
Vice President (Marketing) - Y Combinator backed Shopify-like platform
About Merito :
- Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities.
- We are working with the mission to change the way hiring is done.
- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.
- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.
- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.
- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.
Job Description :
- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.
- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.
- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.
Key Responsibilities :
- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.
- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.
- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.
- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).
- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.
- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.
- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.
- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.
The successful applicant will be :
- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.
- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.
- Experience of managing teams focused on different functions of Marketing.
- Wide breadth and depth of experience in organic, performance and product marketing.
- Expert level knowledge & hands-on experience in use of marketing automation & data systems.
- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.
- Willing and eager to roll up your sleeves to step in for your team, if needed.
- Excellent communication and presentation skills (written and verbal).
- Familiarity with working in cross-functional environment and distributed team setups.
- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.

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Location: Bangalore
Type: Full-time
Requirements:
● 1-2 years in outbound focused sales position desired; customer-oriented background required (sales, support, customer service) in B2B SAAS preferably
● Bachelor’s degree in business, marketing, or related field
● Excellent communication and interpersonal skills
● The ability to generate leads independently.
● Willingness to learn and apply the fundamentals of the BANT/MEDDIC Sales process approach ● Great to have-Artificial Intelligence, Machine Learning and/or Computer Vision
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Key responsibilities:
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- Increase product adoption and customer retention rate
What we look for:
- 2+ years of experience, preferably in a SaaS organization with at least 6+ months of domain expertise in Customer Success
- Excellent presentation skills and writing skills
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- Competitive salary
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- We are actively seeking a Lead SDET who will lead a team that specializes in test automation and will bring their expertise to multiple projects and teams within our Platforms.
What you can expect in this role:
1. The Lead SDET role in the QECC team is a highly technical role where you are expected to engage with various Teams, to identify and document the prevailing Quality Engineering practice(s) and their limitations, measure key Quality Engineering metrics to set a baseline, develop a Quality Engineering framework that suggests adoption of practices and tools geared towards improving overall quality and stability of product releases.
2. As a SDET Lead, you will spearhead all the test automation deliverables of your team and provide process and technical guidance on various activities such as:
- Defining and evangelizing overall shift-left based Quality Engineering strategy (focusing on preventive and detection aspects of quality) towards enabling rapid, high quality and stable product releases for Customers.
- Understand the application and create a Testing and Test Automation strategy to get quick and deterministic feedback on quality of the application
- Applying test automation expertise to help different digital platforms within in achieving faster testing cycles, that result in faster product releases
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We think you could be a good fit if:
1. Extensive (overall 10+ years) experience working as SDET Lead (at least 3+ years) with hands on test development background with 5+ years of experience in a technical lead or similar role, leading test automation development efforts. The following skills are must- have for this role.
2. Experience and working knowledge of distributed systems using micro services architecture.
3. Hands on experience with BDD/Cucumber frameworks automation. (MUST)
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7. Extensive experience in API- test automation- and UI- test- automation:
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- UI test Automation:- Hands on experience with UI test automation tools, like Selenium- WebDriver, Appium,- etc.-
8.Experience in developing, enhancing, and maintaining custom test automation frameworks.
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B. Tech/B.E./MS/MTech- in- any Specialization-
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- Track record of delivering various features in large-scale applications or core systems with at least 5 years of experience. If you've written code in big data applications handling multitudes of data or real-time events, you're in.
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