Ad Operations Executive
AdTech Industry
1 - 4 yrs
₹11L - ₹14L / yr
Noida
Skills
Digital Marketing
Advertising
Online advertising
Advertising mail
Online advertising management
Mobile advertising
Double Click for Publisher (DFP)
DSP
Review Criteria:
Mandatory:
- Strong Ad Operations Profiles
- 1+ years of hands-on experience in Digital Ad Operations or Programmatic Advertising.
- Practical exposure to DSPs and DV360 for campaign setup, execution, optimization, and reporting.
- Strong understanding of LinkedIn, Meta, and Facebook Ads platforms; ability to coordinate campaign execution per media team plan.
- Proficiency in DoubleClick Campaign Manager (DCM) or similar 3rd-party ad servers for trafficking and tag management.
- Ability to perform QA testing of creative assets, troubleshoot delivery issues, and ensure tracking accuracy.
- Skilled in Excel-based reporting, reconciliation, and campaign data analysis.
- Must have worked in a digital media agency or AdTech environment executing live campaigns.
Preferred:
- Exposure to programmatic buying, audience targeting, and optimization strategies.
Role & Responsibilities:
We are looking for ad operations who will be responsible for the success of the advertising campaigns. This includes accurate building, testing and assignment of advertisements using various ad technologies. This person will also assist in providing support and coverage to global advertising teams as well as ensuring accuracy and security of all ad units.
Key Responsibilities-
Campaign Set-Up and Execution:
- Manage the set-up and execution of advertising campaigns, including generating and testing ad tags for campaign launches.
- Ensure seamless campaign deployment by completing quality assurance and testing of creative assets to verify proper functionality across various browsers.
Technical Adherence and Issue Resolution:
- Ensure that ad creative adheres to technical specifications and promptly troubleshoot any creative issues that may impact implementation, tracking, or reporting.
- Collaborate with internal stakeholders to guarantee the proper set-up and deployment of campaigns, fostering effective communication and alignment.
Collaboration and Reporting:
- Work closely with the Customer Success (CS) team to ensure accurate reporting, optimization, and fulfilment of campaign delivery, facilitating smooth communication and collaboration between teams.
- Maintain meticulous records of creative assets and internal documents related to proposals and campaign execution, ensuring organizational transparency and accountability.
Reconciliation and Optimization:
- Perform reconciliations between media plans and third-party ad delivery platforms to ensure alignment and accuracy.
- Identify opportunities to implement solutions that enhance effectiveness and efficiency in ad operations processes, driving continuous improvement.
Quality Assurance and Testing:
- Conduct thorough quality assurance and testing of creative assets to ensure proper functionality across various browsers and platforms.
Stakeholder Communication:
- Communicate effectively with internal stakeholders to ensure the proper set-up and deployment of campaigns, maintaining alignment with project timelines and objectives.
Ideal Candidate:
- Any bachelor’s degree, Postgraduate or equivalent.
- Minimum Experience 1+ years in the same domain preferably in digital trafficking at a media agency
- Deep understanding of DoubleClick Campaign Manager (experience with other 3rd party ad servers a plus).
- Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points.
- Working on platform like DV360 & DSP mandatory.
Perks, Benefits and Work Culture:
- Competitive Salary Package
- Generous Leave Policy
- Flexible Working Hours
- Performance-Based Bonuses
- Health Care Benefits
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