build with impact — and design is at the heart of how customers fall in love with us. We believe every touchpoint — every click, swipe, and scroll — should feel easy, intuitive, and worth remembering.


We are now looking for a Senior Product Designer who can combine sharp UX thinking with beautiful UI craft to create engaging, impactful B2C experiences.


Role Overview


As a Senior Product Designer, you’ll be hands-on in creating user flows, wireframes, prototypes, and pixel-perfect UI designs for both web and mobile platforms. You’ll work closely with Product, Growth, and Development teams, ensuring designs are both user-friendly and conversion-focused.


This is a maker’s role with ownership — you’ll lead design execution for projects, run UX research, and mentor junior designers while staying close to the craft.


Key Responsibilities

1. Design End-to-End User Experiences

  • Create wireframes, high-fidelity designs, and interactive prototypes for mobile and web.
  • Translate user needs & business goals into clear, functional, and delightful experiences.
  • Ensure design consistency across all user-facing touchpoints.

2. Champion User-Centered Design

  • Conduct user research, interviews, and usability testing to validate design decisions.
  • Map user journeys and identify friction points to improve.
  • Incorporate feedback and data insights into iterative design improvements.

3. Collaborate Across Teams

  • Work closely with Product Managers to understand feature requirements.
  • Partner with Developers to ensure designs are built accurately and smoothly.
  • Support Marketing with campaign visuals and landing page designs when needed.

4. Elevate the Brand Experience

  • Maintain and evolve the CraftMyPlate Design System.
  • Bring a premium, celebratory feel to every design.
  • Ensure visual storytelling reflects our brand personality.

5. Mentor & Support the Team

  • Provide feedback and guidance to junior designers and interns.
  • Share best practices, new tools, and emerging design trends.

Required Skills & Experience


  • 2+ years in UI/UX or Product Design (B2C experience preferred).
  • Strong portfolio showcasing end-to-end design process and impact.
  • Proficiency in Figma and modern prototyping tools.
  • Strong understanding of mobile-first & responsive design principles.
  • Experience with UX research and usability testing.
  • Ability to balance creativity with business goals.
  • Excellent communication skills for cross-functional collaboration.
  • Startup experience is a strong plus; food, catering, or e-commerce industry experience is a bonus.


Why Join Us

  • Impact: Your work will directly shape how thousands experience their celebrations.
  • Growth: Work in a high-velocity environment where your skills evolve fast.
  • Ownership: Lead designs from concept to launch.
  • Culture: Join a team that values creativity, speed, and excellence.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Craft My Plate

Founded :
2023
Type :
Product
Size :
20-100
Stage :
Bootstrapped

About

India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."

Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.

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Candid answers by the company

What does the company do?
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Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.

Connect with the team

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Yashwanth Kalimi
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Ram Praneeth Reddy
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Pulkit Pandey
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Akash Vardhan

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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