What you will do:
- Daily planning, creating, monitoring and analysis of all advertising campaigns
- Monitoring and reporting performance of new and existing products
- Analyzing revenue, campaign performance, ACOS, daily ad spends, etc.
What you need to have:
- 2 years’ experience with marketplaces is a must
- Skilled at PPC optimization techniques
- Direct, hands-on experience in managing large scale, complex paid search and shopping feed campaigns
- Strong analytical skills
- Experience in data analysis, performance trends etc
About Leading D2C nutraceutical brand
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We're Looking For A Digital Marketing Executive. The Candidate Should Be Very Intelligent, Skillful, Practical, And Smart. Must- Have Knowledge About Digital Marketing Field.
Roles & Responsibilities:
- Conducting On-Site And Off-Site Analysis For SEO
- Creating High-Quality SEO Content.
- Leading Keyword Research And Optimization Of Content.
- Keeping Up-To-Date With Developments In SEO.
- Good Knowledge Of Back Link Analysis.
- Familiarity With Google Analytics And Other Analytic Tools.
- Excellent Written Communication Skills Using Google Analytics
- Assisting With Blog Content.
- Administer Search Engine Programs (XML Sitemaps, Shopping Feeds, Webmaster Tools) For Purposes Of Diagnostic Reporting On Client Projects
- Proficiency In MS Excel, PowerPoint, And Word
Required Knowledge & Skills:
- Digital Marketing
- Seo
- Google Tools
- Advertising
- Marketing
Who Can Apply
Only Those Candidates Can Apply:
- Who Are From Surat
- Who Have Relevant Skills And Interests
We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.
As a marketing intern, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels. This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.
Responsibilities:
- Collect quantitative and qualitative data from marketing campaigns
- Perform market analysis and research on the competition
- Support the marketing team in daily administrative tasks
- Assist in marketing and advertising promotional activities (e.g. social media, direct mail, and web)
- Prepares promotional presentations
- Help distribute marketing materials
- Manage and update company database and customer relationship management systems (CRM)
- Help organize marketing events
What you will do:
- Executing digital marketing strategies across channels including email, social media and display advertising campaigns
- Driving achievement of growth objectives like app installs, display, search, affiliates among others
- Improving the design, UX, traffic and content of the website
- Designing, building and maintaining organization’s social media presence
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
- Creating paid campaigns on social media platforms
- Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
- Growing the lead volume at a sustainable cost
- Collaborating with internal teams to create landing pages and optimizing user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Managing agencies and affiliates
- Driving maximum ROI from campaigns
What you need to have:
- MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
- Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
- Demonstrate a positive, ‘can-do’ attitude
- Willingness to roll up your sleeves and get things done
- Strong business acumen and detail orientation
- Outstanding presentation skills
- Excellent problem-solving skills
- Knowledge in OKR, Agile
- Knowledge in Jira, CRM, Power BI
- Exceptional verbal and written communication skills
- 2-4 years of experience in Digital Marketing
- Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
- Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
- Experience in performance marketing and affiliate marketing
- Understanding of digital marketing platforms and passion for technology
- Ability to optimize CPC and CPL in an effective manner
- Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
- High level of integrity and dependability with a strong sense of urgency and results orientation
- Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords
- Plan and execute all digital marketing efforts, including SEO/SEM, marketing databases, email, social media, and display ads.
- Create, manage, and improve our social media presence.
- All digital marketing efforts should be measured and reported on, and goals should be evaluated (ROI and KPIs)
- Identify patterns and insights, and then improve your spending and performance based on them.
- Consider fresh and innovative growing techniques.
- Experiments and conversion tests should be planned, executed, and measured.
- Work with internal teams to develop landing pages and improve the user experience.
- Use your analytical skills to assess the entire consumer experience across numerous channels and contact points.
- Conversion points are measured and user funnels are optimized.
- Collaborate with other vendors and agencies.
Responsibilities:
- Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
- Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
- Plan, execute, and measure experiments and conversion tests
- Manage landing pages and optimize user experience
- Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
- Identify trends and insights, and optimize spends and performance based on the insights
Requirements:
- Any Bachelor’s/ Master’s degree
- Certifications in Google and Facebook ad management strongly preferred
- 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
Job Description
- Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.
- Sells products by establishing contact and developing relationships with prospects; recommending solutions.
- Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.
- Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.
- Prepares reports by collecting, analyzing, and summarizing information.
- Maintains quality service by establishing and enforcing organization standards.
- Contributes to team effort by accomplishing related results as needed.
- Team Handling.
Skills Required:
- Strong communication
- Strong marketing skills including negotiation and convincing
- Good oral/written/interpersonal/presentation skills.
- Possesses an energetic, outgoing and friendly demeanor.