Technical Sales Manager

Provide technical and sales support to channel partners and customers

Conduct product demos, installations, and site visits

Drive lead generation through events, application-based marketing, and new product initiatives

Build and manage strong relationships with electrical channel partners

Support channel onboarding and development

Handle customer and internal queries efficiently

Prepare product comparisons and competitor analysis

Track lead pipeline vs forecast and support conversions

Gather market insights and competitor information

Territory:

1. Regional coverage within overnight travel distance from base location

Title: Application Engineer (Technical Sales)

Experience: 2 – 5 Years

Location: Ahmedabad / Pune / Chennai / Delhi NCR

Job Type: Full-time

🚀 About the Role

We are looking for a dynamic Application Engineer with strong technical and client-facing skills. The role involves pre-sales, technical consultation, and business development across industrial/mechanical product segments.

🎯 Key Responsibilities

• Provide pre-sales support and technical consultation to clients
• Understand customer requirements and recommend suitable solutions
• Conduct product demonstrations and technical presentations
• Build strong relationships with OEMs, manufacturers & key stakeholders
• Generate and manage sales pipeline within assigned territory
• Travel extensively to meet clients and drive business growth
• Coordinate with internal teams for smooth execution

🛠️ Skills Required

• Technical Sales / Sales Engineering
• Pre-Sales / Solution Consulting
• Product Demonstration
• Client Interaction & Relationship Management
• Technical Support & Troubleshooting

🎓 Eligibility

• B.E. / B.Tech in Mechanical (preferred)
• 2–5 years of experience in Application Engineering / Sales Engineering
• Exposure to industrial products / adhesives / manufacturing solutions

⭐ Good to Have

• Experience working with OEMs / B2B clients
• Strong communication & presentation skills
• Willingness to travel (field role)

💡 Why Join?

• Opportunity to work in a client-facing technical role
• High exposure to industrial & manufacturing clients
• Growth in technical + sales career path

Location: Ahmedabad

Experience: 2 to 5 years

Employment Type: Permanent

Payroll: On company payroll

Bond: No bond applicable

Benefits

• Health Insurance (₹3 Lakhs sum insured)
• Accident Insurance (₹50 Lakhs sum insured)
• Provident Fund (PF)
• Travel Allowances
• 5 working days per week

Role Purpose

• Drive ambitious sales growth in assigned territory
• Business development in focus markets
• Secure product specification and approvals with institutions and OEMs

Key Responsibilities

• Develop strong understanding of adhesive product technologies and applications
• Build relationships with decision‑makers at large manufacturers
• Maintain a healthy project pipeline to support business growth
• Travel extensively within assigned territory (up to 90%)
• Meet prospective clients daily, assess needs, and recommend solutions
• Submit timely sales reports and adhere to deadlines

Screening Criteria

• Education: Mechanical Engineering (B.E.) OR 12th + Diploma in Mechanical
• Experience: 2–5 years in sales + application engineering
• Stability: No frequent job switches
• Skills: Strong technical knowledge, ability to provide solutions to client problems, pre‑sales consultation, troubleshooting

Job Details

• Job Title: Customer Sales Engineer
• Department: Sales
• Employment Type: Permanent
• Location of Posting: Ahmedabad

Experience & Eligibility

• Experience Required: 1–2 years
• Freshers: Yes, freshers are welcome to apply

Educational Qualifications

• Graduation: B.E. (Mechanical) or Diploma in Mechanical Engineering
• Post-Graduation: Not required
• Special Courses: Not required

Key Responsibilities

• Lead generation and follow-up with potential customers
• Building and maintaining strong customer relationships
• Providing technical support and product-related guidance to customers
• Preparing sales reports and maintaining records
• Coordinating with internal teams to ensure customer satisfaction

Skills & Competencies

• Strong communication skills (very important)
• Languages Known: Gujarati, Hindi, English (fluency not mandatory)
• Learning-oriented mindset
• Team player with a positive attitude
• Good problem-solving ability

Job Description – Application Engineer

Position: Application Engineer – L1

Locations: Chennai / Delhi NCR / Pune / Ahmedabad

Experience: 2–5 Years

Qualification: B.E. / B.Tech. in Mechanical Engineering

Reporting To: Territory Sales Manager

Travel Requirement: 90% within the assigned territory

Job Summary

We are looking for an Application Engineer responsible for driving sales growth, developing business in assigned markets, and providing technical consultation and application support for adhesive products. The role involves extensive customer interaction, product demonstrations, technical troubleshooting, and building strong relationships with OEMs, institutions, and large manufacturers.

Key Responsibilities

Drive sales growth and business development in assigned focus markets.

Develop strong technical knowledge of adhesive product technologies and applications.

Understand customer requirements and recommend appropriate product solutions.

Provide pre-sales technical consultation and application support.

Conduct product demonstrations and explain technical specifications and applications.

Develop and maintain strong relationships with key decision-makers and influencers at large manufacturers.

Support product specification and approval with institutions and OEMs.

Identify new business opportunities and develop a healthy project pipeline.

Meet prospective clients regularly to understand their requirements and provide suitable solutions.

Provide technical support and troubleshooting for product/application-related issues.

Travel extensively within the assigned territory for customer meetings and business development.

Coordinate with internal teams including Purchase, Accounts, Management, and Reporting Manager to ensure smooth customer support.

Maintain timely and accurate sales reports and ensure adherence to reporting deadlines.

Key Skills & Competencies

Technical Sales & Business Development

Pre-Sales Technical Consultation

Adhesive Product Technology & Applications

Technical Product Demonstration

Technical Support & Troubleshooting

Customer Relationship Management

OEM & Institutional Sales

Project Pipeline Development

Application Engineering

Engineering Principles & Product Specifications

Client Communication & Negotiation

Territory Management

Sales Reporting

Eligibility Criteria

B.E. / B.Tech. in Mechanical Engineering is mandatory.

2–5 years of relevant experience.

Experience in technical sales, application engineering, pre-sales, or technical consultation is preferred.

Strong understanding of product specifications, applications, and engineering principles.

Excellent customer-facing and communication skills.

Willingness to travel approximately 90% within the assigned territory.

Working Conditions

Approximately 90% travel within the assigned territory.

Regular client visits and product demonstrations.

High level of customer interaction and field-based business development.

Job Detail 

MSA Instruments is hiring Sales Engineers / Executives for business development and account management across Eastern India. As an Authorised Channel Partner for Siemens and Honeywell, we welcome both engineering graduates and commercially driven non-engineers who excel at field sales. If you have a passion for traveling, meeting factory clients, and closing business deals, we encourage you to apply.

Key Responsibilities & Duties

1. Managing Existing Customers

• Maintain Regular Contact: Keep in touch with our current factory clients, maintenance managers, and purchase teams through phone calls, messages, and regular site visits.
• Secure Repeat Orders: Check on their current inventory to secure recurring orders for replacement parts, upgrade tools, and consumables.
• Introduce Expanded Solutions: Show our current clients products that can further improve their factory efficiency or plant safety.

2. Bringing in New Customers

• Find New Buyers: Explore industrial zones to spot new manufacturing plants, upcoming factory setups, or workshops that need our systems.
• Make First Connections: Walk into, Email or Call new factories, to introduce our company’s product range, and connect with the right decision-makers (like Plant Heads or Purchase Officers).

3. Sales Strategy, Traveling, Deals & Deliveries

• Plan & Strategize: Plan your weekly and monthly sales schedule to ensure maximum territory coverage.
• Field Traveling: Frequently travel within your assigned industrial region to meet clients face-to-face and build strong field relationships.
• Conduct Product Demonstration Sessions: Organise online / offline product demo sessions for existing and / or new / potential customers.
• Create Price Quotations: Review what the customer needs and prepare clear, accurate price offers with support from the Inside Sales Team.
• Negotiate & Close Orders: Discuss discounts, payment terms, and delivery schedules with clients to finalize profitable sales orders.
• Coordinate Deliveries & Payments: Work with our logistics team to ensure items are delivered safely on time, and assist in completing the loop by helping the Accounts Receivable team in payment collection.

4. Customer Support & Problem Resolution

• Handle Product Issues: Act as the first point of contact if a client faces a problem with a delivered item or system.
• Resolve Conflicts Smoothly: Listen patiently to customer complaints regarding delays, wrong parts, or technical glitches, and coordinate with our the relevant OEM’s technical team to have the issue resolved quickly.
• Provide Basic Post-Sale Support: Ensure the client is satisfied with how the product is working and maintain a high level of customer trust.

5. Reporting & Updates

• Daily Sales Logging: Maintain a simple, clear record of your daily calls, client visits, and pending deals.
• Provide Progress Reports: Share regular weekly or monthly sales updates and field feedback with your manager

6. Market Awareness

• Understand the Market Landscape: Observe general industry preferences and note alternative instrumentation or automation setups commonly used across the territory.
• Track Industry Trends: Stay updated on standard market pricing, alternative product features, and common customer preferences in the region.

Key Skills Required for the Role

Part A: For Candidates WITH an Engineering Degree (Technical & Sales Skills)

Qualification: B.E. / B. Tech - (Instrumentation / Electronics / Electrical / Mechanical)

Technical Product Knowledge: Process Instrumentation, Industrial Automation, PLC, SCADA, VFD, Gas Detection Systems, Transmitters, Control Valves.

Engineering Tools & Data: Reading Engineering Drawings, Technical Datasheets, P&ID Diagrams, Technical Compliance, Tender Specifications.

Sales & Solution Design: Technical Sales, Engineering Sales, B2B Industrial Sales, Solution Pitching, ROI Calculation, Product Demonstration.

Part B: For Candidates WITHOUT an Engineering Degree (Commercial & Relationship Skills)

Qualification: B.Sc., B.A, B.Com, Diploma – (Instrumentation, Electronics & Telecommunication, Electrical)

Field Sales & Business Development: B2B Sales, Industrial Sales, Field Sales, Territory Mapping, Lead Generation, Cold Calling, Corporate Sales.

Account Management: Client Relationship Management, Customer Retention

Commercial Operations: Tender Process, GeM, Price Estimation, Commercial Quotations, Pricing Strategy, Contract Negotiation..

Develop a deep understanding of adhesive product technologies and applications.  Develop strong business relationships with key decision-makers and influencers at large manufacturers.  Develop a healthy project pipeline to propel the business growth.  Travelling regularly within the assigned territory.  Meeting prospective clients daily, understanding their needs, and recommending right solutions.  Timely submissions of sales reports. Prospective candidate must respect and adhere to deadlines.

Job Description – Application Engineer – Technical Sales

Company: Elixir-India

Position: Application Engineer

Grade: L1

Locations: Delhi NCR

Experience: 2–5 Years

Qualification: B.E. / B.Tech in Mechanical Engineering

Reporting To: Territory Sales Manager

Job Summary

We are looking for an Application Engineer – Technical Sales with 2–5 years of relevant experience to drive sales growth and business development in assigned markets. The candidate will be responsible for understanding customer requirements, providing technical solutions, developing relationships with OEMs and large manufacturers, and supporting product specification and approval.

The role involves extensive field travel and customer interaction, with approximately 90% travel within the assigned territory.

Key Responsibilities

• Develop a strong understanding of adhesive product technologies and applications.
• Drive sales growth and business development in assigned focus markets.
• Identify new business opportunities and develop a strong project/sales pipeline.
• Build and maintain strong relationships with key decision-makers and influencers at large manufacturing companies.
• Meet prospective clients regularly to understand their technical and business requirements.
• Recommend appropriate products and technical solutions based on customer requirements.
• Conduct product demonstrations and provide technical consultation.
• Support product specification and approval with institutions and OEMs.
• Provide technical support and troubleshooting related to products and applications.
• Travel regularly within the assigned territory for customer meetings and business development.
• Maintain regular communication with the reporting manager regarding client interactions, sales progress, and challenges.
• Submit sales reports and required documentation within defined timelines.

Key Skills & Technical Expertise

• Technical Sales
• Application Engineering
• Pre-Sales & Technical Consultation
• Adhesive Technologies & Applications
• Technical Support & Troubleshooting
• Business Development
• Customer Relationship Management
• Product Demonstration
• OEM Sales
• Project/Sales Pipeline Development
• Knowledge of technical specifications, operational limitations, and engineering principles.

Candidate Requirements

• B.E. / B.Tech in Mechanical Engineering.
• 2–5 years of relevant experience in Application Engineering, Technical Sales, Sales Engineering, or a related field.
• Experience in technical consultation, customer handling, business development, or industrial sales.
• Strong technical understanding and ability to explain product applications to customers.
• Good communication, presentation, negotiation, and relationship-management skills.
• Willingness to undertake extensive field travel.
• Candidates should be comfortable meeting customers regularly and conducting product demonstrations.

Internal & External Coordination

The candidate will work closely with:

• Customers – requirement understanding, product demonstrations, solution recommendation, and relationship management.
• Reporting Manager – sales updates, client interactions, challenges, and business progress.
• Purchase Team – coordination for materials and customer/project requirements.
• Accounts Team – billing and payment-related coordination.
• Management Team – sales performance, strategic initiatives, and business objectives.

Work Conditions

• Approximately 90% travel within the assigned territory.
• Regular customer visits and product demonstrations are required.