Roles and Responsibilities
· Design content marketing strategies and set short-term goals.
· Plan, handle and execute various digital channel ads and PPC campaigns for company websites
· Handle team of executives to lead SEO, content, and design requirements of marketing campaigns
· Handle both online and offline marketing: hands-on experience with digital media, including SEO , PPC, social media marketing, email, and affiliate channels.
· Lead and manage whole lead generation initiative for B2B services campaign in international markets like USA, UK, Australia and Europe.
· Use and manage different tools required to manage, control and report progress of marketing initiatives and campaigns
· Conceptualize, design and execute various marketing campaigns from time to time to generate high quality qualifies leads for company
· Accomplished at leveraging full value from marketing automation processes and tools.
Requirements
· 4+ years of hands-on marketing experience in a B2B role.
· Excellent understanding of B2B services marketing.
· Knowledge of Demand Generation tactics and Lead Conversion principles.
· Ability to create value propositions that communicate clearly to targeted audiences.
- Extensive experience in creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
· Demonstrated ability to manage the budgeting process and use of analytical skills.
· Proven track record in delivering marketing campaigns that drive sales growth.
· An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
· Excellent English written and verbal communication skills.
Skills
· B2B Services Marketing
· Marketing Campaigns
· Demand Generation
· Lead Conversion
· Content Creation
· Sales process understanding
· SEO
· PPC
About OTS Solutions
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About Us
GetCreator by IndieFolio Network is a curated marketplace of top-notch creative talent wherein we enable marketing, product, and creative teams to work with freelance talent and scale creative operations, on-demand. Our mission is to challenge traditional employment by offering independent professionals a new way to work. We are supported by some leading angels in India, who come from diverse backgrounds like design, marketing, finance, and law.
Within 15 months of launch, we have crossed INR 4 crores in transactions executed on GetCreator. We are at a 500%+ annual growth rate and scaling our team and operations in sync and looking to work with independent, responsible, and accountable individuals.
Why is this role important for GetCreator!
We are currently redesigning our demand generation and CRM practices to continue to scale without bottlenecks. In charge of leading growth in sales practices, this individual will be directly working with the founders to drive growth. They will not only be responsible for redesigning practices but going forward head the demand generation, sales, and growth marketing for GC.
It is an early-stage role giving an opportunity to build a strong team around you.
Roles & Responsibilities
Strategy :
- Develop an overall marketing strategy that spans multi-channel content marketing (editorial & distribution), funnel optimization, brand marketing, performance marketing, and SEO.
- Define KPIs, success metrics, and dashboards for measuring progress
- Build a team that can execute at a rapid pace - full-time employees, interns, freelancers, agencies, and other third parties.
- Build the brand book together with the founders
Core Tasks and Execution :
- Collaborate with social, design, and writing teams to produce high-quality content ranging from social media campaigns and digital ad campaigns to case studies, white papers, and lead magnets
- Creating, adjusting, and managing the editorial and +social calendar. Analysing content marketing data to identify trends and anticipate customer needs.
- Build a distribution network for content across owned media and other channels
- Refine the outbound process and communication
- Create playbooks for each activity, function
- Discover channels and/or activities for repeatable growth
- Track, report, and measure the success of activities
30-60-90 day plan for the candidate.
DAYS 1-30
The first 30 days are for the Content Marketing Manager to build a deep understanding of the product and industry, the company goals and roadmap, gain insight into the target audience, explore processes across the entire business, and present a thorough assessment with a plan of action to the core team.
- Main goals and priorities
- Week 1:
- Company onboarding
- Product training, Learn processes and systems
- Initial meetings with founders and teammates
- Week 2:
- Conducting user interviews: Clients & Talent
- Auditing the existing marketing function
- Competitor & Industry Research
- Week 3:
- Conducting user interviews: Clients & Talent
- Presenting initial assessment
- Picking one small activity/experiment
- Working with the founders & team lead to identify roles & responsibilities, and metrics for personal and product success
- Week 4:
- Conducting user interviews: Clients & Talent
- Deliver first "quick win"
- Finalizing the plan for the next 60 days
- Week 1:
DAYS 31-60
The next 30 days are for settling in, identifying channels & opportunities for growth, creating a unified strategy, and tackling the most pressing problems.
- Main goals and priorities
- Week 5:
- Picking one big project
- Picking one small activity/experiment
- Conducting user interviews: Clients & Talent
- Week 6:
- Starting work on scaling an existing activity/channel
- Deliver a quick win
- Weeks 7-8:
- Focus on delivering outcomes with the ‘big project’
- Week 5:
DAYS 61-90
From day 60 onward, the Content Marketing Manager will have executed some major reforms and begin working on accelerating the growth flywheel. At this stage, they will start identifying all the things needed for long-term growth.
- Main goals and priorities
- Week 9-10:
- Check-in on strategy implementation & roadmap
- Implement detailed systems & dashboards for tracking success metrics
- Week 11:
- Developing plan for the next 90 & 180 days
- Developing plan for the next 90 & 180 days
- Weeks 12:
- Documentation & building of playbooks
- Week 9-10:
What would be the career roadmap for the candidate?
- The candidate will be the first Growth hire and thus will get exposure to all aspects of the product & business.
- Since this is a generalist growth role, the candidate's career progression will be decided by their interest, expertise, and the impact they have in the first 90 days.
- The objective of the company is to mold this candidate into a future leader who can build and lead a team.
- The Content Marketing Manager will play a key role in the company’s overall growth, specifically on GTV (Gross Transaction Volume) which is the north star.
Requirements:
- We’re looking for someone with at least 3 years of experience with driving growth at a B2B company - preferably SaaS or marketplace - and overall 4-7 years of experience in a digital marketing or growth marketing role.
- The candidate should have experience with setting up inbound and outbound marketing. The ideal person would have deep experience in content marketing, funnel optimization, product marketing, and brand marketing.
- Further, the candidate should have experience with conversion rate optimization, A/B testing, and retention marketing.
- Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
- Excellent written and verbal communication skills. Must be able to present ideas with clarity.
- Experience developing and working in a metrics-driven environment with success in developing methods to achieve KPI expectations.
- The candidate must have experience in hiring and managing a team. These could be full-time employees, agencies, or freelancers/consultants.
Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Traffic Cop 3D and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope and Die by the Blade.
With a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, we have a truly global team making games for a global audience. And it’s paying off: Kwalee games have been downloaded in every country on earth! If you think you’re a good fit for one of our remote vacancies, we want to hear from you wherever you are based.
Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?
What’s the job?
As a Digital Marketing Executive you love mobile games and thrive on the excitement of taking a game from small early prototype to global mega-hit.
Note: This role is working UK hours (roughly IST 1pm - 9.30pm).
What you tell your friends you do
“I am the bridge between marketing and every other team within Kwalee - setting up store pages, organising game testing and ensuring all our marketing activities run smoothly”
What you will really be doing
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Communicating with in-house development team to organise and run Facebook, Snapchat and TikTok marketing campaigns
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Working with the Internal and Publishing Departments to help promote and prepare our games in all their stages
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Following and adapting processes to ensure games are fully prepared for release
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Writing copy for store pages, push notifications and many other elements of our games
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Help to run and adapt our App Store Optimisation
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Implementing and improving our in-game cross promotion and special offers
How you will be doing this
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You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.
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You'll think creatively and be motivated by challenges and constantly striving for the best.
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You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you will get it. We even have a robot!
Team
Skills and Requirements
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Excellent organisation and time management skills
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Excellent creative writing skills
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Business mindset and understanding of commercial thinking
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High-level communication and presentation skills
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Passion for mobile games
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Prior experience with Project Management tasks
We offer
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We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment
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In addition to a competitive salary we also offer private medical cover and life assurance
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Creative Wednesdays! (Design and make your own games every Wednesday)
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20 days of paid holidays plus bank holidays
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Hybrid model available depending on the department and the role
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Relocation support available
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Great work-life balance with flexible working hours
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Quarterly team building days - work hard, play hard!
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Monthly employee awards
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Free snacks, fruit and drinks
Our philosophy
We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.
Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.
Digital Marketing Manager
at Digeesell Media Solutions Pvt Ltd
- Assist in the formulation of strategies
- Plan and monitor the ongoing company and client’s presence on social media (Twitter, Facebook etc.)
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update the website.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date.
Digital Marketing Executive
at EncoreSky Technologies Pvt Ltd
We are looking for an experienced, result-driven, and highly creative Digital Marketing Expert to join our awesome team! As a Digital Marketing Expert at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. Digital marketing strategies are extremely important to our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels.
The incumbent will be responsible for but not limited to:
- Developing and employing the digital marketing strategies like SEO, search engine marketing (SEM), social media marketing (SMM), content marketing, performance, and mobile marketing by identifying clients/customers and their current and future needs and ensuring that the business, website, and our brand are always visible to the digital clients/customers.
- Shape and communicate our vision and mission.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Overall responsibility for brand management and corporate identity.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Evaluate Emerging Technologies, Provide thought leadership and perspective for adoption where appropriate.
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
Required Skills, Experience, and Qualifications
- Deep understanding of digital marketing and digital production.
- Proven experience delivering effective and innovative digital campaigns.
- Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
- Experience managing successful social media campaigns, and a solid understanding of social marketing including Google, Instagram and LinkedIn ads/campaigns.
- Solid understanding of web metrics, digital analytics, with the ability to generate analyses and interpret data.
- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
- Strong management skills, excellent oral and written communication skills.
- Proven ability to scale business with digital marketing
- Experience delivering digital campaigns for mainstream products and services Proficient with Adobe XD, Figma, HTML, HTML5, CSS.
- Previous working experience as Digital Marketer for at least 1 Year.
- It is not necessary that you should hold an MBA or have certifications in digital marketing because your projects will be the proof that you are an expert in your field.
Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Producing periodic reports for management and further analysing the data
- Assisting in the formulation of strategies to increase campaign efficiency
- Launching optimized online adverts through Google AdWords, Facebook to generate leads
- Optimizing ads to increase conversions and reduce CPL
- Suggesting and recommending changes in creatives and banners to improve results
- Providing ideas and collaborating with designers to improve ad experience
- Coordinating with various team members to achieve set targets
- Creating plans and objectives for campaigns
What you need to have:
- Proven experience in SEO, Email marketing and performance marketing is a must
- Understanding of digital marketing concepts and practices
- Knowledge of web analytics tool like Google Analytics
- Good content writing and communication skills
- Knowledge about ad platforms like Facebook & Google Ads
- Knowledge of MS office and Excel (Vlookup/ Pivot/ Text-to-Column/ Deduplication/ Filter/ Sorting)
- Planning, problem solving and decision-making skills
- Time management and project management skills
- Basic understanding of SEO and landing page
- Knowledge of Digital Marketing, Google Adwords, Google Analytics, Optimization and SEO management
- Create a brand and positioning strategy for the company. Own key P&L goals including TVL, User acquisition, and # users across multiple chains
- Segmentation, targeting, and acquisition strategies across user segments and channels
- Design and implement company brand strategy on social media, including Twitter, Discord, Medium, and Telegram
- Build and execute communications campaigns across different Proof of Staking chains that tell the company story to multiple audiences
- Work with influencers, community to expand the audience and widen the reach of the company
- Design community development and engagement strategies. Manage community managers and implement community strategy
Essential Skills & experience:
- Goal-driven, Structured thinker and Operator
- Experience with Community building across social media
- 1-3 years in growth marketing or product marketing, preferably with experience in the blockchain/cryptocurrency space
- Excellent verbal and written communication skills (English). Multiple languages is a plus.
- Prior community management experience is a plus
Duties & Responsibilities
Ensure Smooth onboarding of 15-20 new clients according to SEO Roadmap
Perform and Implement 15-20 new website audits per month
Plan ongoing SEO Strategy for 200 websites per month based on company’s guidelines
Diligently complete all monthly activities as per SEO road map for new and existing client and report
Actively monitor and improve SEO rankings and website performance of 100+ clients and immediately catch any sudden ranking drops in rankings or any other website issues as they happen
Oversee and QA all SEO activity (backlinks, social, rankings, citations, ppc, audits, content) as per company guidelines
Come up with “Unique strategies” for 50 struggling clients every month (Booster List)
Monitor online visibility and performance for 100-200 sites per month
Ensure all client reports (backlinks, social, rankings, citations, ppc, audits) are updated, ready and organised by the 28th of each month
Oversee and manage SEO Reporting for 200 websites and ensure documentation as per company guidelines
Prepare monthly report of all SEO/internet marketing related updates and present to stakeholders using skype
Digital Marketing Ninja
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelor’s degree in Marketing or relevant field.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid understanding of HTML, CSS, and JavaScript is required.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
