Test Automation Engineer

• Execute marketing plans (campaigns, live events such as webinars, 

seminars, networking events etc.) to help generate leads for the sales 

team 

• Build, scale, and optimize digital marketing channels including but not 

limited to SEO, SEM, Facebook, LinkedIn and more. 

• Experience in managing KPIs pertaining to (i)User Acquisition Volume 

(month on month growth) (ii)Customer Acquisition Cost (CAC) (iii)Channel Growth and Mix (iv)Traffic Conversion Rates (iv)Number of experiments 

executed on (velocity, quality, results) 

• Translate the marketing strategy into funnel-focused marketing programs 

to acquire, engage and retain customers 

• Test, analyze, and scale experiments to improve key metrics across 

channels (e.g., landing pages, ad copy, creative, etc.). 

• Design and execute complex, end-to-end marketing campaigns that 

deliver results measured in MQLs and SQLS 

• Create content and materials the showcase the value 100ms creates for 

customers 

• Develop a strategy that combines both technical and content elements, to 

drive ongoing improvements in SEO and organic search results. 

• Develop collaborative partnerships across the organization to identify, 

launch and refine demand generation strategies. 

• Measure, track, and optimize engagement from the top of the funnel 

throughout the customer journey to ensure marketing is accelerating sales efforts to close business. 

You have: 

• A growth-oriented marketer with 2 to 4 years of experience managing and 

executing marketing campaigns including creatives, email marketing, 

tracking, reporting, stakeholders coordination and performance review 

• Well versed with the latest digital techniques and tools and latest digital 

marketing trends 

• Experience in executing marketing campaigns including creatives, email 

marketing, tracking, reporting and stakeholder coordination 

• Experience in working with B2B Saas organizations in a growth-oriented 

marketing role would be highly preferred 

You'll be a great fit if you have: 

• Experience developing digital multi-channel campaigns 
• Solid understanding of LinkedIn, Facebook, Google ad platforms

• Experience using Google Analytics, Google Optimize or similar 

  • Comfortable using Google Sheets or similar for reporting, analytics 
  • Understands the campaign data growth metrics

Project Head for a well-funded construction tech platform backed by a renowned group.

Responsibilities

• Responsible for supervision and execution of project as per agreed design and cost parameters.
• To coordinate with local architects and contractors to ensure detailed plans are in line with the project expectations.
• To ensure availability of materials, equipment that are needed at site.
• To check with the statutory compliance of the project and to ensure that the project site is free from complications before starting the project.
• To provide technical guidance on site whenever & wherever required and resolving critical issues on site.
• To ensure that there is safe working environment at the site and check if all safety measures are taken care of.
• Should have successfully demonstrated capability to design and implement SOPs for end-to-end construction activities.
• Should be well conversant with the quality parameters and check lists for end-to-end construction processes and monitoring mechanisms to ensure compliance with quality standards.

What is the company looking for

• BE/ B. Tech in civil engineering.
• 2-4 years prior work experience in construction and real estate.
• Should be from Kolkata or willing to relocate to Kolkata.

1. Research, Implement, Monitoring, and Report on Organic search

2. Keyword research and mapping

3. Content writing and optimization

4. Link-building outreach campaigns

5. Acquire backlinks

6. Editorial negotiations

7. Maintaining SERPs

8. Work on standard and current SEO practices

9. Auditing existing website

10. Recommend changes to website architecture, content, linking, and other factors to improve

SEO positions for target keywords

11. Work on SEO reporting

Skills & Requirements

1. Excellent written and verbal communication skills

2. Knowledge of technical aspects of search engines, search algorithms, ranking factors etc.

3. Demonstrated knowledge of SEO skills like on-page SEO, and website analytics.

4. Strong operational excellence in link building – NOT outdated practices like (directories,

bookmarking, etc.)

5. Knowledge of outreach to editors to form collaborations for publishing our content on their

portal – this is a must-have. Candidate to show clear experience of achieving this in this past

employment.

6. Strong experience in the use of Google Analytics and Google Search Console

7. Ability to solve problems and identify opportunities through data analysis and critical

thinking

8. Strong attention to detail, excellent organizational skills, and ability to manage multiple

projects and responsibilities

9. Agency background preferable

CTC

20,000/- p.m. to 30,000/- p.m.

⚡ About DrinkPrime

We're DrinkPrime, a startup based in Bengaluru that's all about making clean, safe, and healthy drinking water accessible to everyone. We provide cutting-edge IoT-enabled customized water purifiers on a subscription basis, and we currently serve more than one lakh users across Bengaluru, Delhi NCR, and Hyderabad. We're not just another boring water purifier manufacturing company - we're a forward-thinking drinking water solution provider that speaks directly to our target audience, and this has earned us the support of some big VCs like Sequoia in the industry. We're looking for awesome tech professionals who want to join us in creating history and making a real difference. So why not come and be a part of our journey towards a better future?

💼 Role & Responsibilities

At DrinkPrime, we have a vision of disrupting the water industry. We believe that technology has a key role to play by providing a highly scalable platform that can seamlessly connect and control millions of devices. We are looking for people who are technically excellent and, at the same time, enjoy the excitement and unpredictability of working in a startup environment. You will have a great opportunity to be part of the core technology team.

We are a well-funded high-growth startup currently operating in Bangalore and have a great open environment. We're currently in hybrid mode and would prefer our employees to be located in Bangalore after joining.

• Collaborate with the development team to design and develop high-quality iOS applications.
• Assist in the entire application lifecycle, including concept, design, build, deploy, test, and release.
• Write clean and maintainable code following best practices and coding standards.
• Contribute ideas and solutions to improve the overall quality and user experience of iOS applications.
• Troubleshoot and resolve application defects and issues reported by users or internal stakeholders.

Our ideal candidate would be someone who has at least 2-4 years of hands-on knowledge of iOS app development. Experience in working with IOT devices and handling native connectivity functionality like bluetooth and Wifi is plus.

Qualification: BE/B.Tech, M.SC, MCA.

Roles and Responsibilities:

•       Highly motivated Individual contributor.

•       Requirement Analysis and freezing of the scope.

•       Designing of the Architecture and Development approach.

•       Technical Design, Architecture and Landscape documentation.

•       Design and Code Reviews.

•       Subject Matter Expert for development/Architecture related queries.

•        Coordinating the QA(Unit, Integration and System) & BA team.

•       Customer related Queries, issues and Resolutions, Requirement Analysis, clarifications.

•       Identify the right solution and applying the same.

•       Code integrity – with the source control.

Primary Key Skills:

·        Total IT experience of at least 5 yrs spanned mainly over Microsoft range of Products and development platforms.

·        Should have executed at least two large scale projects as .NET Lead.

·        Should have at least 2 yrs. of experience as a Lead.

·        Proven record of handling the development right from Requirement Gathering to implementation and Support.

·        Managing the delivery and leading the team through all stages of the Development.

·        Exposure to Deployment, maintenance and support.

Problem solving and troubleshooting.

Good Communication Skills is a must.

What you need to have:

Experience: 3 to 5 years

Annual CTC: Rupees 7,50,000 to 10,00,000

3-5 years experience in the website domain (preferably) | Worked on at least 1 e-commerce website

• Oversee responsibilities and timely execution of Web Executive
• Collaborate with SEO Team to implement strategies
• Liaise with Design and Development teams for tasks and projects
• Be proactive in pitching improvements to the websites
• Plan, implement, manage, monitor, and upgrade the client's website
• Respond to and troubleshoot all website issues
• Identify and respond to all website security breaches
• Ensure that the website is protected by enabling the appropriate security measures
• Conduct content audits to eliminate redundant and/or duplicate information
• Plan communication aligned with the brand’s strategy
• Ensure website quality and efficiency by conducting regular test plans
• Plan to improve the User Experience of the website regularly
• Collaborate with teams and management to ensure that the website aligns with brand strategy
• Prepare and present strategies to grow website metrics that are important to the brand
• Keep up-to-date with industry best practices and monitor competitor websites
• Plan, strategise and track promotional campaigns
• Analyse, Strategise, plan and prepare monthly website performance and present to internal and external stakeholders
• Maintain tracker of all updates on the website
• Ensure Client satisfaction & smooth communication

• All mails must be responded to within 24 hours on working days and any conversation about on-going/upcoming projects over whatsapp/call must be documented on mail

• At least 2 blog/video case studies highlighting business impact through website strategies implemented (Maximum 1 per brand)
• Atleast 4 instagram and linkedin carousel features for Schbang page highlighting small wins through strategy implemented (Maximum 2 per brand)
• Participate in at least 2 external website awards

• Strong attention to design detail
• Understanding user behaviour and building user journey
• Analytical mind and problem-solving attitude.
• Fantastic time management skills
• Ability to manage and work with teams
• Good clear communication
• At least 2 years of experience using any 2 CMSes
• Experience using at least 1 ecommerce platform (eg: Shopify, Magento)
• Google Analytics Power User
• Understand and read API Documentations
• Ability to adapt to new tools and softwares
• Resolve team conflict
• Good understanding of SEO
• Ability to troubleshoot website issues in a fast-paced environment
• Presentation skills
• Preparing Pitch decks

• Google Analytics
• Hotjar
• Microsoft Clarity
• CMS: Shopify, Wordpress, Magento, Drupal, Sitecore
• Shopify Analytics
• Google Search Console
• Google Tag Manager
• Google Docs, Slides, Sheets | Excel, Word, Powerpoint
• Photoshop & Illustrator basic
• Figma basic