2D Flash Animator - Photoshop/Illustrator/Character Designer

CRO & Funnel Optimization

Experience: 1-4y

Remote Mode of Work

Budget: 9 LPA

Skills:

B2B SAAS Marketer, Web Analytics, A/B Testing, Data Driven Tools (Google Analytics, Hubspot, SEMrush, Zoho Campaign, Google tag manager).

Roles & Responsibilities:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.   
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and   meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a  plus.

As a Branding and Communication Specialist, you will be responsible for developing and executing strategic branding and communication initiatives to enhance the visibility, reputation, and market positioning of our organization or client. You will play a pivotal role in shaping the brand identity, messaging, and storytelling across various channels to effectively engage target audiences and stakeholders.

Key Responsibilities:

• Brand Strategy Development: Collaborate with internal stakeholders to define and refine brand positioning, values, and messaging strategies. Develop comprehensive brand guidelines to ensure consistency across all communication touchpoints.
• Communication Planning: Develop and execute integrated communication plans that align with the overall brand strategy and business objectives. Identify target audiences, key messages, and optimal channels for reaching and engaging stakeholders.
• Content Creation and Management: Create compelling and relevant content for various communication channels, including websites, social media, blogs, press releases, and marketing collateral. Develop storytelling narratives that resonate with target audiences and reinforce brand messaging.
• Collaboration and Coordination: Collaborate closely with cross-functional teams, including marketing, digital, and creative teams, to ensure alignment and synergy across branding and PR efforts. Coordinate PR activities with marketing campaigns and initiatives for maximum impact.

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Bachelor’s degree in business or marketing; MBA preferred.
• Pragmatic Institute Certified (PMC) III or higher preferred.

·What You will do

● Create beautiful software experiences for our clients using design thinking, lean and agile methodology.

● Work on world-class software products using the latest cutting edge technologies and platforms.

● Work in a dynamic, collaborative, transparent, non-hierarchical culture.

● Work in collaborative, fast-paced and value-driven teams to build innovative customer experiences for our clients.

● Help to grow the next generation of developers and have a positive impact on the industry.

Basic Qualifications

● Experience: 4+ years.

● Hands-on development experience in backend, Java, SprintBoot, Hibernate, SQL, MongoDB, Jenkins, Microservices etc...

● Server-side development experience mainly in JAVA.

● Passion for software engineering and follow the best coding concepts. ● Good to great problem solving and communication skills.

● Experience in working with cross-border, distributed teams is a must.

Nice to have Qualifications

● Product and customer-centric mindset.

● Great OO skills, including design patterns.

● Experience with large-scale enterprise systems

Requirement:

• Min 2-3 Year Experience. Preferably in the E-commerce domain. 
• Proficient with both MySQL and NoSql Databases (Elastic, Mongo)
• Strong hold on  Python
• Experience with JavaScript/JQuery
• Ability to do software design for a enterprise web application
• Working knowledge of a MVC front-end framework
• Proficient in HTTP protocol, REST APIs, JSON
• Ability to do database design and modeling
• Proficient in OOPS concepts and writing code using classes
• Ability to write modular and clean code

• Perform research and development on Machine Learning specifically in the areas of Speech Recognition, Digital signal processing, audio signal processing, NaturalLanguage processing, Natural Language Understanding
• Read and keep up with the research in Speech recognition, Machine Learning, Deep

• Understand and implement research papers to the business problem and build the

• Contribute to applied research and open source community
• Mentor and guide team members

Skyber is a fintech based in Mumbai, India, and is building a connected commerce platform and disruptive Enterprise SaaS with the fundamental of digitalizing, unifying, and streamlining business processes and transactions.

Our flagship platform - Dhanda (https://mydhanda.com">https://mydhanda.com) is live on Play Store and iOS App Store🚀

At Skyber, we are obsessed with our vision to create an ecosystem for Micro, Small, and Medium-sized Business Owners & freelancers of Bharat where we provide them with procurements to payments & enquiry to invoicing platform. Skyber was born out of the need to bring back the focus on these business owners, to empower them so that they can ride along with the technology wave and adopt the phigital way.

To build such a community we require people with the same vision who are working towards making this dream possible for us and for all these business owners.

Your Key Responsibilities:

• Developing and maintaining all server-side network components.
• Ensuring optimal performance of the central database and responsiveness to front-end requests.
• Collaborating with front-end developers on the integration of elements.
• Developing high-performance applications by writing testable, reusable, and efficient code.
• Implementing effective security protocols, data protection measures, and storage solutions.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as preparing reports.
• Recommending and implementing improvements to processes and technologies.
• Keeping informed of advancements in the field of Node.js development
• Following an agile framework of development

Who can apply :

Only those candidates can apply who:

1. Are available for full time. Right now the team is working from home but when the situation improves we expect them to come to Office. ( Office is situated in Goregaon, Mumbai )
2. At least 2 years of professional work experience in the field of design along with a strong portfolio demonstrating past work experience.
3. Can join the team on an immediate basis.
4. Have relevant skills and interests.

Perks :

• Flexible work hours
• Informal dress code
• A ticket on our rocket ship to the Moon 🚀

Here’s what you will get if you work with us :

1. Working with a young & dynamic team that constantly tests your thinking and beliefs.
2. No specific work timings. We believe that your work should speak for you and not the time.
3. Constant amusement by Dot (Warning: Apply only if you love dogs) 🐶
4. Occasional doses of Yummy Home Cooked food 😋
5. Homelike Work Environment (We also have a bed if you need to sleep - even though we think you won't get any for a while)