Tech Lead - Data Engineering

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

MANDATORY CRITERIA:

1. Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
2. Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
3. Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
4. Must have strong product positioning, messaging, and storytelling skills for global markets.
5. Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
6. Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
7. Must have experience designing localized, multi-Country marketing strategies.
8. Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
9. Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

DESCRIPTION:

Organizational Overview:

• The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match. 
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

• We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
• The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

Roles & Responsibilities:

• Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
• Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
• Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
• Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
• Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
• Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
• Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
• Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
• Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

Key Competencies:

• Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
• Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
• B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
• Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
• Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

REQUIREMENTS:

• 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
• Proficiency in HubSpot, Photoshop, and Canva.
• Strong analytical skills with experience using Google Analytics 4 (GA4).
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Excellent command of written and verbal English.
• Bonus: Familiarity with design or prototyping tools such as Figma. 

P&L Ownership: Lead and manage end-to-end marketing budgets, CAC, LTV, and contribution margins.

Strategy Development: Design and implement 360° marketing strategies across digital, performance, brand, influencer, CRM, and offline retail.

Team Leadership: Manage, mentor, and scale a team of channel experts across media, content, performance, and growth.

Channel Optimization: Oversee performance marketing (Meta, Google, Amazon), SEO, email/SMS, and affiliate to drive customer acquisition and retention.

Brand & Content: Work closely with the brand and creative teams to define positioning, campaigns, and brand storytelling across platforms.

Campaign Planning: Lead monthly and quarterly marketing calendar aligned to business goals and product launches.

Cross-Functional Collaboration: Partner with founders, supply chain, product, and ecommerce teams to ensure seamless execution and brand alignment

Reporting & Insights: Drive marketing analytics, dashboards, and reporting for continuous improvement.

What you’ll be doing

• Lead the development of our platform’s front end.
• Work with the product and design teams along with the founders to build new product features from start to finish: through conception, research, implementation, and maintenance.
• Work closely with founders and internal/external stakeholders to build products, tools, and services from scratch and deliver high-quality software solutions.
• You'll leverage your frontend knowledge to help improve performance and reliability, and polish existing features.
• Share your technical expertise to help the team make thoughtful and scalable design decisions and identify performance bottlenecks to troubleshoot quickly.
• Manage product development priorities, deadlines, and deliverables.
• Ensure high-performant and responsive web applications and websites.

Skills & Qualities we’re looking for

• Bachelor’s/Master’s degree in Computer Science (or equivalent experience).
• 2-4 years of experience as a frontend developer (rare exceptions for highly skilled developers) at a fast-paced, preferably early / growth stage start-up.
• You're familiar with HTML, CSS, Javascript, and a React-like UI framework.
• Knowledge of codebases and version control systems (Git).
• You have experience debugging performance issues with UI in modern browsers across multiple platforms.
• Well-versed with SQL database design & RDBMS concepts.
• Strong arithmetic reasoning, logical and analytical thinking skills.
• Strong knowledge of code quality maintenance and performance analysis.

·      Support and fix issues in the IT infrastructure, end-user devices and applications.

·      Manage tickets and provide helpdesk support.

·      Perform desktop troubleshooting for end users.

·      Aid with remote computer deployments.

·      Install and maintain network infrastructure.

·      Provide support for Azure/AWS/Google Cloud resources.

·      Handle support escalations.

Develop and document SOPs to streamline support processes

Summary about us & the role:
Thrive is a restaurant-first direct ordering platform. Our product touches the lives of restaurant owners, management, kitchen + operations staff and also end consumers.

This role offers an exciting chance for you to build a consumer + merchant experience. And there's a lot of scope to grow and learn at the same time.

Direct ordering is a blue-ocean and we're looking out for innovative designers looking to create brand new experiences contrary to what you see already with food delivery apps.

Role:

• Minimum 2 years of relevant experience
• Should possess strong knowledge of visual design principals along with proficiency with illustrations and icon design
• Proficiency with design tools such as Adobe creative suite, Sketch, Figma and prototyping tools
• Shape the user experience of wireframes by adding or enhancing visual elements considering the principals of aesthetic design.
• Focus on the aesthetics of a product and its related materials by strategically implementing iconography, typography, space, layouts, colour, Illustrations, and in dashboard training gifs/ videos.
• Maintain a design style guide and ensure every feature shipping out into production is compliant with it.
• Work closely with frontend engineers to provide design deliverables such as icons, fonts or any other styling element.
• Work closely with product marketing team on the feature announcement plans, come up with the creative and get them implemented.

Good to have

• Ability to multitask and coordinate between teams.
• Strong attention to detail and strong time management.

• Basic HTML5, CSS3, and JavaScript skills are a plus.

***Brownie points

• Prior experience with SaaS tools & dashboards
• Prior startup experience

Full Stack Developer

Skills:

• Proficiency with JavaScript and HTML5

• Minimum 2+ years of hands-on experience with AngularJS and Angular Frameworks

• Experience with Java, JSON, Spring Boot and Hibernate 

• Experience with MYSQL databases

• Familiarity with Linux environments

• Experience with GIT 

• Hands on experience with AWS S3 is preferred

• Experience with web servers & application servers such as Apache and Nginx is good to have

Responsibilities: 

• Design and develop client-side and server-side architecture

• Develop and manage well-functioning database

• Implementation of approved user interface

• Design and construction of REST APIs

• Server management and deployment for the relevant environment