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Digital Marketing Manager
om tat sat solutions pvt ltd's logo

Digital Marketing Manager

NavalMadaan's profile picture
Posted by NavalMadaan
3 - 5 yrs
₹5L - ₹6L / yr
Remote only
Skills
Digital Marketing
Search Engine Optimization (SEO)
PPC

Roles and Responsibilities

·         Design content marketing strategies and set short-term goals.

·         Plan, handle and execute various digital channel ads and PPC campaigns for company websites

·         Handle team of executives to lead SEO, content, and design requirements of marketing campaigns

·         Handle both online and offline marketing: hands-on experience with digital media, including SEO , PPC, social media marketing, email, and affiliate channels.

·         Lead and manage whole lead generation initiative for B2B services campaign in international markets like USA, UK, Australia and Europe.

·         Use and manage different tools required to manage, control and report progress of marketing initiatives and campaigns

·         Conceptualize, design and execute various marketing campaigns from time to time to generate high quality qualifies leads for company

·         Accomplished at leveraging full value from marketing automation processes and tools.

Requirements

·         4+ years of hands-on marketing experience in a B2B role.

·         Excellent understanding of B2B services marketing.

·         Knowledge of Demand Generation tactics and Lead Conversion principles.

·         Ability to create value propositions that communicate clearly to targeted audiences.

  • Extensive experience in creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.

·         Demonstrated ability to manage the budgeting process and use of analytical skills.

·         Proven track record in delivering marketing campaigns that drive sales growth.

·         An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

·         Excellent English written and verbal communication skills.

Skills

·         B2B Services Marketing

·         Marketing Campaigns

·         Demand Generation

·         Lead Conversion

·         Content Creation

·         Sales process understanding

·         SEO

·         PPC

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About om tat sat solutions pvt ltd

Founded :
2002
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

OTS Solutions is an ISO 9001 & Microsoft Certified Software Outsourcing & Development service provider offering outsourced product development, custom software development and IT outsourcing services to its clients across the globe We offer end-to-end innovative and leading edge solutions to help corporations leverage technologies, outperform their competition and acquire sustainable growth. We have proven capabilities in new and emerging technologies and extensive experience across a broad range of domains which enable us to deliver world-class, secure, scalable and reliable business systems. OTS Solutions has a growing global presence with offices in USA, Australia, and India. Our simple success mantra is to keep Clarity at work, bring Innovative ideas and adapt to modern Technologies.
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NavalMadaan
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- Document clustering, attribute tagging, data normalization, classification, summarization, sentiment analysis.
- Image based clustering and classification, segmentation, object detection, extracting text from images, generative models, recommender systems.
- Ensemble approaches for all the above problems using multiple text and image based techniques.

Relevant set of skills
- Have a strong grasp of concepts in computer science, probability and statistics, linear algebra, calculus, optimization, algorithms and complexity.
- Background in one or more of information retrieval, data mining, statistical techniques, natural language processing, and computer vision.
- Excellent coding skills on multiple programming languages with experience building production grade systems. Prior experience with Python is a bonus.
- Experience building and shipping machine learning models that solve real world engineering problems. Prior experience with deep learning is a bonus.
- Experience building robust clustering and classification models on unstructured data (text, images, etc). Experience working with Retail domain data is a bonus.
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- Use the command line like a pro. Be proficient in Git and other essential software development tools.
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- Be a self-starter—someone who thrives in fast paced environments with minimal ‘management’.
- It's a huge bonus if you have some personal projects (including open source contributions) that you work on during your spare time. Show off some of your projects you have hosted on GitHub.

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- Build robust clustering and classification models in an iterative manner that can be used in production.
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- Take end to end ownership of the projects you are working on. Work with minimal supervision.
- Help scale our delivery, customer success, and data quality teams with constant algorithmic improvements and automation.
- Take initiatives to build new capabilities. Develop business awareness. Explore productization opportunities.
- Be a tech thought leader. Add passion and vibrance to the team. Push the envelope. Be a mentor to junior members of the team.
- Stay on top of latest research in deep learning, NLP, Computer Vision, and other relevant areas.
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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