Senior SEO

Company Description

Appiness Interactive Pvt. Ltd. is a Bangalore-based product development and UX firm that specializes in digital services for startups to fortune-500s. We work closely with our clients to create a comprehensive soul for their brand in the online world, engaged through multiple platforms of digital media. Our team is young, passionate, and aggressive, not afraid to think out of the box or tread the un-trodden path in order to deliver the best results for our clients. We pride ourselves on Practical Creativity where the idea is only as good as the returns it fetches for our clients.

Duties and responsibilities

● Improve organic search results for desktop and mobile sites on all major search engines.

● Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web

● Provide recommendations and execute strategies for content development in

coordination with SEO goals – general and keyword specific

● Administer search engine programs (XML sitemaps, Google Analytics, and webmaster tools) for purposes of diagnostic reporting on client projects

● Promote both off-page and on-page activities, and also the interactions that build ranking, profile, and traffic

● Analyse and understand web analytics dashboards and draw inferences whic helps to attain the business goals

● Monitor and evaluate search results and search performance across the major search channels, and need to have good knowledge of current search trends

● Communication to the team and management on project development, timelines, and results

● Work closely with the other team members to meet client goals

Key Requirements

● 2+ years of experience in Search Engine Optimization (SEO)

● Proficiency in MS Excel, PowerPoint, and Word

● Experience with website analysis using a variety of analytics tools, including

● Google Analytics, as well as an internal reporting tool

● Experience working with popular Digital Marketing Tools

● Knowledge of HTML

● Planning and strategizing Digital Marketing Campaigns

● Measure and report performance of all digital marketing campaigns, and assess against

goals (ROI and KPIs)

● Identify trends and insights, and optimize spend and performance based on the insights

About the Role

We are looking for a results-driven SEO Marketing Executive with 2+ years of experience in SEO, SMO, and paid advertising campaigns. The ideal candidate should have hands-on expertise in WordPress, digital marketing tools, and paid ads (Meta Ads, Google Ads, PPC) to drive traffic, improve online visibility, and generate qualified leads for our Web-based projects.

Key Responsibilities

Plan and execute SEO strategies (On-page, Off-page, and Technical SEO).

Perform keyword research, competitor analysis, and content optimization.

Build high-quality backlinks and improve search engine rankings.

Manage SMO (Social Media Optimization) and handle daily posting, engagement, and community growth across platforms (Facebook, Instagram, LinkedIn, Twitter/X, etc.).

Run Paid Ad Campaigns (Meta Ads, Google Ads, Promotional Ads, PPC) to drive conversions.

Monitor campaign performance, optimize ad spend, and prepare performance reports.

Manage and update websites using WordPress (or other CMS tools).

Integrate analytics tools (Google Analytics, Search Console, Tag Manager) and track performance metrics.

Collaborate with content writers, designers, and developers to ensure SEO & marketing best practices.

Stay updated with the latest SEO, SMO, and Digital Marketing trends.

Requirements

Bachelor’s degree in Marketing, IT, Communications, or related field.

2+ years of proven experience in SEO & Digital Marketing.

Strong knowledge of SEO (on-page, off-page, technical) and SMO strategies.

Hands-on experience with Paid Ads (Meta Ads, PPC, Google Ads, Promotional Ads).

Proficiency in WordPress and knowledge of other CMS tools (Wix, Webflow, Shopify, etc.).

Expertise with SEO & marketing tools (Ahrefs, SEMrush, Moz, Google Analytics, Google Tag Manager, Search Console).

Good understanding of HTML, CSS, and basic JavaScript (preferred).

Strong analytical, problem-solving, and communication skills.

Good to Have

Experience in Web3/Blockchain or tech-based projects.

Knowledge of content marketing and email campaigns.

Creative mindset for running promotional campaigns.

Job Description:

As a Lead Zoho Trainer, you will play a key role in developing a highly skilled internal talent pool by conducting comprehensive Zoho application training programs. You will be responsible for designing, implementing, and continuously improving learning curricula that enhance employees' expertise in Zoho CRM, Analytics, Creator, Desk, Projects, and other related Zoho applications.

Key Responsibilities:

• Design and develop structured training modules and content for various Zoho applications.
• Conduct regular training sessions (virtual & on-site) for internal employees, ensuring practical understanding and proficiency.
• Maintain updated knowledge of Zoho suite advancements, regularly revising training materials.
• Monitor trainee performance, provide feedback, and conduct assessments to ensure skill development aligns with organizational objectives.
• Mentor and guide junior trainers, building a strong internal training team.
• Collaborate with Project Managers, Implementation Consultants, and Developers to identify training gaps and develop tailored learning solutions.
• Generate reports and insights on training effectiveness and suggest continuous improvements.

Skills & Qualifications Required:

• Minimum 3–5 years of experience as a Zoho Trainer, Consultant, or Implementation Specialist.
• Expertise across multiple Zoho applications (CRM, Creator, Analytics, Projects, Desk, etc.).
• Certified Zoho trainer or equivalent professional certification preferred.
• Strong presentation, communication, and interpersonal skills.
• Excellent problem-solving skills and ability to explain complex processes in simple terms.
• Ability to independently develop effective training material using digital learning tools.
• Prior experience mentoring or leading teams is highly desirable.

Educational Qualification:

• Bachelor's degree in IT, Computer Science, Engineering, Business Administration, or related fields.
• Zoho certification (desirable).

Why Join Us:

• Competitive remuneration and benefits.
• Continuous learning & professional development opportunities.
• Collaborative and supportive work culture.
• Opportunity to influence and shape talent capabilities within a growing service organization.

Hi All,

We are hiring for an ASP.NET DEVELOPER

Experience: Minimum 01years

Work from Office ( Location-- Kolkata)

Sunday Off

Working days and hours Monday - Saturday (11:00 AM - 07:00 PM)

Desired Skills:-

1. Analytical mind with a problem-solving aptitude

2. Ability to work independently

3. Strong Knowledge of selected frameworks and libraries (ASP.net, C#, HTML, CSS, Bootstrap, SQL Server)

Desired Technology

1. ADO.NET

2.SQL QUERY, SP, TIGGER

3.ASP.NET

4. CRYSTAL REPORT

5. RDLC REPORT

6. MVC 5

7. JQUERY

8. BOOTSTRAP

9. WEB API 2.0

Need High Level React Native Developer who has worked with multiple applications, Healthcare knowledge is preferable, Understand existing code and optimize it, along with create new functionalities and usability.

Should Understand Data and how to handle large volume of data in application both online and offline in application and communicate to our backend using Rest APIs

You will be getting leads from the company. You need to builds and maintains business relationships with new and existing customers. You understand customers' needs and recommend appropriate solutions, negotiate with clients to help them move down the sales funnel, record client feedback and maintain a customer database.

We are looking for people who have a passion for solving problems, can write exceptional code and don't shy away from challenges and new technology. Our products affect thousands of people everyday and we want someone who would love to contribute towards that end.

If you:

• Know how to write robust and reliable systems
• Have knowledge of managing and scaling for high volume traffic
• Are someone who enjoys execution of an idea as much as finding new and innovative ideas to solve problems
• Actively try to gain more knowledge and pass on knowledge to your peers

Then we are definitely a right match for you

What we expect from you:

• Excellent understanding of web applications.
• Good knowledge about AWS or similar services.
• Ability to quickly learn new technologies.
• Good understanding of the delivery pipeline in a team environment.
• Innovative and creative problem solving.
• Ability to understand and communicate across teams and departments.

What you will be doing:

• Work as a part of a team or individually.
• Build products that help us expand our portfolio and drive growth for the organisation.
• Take up ownership of the entire lifecycle of products.
• Help, mentor and guide interns, new joinees and other developers.
• Engage with the client and people from other departments to come up with the best solutions.
• Point out existing problems with our solutions, processes and architecture

What we look for:

• Should have used/contributed to popular Open Source Libraries and Tools
• Should have worked on web technology (Rails / SpringBoot / Django / NodeJs)
• Always on the cutting edge of technology.
• Ability to divide a larger problem into smaller pieces for everyone to work on.
• Process driven and detail oriented
• Should have mentored new joinees
• More than 3 years of relevant experience in the domain
• Should be able to work out of our Bangalore office.