Vice President - Marketing (IIM/ISB/FMS/MDI/XLRI) at Online / Internet · Remote only · 8 - 15 years · ₹60L - ₹80L / yr · Remote only · Posted 10 Jun 2022
Vice President (Marketing) - Y Combinator backed Shopify-like platform
About Merito :
- Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities.
- We are working with the mission to change the way hiring is done.
- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.
- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.
- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.
- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.
Job Description :
- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.
- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.
- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.
Key Responsibilities :
- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.
- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.
- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.
- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).
- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.
- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.
- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.
- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.
The successful applicant will be :
- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.
- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.
- Experience of managing teams focused on different functions of Marketing.
- Wide breadth and depth of experience in organic, performance and product marketing.
- Expert level knowledge & hands-on experience in use of marketing automation & data systems.
- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.
- Willing and eager to roll up your sleeves to step in for your team, if needed.
- Excellent communication and presentation skills (written and verbal).
- Familiarity with working in cross-functional environment and distributed team setups.
- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.
Shubham Vishwakarma
Full Stack Developer - Averlon
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About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and drive business with Digital marketing strategies.
● Proficiency in Google Analytics and Search Marketing
● DataDriven decision making
● Email Marketing Metrics and Planning
● Work closely with the sales and marketing team to align efforts and drive revenue.
● Use data and analytics to measure and improve the performance of the demand generation efforts.
● Develop and maintain relationships with partners, influencers, and other stakeholders.
● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
● Monitor industry trends and stay-up-to-date on new technologies and techniques.
● Conduct market and customer research to identify opportunities and challenges.
● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts
● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
● Identify and resolve challenges and conflicts within the demand generation process
Requirements:
● Bachelor’s degree in marketing or related field.
● 2-3years of experience in demand generation or B2B/E-Commerce space.
● Experience in managing paid search campaigns, demand generation, email marketing.
● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Knowledge of sales techniques and strategies
● Excellent communication & collaboration skills
● Ability to prioritize and manage multiple tasks and projects
● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
Job Description – Manager Commercial
Key Responsibilities:
Strategy & Planning: Developing, improving, and implementing marketing plans and strategies for organization’s products & services. Identify
opportunities to expand the business, through partnerships, and new markets.
Business Analysis: Analysing current business trends, top performing
agents, sector-wise agent wise yields monitoring & reporting. Analyse sales,marketing, and other reports to gain insights into how to improve performance and maximize growth.
Market Research & Analysis: Analysing market trends and monitor
competitor activities, evaluate trade lane economics, and forecast market demand.
Collaboration: Working with sales and other teams to align efforts.
Process Analysis & Optimization: Map current workflows, identify
bottlenecks, and propose streamlined processes to enhance efficiency and reduce costs. Assess risks involved with new initiatives, ensure deadlines are met and be ready to handle unexpected situations
Qualification & Skills:
MBA preferred but not necessary with relevant experience.
Must have at least 5 years of experience in business development, customer management, sales or related field.
Excellent communication (written, verbal, presentation), networking, and interpersonal skills.
Strong analytical skills.
Ability to multitask and prioritize projects.
Superb negotiation capabilities.
Must be team oriented and results focused.
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Full Stack Developer - Averlon