11+ Customer Retention Jobs in Kochi (Cochin) | Customer Retention Job openings in Kochi (Cochin)

Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide-free fruits & vegetables directly sourced from our farmers. We are an omnichannel platform having both an offline and online presence. Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit-level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.

We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmers' produce, a movement that is uplifting the farmer community. Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.

We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.

As a Customer Retention & Market Automation Specialist, you will play a key role in driving & growing our mobile app & website’s engagement and retention metrics. You will run various messaging experiments on multiple channels like notifications, SMS, Email, Whatsapp.

Our ideal candidate will have strong analytical and problem solving skills, led or managed teams, and have understanding of engagement tools like Moengage, Clevertap or Webengage. We love people who are humble and collaborative with hunger for excellence.

Responsibilities:

• Create omni-channel (push notifications, Whatsapp, In-app prompts, SMS, Email etc) marketing campaigns & journeys based on different user segments to drive user acquisition, activation, engagement & retention.

• Define AARRR KPIs and Optimize them with Moengage multi-channel journeys by continuously performing A/B tests. Drive increased engagement & retention.

• Be responsible for and own execution, monitoring and measurement of marketing campaigns and their success. Collaborate with designers & Content creators to get graphic/text content.

• Compile regular reports of campaign performance and results, collaborate with analyst to monitor and review past campaigns and journeys.

• Improve new campaigns using data and feedback from existing and previous projects.

• Create detailed and diverse user-segments to identify high, medium & low activity cohorts. 

• Create communication & content strategies to increase the size of high-activity cohorts.

• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Qualification & Requirements:

• Bachelor’s Degree in Computer Science, Engineering or any other related field.

• 1+ years of experience in creating mobile/web application journeys & campaigns on tools like moengage, clevertap etc.

• In-depth knowledge & hands on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.

• Excellent copy writing skills to produce high quality copies for marketing campaigns and journeys.

Soft Skills:

• Ability to prioritize and manage multiple milestones and projects efficiently.

• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.

Detail oriented, advanced problem solving skills with customer-centric approach

Greetings!

Hiring the below position for one of our premium client.

Role: PEGA Developer

Experience: 5-15 years

Location: PAN India

Certification: CSA & CSSA mandatory

• 4.5 - 9 of experience in Pega Development with Pega relevant certification.
• Working experience in Pega PRPC and Pega layer cake structure, class structure rule resolution ruleset structure, portals views and harness components.
• Basic data storage and database query knowledge through Pega.
• Good knowledge around integration and exposure to REST and SOAP APIs.
• Good to have knowledge and experience on at least one Pega Industry framework.
• Should be able to track and manage own tasks.
• Should have very good verbal and written communication

• OWASP Secure Code review,• Basic programing knowledge in any programming language and knowledge on secure development practices.
• OWASP TOP 10 vulnerabilities and their mitigations
• Hands on experience in Web Application Security Testing tools (SAST & DAST) and Penetration testing tools such as HP Fortify, Checkmarx, Acunetix, Nessus, Burp Suite, Metasploit., Qualys Guard, Kali Linux , etc.
• Understand/modify exploit code and find logical security flaws in applications
• Should have knowledge and experience on Network Security, Application Security, Internet Security, attack vectors.
• To carry out technical vulnerability assessments, identify potential vulnerabilities and provide recommended controls and support to mitigate them.

As the Field Marketing Manager, you will be responsible for developing and executing marketing campaigns and programs to support the sales team in driving revenue growth in targeted geographic regions. You will work closely with sales, product, and marketing teams to plan and execute regional marketing programs that generate demand and increase brand awareness.

Roles and Responsibilities:

• Planned, create, and execute marketing campaigns and programs that align with the sales team’s objectives and drive revenue growth in specific geographic regions.
• Collaborate closely with the sales team to understand their needs and develop marketing strategies and materials that support their efforts in generating leads, nurturing prospects, and closing deals.
• Conduct thorough research and analysis to identify key market segments, customer profiles, and regional trends. Use this information to develop regional marketing plans and initiatives that effectively reach the target audience and drive demand.
• Work with the marketing team to ensure consistent brand messaging and positioning in all regional marketing efforts. Collaborate on the development of marketing materials, including digital content, advertisements, event materials, and social media campaigns, to enhance brand awareness and build a strong market presence.
• Planned, coordinate, and execute regional events, trade shows, and conferences to generate leads and increase brand visibility. This includes managing logistics, coordinating with vendors and partners, developing event messaging and materials, and tracking event performance.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in field marketing or a related role, preferably in the technology industry.
• Proven track record of creating and executing successful field marketing programs and campaigns.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience with marketing automation platforms, such as Hubspot or Marketo, and CRM systems, such as Salesforce.

As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.

Roles and Responsibilities:

• Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
• Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
• Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
• Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
• Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
• Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
• Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.

Requirements:

• Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
• Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
• Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
• Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
• Proven ability to translate complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
• Comfortable working under tight deadlines and strong attention to detail.
• Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
• Knowledge of GDPR, PECR, and other relevant privacy regulations.

Digital and Technology Architecture

• Head the digital transformation and innovation projects from idea generation to new ventures in close collaboration with business stakeholders and external partners
• Present the vision & value of proposed architectures and solutions to a wide range of audiences in alignment with business priorities and objectives
• Plans tasks and estimates for the required research and volume of activities to complete work
• Own and assess non-functional requirements and propose solutions for Availability, Backup, Capacity, Performance, Redundancy, Reliability, Scalability, Supportability, Risks and Costs models
• Provide strategic guidance to teams on managing third-party service providers in terms of service levels, costing, etc.
• Drive the team to ensure appropriate documentation is developed in support of value realization
• Lead the technical team and head collaboration between Business Users and software providers to build digital solutions

Enterprise Architecture

• Ownership of overall Enterprise Architecture including compliances and standards
• Head the overall Architecture blueprint and roadmap for  applications aligning with Enterprise Architecture
• Identify important potential technologies and approaches to address current and future Enterprise needs, evaluating their applicability and fit, as well as leading the definition of standards and best practice for their use

Data Architecture

• Ownership of overall Data Architecture including compliances and standards
• Head the overall Architecture blueprint and roadmap applications aligning with Data Architecture
• Identify important potential technologies and approaches to address current and future Data needs, evaluating their applicability and fit, as well as leading the definition of standards and best practice for their use

Roles & Responsibilities:

1. ·Manage company’s various online bidding profiles
2. ·Identifying quality lead and bringing up the projects for the company
3. ·Bidding on various portals like PPH/ GURU/ UPWORK / Freelancer and other relevant online platforms
4. · Handle the initial discussions and collect the strategic information about the prospects
5. ·Understand complex project requirements and prepare proposal /bid to generate leads
6. ·Continue prospect engagement and account management throughout the sales cycle until closure.
7. ·Independently collaborate with the technical team for presentation with prospects.
8. · Scout for new bidding platforms and websites to catch out the opportunities.
9. Skill & Experience Required
10. ·       Excellent verbal and written communication skills, capable of converting the prospect with good linguistic ability.
11. ·       Must have 1-3 years of experience in Web Development & Mobile Apps project acquisition and closure through the online bidding platforms.
12. ·       Experience with lead generation and prospect management via various online bidding platforms.
13. ·       Must have sound technical knowledge of advanced Web and Mobile technologies trending today.
14. ·       Lead generation through LinkedIn, database, and other social networks would be an added value.
15. ·       Ability to handle the sales independently or as part of a team.
16. Education: Degree/ any diploma

Experience: 1- 3 years

Salary: negotiable

.

Designation: Business Development Executive
Role: International IT Project Acquisition

Responsibilities:
·Identify strong potential prospects and generate quality leads from designated target geographies.
·Using different online research tools to extract the contact information of prospects.
·Handle the initial discussions and collect the strategic information about the prospects through cold calling, e-mailing LinkedIn, and other sources.
·Identify the decision-maker through different channels and ensuring the optimum conversion within a short span of time.
·Understand complex requirements of the prospects and bringing up the projects for the company.
·Continue prospect engagement and account management throughout the sales cycle until closure.
·Independently collaborate with the technical team for presentation with prospects.
 
Skill & Experience Required
 
·Good written and oral communication without MTI is must
·Strong research and analytical skills.
·Proficient with international Call Centres with a minimum of 1-2 years of US & Australian IT project acquisition experience.
·Strong interpersonal skill, ability to handle the profiles independently and in a team.
 
Experience: 1-2 Years
Strong communication skill in English
Education: Any Bachelor Degree/ Post Graduation
Shift: US & Australian Shifts
Job Location: Cochin
Salary: Best in the industry

Shyja Shanoj

Manager - Business & Operations

Forte Recruitment Consultants

Kannur, Kerala, India