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About the Role:
We are on the lookout for a dynamic Marketing Automation and Data Analytics Specialist, someone who is not only adept in marketing automation/operation but also possesses a keen expertise in data analytics and visualization. This role is tailor-made for individuals who are proficient with tools like Eloqua, Marketo, Salesforce Pardot, and Power BI.
As our Marketing Automation and Data Analytics Specialist, your responsibilities will span across managing and optimizing marketing automation systems and overseeing the migration and enhancement of data systems and dashboards. You will play a pivotal role in blending marketing strategies with data analytics, ensuring the creation of visually appealing and effective reports and dashboards. Collaborating closely with marketing teams, you will help in making data-driven decisions that propel the company forward.
We believe in fostering an environment where initiative and self-direction are valued. While you will receive the necessary guidance and support, the autonomy of your role is a testament to our trust in your abilities and professionalism.
Responsibilities:
- Manage and optimize marketing automation systems (Eloqua, Marketo, Salesforce Pardot) to map and improve business processes.
- Develop, audit, and enhance data systems, ensuring accuracy and efficiency in marketing efforts.
- Build and migrate interactive, visually appealing dashboards and reports.
- Develop and maintain reporting and analytics for marketing efforts, database health, lead scoring, and dashboard performance.
- Handle technical aspects of key marketing systems and integrate them with data visualization tools like Power BI.
- Review and improve existing SQL data sources for effective integration and analytics.
- Collaborate closely with sales, marketing, and analytics teams to define requirements, establish best practices, and ensure successful outcomes.
- Ensure all marketing data, dashboards, and reports are accurate and effectively meet business needs.
Ideal Candidate Qualities:
- Strong commitment to the role with a focus on long-term growth.
- Exceptional communication and collaboration skills across diverse teams.
- High degree of autonomy and ability to work effectively without micromanagement.
- Strong attention to detail and organization skills.
Qualifications:
- Hands-on experience with marketing automation systems and data analytics tools like Eloqua, Marketo, Salesforce Pardot and Power Bi .
- Proven experience in data visualization and dashboard creation using Power BI.
- Experience with SQL, including building and optimizing queries.
- Knowledge of ABM and Intent Signaling technologies is a plus.
- Outstanding analytical skills with an ability to work with complex datasets.
- Familiarity with data collection, cleaning, and transformation processes.
Benefits:
- Work-from-home flexibility.
- Career advancement opportunities and professional development support.
- Supportive and collaborative team environment.
Hiring Process:
The hiring process at InEvolution is thoughtfully designed to ensure alignment between your career goals and our company's objectives. The process will include:
- Initial Phone Screening: A brief conversation to discuss your background and understand your career aspirations.
- Team Introduction Interview: Candidates who excel in the first round will engage in a deeper discussion with our team, providing insights into our work culture and the specificities of the role.
- Technical Assessment: In the final round, you will meet our Technical Director for an in-depth conversation about your technical skills and how these align with the demands of the role.
Responsibilities
- The successful candidate must have hands-on testing experience on any web application (Any Architecture) and should have in-depth knowledge on the architecture of current/previous projects.
- The successful candidate must have hands-on testing experience on testing UI / Front End on different configurations of browsers.
- The successful candidate must have excellent knowledge on Testing Methodologies & defect Management systems
- The successful candidate must have Good knowledge on CRM domain
- The successful candidate will need to work closely with other teams in IT including Business Solution Analyst, Engineering & Release Management,
- The successful candidate will be responsible for collaborating with other engineers and project stakeholders on the test case Sign off, test case execution and test reporting of solutions and integrations.
- The successful candidate will be responsible for functional, integration and system testing the integrations using the appropriate technology/tools. They will work closely with the Engineering team to validate their integration, and with Operations to investigate, troubleshoot, and address production issues.
Requirements
- Minimum 3 to 5 + years Experience in Web Application Testing on multiple configurations of browsers
- Knowledge of Database (any) and ability to write SELECT queries with ease.
- Experience on testing web services is an advantage.
- Proven track record of designing test plans and test cases and executing the integration projects on the Force.com platform
- Adhere to STLC standards.
- Excellent in communication skills & a good team player.
- Quality Certifications would be advantage.
- Knowledge of validating, and troubleshooting XML schemas.
- Knowledge on Performance / Security tools is an advantage.
- Experience with Test management tools (i.e JIRA), test automation (i.e QTP , Selenium) and defect tracking tools (JIRA)
Desirable Skills
- Prior experience with any marketing automation tool, such has Hubspot, Eloqua, Exact target, Adobe Campaign, Adobe MArketo will be a advantage.
- Hands on experience on OOB solution testing, Cloud Based testing
- Adobe Marketing cloud product knowledge
- Hands-on experience on testing workflow based applications with keen attention to integration between various systems.
- Hands on Experience on Automating web applications will be an advantage.
- Knowledge on any automation tool that can be used on CRM Applications is a desirable;