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Data Analytics
Google AnalyticsReview Criteria
- Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
- 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
- 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
- Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
- Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
- Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
- Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
- Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.
Preferred
- Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers
Job Specific Criteria
- CV Attachment is mandatory
- We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?
Role & Responsibilities
Product Conceptualization & UX Strategy Development:
- Conceptualize customer experience strategies
- Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
- Develop and implement UX strategies that align with business objectives.
- Stay up-to-date with industry trends and best practices in UX & UI for AI.
- Assist in defining product requirements and features.
- Use data analytics to inform product strategy and prioritize features.
- Ensure product alignment with customer needs and business goals.
- Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
- Create wireframes, prototypes, and mock-ups using tools like Figma
- Conduct usability testing and iterate designs based on feedback
- Employ tools like X-Mind for brainstorming and mind mapping
Customer Journey Analysis:
- Understand and map out customer journeys and scenarios.
- Identify pain points and opportunities for improvement.
- Develop customer personas and empathy maps.
Cross-Functional Collaboration:
- Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
- Coordinate with development teams to ensure UX designs are implemented accurately.
Data Analytics and Tools:
- Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
- Leverage data to drive decisions and optimize customer experiences.
- Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.
Ideal Candidate
- Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
- 5+ years of experience in CX/UX roles, preferably in a B2C environment.
- Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
- Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
- Excellent communication and collaboration skills.
- Proven experience in managing cross-functional teams and projects.
- Strong background in data analytics and data-driven decision-making.
- Expert understanding of user experience and user-centered design approaches
- Detail-orientation with experience and will to continuously learn, adapt and evolve
- Creating and measuring the success and impact of your CX designs
- Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
- Experienced in designing responsive websites as well as mobile apps
- Understanding of iOS and Android design guidelines
- Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
- Excellent communication skills to be able to present their work and ideas to the leadership team.
Job Description:
• Responsible for the Strategy, Roadmap, Architecture, Design, Engineering and Lifecycle Delivery of our End User Devices, ensuring they are current and meet the needs of the business. These technologies include physical devices, Operating Systems, Device Software, printing and mobility services
• SCCM, (Windows 10, MAC & Linux) desktops, Modern Endpoint Management, InTune, endpoint security
• Customer focused, confident and articulate with lots of experience in stakeholder meetings and presentations
• Skills in contributing to technical roadmaps for technologies supported by End users
• High level understanding of all EUC technology namely SCCM, Nexthink, OS (Windows and Mac) , End point security , Privilege management , Intune / JAMF
• Govern the upgrades and compatibility of End User devices to ensure seamless upgrades to the business and new functionality and capabilities are introduced effectively
• Simplify the environment so our technology is current and delivers a great customer experience
• Responsible for the management, prioritization and execution of demand
• Engages with key Stakeholders and Customers to ensure these technologies meet customer needs.
• Manages our technology partners effectively to ensure that our services are optimized and cost effective
• Lead a strong technical team to deliver the right technology services to the business to deliver a great customer experience across these services
• Architecture governance for the Device portfolio to ensure all our technology solutions are designed and implemented to work seamlessly with our applications and infrastructure to deliver a great customer experience.
• Work across the Infrastructure and Applications team to ensure effective lifecycle management so our IT tools and services are optimized for the business.
Seniority is India’s first shopping site for sr. citizen.
Seniority is India’s first dedicated shopping destination for senior citizens. Through a portfolio of thousands of products, we cater to both medical & lifestyle related needs of the elderly aiming to make their life easier and more independent. We currently operate through our e-commerce platform
(http://www.seniority.in/" target="_blank">www.seniority.in) and an experience zone in Pune. We are backed by the $3Bn RPG Group.
Position: Product Manager
Experience: B.E/B.Tech + MBA with min 3 yrs. work exp.
Location: Pune, Maharashtra
We are looking for an ambitious Product Manager to lead customer experience of our product. A
product manager at Seniority Ltd is at the centre of the unique user experience we are trying to build
for senior citizens and hence we expect the candidate to be obsessed with user experience and be
comfortable working in a dynamic environment
Roles and Responsibilities:
• Lead development of Mobile Apps from scratch
• Create and Lead Short term & long term customer experience roadmap
• Create Product Flows, Wireframes, and Prototypes
• Develop and explore new ideas, initiatives and products / services
• Conduct market research and analysis to validate new ideas at every stage
• Collaborate with the Engg., Design and other teams to take features from concept to production
• Build a strong e-commerce platform that combines a superior user experience supported with a
robust and scalable back end tech architecture
• Manage the entire product life cycle from strategic planning to execution & take key product
decisions which impact design, usability, retention, engagement & revenue
• Create a high quality user experience that drive increased customer loyalty and conversion rate
• Manage upgrades and progressive releases for existing products
Requirements:
• Track record of successful collaboration with a product development team or organization.
• Experience in user interface design, wireframes and prototyping for mobile platform
• Excellent communication, interpersonal and people management skills
• Strong business, analytical and problem-solving skills
• Meticulous attention to detail and ability to drive execution by taking ownership
• Should be a hustler with an entrepreneurial spirit and willingness to work in resource-constrained
start-up environment
• Understanding of how customer requirements are translated into meaningful stories and products
Good to have:
• Experience of working with a start-up/e-commerce company
• Experience working for any consumer internet companies
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