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About Company
Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.
About the role:
As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.
Roles & responsilibilities:
- Creating & executing effective convertible performance marketing campaigns.
- Managing budget & campaigns across all digital platforms to drive the desired return on investment.
- Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
- Plan and manage paid social media campaigns and assist content and brand teams.
- Working closely with management to discuss conversion improvement strategies, feedback & results.
- Analyzing sales funnels, trends & understanding customer behaviour.
- Research & implement marketing tools to boost our promotional efforts
- Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.
Requirements:
- 1-3 years of experience who has a deep understanding of all facets of content marketing.
- Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
- You are a highly goal-oriented individual with good communication skills.
- Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
- Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
- Expertise with Firebase, GTM, and Google Analytics.
- Experience in generating leads and achieving long-term sustainable growth.
- Experience in working with creative teams to give constructive feedback for performance marketing.
- A strong portfolio to demonstrate your skillset
Job Description:
Digital Marketing Manager Responsible:
responsible for the overall digital marketing strategy of the company. Digital Marketing Managers manage social media campaigns, content and event calendars, maintain the company's content, among all the other tasks. They will also measure the effectiveness of various marketing campaigns.
Should have at least 3 to5 years of experience in a similar marketing role. Certifications in Google AdWords and other social media certifications are preferred. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo and video editing skills in order to edit content.
Must have expertise or sound knowledge in –
Influencer marketing
Campaign marketing
Social media handling
Website traffic
Relevant Social groups advertisement
Building media related strategies
Running ad campaigns
About the Role / Core Competencies
- Manage the content that the business posts to social media.
- Develop strategies that drive customers to the website.
- Improve the design, UX, traffic and content of the website.
- Create paid campaigns on social media platforms.
- Maintain consistent brand messaging throughout all platforms.
- Create email blasts campaigns to target key customers.
- Use advanced metrics to measure the success of a marketing campaign.
- Keep up to date on the latest social media trends.
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles.
- Ability to identify long term trends in Data.
Job Location: Noida (Sector- 63)
Budget: Negotiable
Position: Full Time (WFO)
Google AnalyticsFor software developers, learning programming languages needs to be practical. This is where the startup has helped more than 15000 students to turn theory into practical knowledge. Currently, offering 9 courses the startup has played a catalyst for thousands of students to land jobs at tech giants like Google, Amazon, Adobe, and Walmart. The startup enables students to follow a comprehensive curriculum and seek help from industry experts without facing any geological barrier.
The founders of the startup are the alumnus of acclaimed institutes like IIT Delhi and Stanford University with experience of working in Amazon, Facebook, Cars24, and other top startups in India.
As a YouTube Growth Manager, you will be responsible for the YouTube channel of the company from end-to-end.
What you will do:
- Taking responsibility for the day-to-day operations of the company's YouTube channel with 42k+ subscribers and millions of views.
- Devising and implementing content strategy, video optimization, subscriber growth and viewership growth for the company's existing and newly created YouTube channels.
- Researching on what content is performing well on YouTube as well as other platforms, in order to strategize on the content requirement.
- Collaborating with the internal content team to ensure a continuous pipeline of content as per programming.
- Developing data-driven recommendations, organizing and analyzing data to form actionable plans and create KPIs.
- Auditing existing channel to uncover short and long term recommendations to improve audience engagement and growth metrics.
- Leading creation of recurring reports on the impact of rollout and optimization efforts against established benchmarks.
- Overseeing all written editorials across all videos, channel home-page, community and any off-site blogging/promotion to ensure consistently excellent standards.
- Working on optimization of channel and video content viz. Titles, tags, descriptions, playlist, thumbnails, homepage, etc.
- Developing creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.
- Using SEO/SMM tools and learning to grow the channel organically.
What you need to know / have:
- 3+ years of experience in content marketing and YouTube growth.
- Proven track record of managing channel with 100k subscribers and demonstrated ability to grow the channel.
- Experience using SEO/SMM Tools like YouTube Analytics, Google Analytics, VidIQ, Tube buddy, etc.
- Extensive experience working within the YouTube CMS and with YouTube/Google analytics.
- In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time).
- Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens).
- Ability to keep up with ever-changing YouTube eco-system and new features.
- Successful track record of conceptualizing and developing benchmarks, KPIs and ability to report insights and KPIs on a weekly basis.
- Cross-platform Video SEO knowledge and experience.
- Exceptional organizational and follow-through skills, attention to detail and deadlines.
- Team Management experience.
- Self-starter with a strong work ethic and determination to accomplish goals.
- Demonstrate the ability to multi-task in a fast-paced, collaborative environment.
- Knowledge of E-learning/Ed-Tech industry preferred.
Google Analytics- Experience in Digital Marketing with a specific focus on Google Ads
- Manage and scale e-commerce campaigns of big brands globally Google Ads certified (preferred)
- Working Proficiency with Google Ads, Google Ads Editor, Google Merchant center
- Working knowledge of various campaign types like Google Search, Google Display, Shopping, and YouTube Ads
- Advanced knowledge of Microsoft excel
- Strategise SEM campaigns and align it against the whole digital marketing strategy Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events
- Tracking and setup of all events through Google Tag Manager
- Analyze data from various other sources (like Google Analytics, Hotjar, etc) and find insights and on how to grow faster
- Creative inputs and AB Testing - strategise on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns
- Find new opportunities to grow revenue and sales.
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
What you will do:
- Handling and guiding various digital marketing activities which include but not limited to, SEO, PPC, Social Media Marketing, Content Marketing etc. and also overseeing and guiding the overall digital campaign management
- Creating, managing and guiding a team of digital marketing specialists
- Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
- Crafting digital or online marketing strategies and thus contributing towards the increase in business
- Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
- Extensively being involved in budgeting and planning of the company’s digital marketing division
- Evaluating important metrics that affect the company’s website traffic, online campaigns and target audience
- Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
- Obtaining and constantly working on the feedback being received on the current digital marketing platforms
- Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
- Working closely with various internal as well as external stakeholders
Desired Candidate Profile
What you need to have:- Graduation is a must. MBA is desirable
- Relevant work experience of 5 – 8 years in Digital Marketing is a must
- Experience of creating and handling a team is a must
- Excellent communication and listening skills
- Ability to analyze, multi-task and good time management skills
Google AnalyticsÉsah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.
Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.
Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.
The Job
- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
- Be responsible for the ROI of dozens of campaigns you execute.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Analyze creative data and make recommendations to the Creative designers
- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
- Document findings in a structured way to contribute to the company's global knowledge base
Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.
The Ideal Candidate
- 2-4 years of paid marketing experience, preferably in consumer-facing products
- Fluent in English (Advanced writing and speaking English skills)
- Experience with creative experimentation
- Experience with fast-paced, high growth startups
- Strong analytical and problem-solving skills
- A natural strategist
- Makes fast business decisions that prove to be profitable
Nice to have
- SQL
- Understanding of ad platforms algorithms
Experience with programmatic media (DSP)
Note: Must Be willing to relocate to Guwahati, Assam
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client’s business objectives and Digital Marketing strategy.
- Strategizing client’s marketing brief & taking decisions for the team to deliver on.
- Creating customized & impactful presentations to showcase performance impact.
- Managing a team of digital marketing strategists and business operations team to drive multiple programs to completion.
- Being on top of industry updates from technology, competition & functionality perspective.
- Managing & prioritizing prospects pipeline – in line with monthly/ quarterly/ yearly goals.
- Helping company grow through performance marketing initiatives for its own core business.
- Working closely with business development & senior analyst teams to provide strategic inputs.
- Leading, mentoring and guiding the account managers in their daily efforts against all client digital campaign work.
- Negotiating contract including renew, upselling and be key contact for any new work discussion.
- Managing the workflow process by prioritizing projects and resources and by working across accounts to ensure proper alignment of resources.
What you need to have:
- 3 plus years of demonstrated track record of developing senior level client relationships.
- Very strong understanding of Digital Analytics.
- Hands on experience and deep expertise in Google Analytics, Google Adwords and Facebook advertising.
- Strong relationship management skills.
- Ability to command respect & drive meetings with CXO level members.
- Superb communication and presentation skills as well as a proven ability to develop well positioned and thoughtful documents and presentations.
- Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
- Ability to use alternative analytical approaches to solve digital/ interactive marketing problems.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/Tier 2 college.
JellyBean is looking for a Digital Marketing Specialist. The Job Responsibilities would include the following :
1.Driving Performance Marketing through social media and customer acquisition channels.
2.Optimising the conversion funnel for specific traffic sources, campaigns, user segments etc.
3.Planning and executing viral marketing campaigns across clients various digital marketing platforms.
4.Supervising content for all platforms.
5.Working on design and content aspect of online assets.
6.Using A/B Testing
7.Judging the effectiveness of campaigns to suggest insights, recommendations and scope of improvement.
8.Generating fortnightly and monthly reports on digital marketing portfolio.
9.Creating backlinks using SEO and other off-page SEO activities.
10.Tracking links and building SEO reports.
11.Experience in Guest Blogging, prospecting and outreach.
12.Monitoring of website performance indicators.
Job Requirements :
1.Having a strong knowledge of Digital Marketing Tools
2.Good Knowledge of Web Analytics Tool and Campaign Management Tools
3.Command over Email Marketing Tools such as Mail Chimp.
4.Experience with Social Media Marketing and Viral Marketing Techniques and Tactics.
Qualification : Any Graduate / Post Graduate
Experience : 3 to 5 Years
Salary : As Per Industry Standards
3 Months probational internship convertable into a full -time job.
About the Internship:
1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)
2. Working on keyword research using various tools, generating reports & analyzing account performance
3. Handling core team tasks related to marketing
4. Building and executing a strategy with the team
5. Identifying leaders and influencers (internal/external) and engage them in brand activities
6. Managing social media marketing and email campaigns
7. Brainstorming new and creative growth strategies
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