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We are product development & technology consulting studio.


1.) Love for technology & technology trends is first & foremost requirement
2.) We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
3.) “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale

4.) Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space


Experienced Digital Marketing Specialist with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Microsoft Excel, Social Media Optimization (SMO), Microsoft Office, and Research. 

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

• Conducting keyword research using dedicated software, and generating new keyword ideas.
• Analyzing website and social media pages, then making recommendations for improvement.
• Monitoring website traffic, search results, and developing strategies.
• Generating content ideas and delegating these to the team.
• Overseeing content creation and offering suggestions.
• Updating outdated content.
• Optimizing pages for desktop, tablet, and mobile use.
• Developing link-building strategies.
• Managing paid search campaigns.
• Keeping up to date with new trends and best SEO practices.

• BSc in marketing or similar.
• HTML and JavaScript experience.
• Previous experience in a similar role would be advantageous.
• Excellent written, verbal, and analytical skills.
• Experience with Google Analytics.
• Great customer service and interpersonal skills.
• Ability to follow specifications.
• Ability to work under pressure.

• Produce well-researched content for publication online and in print
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

• Proven record of excellent writing demonstrated in a professional portfolio
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Familiarity with each client's requirements and the company's brand image, products, and services

• Handling doubt session or query session of the students related to digital marketing at the time of training;
• Well versed with the latest tool and industry updates related to each and every aspect of the digital marketing or as per your expertise area;
• Digital Marketing Certified Associate (Google certification, search and display advertising);
• To Update and ensure all latest trends and best practices are covered in Qualifications and Skills Web;
• Able to give appropriate assignments and projects for the students to make them grow with hands-on experience in digital marketing;
• To deliver course material as per the PreDecided curriculum;
• Should be well versed with all digital marketing concepts and strategies;
• Should have the capability to resolve all the doubts and Handling query sessions for the students;
• Helping students in the practical execution of digital marketing concepts;
• Designing, SEO, SEM Pay per click, Google ads, mobile marketing, SMM, SMO Desired Candidate Profile;
• A personal blog related to digital marketing is a huge plus;
• Provide classroom training to students;
• Help students in learning problem;
• Providing in-class training on digital marketing concepts;
• The experience of the execution of marketing campaigns will be an added advantage.

• Handling doubt sessions of students;
• Well versed in Delivering trial sessions to students;
• Helping learners in the practical execution of the digital concept;
• Should have strong convincing skills;
• Should have clear cut knowledge in all digital marketing strategies;
• Should have strong convincing skills and willing to work on multiple assignments;
• He will provide in-class training on Digital Marketing;
• Notice Period – Immediate Join or Maximum 15 Days;
• Looking for Full Time Employment Candidate;
• Planning and preparing courses and lessons for digital marketing;
• Handling doubt session or query session of the students;
• Continuously improve on teaching methodology to suit model for better student satisfaction;
• Minimum 3 yrs Experience in Digital marketing Industry and 6 months of experience As a Trainer;
• Work Timings- Monday to Friday 8.00am to 6.00pm and Saturday 10.00am to 4.00pm;
• Delivering a demo session to the students.

Roles & Responsibilities:
·Manage company’s various online bidding profiles
·Identifying quality lead and bringing up the projects for the company
·Bidding on various portals like PPH/ GURU/ UPWORK / Freelancer and other relevant online platforms
·Handle the initial discussions and collect the strategic information about the prospects
·Understand complex project requirements and prepare proposal /bid to generate leads
·Continue prospect engagement and account management throughout the sales cycle until closure.
·Independently collaborate with the technical team for presentation with prospects.
·Scout for new bidding platforms and websites to catch out the opportunities.
 
Skill & Experience Required
·Excellent verbal and written communication skills, capable of converting the prospect with good linguistic ability.
·Must have 1-3 years of experience in Web Development & Mobile Apps project acquisition and closure through the online bidding platforms.
·Experience with lead generation and prospect management via various online bidding platforms.
·Must have sound technical knowledge of advanced Web and Mobile technologies trending today.
·Lead generation through LinkedIn, database, and other social networks would be an added value.
·Ability to handle the sales independently or as part of a team

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Social Media Expert

Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.

Competencies:

• Consistent and self-driven to learn about social media platforms and trends. 
• Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

• Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
• Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
• Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
• Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

• Demonstrable B2B social networking experience and social analytics tools.
• Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
• Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.