UX Designer

Job Title: Digital Marketing Executive

immediate joiners preferred

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Location: Vadodara

Job Role: Senior Manager - Performance Marketing

You should apply if you have:

• Expertise in media mix optimization and analytics in a D2C growth startup.
• Proven success in executing multi-channel marketing campaigns for D2C and eCommerce businesses.
• Prior experience and proven record in solving performance marketing campaigns for D2C businesses - Website & App
• Strong skills building advanced dashboards for real-time reporting.
• A data-driven mindset focused on measuring and optimizing campaign performance.
• Experience in marketing leadership roles at D2C brands or marketplaces.
• A passion for scaling businesses, supported by an entrepreneurial spirit.
• Proficiency in analyzing marketing data, user feedback, and campaign results to shape strategies.
• Knowledge of A/B testing, incrementality studies, and channel optimization.
• Ability to develop strategies for user acquisition, retention, and lifecycle optimization.
• Skills in identifying and testing innovative approaches to capture market demand.
• Proven track record of working across teams to share insights and drive results.

You should not apply if you:

• Can’t work in ambiguity.
• Can’t build processes or structures.
• Prefer to work in silo as an individual contributor.
• Are not passionate about the health and nutrition industry.
• Have not managed teams before.
• Have not worked directly with a large consumer brand before.
• Don't enjoy a hands-on approach and prefer a purely delegative leadership style.

Skills Required:

• Bachelor's/Master’s degree in Marketing, Business Analytics, or related fields.
• Experience in marketing analytics, performance marketing, or MarTech.
• Advanced knowledge of marketing platforms like Google, Meta, Appsflyer, Moengage & able to do media mix optimisations basis incrementality
• Proficiency in visualization tools like Power BI and Tableau, with experience in automation.
• Strong analytical skills for deriving actionable insights from large datasets.
• Expertise in A/B testing, lift studies, and performance tracking.
• Excellent communication and stakeholder management.

What will you do?

• Lead data-driven strategies to drive growth across D2C and eCommerce channels.
• Develop and automate dashboards for performance monitoring and insights.
• Oversee campaign optimization across platforms like Amazon, Meta, and Google.
• Analyze customer lifecycle data to improve acquisition, retention, and conversion.
• Manage marketing budgets to maximize ROI through targeted campaigns.
• Collaborate with internal and external stakeholders for seamless project execution.
• Stay updated on trends and leverage analytics for strategic decision-making.
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Work Experience:

Proven experience in analytics-focused marketing roles within D2C or eCommerce.

Working Days: Monday - Friday'

Location: Golf Course Road, Gurugram, Haryana

Perks:

• Friendly atmosphere
• High learning & personal growth opportunity
• Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is one of the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.

Role: Book Designer

Exp: 3-8 years

CTC: up to 8 LPA 

Designer’s Responsibilities :

● Design and ideate visually compelling books that help in serving the right target audience and represent the essence of the content.

● Collaborate closely with authors, editors, and cross-functional teams to ensure a singular goal and vision for each publication project.

● Create dierent design iterations of editorial layouts for the publication that enhance the readability, understandability, and aesthetics of the design.

● A strong foundation in typography, color theory, and visual identity of a product

● Engage in collaborative brainstorming sessions to generate innovative design concepts.

● Manage multiple design projects evidently and adhere to project timelines while ensuring high design quality set by the company.

Job Summary:

We are looking for a highly skilled and experienced Java Backend Developer with 4.5+ years of hands-on experience in backend development, system design, and API integration. You’ll play a key role in designing and building high-performance backend systems that are scalable, secure, and reliable. As a core member of the engineering team, you’ll collaborate closely with product owners, architects, and other developers to deliver quality solutions.

Responsibilities:

• Design and develop backend components, REST APIs, and microservices using Java and Spring Boot.
• Contribute to the architectural decisions and system design discussions.
• Write clean, efficient, and testable code following best practices.
• Optimize application performance, scalability, and reliability.
• Integrate third-party APIs and work with external systems.
• Participate in code reviews, mentor junior developers, and support the team’s technical growth.
• Work closely with DevOps to support CI/CD pipelines and deployments.
• Troubleshoot and resolve complex issues in production and non-production environments.
• Keep up with industry trends and advocate for best practices in backend development.
• 
  

Required Skills:

• 4.5+ years of hands-on experience in backend development with Java (Java 8 or above).
• Strong expertise in Spring Framework (Spring Boot, Spring MVC, Spring Data).
• Experience designing and consuming RESTful APIs and working with microservices architecture.
• Solid understanding of relational and NoSQL databases (e.g., MySQL, PostgreSQL, MongoDB).
• Proficient with version control systems like Git and tools like Maven or Gradle.
• Familiarity with Docker, containerization, and cloud platforms (AWS/GCP/Azure).
• Experience with unit testing and integration testing (JUnit, Mockito, etc.).
• Good knowledge of software design principles, data structures, and algorithms.
• Excellent problem-solving skills and attention to detail.

1.       Core Responsibilities

·      Building feasible solutions/applications for our clients – this includes developing bots using Automation Anywhere new cloud-based platform A360, assisting in the design and development of Automation TaskBots to automate Business Processing involving various technologies including Web & Windows applications, Database, Image Recognition (OCR), PDF Integration, API, and Web Services

2.       Experience Requirements

·      5 plus years of Software Development experience in any RPA tool. Preferably Automation Anywhere

·      Providing guiding and training for customers around the application best practices

·      Assist with guidance for the application environment and helping to troubleshoot if necessary

·      Understand the technological pain areas of prospective customers and helping create a Proof of Concept that aligns to their needs and budget

·      Knowledge Requirements

·      Experience with Automation Anywhere, or related robotic process automation software

·      Programming or development experience (Java, .Net, C#, Visual Basic, VB.net, R, etc.)

·      Scripting knowledge or experience (Python, Perl, VB Script, Shell script, PowerShell, etc.)

·      Experience creating macros

·      Ability to understand and create business process workflow diagrams or procedural documentation

·      Understanding of SDLC, Waterfall, and Agile Development Methodologies

·      Exposure to performance measurement and continuous improvement methodologies

·      Strong problem solving and troubleshooting skills

• Responsible for Delivery and Operations in CRM area, particularly with expertise in Microsoft dynamics. This covers business and global functional leads interactions, requirements gathering and analysis through Development, Unit Testing, Implementation.
• Strong Techno functional knowledge in Microsoft dynamics area for driving the transformation activities.
• Strong end to end process knowledge in CRM area.
• Ability to drive PoC’s using Microsoft Dynamics and related tools.
• Ability to handle the maintenance activities.
• Very Proactive and taking initiatives in driving the newer emerging trends in CRM area which will add business value.  

• 4+ years of experience with hands on development experience.

• Bachelors/Master Degree in Computer Science or related field.
• 4+ years of experience in developing web-based, E-Commerce applications on Salesforce Commerce Cloud (SFCC).
• SFCC Developer certification is preferred.
• Knowledge on SGJC and SFRA is must.
• Experience in working with ISML, Pipelines, Pipelets, JS-Controllers, Digital Scripts,

B2C Commerce API.

• Experience in working with Forms, Service and Job / Integration frameworks.
• Strong understanding on SFCC out of the box features and good experience with storefront customizations.
• Experience in working with third party services like Payment, Tax, Analytics, Fraud, Ratings & Reviews etc. using LINK and custom cartridges.
• Good understanding on multi-site, multi-currency and multi-locale.
• Object oriented analysis and design using common design patterns.
• Experience in working on performance optimization and troubleshooting.
• In-depth knowledge on SFCC Business Manager.
• Knowledge on build and deployment.
• Knowledge on Source Control Management Systems like GitHub/BitBucket and branching model.

Job Specifications:

• Strong and innovative approach to problem solving and finding solutions
• Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution
• Ability to multi-task under pressure and work independently with No / minimal supervision.
• Ability to Negotiate and prioritize when under pressure
• Should be able to finish work with no supervision from lead
• Excellent communicator (written and verbal, formal and informal)
• Manage conflicts effectively
• Good Listening skills