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Job Title: Senior Social Media Executive
- Location: Amanora Park Town, Pune
- Employment Type: Full-time, WFO
- Relevant Experience: 3 to 4+ years
About A2 Digital
A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.
We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.
Job Summary
We are seeking a talented and experienced Senior Social Media Executive who will be responsible for managing the digital presence and creating brand awareness for our clients. Your primary focus will be to build and engage communities on social media platforms such as Facebook, Instagram, and LinkedIn. You will work closely with our clients, strategize social media campaigns, generate creative ideas, write compelling copy and collaborate with designers to produce visually appealing video and image content.
Responsibilities
- Develop and execute social media strategies to enhance brand visibility and engagement for our clients.
- Create and implement effective social media campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and others as required.
- Manage social media accounts for clients, including content creation, scheduling, publishing, and monitoring.
- Generate engaging and persuasive copy for social media posts, ads, and other promotional materials.
- Collaborate with the design team to create visually appealing and impactful video and image creatives for social media channels.
- Monitor social media trends, competitor activities, and industry developments to identify new opportunities and improve campaign performance.
- Engage with followers, respond to comments and messages, and foster community growth and interaction.
- Analyze and report on social media metrics, track campaign performance, and provide actionable insights and recommendations to clients.
- Stay up-to-date with emerging social media platforms, tools, and best practices, and implement innovative strategies to drive results.
Requirements
- Master’s/ Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
- Proven work experience as a Social Media Specialist or similar role, only in a digital marketing agency.
- In-depth knowledge of social media platforms, algorithms, and best practices.
- Strong understanding of digital marketing concepts, including branding, content marketing, and community management.
- Proficient in using social media management tools, analytics platforms, and content scheduling platforms.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Creative mindset with the ability to generate innovative ideas for social media campaigns.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Strong analytical skills with the ability to interpret data and extract actionable insights.
- Experience with video and image editing tools is a plus.
- Passion for staying up-to-date with the latest social media trends and industry developments
- Demonstrated leadership abilities, with experience managing a team of Social Media specialists.
If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.
Note: Please do not apply if you are currently working in an E-Commerce company.
Note: We are specifically looking for candidates who are currently employed at a B2C tech product company.
No.Of Positions : 8
Mandatory
Strong B2C Product Marketing Profile
Mandatory (Experience 1): Must have 2+ YOE in product marketing for digital products
Mandatory (Experience 2): Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc
Mandatory ((Experience 3): Experience launching or scaling a mobile app, preferably iOS
Mandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)
Role & Responsibilities
- We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.
- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.
- Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.
- User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.
- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.
- App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.
- Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.
Ideal Candidate
- Communication: Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner.
- Product Analytics: Strong understanding of product analytics and the ability to derive actionable insights from data.
- App Media Buying: Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.Proven ability to optimize campaigns for maximum ROI.
- App Monetization: Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals.
- Design and Messaging: A keen eye for design and messaging to create visually appealing and effective marketing materials. Understanding of how design elements impact user engagement. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.
Perks, Benefits and Work Culture
- Flexible work hours and leaves
- Salary advance
- Maternity/Paternity leave benefits & adoption assistance
- Butler & Concierge services
- Team Off-sites & Celebrations
Beyond Work:
- Insurance benefits for you and family
- Interest-free loans
- Gift vouchers for special moments
- Fully-equipped Gym
- Education Sponsorship Programs
With a relevant experience only in Pharma background needs to fulfill works of preparation of Product Manuals, Visual Aids, Literature, new product launch materials, imparting training to field force on technical and product knowledge, answering queries from doctors and field force, suggesting new product introductions and providing on the job training to the field force. Person should be ready for extensive traveling.
1. Work on lead generation via joining the Twitter community, Telegram groups, LinkedIn, and other professional and social media networks
2. Manage a pipeline, generate new leads, identify and contact decision-makers, screen potential business opportunities
3. Manage recurring prospects while engaging with new clients, educating, and optimizing for value and brand awareness
4. Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
5. Handle inbound requests generated via the sales and marketing team
6. Identify best practices to refine the company's lead generation playbook
7. Partner with other teams to provide market intelligence that enables better decision-making in strategic areas like product development, product improvement, and market strategies among other things
8. Utilize CRM, and multiple communication channels, to generate new sales opportunities
9. Build long-term trusting relationships with prospects to qualify leads as sales opportunities
10. Seek out new business opportunities and thrive in the startup ecosystem
11. Report to the assigned manager with weekly, monthly, and quarterly results
12. Persuade, lead, and confidently handle objections and resolve customer issues
13. Showcase ownership of the clientele/leads assigned
Masters India is a GST Suvidha Provider (GSP) appointed by Goods and Services Tax Network (GSTN), a Government of India enterprise. Our mission is to build intuitive software solutions for complex problems faced by businesses across the globe. We are fulfilling our mission by offering tax and financial automation products to enterprises.
We offer advance compliance automation solutions to enterprises that reduce their compliance work, increase work accuracy and improve ease of doing. We help some of the largest companies in the world file billions in taxes.
Looking for a self-motivated and highly driven Product Leader.
What you will do :
- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
- Create buy-in for the product vision both internally and with key external partners.
- Develop product positioning strategies.
- Translate product strategy into detailed requirements and prototypes.
- Scope and prioritize activities based on business and customer impact.
- Work closely with engineering teams to deliver with quick time-to-market and optimal resources.
- Drive product launches including working with public relations team, executives, and other product management team members.
- Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.
- Act as a product evangelist to build awareness and understanding.
- Represent the company by visiting customers to solicit feedback on company products and services.
- Develop Product Roadmap and ensure it is achieved.
- Work with SMEs to produce comprehensive documents that can be used by the development team to code and the QA team to write test cases.
What you get : A competitive package and a chance to participate in a life altering business plan that will fundamentally disrupt and change one of the largest industry segments in India and the world.
Job role requirement :
- Must be customer-obsessed, data-first with great communication skills. The candidate should have built/managed at least 1 B2B SaaS Product.
- Proven track record of managing all aspects of a successful product throughout its lifecycle.
- Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management
- Solid technical background with understanding and/or hands-on experience in software development and web technologies
- Holistic understanding of development practices and product lifecycle
- Strong problem solving skills and willingness to roll up one's sleeves to get the job
WHY US ?
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You’ll be surrounded by passionate team members.
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Opportunity to experience startup culture.
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You’ll experience true collaboration.
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Your work has a visible impact.
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Opportunities for innovation.
Location: Noida, Sector 63
Employment Type: Permanent
Functional Area: Product Mamagement
Industry: IT
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