UX Designer

Key Responsibilities

Execute comprehensive manual test cases for our e-commerce platform

Design and implement automated test scripts using Selenium or Playwright

Work with AI-based testing tools to enhance testing efficiency and coverage

Identify, document, and track bugs throughout the testing lifecycle

Collaborate with developers and product managers to resolve issues

Participate in sprint planning and review meetings

Create and maintain testing documentation

Requirements

Minimum 2+ years of hands-on software testing experience

Strong manual testing skills with attention to detail

Experience with test automation frameworks (Selenium or Playwright)

Familiarity with AI-based testing tools and approaches

Understanding of e-commerce platforms and their testing requirements

Excellent problem-solving and analytical skills

Strong communication and collaboration abilities

Experience with agile testing methodologies

Selection Process

Our hiring process involves practical assessment to ensure candidates have the hands-on experience we require:

Initial screening and interview

First-round technical assessment (practical task)

Technical interview

Second-round technical assessment (practical task)

Final interview

Note: Completion of the practical assessment tasks is mandatory for all candidates as we prioritize demonstrated skills and hands-on experience.

About Us:

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

 Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Role Summary:

As a Senior Performance Marketing Manager, you will lead the strategy and execution of our digital marketing initiatives. You will be responsible for managing and optimizing performance marketing channels, such as paid search, social media, display, and affiliate marketing. Your leadership and analytical expertise will help drive growth, maximize ROI, and shape our overall marketing strategy.

Key Responsibilities:

·      Develop and lead digital marketing campaigns across PPC, display, social media, affiliate, and other performance channels.

·      Monitor, analyze, and optimize campaign performance, providing strategic insights and recommendations to maximize ROI.

·      Oversee A/B testing and experiments to refine ad creatives, targeting, and landing page optimization.

·      Collaborate closely with the creative team to produce compelling ad copy and visuals that resonate with target audiences.

·      Work cross-functionally with teams such as sales and product to ensure marketing efforts align with broader business goals.

·      Track, report, and present key performance metrics (e.g., CTR, conversion rates, CPA, ROI) to stakeholders and executive leadership.

·      Manage and allocate budgets effectively across channels to ensure efficient use of resources.

·      Stay current with industry trends and new digital marketing tools to maintain a competitive edge.

Qualifications:

·      Bachelor's degree in Marketing, Business, Statistics, or a related field.

·      Proven years of experience in digital marketing, particularly in performance marketing and analytics.

·      Strong analytical skills with a deep understanding of data analysis, reporting, and decision-making.

·      Proficiency in key digital marketing platforms (e.g., Google Ads, Facebook Ads, Google Analytics).

·      Experience with A/B testing and optimization tools (e.g., Optimizely, Google Optimize).

·      Excellent communication and presentation skills, with the ability to translate data insights into actionable recommendations.

·      Ability to lead and collaborate within cross-functional teams.

Preferred Skills and Experience:

·      Google Search Ads

·      Facebook Ads

·      Google Analytics

·      Affiliate Marketing

·      YouTube Ads

·      App Campaigns

·      Advanced Excel proficiency

Experience creating PowerPoint slide decks and along with that experience in automating the PowerPoint slide creation using excel VBA Formats extracted data based on expected report output with batching capability and multiple data formatting requirements Consolidate and combine extracted data from multiple resources using automated tools excel, VBA macro, SQL database, and/or from different system/tools/Database in one single database using SQL queries to standardize data structure

Professional Attributes :
Gathers and analyse report requirements from stakeholders Identify the processing tool Excel / SQL and provide a robust solution which can be easily leveraged or extended to other domains Building complex VBA scripts to automate Excel spreadsheet processes

• Should be able to design and implement new features and functionality in a website.
• Should have a strong understanding of industry trends and content management systems.
• Experience with the responsive and adaptive design is strongly preferred.
• Also, an understanding of the entire web development process, including design, development, and deployment is preferred.
• Helping formulate an effective, responsive design and turning it into a working Wordpress theme and custom plugin.
• Coordinate with clients to discuss website design and function
• Write clean, well-designed code, and should be designing and building the website front-end.
• Creating the website architecture.
• Designing and managing the website back-end including database and server integration.
• Conducting website performance tests and troubleshooting content issues.
• Monitoring the performance of the live website.

• This job position requires a candidate who has hands-on experience on combination of programming skills [WordPress, PHP, MYSQL, MVC frameworks (Codeigniter)].
• Experience with responsive and adaptive design is strongly preferred.
• In addition, an understanding of the entire web development process, including design, development, and deployment, with some backend knowledge, is preferred.
• Good working knowledge of front-end technologies, such as jQuery, JavaScript, AJAX, HTML 5, CSS3,Experience with JSON/XML Services Integration
• Proficient understanding of version control repository tools, such as Bit Bucket or GitHub.

Basic Qualifications

Candidates for this role must have:

• Bachelor’s degree in computer science or a related field
• At least three years of experience writing production code of increasing complexity
• Strong understanding of computer science fundamentals, including algorithms, complexity analysis, data structures, problem solving, and object-oriented analysis and design
• Proficiency in at least one of the following: Java, C, C++, C#, Ruby, Scala, Python
• Experience refactoring code and evolving architectures
• Experience crafting unit, integration, functional and regression tests

 Preferred Qualifications

• Master’s degree in computer science or a related field
• Experience developing in a Linux environment
• Experience applying service-oriented architecture techniques to production use cases
• Experience in developing secure, multi-platform mobile applications