Web Performance Specialist

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Skills and competencies:

Required:

·        Strong analytical skills in conducting sophisticated statistical analysis using bureau/vendor data, customer performance

Data and macro-economic data to solve business problems.

·        Working experience in languages PySpark & Scala to develop code to validate and implement models and codes in

Credit Risk/Banking

·        Experience with distributed systems such as Hadoop/MapReduce, Spark, streaming data processing, cloud architecture.

• Familiarity with machine learning frameworks and libraries (like scikit-learn, SparkML, tensorflow, pytorch etc.
• Experience in systems integration, web services, batch processing
• Experience in migrating codes to PySpark/Scala is big Plus
• The ability to act as liaison conveying information needs of the business to IT and data constraints to the business

applies equal conveyance regarding business strategy and IT strategy, business processes and work flow

·        Flexibility in approach and thought process

·        Attitude to learn and comprehend the periodical changes in the regulatory requirement as per FED

Job Description:

We are looking for a proactive Business Development Executive with experience in B2B sales to drive growth in our e-commerce operations. The ideal candidate will focus on acquiring new business clients, managing vendor relationships, and supporting sales through digital marketing initiatives.

Key Responsibilities:

• Generate and convert B2B leads for e-commerce partnerships
• Onboard and manage vendors/suppliers on the platform
• Build and maintain strong client relationships
• Support digital marketing campaigns to boost product visibility and sales
• Monitor market trends and competitor activities
• Achieve monthly sales and business targets

Key Skills:

• B2B sales and client acquisition
• Knowledge of e-commerce operations
• Understanding of digital marketing (SEO, SEM, social media)
• Strong communication and negotiation skills
• CRM and lead management tools proficiency
• Self-motivated and target-driven

🚀 We're Hiring! PHP Developer in CodeIgniter

📍 Location: Phase-8B, Mohali, Punjab

💼 Type: Full-Time | Permanent

🔧 Experience: 1.6 – 2️⃣ Years

💰 Salary: ₹20,000 – ₹25,000/month (₹2.4 – ₹3 LPA)

👨‍💻 Role Overview

Join our growing tech team and contribute to building scalable web applications using PHP & CodeIgniter (Laravel experience is a bonus!).

🛠️ Key Responsibilities

• Develop and maintain backend web applications (PHP - CodeIgniter/Laravel)
• Design and query MySQL databases
• Integrate REST APIs, third-party tools & payment gateways
• Work closely with frontend developers for seamless UI/UX
• Debug, test, and optimize application performance

🔍 Must-Have Skills

• 1.6–2 years of PHP experience (CodeIgniter or Laravel preferred)
• Strong understanding of MVC architecture & OOP concepts
• Experience with MySQL, jQuery, AJAX, Bootstrap
• Familiar with Git, REST APIs, JSON/XML

🎓 Qualifications

• UG: BCA / B.Sc / B.Tech (CS/IT)
• PG: MCA / M.Tech / M.Sc (preferred but not mandatory)

🌟 Why Join Us?

✨ Work on live, real-time projects

✨ Friendly & collaborative team culture

✨ Growth path for career & skill development

✨ Performance-based incentives

#hiring #phpdeveloper #mohali #codeigniter #laravel #webdeveloper #backenddeveloper #techjobs #jobopening #itjobs #developers #careeropportunity

About us:

TAPPP is leading the charge in bringing premium digital entertainment content & live sports to global consumers via its prepaid platform.

We are available across platforms via the Web, Mobile, and Tablets. Building out this brand presents significant product and engineering challenges. At the center of solving those challenges is the TAPPP Product Engineering team which is responsible for the TAPPP product end to end.

The organization is flat, processes are minimal, individual responsibility is big, and there is an emphasis on keeping non-productive influences out of the everyday technical decision-making process. Upholding these philosophies will be imperative as we execute our aggressive plan of global expansion over the next 2 years.

Who are we looking for:

We are looking for a QA engineer experienced in writing test cases based on user stories, creating reports, testing the application from a design & usability perspective, and supporting both manual and automated testing throughout the lifecycle of the product. As a QA Engineer, you will ensure that quality issues and defects are appropriately identified, documented, tracked, and resolved in our defect tracking system.

Mandatory technical skills:

• Proven working experience (Min 3 years) in software quality assurance
• Strong knowledge of software QA methodologies, tools, and processes
• Experience in writing clear, concise, and comprehensive test plans and test cases
• Hands-on experience with both white box & black box testing and automated testing tools
• Technology hands-on Selenium, Javascript, and SQL Scripting is a must
• Experience with Restful API testing – Postman jetpack, RestAssured
• Experience with performance/load/stress testing
• Experience in all stages of application testing including UI, backend, functional, regression
• Experience working in an Agile/Scrum development process

Other

Strong independent contributor and an unquenchable desire to learn, attention to detail a can-do attitude

Comfortable working in a start-up environment

The position is based in Pune, India.

About PlanetSpark:

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers. We are a global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% of teachers. Our kids participate in gripping debates, create viral Youtube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment. We are Series A funded by some top VCs and are on a 30% month-on-month growth curve. We have our footprint in India, the Middle East, North America, and Australia. Come join a passionate team of over 900+ young and energetic members and 3000+ expert and handpicked teachers on this roller coaster ride to build the most loved brand for kids who will move the world!

For more updates, please subscribe to our Instagram handle: https://www.instagram.com/planetspark/" target="_blank">https://www.instagram.com/planetspark/

Job Description -

1. Calling Leads

• Call on parent leads through your CRM

• 60-75 leads are to be called daily

2. Generating trial classes

• Pitch to the parents to take PlanetSpark Trial Class3. Take counseling sessions and convert

them

• Conduct counseling sessions for parents who take trial classes

• Close the sale through a smart and strategic approach

• Generate Revenue (3L+ per month)

Requirements: -

•Hard core sales role hence the candidate must be a "go-getter" who is ready

to take up tough challenges and must have a never say die attitude.

• Deliver sales pitches and convert cold leads into customers/partners.

• High incentive learnability on customer acquisition.

• Candidate must get driven

• Eager to join the sales

Who are we looking for?

A person who is extremely passionate about Business Development, Sales and "Starting Up" in general. The person is going to be a part of a closely knit small team of passionate individuals with a single-minded focus to sell India's first genuinely world-class EdTech products

What are the behavioral attributes that we are looking for?

A keen desire to drive Business Development/Sales for a fast-growing

seed funded early stage start-up.

Important Criteria -

1) Willing to work 6 days a week

2) Willing to work in a Start-up

3) Should be ready to work from the office after 1 month of training

Short runs at Bourdaina are 3 month fast track programs with clearly defined processes & objectives. 

Here's what you'll do day-to-day:

• Actively seeking out new sales opportunities through cold calling, networking and social media.
• A sales intensive role where you help restaurants, F&B brand, Hotels and FMCG brands by selling Bourdaina products
• Demonstrating and presenting products and services.
• Account management for key clients of the organisation.
• Manage end-to-end client relationships including pitching, negotiation, contracting, billing/invoicing, and payment collection, result tracking and troubleshooting.

Here's what we're looking for:

• People with 0 - 3 years of work experience. Relevant experience in B2B sales will be great!
• Someone who comes with a strong sense of initiative and personal leadership demonstrating the ability to function independently, and comfortable working in a startup environment.
• A person who is articulate, organized, detail-oriented, and has the ability to multitask.