Vice President - Marketing (IIM/ISB/FMS/MDI/XLRI) at Online / Internet · Remote only · 8 - 15 years · ₹60L - ₹80L / yr · Remote only · Posted 10 Jun 2022
Vice President (Marketing) - Y Combinator backed Shopify-like platform
About Merito :
- Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities.
- We are working with the mission to change the way hiring is done.
- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.
- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.
- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.
- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.
Job Description :
- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.
- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.
- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.
Key Responsibilities :
- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.
- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.
- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.
- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).
- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.
- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.
- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.
- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.
The successful applicant will be :
- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.
- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.
- Experience of managing teams focused on different functions of Marketing.
- Wide breadth and depth of experience in organic, performance and product marketing.
- Expert level knowledge & hands-on experience in use of marketing automation & data systems.
- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.
- Willing and eager to roll up your sleeves to step in for your team, if needed.
- Excellent communication and presentation skills (written and verbal).
- Familiarity with working in cross-functional environment and distributed team setups.
- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Job Title: Marketing & Brand Strategy Manager
Location: Arjan Garh, Delhi
Job type: Full time, Onsite
About us: At Timble Glance, our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.
Key Responsibilities:-
· Brand Building & Proposition Design: Craft compelling brand narratives and unique value propositions that differentiate Timble and DetoXyFi in competitive markets.
· B2B SaaS Growth: Scale our SaaS platform through targeted lead generation, funnel optimization, and data-driven marketing strategies.
· Customer Lifecycle Management: Map and optimize the end-to-end user journey to improve acquisition, retention, and lifetime value (LTV).
· Omni-channel Marketing: Design and execute integrated campaigns across digital (SEO/SEM, Social, Email) and offline touchpoints.
· Media Planning & Buying: Strategize and manage media budgets, ensuring optimal ROI through effective channel selection and negotiation.
Stakeholder Management: Act as the primary bridge between Product, Sales, and Leadership teams to align marketing efforts with business goals.
Required Skills & Expertise
- Platform Mastery: Hands-on experience with CRM tools (e.g., HubSpot, Salesforce) and marketing automation.
- Strategic Depth: Proven track record in Media Planning and Brand Architecture.
- Analytical Rigor: Ability to translate raw data into actionable growth insights.
- Communication: Elite storytelling and presentation skills for high-level stakeholder reporting.
Qualifications
· Experience in Marketing/Brand Management, specifically within the B2B SaaS ecosystem.
· MBA in Marketing or a related field is highly preferred.
Role Overview
We are seeking a highly strategic and execution-driven professional to join as the Web3 Marketing Head. This role will act as a key lead for managing and driving client project initiatives, ensuring flawless execution, stakeholder alignment, and integration with our overall marketing objectives. The individual will work closely with senior leadership, marketing, and client teams to accelerate project outcomes, streamline communication, and maintain operational excellence.
Work Location: Dubai
Key Responsibilities
1.Project Leadership & Execution
- Lead and oversee client marketing projects from initiation to delivery.
- Ensure alignment of client project goals with overall marketing strategies.
- Drive timelines, milestones, and deliverables across cross-functional teams.
2.Client & Stakeholder Management
- Serve as the primary liaison between marketing leadership, client teams, and cross-department stakeholders.
- Anticipate client needs and proactively address challenges or bottlenecks.
- Ensure client deliverables are met with the highest quality standards.
3.Strategic Planning & Alignment
- Support the Marketing leadership in defining priorities for client-driven initiatives.
- Ensure consistency of brand, messaging, and compliance across all client project touchpoints.
- Provide insights to leadership on project progress, risks, and opportunities.
4.Operational Excellence
- Establish frameworks and processes for efficient project tracking and reporting.
- Implement best practices to improve client project execution efficiency.
- Work with compliance/legal and third-party partners to ensure adherence to regulations.
5.Team Leadership
- Mentor and guide marketing associates/managers working on client projects.
- Foster collaboration across design, content, digital, and regional marketing teams.
- Promote a culture of accountability, innovation, and client-centricity.
Key Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Prior experience in web3 would be a major plus.
- 8+ years of experience in marketing, project management, or client engagement roles.
- Proven track record in leading client-facing projects in a marketing-driven environment.
- Strong organizational, leadership, and communication skills.
- Ability to balance strategic thinking with hands-on execution.
- Experience working with cross-functional teams in a fast-paced, dynamic environment.
- Familiarity with compliance and third-party approval processes for marketing campaigns (preferred).
What We Offer
- Opportunity to shape and drive client marketing initiatives with high visibility.
- Collaborative, innovative, and growth-oriented work environment.
- Exposure to web3 global client projects.
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Full Stack Developer - Averlon