Digital Marketing Manager

at OTS Solutions

DP
Posted by NavalMadaan
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Remote only
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3 - 5 yrs
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₹5L - ₹6L / yr
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Full time
Skills
Digital Marketing
Search Engine Optimization (SEO)
PPC

Roles and Responsibilities

·         Design content marketing strategies and set short-term goals.

·         Plan, handle and execute various digital channel ads and PPC campaigns for company websites

·         Handle team of executives to lead SEO, content, and design requirements of marketing campaigns

·         Handle both online and offline marketing: hands-on experience with digital media, including SEO , PPC, social media marketing, email, and affiliate channels.

·         Lead and manage whole lead generation initiative for B2B services campaign in international markets like USA, UK, Australia and Europe.

·         Use and manage different tools required to manage, control and report progress of marketing initiatives and campaigns

·         Conceptualize, design and execute various marketing campaigns from time to time to generate high quality qualifies leads for company

·         Accomplished at leveraging full value from marketing automation processes and tools.

Requirements

·         4+ years of hands-on marketing experience in a B2B role.

·         Excellent understanding of B2B services marketing.

·         Knowledge of Demand Generation tactics and Lead Conversion principles.

·         Ability to create value propositions that communicate clearly to targeted audiences.

  • Extensive experience in creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.

·         Demonstrated ability to manage the budgeting process and use of analytical skills.

·         Proven track record in delivering marketing campaigns that drive sales growth.

·         An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

·         Excellent English written and verbal communication skills.

Skills

·         B2B Services Marketing

·         Marketing Campaigns

·         Demand Generation

·         Lead Conversion

·         Content Creation

·         Sales process understanding

·         SEO

·         PPC

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About OTS Solutions

OTS is a leading IT Consulting, Services & Solutions providers. OTS offers unmatched quality to improve efficiencies and help grow the businesses of our clients across the globe.
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Founded
2002
Type
Products & Services
Size
100-1000 employees
Stage
Profitable
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