Digital Marketing Specialist

About The Role

G2 is looking for a Senior SEO Specialist. As part of our world-class SEO team, your goal is to grow measurable traffic, citations, and conversions on our marketplace and other sites. This is a senior, in-house role where you’ll work across a broad range of SEO and AEO disciplines, from technical optimization and schema to keyword strategy, citations, and experimentation.

This role requires a good technical understanding of the way search engines crawl, index, render, and rank websites. You should also bring good project management and communication skills to be successful.

You will have the opportunity to develop your skills, learn how to navigate a fast-growing startup environment, and be part of a mighty team. You will collaborate closely with Product, Engineering, Content, and Analytics to turn SEO opportunities into shipped, measurable impact.

This position is based in Bengaluru and requires in-office attendance for 2 days in a week.

In This Role, You Will:

• Support the SEO team in developing and executing high-impact, resource-intensive initiatives for our marketplace
• Support G2 localization and drive increased global website traffic
• Own the keyword strategy and content optimization on learn.g2.com and www.g2.com.
• Increase organic and LLM-driven traffic through continuous optimization and experimentation
• Perform comprehensive keyword research and develop detailed keyword/prompt mapping strategies
• Lead competitive SEO and AEO analysis to benchmark performance and identify opportunities for growth
• Partner closely with Product and Engineering teams, serving as the primary SEO point of contact, and implement technical SEO and AEO recommendations at scale
• Optimize internal linking structures, on-page content, and site speed for improved rankings and UX
• Develop deep expertise in Technical SEO and AEO and serve as a trusted SME for the team
• Mentor and coach Jr. and SEO Specialists through guidance, reviews, and shared learning

How We Work

At G2, SEO work is owned from end to end. We believe that the best outcomes come from teams that think holistically, collaborate deeply, and remain curious about their impact. In this role, you’ll be involved across the full lifecycle of SEO and AEO initiatives, including:

• Research and analysis to identify opportunities and inform decisions
• Building clear SEO/AEO cases grounded in data, context, and logic
• Translating ideas into well-defined implementation requirements
• Collaborating closely with partners through sprint planning, execution, and reviews
• Measuring performance, sharing outcomes, and iterating based on results

We value thoughtful problem-solving, strong attention to detail, and proactive communication. Feedback is a core part of how we learn and grow together, and senior team members are expected to apply it consistently to raise the bar for themselves and the team.

How You’ll Spend Time

In this role, your time will be split across systems ownership, experimentation, and cross-functional execution. While priorities may shift based on business needs, your focus will broadly include:

• Search infrastructure and crawl systems (20%): You’ll own and lead initiatives that strengthen the technical foundation of G2’s discoverability. This includes technical audits, crawl and index health, and structural improvements that enhance how search engines interpret and rank G2.
• AEO, entity & answer systems (20%): You’ll help shape G2’s visibility across AI-driven and answer-based search experiences. You’ll partner cross-functionally to diagnose performance shifts and improve our presence across emerging search and LLM ecosystems.
• On-page SEO systems & templates (20%): You’ll lead scalable improvements across key page types to improve rankings, topical authority, and search performance. You’ll also collaborate with Content, Product, and Engineering to ensure templates and modules deliver measurable impact.
• Strategy and experimentation (20%): You’ll model search opportunity, run SEO/AEO experiments, analyze performance shifts, and translate insights into actionable roadmap recommendations.
• Global SEO (10%): You’ll support localization efforts and identify opportunities to grow traffic across international markets.
• Mentorship and technical SME (10%): As a senior member of the team, you’ll mentor junior team members, review work, establish standards, and serve as a trusted technical voice across teams. You’ll help raise the quality bar for execution and thinking across the SEO function.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• Bring 5+ years of proven SEO experience with a strong track record of delivering measurable results
• Demonstrated ability to conduct in-depth SEO data analysis using Excel and related tools to uncover insights and drive strategy
• Possess a strong working knowledge of HTML, CSS, and JavaScript from an SEO perspective
• Deep proficiency with SEO tools such as Ahrefs, SEMrush, Profound, and STAT to monitor performance and guide decision-making
• Strong technical SEO expertise, including experience auditing enterprise-scale websites and translating findings into actionable recommendations for site improvements.
• Working expertise in structured data implementation (schema markup) and its impact on search engine visibility
• Ability to manage multiple SEO/AEO projects at once while keeping priorities aligned to business impact.
• Experience working cross-functionally to advocate for SEO and AEO best practices across the organization
• Strong communicator who can break down complex SEO/AEO insights into clear, actionable recommendations for both technical and non-technical stakeholders
• Possess a strong personal brand and active presence in the SEO community, staying updated on trends and best practices

Nice to Have

• Experience with large-scale marketplaces or SaaS platforms
• Experience with hreflang and international SEO fundamentals
• Exposure to AEO, LLM-driven search, or citations optimization
• Familiarity with log file analysis and crawl budget optimization in large-scale sites
• Experience running or partnering on A/B testing initiatives for SEO, content, or on-page optimization
• Experience managing large-scale taxonomy, faceted navigation, or programmatic SEO architectures
• Engagement with the SEO community (experimentation, writing, speaking)

About Us:

Tradelab Technologies Pvt Ltd is not for those seeking comfort—we are for those hungry to make a mark in the trading and fintech industry. If you are looking for just another backend role, this isn’t it. We want risk-takers, relentless learners, and those who find joy in pushing their limits every day. If you thrive in high-stakes environments and have a deep passion for performance. driven backend systems, we want you.

What We Expect:

• We’re looking for a Backend Developer (Python) with a strong foundation in backend technologies and

a deep interest in scalable, low-latency systems.

• You should have 3–4 years of experience in Python-based development and be eager to solve complex

performance and scalability challenges in trading and fintech applications.

• You measure success by your own growth, not external validation.

• You thrive on challenges, not on perks or financial rewards.

• Taking calculated risks excites you—you’re here to build, break, and learn.

• You don’t clock in for a paycheck; you clock in to outperform yourself in a high-frequency trading

environment.

• You understand the stakes—milliseconds can make or break trades, and precision is everything.

What You Will Do:

• Develop and maintain scalable backend systems using Python.

• Design and implement REST APIs and socket-based communication.

• Optimize code for speed, performance, and reliability.

• Collaborate with frontend teams to integrate server-side logic.

• Work with RabbitMQ, Kafka, Redis, and Elasticsearch for robust backend design.

• Build fault-tolerant, multi-producer/consumer systems.

Must-Have Skills:

• 3–4 years of experience in Python and backend development.

• Strong understanding of REST APIs, sockets, and network protocols (TCP/UDP/HTTP).

• Experience with RabbitMQ/Kafka, SQL & NoSQL databases, Redis, and Elasticsearch.

• Bachelor’s degree in Computer Science or related field

• Conduct market research to identify selling possibilities and evaluate customer needs.
• Actively seek out new sales opportunities through cold calling, networking, and other possible sources.
• Set up meetings with potential clients and convert them to closures.
• Making Outbound Calls, generating new opportunities & nurturing the opportunities generated
• Follow up on leads and conduct research to identify potential prospects.
• Negotiate/close deals and handle complaints or objections.
• Work with the teams (External/Internal) to develop and grow the sales pipeline to consistently meet desired goals.
• Data-driven analysis with strong attention to detail and ability to execute within a matrix team structure.
• Sharing quotations to customers through email on real-time basis
• Communicating with customers on over phone & over email.
• Build strong relationships with clients to increase sales and customer satisfaction.
• Meet or exceed Monthly / Quarterly / Yearly sales targets by closing deals and negotiating contracts.
• Provide excellent customer service by responding to customer inquiries and resolving issues in a timely manner with collaboration of support team. Prepare and present proposals and demonstrations to clients.
• Prepare and submit sales reports and forecasts to management.

PRINCIPAL RESPONSIBILITIES :

1.      Inbound/Outbound Call Handling

2.      Email/Ticket Handling

3.      Escalation Handling

4 Data handling/managing

 CRITICAL SKILLS REQUIRED :

1.      Good listening skills

2.      Good problem solving skills

3.      Good English written skills

4.      Good learning abilities

5.      Good spoken English/Hindi skills

Good MS Excel & MS Word skills

Job Description

• Build pixel-perfect, buttery smooth UIs
• Leverage native APIs for deep integrations
• Diagnose and fix bugs and performance bottlenecks for performance that feels native.
• Maintain code and write automated tests to ensure the product is of the highest quality

Requirements

• 2+ years of relevant industry experience in React Native
• A deep understanding of JavaScript
• Familiarity with video recording, playback, and uploading libraries
• Experience with Native Android app deployment
• Familiarity with modern front-end build pipelines and tools
• Familiarity with RESTful APIs
• Familiarity with code versioning tools (such as Git)

This Role Will Need To Develop A Healthy Knowledge Of The Business Offerings, Services, And Products. Responsibilities Of Candidates Include:

• Meeting With Customers Digitally Or In-Person During Sales Visits

• Develop A Business Strategy To Ensure Area Sales Growth

• Demonstrating And Presenting Products

• Establishing New Business

• Arrange Business Meetings With Prospective Clients

• Generating The Leads

• Maintaining Accurate Records

• Achieve Agreed Upon Sales Targets And Outcomes Within The Schedule

• Look For New Business Opportunities

• Cold Calling Prospects

• Handle Inbound Queries

• May Need To Represent The Company At Events

Responsibilities:

• Analyse and evaluate both existing and potential social media activities and strategies
• Conduct, gather and analyse market research to determine social media opportunity and competitiveness
• Identify, interpret, and capitalize on social media trends
• Plan, manage, coordinate and execute all social media programs and initiative
• Work closely with other organizations to ensure tight integration of all social media programs and initiatives
• Develop unique value propositions, business partnerships, and social media programs that are target towards key customer segments
• Achieve targeted results and ensure timely and effective execution of social media tactics and programs
• Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required
• Participate and initiate online conversation across a variety of channels
• Educate and prepare key messaging and presentation material for senior management and other marketing organizations
• Collaborate with internal stakeholders to provide support to their initiative
• Measure the success of social media activities and report the result to management
• Use social listening tools to monitor online conversations
• Create maintain executive social media editorial calendars and posting schedules
• Design, create and manage promotions and social ad campaigns, and integrate with the company's overall marketing campaign plan and channels.

• Job requirements:

  • A track record of performance excellence meeting targets and objectives
  • Strong analytical, planning, forecasting, and research skills
  • Excellent communication and writing skills
  • The ability to manage multiple priorities and demanding time frames
  • Knowledge and understanding of technology search for new trends and the latest in social media innovation
  • Must Excel at online research, possess excellent writing skills, and have the ability to create editorial content at a moment’s notice
  • Experience in advertising public relations and online marketing is a plus
  • Proficient with Microsoft office product
  • Proficient with social listening tools such as tweet deck, Google alerts, etc
  • Ability to integrate social media into broader marketing campaigns
  • Experience in Facebook Ads, LinkedIn Ads, and other social media ads is a plus
  • Ability to identify threats and opportunities within the user-generated content space and make quick decisions
  • Experience in integrating content into multiple social distribution channels
  • Proven track record of listening and engaging with online community acting on their behalf

   

  Education and Experience Requirements:

  • Preferable Mass Communication in business administration or a related field
  • 1 -2 years of sales experience

   

• AWS Cloud, CICD, Serverless setups, Monitoring Setup
• Performance setup, scalability in hands experience, Linux expertise, DevOps Operations

• AWS Cloud, CICD, Serverless setups, Monitoring Setup, Performance setup, scalability in hands experience, Linux expertise, DevOps Operations.

• Understand functional and non-functional testing requirements (for UI, API, and Database) for web, mobile, and mobile web applications.
• Understand and document test automation requirements for functional and non-functional (including load, stress, and performance) testing
• Develop frameworks to test UI, API services, and databases
• Develop and execute automated test scripts using a pre-defined framework
• Participate in test automation code reviews
• Good understanding of testing platforms such as TestNG and automation tools or help develop custom tools used for integration testing purposes
• Work with build automation tools such as Maven
• Design, implementation, and execution of load, performance, volume, and scalability tests using industry-standard tools
• Identifying performance bottlenecks and making recommendations for performance tuning
• Raise PR and merge code into local and master branches, as required
• Collaborates with other quality and development engineers to build, evolve, and maintain a scalable continuous build and deployment pipeline
• Troubleshooting Jenkins, test failures, and build configurations
• Work closely with members of the development team to solve any issues identified. This includes deploying diggable build in test environments, understanding and debugging application code is required to resolve any blockers.

Requirements

• Programming language (one or more) - Java, Python, JavaScript
• Unit testing - Junit
• API or UI test automation tools and frameworks - Selenium, Appium, Rest Assured, Postman, SoapUI, Karate, Robot
• Performance testing tool - JMeter
• Database - SQL
• Configuration management - GIT
• Build management - Maven
• Continuous Integration - Jenkins