1 Pay per click management Jobs in Coimbatore | Pay per click management Job openings in Coimbatore

Role Overview:

The Senior Google Ads Specialist will be responsible for end-to-end management and

optimization of paid search campaigns, with a strong focus on leveraging SA360 & Google Ads

for campaign planning, execution, reporting, and automation. The ideal candidate will have

deep expertise in SEM, a proven track record of driving ROI, and hands-on experience with SA360 and Google Ads platforms, paired with the ability to turn reporting into meaningful,

actionable insights and to guide the team accordingly.

Key Responsibilities

• Create, manage, and optimize PPC campaigns across Google Ads and other search platforms using SA360.
• Conduct in-depth keyword research and competitive analysis to identify high-value audiences.
• Continuously monitor campaign performance, analyze data, and implement datadriven optimizations to maximize KPIs.
• Develop and A/B test ad copy, landing pages, and targeting strategies, leveraging AIpowered creative optimization tools.
• Generate comprehensive reports. Provide meaningful insights: translate performance data into clear narratives that explain what changed, why it matters, and recommended next steps.
• Own end-to-end campaign management, including bid strategy, creative optimization, launches, and ongoing optimization.
• Stay up-to-date on the latest trends and best practices in SEM, paid advertising, and AI.
• Guides account optimization thinking and structures approach to performance improvements.
• Helps interpret metrics and shapes insights into stakeholder-ready readouts.
• Coordinates across team members to align inputs, outputs, and timelines.
• Performs QA on builds, optimizations, and reporting to ensure accuracy and consistency.

Skills and Experience

• 10+ years of experience in Search Engine Marketing (SEM).
• Advanced proficiency in Google Ads and SA360, with a strong track record of managing
• and optimizing PPC campaigns.
• Experience with campaign planning, execution, optimization, and performance reporting.
• Exceptional stakeholder management skills, with the ability to align team members to priority, manage expectations, handle escalations, and drive consensus.
• Strong communication and presentation abilities to clearly articulate campaign strategies, insights, and recommendations to senior stakeholders and business partners.
• Analytical skills with expertise in data visualization and translating complex data into clear, actionable insights.
• A collaborative team player who thrives in a fast-paced, matrixed environment,navigating multiple priorities and stakeholder needs.