SEO Executive

We are looking for a Performance Marketing Manager for one of the fastest growing SaaS companies in India.

Role - Performance Marketing Manager

Experience - 5+ years

Location - Remote

About Company -

They are a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step right from publishing posts on their profiles to analyzing their posts performance.

You will be:

- Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance

- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs

- Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.

- Working with the content team and designing team to frame the most effective content & design for the campaigns

- Building and running A/B tests across landing pages and the homepage

- Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies

- Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly

- Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc.,

- Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, Bing, and Quora. PPC for directories like G2Crowd, Capterra, etc., Banner Ads, etc.

What are we looking for?

- 5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads

- Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets 

- Experience in identifying target audiences and devising effective campaigns

- Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions

- Ability to brainstorm new and creative growth strategies

- Strong analytical skills with proficiency in Google Analytics and Excel

- Hands-on experience in Google Editor, Google Analytics, Google Merchant Center Impeccable communication skills.

Must have good drafting and communication skills.

Aware of social media platforms. Content writing skills, can think out of the box.

Duration- 3 months

Location- Bhubaneswar.

Qualification- Any Graduate

Job Description:

1. Should be strong in Angular Development.
2. Experience in Redux , Bootstrap, css3, hands on third party library integration
3. Good experience in client communication - oral and written communication skills.
4. Should take responsibility of the work
5. Good Understanding on Server-Client Architecture
6. Good analytical and problem-solving skills.

Interview Process: 

 All the interviews round will be conducted virtually on Google meet  

Company Overview:

 "Born out of a garage in Bangalore, India in 2011, Data Template is an Information Technology Services company, delivering cutting-edge and emerging technologies to help the client stay ahead of the competition. We deliver technology services for solving complex business challenges with breakthrough technical innovations. Data Template is known for providing clients with a superior engagement experience through a combination of business acumen, intellectual curiosity, collaborative work style, and strong partnerships. Our deep technical expertise mitigates project risk and reduces total cost of ownership for our clients. Data Template takes an agile, collaborative approach to create customized solutions across the digital value chain."

Website: http://www.datatemplate.com/">www.datatemplate.com

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.

The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

• Handling and guiding various digital marketing activities which include but not limited to, SEO, PPC, Social Media Marketing, Content Marketing etc. and also overseeing and guiding the overall digital campaign management
• Creating, managing and guiding a team of digital marketing specialists
• Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
• Crafting digital or online marketing strategies and thus contributing towards the increase in business
• Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
• Extensively being involved in budgeting and planning of the company’s digital marketing division
• Evaluating important metrics that affect the company’s website traffic, online campaigns and target audience
• Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
• Obtaining and constantly working on the feedback being received on the current digital marketing platforms
• Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
• Working closely with various internal as well as external stakeholders

Desired Candidate Profile

You would possess experience building web applications using MVC frameworks (Reactjs, Redux) in a service-oriented environment.

• In-depth experience in object oriented Javascript.
• Excellent knowledge of professional software engineering practices and best practices for the full Software Development Lifecycle, including coding standards, code reviews, source control management, build processes, testing and operations.
• Proficiency to code in front-end technologies such as Javascript/HTML/CSS.