UI/UX Designer

Position: Lead Backend Engineer

Location: Remote

Experience: 10+ Years

Budget: 1.7 LPM

Employment Type: [Contract]

Required Skills & Qualifications:

• 10+ years of proven backend engineering experience.
• Strong proficiency in Python.
• Expertise in SQL (Postgres) and database optimization.
• Hands-on experience with OpenAI APIs.
• Strong command of FastAPI and microservices architecture.
• Solid knowledge of debugging, troubleshooting, and performance tuning.

Nice to Have:

• Experience with Agentic Systems or ability to quickly adopt them.
• Exposure to modern CI/CD pipelines, containerization (Docker/Kubernetes), and cloud platforms (AWS, Azure, or GCP).

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

Document Customer Interactions: Accurately record customer interactions, issues, and resolutions in our CRM system.

Escalate Complex Issues: Escalate complex or unresolved issues to the appropriate team or supervisor.

Provide Product/Service Information: Educate customers on our products and services, and guide them through using our platform.

Process Orders and Returns: Assist customers with placing orders, processing returns, and managing their accounts.

Gather Customer Feedback: Collect and analyze customer feedback to identify areas for improvement.

Maintain Product Knowledge: Stay up-to-date on product updates, company policies, and industry trends.

Meet Performance Metrics: Achieve and maintain established performance metrics, such as response time, resolution rate, and customer satisfaction scores.

Contribute to Team Goals: Collaborate with team members to achieve departmental goals and improve overall customer support processes.

Create Knowledge Base Articles/FAQ's: Depending on the role, you may be asked to create content to aid in customer self service.

We are looking for an experienced IOS developer with a track record of developing Mobile applications, user-friendly and high-performing applications.

Experience:
2-3 years of experience in iOS Development

Job Location:
Lucknow

Skills Required:
Programming Languages: Swift ,Objective C, Cocoa, XML, JSON
Operating Systems/Development Platforms: MAC, iOS all versions

Roles and Responsibilities :

• Experience in various aspects of the Agile SDLC including application development
  (application structure, operating system APIs, debugging, performance, security) and
  deployment.
• Experience with rest APIs, offline storage, and threading.
• Strong experience in memory management, performance tuning, and resource
  optimizations.
• Experience in working with Test-driven development (TDD).
• Experience in Unit Testing and UI testing.
• Programming iOS native mobile applications from specifications.
• Scope, analyze, design, test, debug and implement complex iOS mobile applications.
• Cutting-edge native mobile application prototyping and development on iPhone/iPad.

Desired Candidate Profile

• 2+ years of experience in mobile application design and development.
• 2+ years of experience with iPhone development platforms experience developing native ios apps: swift, ios SDK, and Xcode.
• Experience integrating with third-party libraries, Restful API, and JSON.
• Deep familiarity with objective-c and cocoa touch experience working with ios frameworks such as core data, core animation, core graphics, and core text working knowledge of the general mobile landscape, architectures, trends, and emerging technologies experience integrating with WebSocket,  VOIP, call kit.
• Must be self-motivated, possess strong communication skills, and be able to work in a team-oriented environment

ROLES & RESPONSIBILITIES:
*

• To develop, design, test, maintain and support custom mobile and web applications
• To collect the software requirement by the customer and develop the application as per their requirement
• Evaluate and research the products and technologies related to software
• To design and develop the activities and procedures related to activities and maintenance
• To write the high-quality code to meet customer requirement
• To design, develop and implement the critical application for .Net environment

•   Minimum of 12 years of Experience with Informatica ETL, Database technologies.
•   Experience with  Azure database technologies including Azure SQL Server, Azure Data Lake Exposure to Change data capture technology Lead and guide development of an Informatica based ETL architecture.
•      Develop solution in highly demanding environment and provide hands on guidance to other team members. 
•      Head complex ETL requirements and design. 
•      Implement an Informatica based ETL solution fulfilling stringent performance requirements. 
•      Collaborate with product development teams and senior designers to develop architectural requirements for the requirements.
•      Assess requirements for completeness and accuracy. 
•      Determine if requirements are actionable for ETL team. 
•      Conduct impact assessment and determine size of effort based on requirements.
•      Develop full SDLC project plans to implement ETL solution and identify resource requirements.
•      Perform as active, leading role in shaping and enhancing overall ETL Informatica architecture and Identify, recommend and implement ETL process and architecture improvements.
•      Assist and verify design of solution and production of all design phase deliverables. 
•      Manage build phase and quality assure code to ensure fulfilling requirements and adhering to ETL architecture