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Role summary
We are looking for an Email Marketing Specialist who combines analytical thinking with
creativity to drive high-performing campaigns. This role requires someone who can
independently plan, execute, and optimize email marketing initiatives while leveraging data to improve engagement and conversions. The ideal candidate is detail-oriented, proactive, and comfortable working across multiple tools, campaigns, and datasets.
This role comes with a high level of ownership. You will be responsible for managing email as a core growth channel end-to-end, from strategy to execution to optimization. We’re looking
for someone who can take initiative, test new ideas, and continuously improve performance without relying on constant direction.
What You’ll Do
1. Campaign Strategy & Planning
● Plan and execute email and outbound campaigns for lead generation
● Create targeted campaigns aligned with user personas and business goals
● Manage campaign calendars and ensure timely delivery across multiple initiatives
● Work with lead data tools (e.g., Apollo, Snov.io) to build and manage prospect lists
● Leverage AI tools (e.g., Claude, ChatGPT) to accelerate the whole process
2. Marketing Automation & CRM Management
● Build and manage automation workflows with a focus on logic, scalability, and efficiency
● Work extensively with CRM platforms (preferably HubSpot) for campaign execution and
tracking
● Maintain and optimize contact databases, segmentation, and lifecycle stages
3. Data Analysis & Optimization
● Ensure best practices in email deliverability, including domain setup and inbox health
● Track campaign performance using key metrics such as open rates, CTR, conversions,
and ROI — and for outbound specifically, monitor reply rate, positive reply rate, meeting
booked rate, and sequence-level A/B results
● Continuously test and optimize outreach sequences for reply rates and conversions
● Use data to derive insights and continuously improve campaign effectiveness
● Work with spreadsheets (Google Sheets/Excel) to analyze campaign data and generate
reports
4. Audience Segmentation & Persona Mapping
● Develop and refine customer personas for targeted communication
● Segment audiences based on behavior, demographics, and engagement patterns
● Personalize campaigns to improve relevance and performance
5. Content & Quality Control
● Collaborate with sales/marketing to align messaging with ICPs and target accounts
● Collaborate with content/design teams to develop effective email creatives
● Ensure accuracy, consistency, and attention to detail in all campaigns
● Conduct A/B testing for subject lines, content, and CTAs
6. Cross-functional Collaboration
● Work with marketing, sales, and external vendors to align campaigns with broader goals
● Communicate insights, performance updates, and recommendations clearly
Qualification Criteria
● 2+ years of experience in lead generations campaigns and GTM strategies, including email marketing or a other paid marketing channels
● Demonstrated ability to own a channel end-to-end — from strategy and execution to reporting and optimization — with minimal supervision
● Strong analytical mindset with the ability to interpret data and make decisions
● Proficiency in Google Sheets (comfortable with basic to intermediate formulas and data handling)
● Hands-on experience with CRM tools, preferably HubSpot
● Strong understanding of audience segmentation and persona mapping
● Deliver regular performance reports (weekly/monthly) covering campaign results, key
insights, and recommended next steps
● Present findings clearly to internal stakeholders, translating data into actionable
recommendations
● High attention to detail and ability to manage multiple campaigns simultaneously
● Self-starter with the ability to work independently and proactively
● Strong problem-solving skills and structured thinking
● Good written and verbal communication skills
Preferred Attributes
● Experience with prospecting and campaign setup tools like Snov.io and/or Apollo
● Familiarity with A/B testing frameworks and experimentation
● Exposure to email deliverability best practices and tools
● Experience working in fast-paced or high-growth environments
● Understanding of email infrastructure (SPF, DKIM, DMARC) and its impact on deliverability
● Experience managing multiple sending domains and maintaining inbox health
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
Responsibilities:
- Lead architecture, technical decisions, and ensure code quality, scalability, and performance
- Develop backend systems using Python & SQL; build APIs and optimize databases
- Work with frontend (React/Angular) and API-driven architectures
- Integrate AI/ML models and support analytics/LLM-based solutions
- Manage cloud deployments (Azure/AWS) and implement CI/CD practices
- Ensure system reliability, monitoring, and production readiness
- Mentor team members, conduct reviews, and collaborate with cross-functional teams
Strong Junior GenAI / AI Backend Engineer Profiles
Mandatory (Experience 1) – Must have 1.5+ years of full time expeirence in software development using LLMs (OpenAI / Gemini / similar) in projects (internship / full-time / strong personal projects)
Mandatory (Experience 2) – Must have strong coding skills in Python and hands-on backend development experience (FastAPI / Django preferred)
Mandatory (Experience 3) – Must have built or contributed to AI/LLM-based applications, such as chatbots, copilots, document processing tools, etc.
Mandatory (Experience 4) – Must have basic understanding of RAG concepts (embeddings, vector DBs, retrieval)
Mandatory (Experience 5) – Must have experience building APIs or backend services and integrating with external systems
Mandatory (Experience 6) – Must have AI/LLM projects clearly mentioned in CV (with what was built, not just tools used)
Mandatory (Experience 7) – Must have worked with modern development tools (Git, APIs, basic cloud exposure)
Mandatory (Tech Stack) – Strong in Python + basic AI/LLM ecosystem
Mandatory (Company) – Product companies / Funded startups (Series A / B / high-growth environments)
Mandatory (Education) - Tier-1 institutes (IITs, BITS, IIITs), Can be skipped if from Top notch product companies
Mandatory (Exclusion) - Avoid candidates with Only Prompt Engineers, from pure Data Science / ML theory background without backend coding, Frontend-heavy engineers.
• Ability to easily use Android Studio, including the Android SDK.
• Prior experience as an Android Developer will be advantageous.
• Excellent coding and proofreading skills.
• Ability to manage your workload with minimal supervision
• Proofreading your code and correcting mistakes before each app is released.
• Collaborating with UI and UX Designers, as well as Software Testers, to ensure that each app is presentable and in perfect working order
Type, Location,
Full Time @ Anywhere in India
Desired Experience
3+ years
What You’ll Do
- Taking an active role in architecting the solutions we build
- Designing and implementing web applications using JavaScript and its frameworks (i.a. React, Vue, Angular), HTML5 and CSS3
- Working closely with the dispersed development team, client, and project manager in SCRUM methodology
- Ensuring that programming practices and code quality are respected
- Supporting other engineers with your expertise when needed (knowledge sharing)
- Leading your colleagues’ growth and development
What you bring to the table
- 2+ years of experience with JavaScript (good knowledge of ES2016; newer versions and TS 3+ are a plus)
- Experience in developing web applications using Angular2+ and another modern framework
- Being comfortable HTML5 and CSS3
- Experience with version control systems, preferably Git
- Demonstrated tech leadership in a medium-sized team, and the ability to design a really complex system
- Eagerness to learn and constantly improve yourself
- Being a team player focused on getting things done
Bonus if you…
- Experience with React.js and Node
- Experience with AWS or GCP infrastructure
- Curiosity about new languages, libraries, frameworks
- Contributions to open-source projects
Who are you?
- Passionate about making an impact
- Self-driven & eager to learn new technologies
- Intellectually curious, interested to build complex systems
- Thrive in a highly independent, remote-first environment
- Keen to work with a globally diverse team
What you can expect from us
- Hybrid Work Option - Step out when you “want to” not when you “have to”
- Work from the comfort of your home or work at the office
- Support for setting up Home-office
- Flexible Work Hours -Work-life balance becomes a lot easier to maintain with the flexibility to plan your work hours
- Flexible Leave policies
- Life needs a break - casual, parental, sick, or just random. To help you enjoy your leaves without guilt or excuses, we have a ‘no approval needed’ policy
- Health and Wellness - Constant encouragement to stay fit
- We encourage and support our team members to participate in memberships that promote team member health (physical, emotional, and psychological) and fitness
- Reimbursements for medical support
- Career ladder: the freedom to design your own path
- Well defined career ladders to grow, assess and explore your professional journey
- Learning opportunities
- In house learning platforms to partner with you in your growth story
- Wide range of courses and certifications
Requirement:
- Min 2-3 Year Experience. Preferably in the E-commerce domain.
- Proficient with both MySQL and NoSql Databases (Elastic, Mongo)
- Strong hold on Python
- Experience with JavaScript/JQuery
- Ability to do software design for a enterprise web application
- Working knowledge of a MVC front-end framework
- Proficient in HTTP protocol, REST APIs, JSON
- Ability to do database design and modeling
- Proficient in OOPS concepts and writing code using classes
- Ability to write modular and clean code
Skills:-
Java, SpringBoot, OOps, Microservices and Basic in SQL.
Responsibilities: -
Experience in application components using Spring Boot.
Should possess application development experience in Java 7/8, Spring Framework, Spring Boot.
Design and develop micro services/APIs using either Java/Spring boot. · Experience working in Agile environment and good understanding of Agile processes.
Good in any front end technologies like React JS
Experience in AWS
Knowledge of Application Server like Tomcat, Testing frameworks like JUnit Skills:
Spring Boot, Swagger, Tomcat , Maven, Jenkins, Git, Postman, kubernetes, Docker, Hibernate.
Strong knowledge on both SQL and NOSQL Databases.
Possess excellent communication and interpersonal skills and can articulate your ideas to different stakeholders.
Proficient understanding of code versioning tools, such as Git.
Experience in working as a team to design, document, develop, test, implement and maintain modular, multi-tier large Java applications.
Great interpersonal and communication skills
Job Functions: Information Technology.
Employment Type - Full-time.
- Maintain, drive, monitor, and put in place dependable technological standards, systems, and procedures.
- With a high degree of skill and understanding, influence technology plans and choices.
- Provide guidance and help to ensure that necessary legislation specifications and standards are followed.
- Lead a team of product developers and handle training requirements as needed.
- Coordinate product testing on a regular basis to identify flaws and offer feedback in order to improve them.
- Assist clients with technical concerns as a key contact.
- Ascertain if the firm has adequate resources, including staff, materials, and equipment.
- Development, execution, and progress are all reported to management.
- Working with development teams and departments, as well as taking user feedback into account.
- Managing support teams and monitoring performance indicators are two of my responsibilities.
- Assuring timely and cost-effective delivery of products and services.
- Managing software and hardware updates and installs.
- Keeping the computer network infrastructure up to date and secure.











