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Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization
Criteria:
- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.
- Preferred Industry Exposure: Gaming / OTT / E-commerce
- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation
- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage
- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data
- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization
- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)
- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization
- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression
- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.
Description
We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.
This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.
Key Responsibilities:
1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.
2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.
3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.
4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.
5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.
Key Expected Outcomes:
1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
Requirements:
● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).
● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage
● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.
● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization
● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA
● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.
● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.
● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.
● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.
● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.
What will be the success metric for this role?
● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
Job Title: Tech Lead and SSE – Kafka, Python, and Azure Databricks (Healthcare Data Project)
Experience: 4 to 12 years
Role Overview:
We are looking for a highly skilled Tech Lead with expertise in Kafka, Python, and Azure Databricks (preferred) to drive our healthcare data engineering projects. The ideal candidate will have deep experience in real-time data streaming, cloud-based data platforms, and large-scale data processing. This role requires strong technical leadership, problem-solving abilities, and the ability to collaborate with cross-functional teams.
Key Responsibilities:
- Lead the design, development, and implementation of real-time data pipelines using Kafka, Python, and Azure Databricks.
- Architect scalable data streaming and processing solutions to support healthcare data workflows.
- Develop, optimize, and maintain ETL/ELT pipelines for structured and unstructured healthcare data.
- Ensure data integrity, security, and compliance with healthcare regulations (HIPAA, HITRUST, etc.).
- Collaborate with data engineers, analysts, and business stakeholders to understand requirements and translate them into technical solutions.
- Troubleshoot and optimize Kafka streaming applications, Python scripts, and Databricks workflows.
- Mentor junior engineers, conduct code reviews, and ensure best practices in data engineering.
- Stay updated with the latest cloud technologies, big data frameworks, and industry trends.
Required Skills & Qualifications:
- 4+ years of experience in data engineering, with strong proficiency in Kafka and Python.
- Expertise in Kafka Streams, Kafka Connect, and Schema Registry for real-time data processing.
- Experience with Azure Databricks (or willingness to learn and adopt it quickly).
- Hands-on experience with cloud platforms (Azure preferred, AWS or GCP is a plus).
- Proficiency in SQL, NoSQL databases, and data modeling for big data processing.
- Knowledge of containerization (Docker, Kubernetes) and CI/CD pipelines for data applications.
- Experience working with healthcare data (EHR, claims, HL7, FHIR, etc.) is a plus.
- Strong analytical skills, problem-solving mindset, and ability to lead complex data projects.
- Excellent communication and stakeholder management skills.
Client: Born Group
Contratual (Codersbrain Payroll)
Hybrid
Location: Bangalore
Title: Cloud and Automation Engineer
- Budget: 6 L - 3 yrs
- Budget: 10 L - 5 yrs
JD:Position Responsibilities:
- Estimate user stories/features (story point estimation) and tasks in hours with the required level of
accuracy and commit them as part of Sprint Planning.
- Contributes to the backlog grooming meetings by promptly asking relevant questions to ensure
requirements achieve the right level of DOR.
- Raise any impediments/risks (technical/operational/personal) they come across and approaches
Scrum Master/Technical Architect/PO
- Creates and maintains the product test strategy, documents it.
- Creates formal test plans and test reports and ensures they have the correct approvals.
- Coaches and mentors test team members the importance of testing.
- Responsible for test planning
- Organizes and facilitates Test Readiness Review
- Works with the product management team to create the approved user guide ready for the release.
- Provides test coverage reports/automates test cases percentage.
- Ensures high quality deliverable is passed on to UAT phase for stakeholders testing.
- Provides test evaluation summary report (test metrics) for the release.
- Estimates user stories/features (story point estimation) from their point of view and tasks in hours
with the required level of accuracy and commit them as part of Sprint Planning.
- Contributes to the backlog refinement meetings by promptly asking relevant questions to ensure
requirements achieve the right level of DOR.
- Works with the Product Owner to confirm that the acceptance tests reflect the desired functionality.
- Raises any impediments/risks (technical/operational/personal) they come across and approaches
Scrum Masters/Technical Architect/PO accordingly to arrive at a decision.
- Collaborate with other team members on various aspects of development/integration testing etc. to
get the feature working on is delivered with quality and on time.
- Tests features developed by developers throughout sprints to ensure working software with high
quality as per acceptance criteria defined is released as per committed team sprint objectives.
- Have a good understanding of the product features and customer expectations. They ensure all
aspects of the functionality is tested before the product is tested in UAT
- Plan how the features will be tested and should manage the test environments and be ready with the
test data.
- Understands requirements, they create automated test cases thereby ensuring regression testing is
performed on a daily basis. Checks in code into the shared source code repository regularly without
build errors.
- Ensure the defects are reported accurately in Azure DevOps with the relevant details of
severity/description etc and work with the developers to ensure the defects are verified and closed
before the release.
- Update the status and the remaining efforts for their tasks on a daily basis
- Ensures change requests are treated correctly and tracked in the system, impact analysis done and
risks/timelines are appropriately communicated.
Performance testing Roles and responsibilities
- Design, Implement, and Support performance testing systems and strategies
- Designing workload models
- Executing performance tests
- Using consistent metrics for monitoring
- Identifying bottlenecks, and where they occur
- Interpret results and graphs.
- Understand describe the relationship between queues and sub-systems
- Identify suggestions for performance tuning
- Preparing the test report
Employer will not sponsor applicants for employment visa status.
Basic Qualifications (Required Skills/Experience):
- Technical Bachelor's degree or Master degree
- Azure Cloud fundamentals.
- Programming languages: Java
- Development methodologies: Agile(BDD with Junit and Code repositories in Git – with feature
branch based development CI/CD)
- Architectural Paradigms: Microservices
- Multi-deployment model support: Container based approach with Docker
- Relevant work experience into ETL\BI testing.
- Write ANSI SQLs to compare data
- Knowledge on SQLServer Database Analysis service
- Knowledge on Azure Data lake
- Data comparison, Data Verification and Validation using Excel
- Relevant work experience into manual testing.
- Technical background and an understanding of the Aviation industry
- Should have worked with test management tools - like ALM(application lifecycle management) or
other equivalent test management tools
- Good documenting/scripting knowledge
- Excellent verbal and written communication skills
- Good understanding of SDLC and STLC
- Proven ability to manage and prioritize multiple, diverse projects simultaneously
- Must be flexible, independent , self-motivated , Punctual, Regular and consistent attendance
- Automation Testing tools like Selenium (or) QTP (Quick Test Professional) and experience on HP
ALM or Devops, , ETL Testing, SQL
- Experience in Load Testing, Stress Testing, Stability testing ,Reliability testing
- Hands on Performance testing tools like HP Performance Tester (LoadRunner), WebLOAD
- Worked minimum 5 years in test automation
Preferred Qualifications (Desired Skills/Experience):
- BE/B.Tech/M.E/M.Tech/M.Sc/MCA degree in IT/CSE/ECE with 6 to 8 years of relevant IT Software
Testing experience
- This Position would require person to work in Flight Domain, below experience would be preferred
- Past experience related to Aeronautical data / Aerospace / Aviation domain.
- Past experience related to Aircraft Performance computation/optimization, Tail Specific
Performance computations using big data analytics, ML and modeling.
- Past experience related to EFB applications, Flight planning, Data link, Flight Management Computer
and Airline Operations.
- Good understanding of weather, air traffic constraints, ACARS, NOTAM’s, Routes, Flight profile,
Flight Progress and demonstrated ability lead technology project and team management in one or
more technology areas.
- Knowledge of aviation industry is preferred.
Typical Education & Experience:
Education/experience typically acquired through advanced education (e.g. Bachelor) and typically 5 or
more years' related work experience or an equivalent combination of education and experience (e.g.
Master+ 4 years' related work experience.
Relocation:
This position does offer relocation within INDIA.
About Lo! Foods
India is the Diabetes capital of the world, with 75 Million currently and headed to 100 Million+ within 3-5 years. In addition, between 70-100 Million people are pre-diabetic. This is consequently one of the biggest health problems faced by India, that needs to be addressed at a War footing.
Lo! Foods, started in 2019, has been a pioneer in cutting down Carbohydrates from Food. They started with a range of Ultra Low Carbohydrate products, that is used by those on a Ketogenic diet or those with Severe Diabetes issues and Type 1 Diabetes.
Building on their expertise in Cutting down Carbs; while retaining nutrition, flavor and texture; Lo! Foods has also launched a specialist range of daily food products specially formulated for Diabetics.
Job Role
We are looking for a Medical Sales Representative to promote and sell our diabetic range products. Customers can include doctors, pharmacists, and direct consumers. The medical representative will increase product awareness, answer queries, provide advice and introduce new products.
Key responsibilities include:
- Organizing appointments and meetings with community- and hospital-based healthcare staff
- Identifying and establishing new business
- Negotiating contracts
- Demonstrating or presenting products to healthcare staff including doctors, nurses and pharmacists
- Undertaking relevant research
- Meeting both the business and scientific needs of healthcare professionals
- Maintaining detailed records
- Attending and organising trade exhibitions, conferences and meetings
- Managing budgets
- Reviewing sales performance
- Writing reports and other documents.
Key Skills
- Experience of 5 to 8 years in a medical representative field.
- Should have Commercial awareness. It is good to have experience of handling diabetic products earlier
- Required good Presentation and Research skills
- Should have the ability to negotiate and collaborate contracts and business deals
- Strong interpersonal and communication skills
- Organisational skills.
Attention all Graphic Designing Enthusiasts!
Kenaxs IT Private Limited is hiring a Graphic Designer in Vadodara. No matter your experience level, if you know how to use Corel Draw, AI, and Photoshop and are willing to work in agency culture, we want you! Also open to learn new designing softwares.
Salary ranges from 15-25k and immediate joining (0-15 days) is available.
- Set up meetings with potential clients for Senior management
- Draft and Share Business Proposals and Quotations
- Acts as a point of contact between the Client and the company
- Training Coordination, Follow-ups & Commercial Alignment
- Develop optimization strategies that increase the companys search engine results rankings.
- Research SEO keywords to use throughout the companys website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals.
- Collaborate with others within the marketing department to manage SEO strategy.
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Update content and website links for maximum optimization and search engine rankings.
We are hiring for email marketing or lead generation executive in Spenz Media.
If you are interested, please connect me on linkedin or message
https://www.linkedin.com/feed/hashtag/?keywords=leadgeneration&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853587137086930944">#leadgeneration, https://www.linkedin.com/feed/hashtag/?keywords=emailmarketing&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853587137086930944">#emailmarketing
Cloud Developer
● Overall 6-8 years of IT Experience including Java/.Net based Software Developmentwith
minimum 2-3 years of experience in developing applications on cloud (AWS/Azure/Google)
● Excellent understanding and hands on with cloud computing concepts including
but not limited to microservices, containerization, DevOps etc.
● Excellent knowledge of cloud native computing technologies and current computing trends
● Ability to effectively address Customer NFRs with most suitable cloud/open source servicesavailable
● Updated on latest Cloud offerings
● In depth experience in problem solving, guiding team members on cloud development challenges
● Expertise in preparing technical architecture for cloud development
● Hands on Experience in any one of Multi-cloud/Hybrid Cloud model
implementation utilizing leading platforms like Red Hat OpenShift, GoogleAnthos,
VMware Tanzu
● Implementation experience in leading open source technologies like Spring boot,Spring
Batch, Spring cloud, Drools Rule Engine etc.
● Should be able to understand customer cloud requirements and implement technical solutions
● Experience in designing and implementing reusable components/accelerators
● Ability to participate in solution discussions with customers
● Hands on with DevOps implementation
● Hands On Experience in developing POC’s and pilots is a must
● Experience in cloud CoE will be a added advantage
● Certified developer in AWS, Azure or Google
● Effective communication skills (written and verbal) for seamless cloud based development
"Need candidates with Notice period of 30 - 45 days."
Job Title: Urgent opening - Web/front-end React.JS/Vue.JS Developer
Job Location: Baner, Pune
Experience: 2 to 6 years
Notice Period: 1 Month or Less
Annual CTC: 400000 - 1500000 INR
Skills: HTML5, CSS3, AJAX/JavaScript/JQuery, Bootstrap, Angular JS/ Rect.JS/ Vue.js, Bit-bucket, Git /GitHub
Technical Requirements:
- Technical know-how from both coding & design perspective - Bootstrap grid, Material design guidelines, HTML5, CSS3, JS, etc
- In depth expertise and hands on experience with Front End Development technologies like Angular, Bootstrap and React.Js / Vue.Js etc.
- In depth expertise and hands on experience with Designing Web Applications using programming languages such as HTML5, CSS3, JS, JQuery and API’s.
- Strong understanding of UI requirements, cross-browser compatibility requirements, general web functions and other standards.
- Experience with basic Architectures like MVC and MVVM
- Comfort in working in short, agile, iterative development cycles
Roles and Responsibilities:
- The candidate should take ownership of the assigned work from both UI and backend development standpoint.
- The candidate should be able to understand client requirements and come back with Design as well as Technical specs and should be able to estimate requirements at lower level.
- Should be able to visualize and create wireframes, storyboards, user flows, process flows and logic diagrams to communicate interaction and design ideas.
- Should experiment on upcoming trends on coding, designing and implementing it during development.
- Should have seamless and fluent communication, learning attitude and analytical nature.
- Should be a problem solver with an attitude to contribute towards the success of Team/Project as well as organisation.
- Should be able to guide other members in the team
- Should take initiatives to improve code quality standards and team efficiency.
- Should be able to Participate in the requirements gathering and come up with efficient solutions
- Should be able to Efficiently estimate on high and low level along with assessing risk items











