Digital Marketing Manager

As the Senior Executive-Account Manager, you will be responsible for developing, implementing, and optimizing multi-channel lead generation campaigns to build a robust pipeline for our sales team. You will demonstrate market understanding of the Talent/Capability Development (learning/e-learning, custom learning, localization, and translation) services/produts and markets and will be adept at customer engagement. This role demands a candidate with analytical prowess to interpret data and drive decisions, coupled with strong collaboration skills to work effectively with sales and marketing.

Roles &Responsbilities -

•  Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.

•    Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).

•    Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.

•    Marketing Automation and CRM Management: Utilize marketing automation platforms and CRM systems to manage lead generation processes, track campaign performance, nurture leads, and ensure seamless handoff to the sales team.

•    Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.

•    Collaboration with Sales: Work closely with the Sales Manager and sales team to understand their needs, ensure lead quality, and optimize the lead-to-opportunity conversion process for learning/e-learning, localisation, and translation products/services.

•    Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.

•    Budget Management: Manage the lead generation budget effectively, ensuring optimal ROI on marketing and outreach activities.

•    Vendor Management: Manage relationships with external vendors or agencies supporting lead generation efforts.

•    Staying Updated: Keep abreast of the latest trends and best practices in lead generation, digital marketing, and sales enablement for learning/e-learning, localisation, and translation product/service-based industries.

Bachelor's degree in Marketing, Business Administration, or a related field.

Qualification and Experience -

•    Minimum of 8-10 years of experience in pre-sales/lead generation, preferably in the learning/e-learning, localisation, and translation industry or a related technology sector.

•    Proven track record of success in developing and executing lead generation strategies, preferably with experience in the B2B sector.

•    Experience in generating leads for technology products, SaaS solutions, or service-based offerings is highly desirable.

•    Familiarity with the learning/e-learning, localisation, and translation industries is a significant advantage.

•    Strong understanding of digital marketing principles and channels.

•    Experience with marketing automation platforms and CRM systems.

•    Excellent analytical skills and the ability to interpret data to drive decisions.

•    Strong project management and organizational skills.

•    Excellent written and verbal communication skills.

•    Ability to work independently and collaboratively within a team environment.

•    Proactive, results-oriented, and data-driven approach. 

•   Willingness to travel as required by business.

•   Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.

Role & Responsibilities

• You will be working with the Rust compiler and will be responsible for compiling to alternate targets such as WebAssembly
• You will be exposed with TDD for unit testing individual functions and integration testing for testing publicly exposed APIs
• Working with a Git style workflow where every commit deploys to a stagingenvironment and merged pull requests deploy to production
• Setting up CI/CD pipelines for testing and deployment (canary, staging) using Github actionsaccording to project needs
• Developing software in Rust
• Maintaining and improving existing rust codebases.

Looking for the candidates who have a experience of sales, telesales and excel. Also client handling.

About the role

Checking quality is one of the most important tasks at Anakin. Our clients are pricing their products based on our data, and minor errors on our end can lead to our client's losses of millions of dollars. You would work with multiple tools and with people across various departments to ensure the accuracy of the data being crawled. You would setup manual and automated processes and make sure they run to ensure the highest possible data quality.

You are the engineer other engineers can count on. You embrace every problem with enthusiasm. You remove hurdles, are a self-starter, team player. You have the hunger to venture into unknown areas and make the system work.

Your Responsibilities would be to:

• Understand customer web scraping and data requirements; translate these into test approaches that include exploratory manual/visual testing and any additional automated tests deemed appropriate
• Take ownership of the end-to-end QA process in newly-started projects
• Draw conclusions about data quality by producing basic descriptive statistics, summaries, and visualisations
• Proactively suggest and take ownership of improvements to QA processes and methodologies by employing other technologies and tools, including but not limited to: browser add-ons, Excel add-ons, UI-based test automation tools etc.
• Ensure that project requirements are testable; work with project managers and/or clients to clarify ambiguities before QA begins
• Drive innovation and advanced validation and analytics techniques to ensure data quality for Anakin's customers
• Optimize data quality codebases and systems to monitor the Anakin family of app crawlers
• Configure and optimize the automated and manual testing and deployment systems used to check the quality of billions of data points of over 1000+ crawlers across the company
• Analyze data and bugs that require in-depth investigations
• Interface directly with external customers including managing relationships and steering requirements

Basic Qualifications:

• 2+ years of experience as a backend or a full-stack software engineer
• Web scraping experience with Python or Node.js
• 2+ years of experience with AWS services such as EC2, S3, Lambda, etc.
• Should have managed a team of software engineers
• Should be paranoid about data quality

Preferred Skills and Experience:

• Deep experience with network debugging across all OSI layers (Wireshark)
• Knowledge of networks or/and cybersecurity
• Broad understanding of the landscape of software engineering design patterns and principles
• Ability to work quickly and accurately in a highly stressful environment during removing bugs in run-time within minutes
• Excellent communicator, both written and verbal

Additional Requirements:

• Must be available to work extended hours and weekends when needed to meet critical deadlines
• Must have an aversion to politics and BS. Should let his/her work speak for him/her.
• Must be comfortable with uncertainty. In almost all the cases, your job will be to figure it out.
• Must not be bounded to comfort zone. Often, you will need to challenge yourself to go above and beyond.

Skills:

• .NET framework, VB, C#
• HTML 5, Bootstrap, CSS, Less .
• Communication Protocols like HTTP, TCP, WCF, Web API, Modbus.
• Databases- MS SQL Server 2008 R2, MySQL. Knowledge on Redis, MongoDB.
• Scripting language -Java-Script, jQuery, AngularJS, SignalR, Ajax.
• AWS SDK preferred, Cloud Migration., IIS, Self-hosting, window server,
• Other tools -Postman & Fiddler, Tortoise SVN, Mantis bug tracking, Redmine.

Key Strengths :

• Good debugging skills.
• A major responsibility includes planning development cycle, designing, module development, code merge, Unit / Integration testing etc.
• Highly motivated team player.
• Experience in working on multiple projects simultaneously.
• Quick learning of any new technologies.
• Capable to take independent responsibility as well as ability to contribute and be a productive team member.

Key responsibilities:

• Involved into discussion of design and development of new feature enhancement.
• Involved in integration with the IoT devices over the TCP binary protocol.
• Involved in design and development of Web API to expose the data uploaded by devices to third party applications.
• Coordinating with the testing team for fixing bugs.
• Coordinating with firmware (Embedded) team for device integration.
• End to end design and development of modules.

We @ Wroots Global, are happy to bring you below requirement from our client

Kindly go through the JD and share your updated resume as discussed to take this forward.

Enclosing detailed JD for your reference.

What you’ll do
Provide Implementation consultancy, Customer Assistance and post-implementation support to Adobe Campaign clients in their deployment and use of Adobe Campaign solution. Specifically (but not limited to): o Work with Clients to assess requirements

Configure & Design Adobe Campaign to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows

Configure the Adobe Campaign solution to customers’ requirement including Campaigns set-ups, building web pages using Scripting

Develop customer specific solutions where necessary and document them

Proactive problem diagnosis, troubleshooting and resolution

What you need to succeed

Ability to develop creative solutions to problems

• Excellent knowledge of multiple technologies like .NET 4.0-4.6, ASP.NET, MVC, CSS, C# .NET, VB.NET,  AJAX, JQuery, AngularJS, ADO .NET, Entity Framework.
• Working Knowledge in MVC Architecture will be preferable.
• Experience in Web Services, WCF, Web API.
• Experience in Windows Forms, WPF.
• Experience in JavaScript, Ajax, JQuery.
• Working knowledge in SQL queries Stored Procedures, with a strong background in SSRS/SSIS report writing.