Senior Product Manager

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

Core Competency:

• Extensiveexperiencewith C#and ASP.net/.NETCore 2.0 / .NET WebAPI coreframework framework • concepts and fundamentals/ MVC and EF. • REST Web services&API Experience • Strong architectural knowledge with two or more of - MicroServices, 12 FactorApplications and • EventDriven architectures • Messaging knowledge(Topics,Queues&PublishSubscribe) • Knowledge of AWS, Docker and Kubernetes • Experience with databasedevelopmentincluding relational databasedesign,SQL, andORM • Agile Delivery experience • Deploying .Net Core web application/api inWindows and Linux • Experience withweb developmenttechnologiesincludingASP.NET, MVC3, EF, HTML,JavaScript, • JQuery, AJAX and CSS,LINQ. • Experience with core Microsoft.Nettechnologiesincluding:WCF, LINQ, and EF • Experience designing and developing enterprise gradesoftware • Experience with source controlmanagementsystems and deployment environment • Experience with debugging, performanceprofiling and optimization. • Comprehensiveunderstandingof object-orientedand service-oriented applicationdevelopment,techniquesand theories • Internallymotivated, able towork proficientlyboth independently and in a teamenvironment • Strong communication skills with both internal team members and external businessstakeholders • Experience with userinterfacedesign and prototyping

**THIS IS A 100% WORK FROM OFFICE ROLE**

We are looking for an experienced DevOps engineer that will help our team establish DevOps practice. You will work closely with the technical lead to identify and establish DevOps practices in the company.
You will help us build scalable, efficient cloud infrastructure. You’ll implement monitoring for automated system health checks. Lastly, you’ll build our CI pipeline, and train and guide the team in DevOps practices.

ROLE and RESPONSIBILITIES:

• Understanding customer requirements and project KPIs
• Implementing various development, testing, automation tools, and IT infrastructure
• Planning the team structure, activities, and involvement in project management
activities.
• Managing stakeholders and external interfaces
• Setting up tools and required infrastructure
• Defining and setting development, test, release, update, and support processes for
DevOps operation
• Have the technical skill to review, verify, and validate the software code developed in
the project.
• Troubleshooting techniques and fixing the code bugs
• Monitoring the processes during the entire lifecycle for its adherence and updating or
creating new processes for improvement and minimizing the wastage
• Encouraging and building automated processes wherever possible
• Identifying and deploying cybersecurity measures by continuously performing
vulnerability assessment and risk management
• Incidence management and root cause analysis
• Coordination and communication within the team and with customers
• Selecting and deploying appropriate CI/CD tools
• Strive for continuous improvement and build continuous integration, continuous
development, and constant deployment pipeline (CI/CD Pipeline)
• Mentoring and guiding the team members
• Monitoring and measuring customer experience and KPIs
• Managing periodic reporting on the progress to the management and the customer

Essential Skills and Experience Technical Skills

• Proven 3+years of experience as DevOps
• A bachelor’s degree or higher qualification in computer science
• The ability to code and script in multiple languages and automation frameworks
like Python, C#, Java, Perl, Ruby, SQL Server, NoSQL, and MySQL
• An understanding of the best security practices and automating security testing and
updating in the CI/CD (continuous integration, continuous deployment) pipelines
• An ability to conveniently deploy monitoring and logging infrastructure using tools.
• Proficiency in container frameworks
• Mastery in the use of infrastructure automation toolsets like Terraform, Ansible, and command line interfaces for Microsoft Azure, Amazon AWS, and other cloud platforms
• Certification in Cloud Security
• An understanding of various operating systems
• A strong focus on automation and agile development
• Excellent communication and interpersonal skills
• An ability to work in a fast-paced environment and handle multiple projects
simultaneously

OTHER INFORMATION

The DevOps Engineer will also be expected to demonstrate their commitment:
• to gedu values and regulations, including equal opportunities policy.
• the gedu’s Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of gedu’s Environmental Policy.
• to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.