Vice President (Marketing) - Y Combinator backed Shopify-like platform
About Merito :
- Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities.
- We are working with the mission to change the way hiring is done.
- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.
- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.
- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.
- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.
Job Description :
- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.
- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.
- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.
Key Responsibilities :
- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.
- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.
- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.
- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).
- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.
- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.
- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.
- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.
The successful applicant will be :
- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.
- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.
- Experience of managing teams focused on different functions of Marketing.
- Wide breadth and depth of experience in organic, performance and product marketing.
- Expert level knowledge & hands-on experience in use of marketing automation & data systems.
- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.
- Willing and eager to roll up your sleeves to step in for your team, if needed.
- Excellent communication and presentation skills (written and verbal).
- Familiarity with working in cross-functional environment and distributed team setups.
- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Good Good Piggy is a young start-up. In the first six months not only we reached Shark Tank, but also were pegged as Next Leader 2021 by Start up Review. The start-up is popularly aligned with BFSI network as well as the Education sphere, with a potential to expand in both industries.
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Backed by Favcy, Openbook VC, 1st Cheque, AWAKE, Women in Tech India, Power Angels Network, Mohali Angels, North Campus Angels
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We understand that you can only crack a successful minimum viable product - by arriving at a minimum viable brand positioning and minimum viable growth. Yes in 1 year, we have all three checked and are now planning for our launch! We have customers waiting for the product as well as industry aligned to make it work! All we need is you to come in and close the gaps!
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Role: Full Stack Developer
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon