
About First Principles
We are a Tech Holding Company and our portfolio companies generate millions in revenue. What is unique about FirstPrinciples is that most of our companies remain controlled and majority owned by First Principles and its team members rather than by external investors. We are proud that our design team builds world class products from India. https://firstprinciples.io/">https://firstprinciples.io/
About this Role
We are looking for an experienced UI designer to design functional and appealing web and mobile app designs, focus on user-centric products and experiences. The ideal candidate will have experience working in agile teams, with developers, UX designers, and copywriters.
You will be able to make deliberate design decisions and to translate any given user-experience journey into a smooth and intuitive interaction.
You will be responsible for:
- Creating User Interface Design, components, wireframes, prototypes, and effectively communicate your interaction ideas in all design contexts.
- Continually keeping yourself and your design team updated with the latest changes in industry’s standards.
- Following material design and design system principles.
- Focussing on design contexts, consistency, usability, brand personality, and conversational design.
- Following standard of quality design, communicate with stackholders, manage time and tasks, create original and own design.
- 3 years of experience in user interface and graphic design
- Hands-on experience creating wireframes, prototypes, logo and branding design, user interface design, visual illustrations, infographics, flyers/newsletters, and components design.
- Knowledge of gif animation, UI style guidelines, branding design
Good understanding of design visualization i.e. color theory, visual weight, typography, iconography, patterns, grid system, responsive design etc.
Experience using tools such as Figma, Photoshop, Sketch, Illustrator, InVision, Aftereffects. - Knowledge of responsive grid systems.
- Creative ideas with a problem-solving mindset and are open to receiving objective criticism and improving upon it.
- Excellent communication with internal & external stakeholders

About FirstPrinciples
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Job Description:
We are looking for a skilled Ethical Hacker (Penetration Tester) who will be responsible for identifying vulnerabilities in systems, networks, and applications before malicious hackers can exploit them. The role involves conducting security assessments, penetration testing, and recommending security improvements to strengthen the organization’s cybersecurity posture.
Key Responsibilities
· Conduct penetration testing on web applications, mobile applications, APIs, and networks.
· Identify security vulnerabilities and weaknesses in systems and infrastructure.
· Perform vulnerability assessments using automated tools and manual techniques.
· Simulate cyberattacks to evaluate the effectiveness of existing security measures.
· Prepare detailed security reports highlighting risks, vulnerabilities, and remediation strategies.
· Collaborate with development, DevOps, and IT teams to fix security gaps.
· Ensure compliance with security standards and frameworks such as OWASP, ISO 27001, and NIST.
· Conduct security audits and risk assessments across digital platforms.
· Stay updated on the latest hacking techniques, security vulnerabilities, and cyber threats.
Required Skills & Qualifications
- Bachelor’s degree in Computer Science, Cybersecurity, Information Technology, or related field.
- 4+ years of experience in ethical hacking, penetration testing, or cybersecurity.
- Strong knowledge of network security, system security, and application security.
- Experience with security tools such as:
- Burp Suite
- Metasploit
- Nmap
- Wireshark
- Kali Linux
- Knowledge of OWASP Top 10 vulnerabilities.
- Understanding of Linux, Windows, and cloud security environments.
- Strong analytical and problem-solving skills.
Preferred Certifications
- CEH (Certified Ethical Hacker)
- OSCP (Offensive Security Certified Professional)
- CompTIA Security+
- CISSP (optional but valuable)
Key Competencies
- Cybersecurity risk assessment
- Vulnerability management
- Penetration testing methodologies
- Incident response awareness
- Strong documentation and reporting skills
Nice to Have
- Experience in cloud security (AWS, Azure, GCP)
We’re Hiring: Google Ads Specialist
📍 Location: Noida
🏢 Company HQ: UAE
💰 Salary: Up to ₹2.6 LPA
A UAE-headquartered marketing company is looking for a Google Ads Specialist to join its Noida office.
If you have hands-on experience in running and optimizing Google Ads campaigns, understand performance metrics, and enjoy working in a fast-paced marketing environment, this could be a strong opportunity for you.
What you’ll do:
- Plan, run, and optimize Google Ads campaigns
- Manage Search, Display, and Remarketing campaigns
- Conduct keyword research and competitor analysis
- Improve campaign performance through data-driven optimization
- Monitor CTR, CPC, CPA, conversions, and ROI
- Prepare campaign reports and performance insights
- Work closely with the marketing team to generate quality leads
- Test ad copies, targeting, and bidding strategies for better results
What we’re looking for:
- 1–3 years of experience in Google Ads / performance marketing
- Strong understanding of campaign structure and optimization
- Knowledge of Google Analytics and conversion tracking
- Good analytical and reporting skills
- Comfortable working from the Noida office
- Google Ads certification will be an added advantage
Why this role?
- Opportunity to work with a UAE-headquartered company
- Exposure to performance-focused digital campaigns
- Growth-oriented and practical learning environment
- Great fit for candidates looking to build deeper expertise in paid marketing.
Sales Executive
Role Overview:
We are hiring a dynamic Sales Executive to drive lead generation, client acquisition, and revenue growth. The role focuses on building partnerships with corporates, event planners, and premium venues while closing high-value event deals.
Key Responsibilities:
1. Business Development
- Identify and connect with corporate clients, event planners, and wedding planners
- Build partnerships with 5-star hotels, banquet halls, and event venues
- Generate leads through cold calling, LinkedIn, and field visits
- Handle inbound leads and convert them into business
2. Sales Conversion
- Present and pitch CottonCandyWala services to potential clients
- Understand client requirements and offer customized solutions
- Follow up consistently and close deals
3. Relationship Management
- Develop and maintain long-term relationships with clients and venue partners
- Ensure high client satisfaction and repeat business
- Coordinate with the operations team for smooth event execution
4. CRM & Reporting
- Update and manage leads in CRM systems
- Track sales pipeline, conversions, and revenue targets
- Maintain regular follow-ups and reporting
Requirements:
- 1–3 years of experience in sales (event industry/hospitality preferred)
- Strong communication and negotiation skills
- Comfortable with field sales and client meetings
- Self-motivated and target-driven
Preferred Experience:
- Background in event management, hotel sales, or F&B sales
- Existing network with event planners or corporate HR/Admin teams
What You’ll Gain:
- Hands-on exposure to B2B and event sales
- Experience with CRM tools and lead management
- End-to-end sales cycle exposure
- Opportunity to grow in a fast-paced startup environment
Compensation & Work Details:
- Salary: ₹3.0 LPA fixed + ₹2.4 LPA incentives
- Work Location: Work from office – HSR Layout
Skills & Requirements
Required SkillsCommunication SkillsNegotiation SkillsLead GenerationSales ClosingClient HandlingCRM KnowledgeField SalesTarget Driven
Preferred SkillsEvent SalesHospitality ExperienceCorporate SalesIndustry NetworkVenue PartnershipsDeal Management
Experience
1 - 3 years
Education
Graduation (10 + 2 + 3)
Age Range
18 - 30 years
Languages Required
English, Hindi, Kannada
Key Skill: .NET MVC
Skills required: Asp.Net, DotNet, C#.Net, SQL Server, MVC Framework, MySQL, Oracle, HTML, CSS, Javascript, Bootstrap
Experience: 3+ years of extensive experience into .Net MVC.
Requirements:
- Familiarity with the ASP.NET framework, SQL Server and design/architectural patterns (Model-View-Controller (MVC)
- 5 years of development experience using C# .NET
- Knowledge of at least one of the .NET languages (e.g. C#, Visual Basic .NET) and HTML5/CSS3
- Familiarity with architecture styles/APIs (REST, RPC)
- Understanding of Agile methodologies
- Strong attention to detail
- Excellent troubleshooting and communication skills
- Knowledge of REST and RPC APIs
- Able to work well in a team setting
Key Responsibilities:
1. Design and Development: Lead the design and development of web
applications using Python and Flask, ensuring code quality, scalability, and
performance.
2. Architecture: Collaborate with the architecture team to design and implement
robust, maintainable, and scalable software solutions.
3. API Development: Develop RESTful APIs using Flask to support front-end
applications and external integrations.
4. Database Management: Design and optimize database schemas, write efficient
SQL queries, and work with databases like PostgreSQL, MySQL, or NoSQL
solutions.
5. Testing and Debugging: Write unit tests and perform code reviews to maintain
code quality. Debug and resolve complex issues as they arise.
6. Security: Implement security best practices, including data encryption,
authentication, and authorization mechanisms.
7. Performance Optimization: Identify and address performance bottlenecks in
the application, making improvements for speed and efficiency.
8. Documentation: Maintain clear and comprehensive documentation for code,
APIs, and development processes.
9. Collaboration: Collaborate with cross-functional teams, including front-end
developers, product managers, and QA engineers, to deliver high-quality
software.
10. Mentorship: Provide guidance and mentorship to junior developers, sharing your
knowledge and best practices.
Qualifications:
Bachelor's or Master's degree in Computer Science, Engineering, or a related
field.
Proven experience (4-5 years) as a Python developer, with a strong emphasis on
Flask.
Solid understanding of web development principles, RESTful APIs, and best
practices.
Proficiency in database design and SQL, as well as experience with database
systems like PostgreSQL or MySQL.
Familiarity with front-end technologies (HTML, CSS, JavaScript) and related
frameworks is a plus.
Strong problem-solving skills and the ability to work in a fast-paced, collaborative
environment.
Excellent communication skills and the ability to work effectively in a team.
Knowledge of containerization and deployment tools (e.g., Docker, Kubernetes)
is a plus.
Job Description
We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website.
Responsibilities:
- Conducting in-depth research on industry-related topics to develop original content.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the target audience's attention.
- Identifying customers' needs and recommending new content to address gaps in the company's current content
Requirements:
- Bachelor's degree in communications, marketing, English, journalism, or a related field.
- Having proven experience in content writing or copywriting.
- Working knowledge of content management systems.
- Proficient in all Microsoft Office applications.
- A portfolio of published articles.
- Excellent writing and editing skills.
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
- Effective communication skills.








